e-Learning WMB

Learning Management Systeme-learningwmb.com

e-Learning WMB operates the Open eLMS platform, an AI-powered Learning Management System offering a free tier plus Professional and Enterprise subscriptions, serving UK and North American government bodies, multinational corporations and SMEs seeking low-cost LMS deployment.

Company typePrivate
Founded2004
HeadquartersMaidenhead, United Kingdom
Headcount1–10
GTM typeB2B
OfferingSoftware

What e-Learning WMB does

e-Learning WMB is a UK-based, founder-operated software company that has built and operates the Open eLMS platform, an AI-powered Learning Management System targeted at UK and North American government bodies, multinational corporations and SMEs. Founded around 2004 and registered as a UK Training Provider (number 10002082), the company is headquartered at Kemp House, 124 City Road, London, and operates with a small team of 1-10 employees on a bootstrapped basis with no external funding.

The platform centres on an AI-powered LMS that the company positions as differentiated by its ability to autonomously create eLearning content, learning pathways and personalised recommendations. The core Open eLMS product is supplemented by the Learning Generator (Open eLMS AI 2) for AI-generated multimodal eLearning, an eLearning Store with 600+ downloadable modules, the Everything App positioned as an enterprise hub, and an Enterprise AI Assistant. The technology stack supports native LTI interoperability, a documented API, email and Power BI integration, and is delivered across three pricing tiers: a fully featured free LMS with unlimited users and 200 credits, a Professional tier starting at £0.80 per month and an Enterprise tier starting at £2.92 per month. The company holds ISO 9001, ISO 27001, ISO 20000 and Cyber Essentials Plus certifications and claims SourceForge and Slashdot top-ranked LMS status for three consecutive years. Customers named on the company website span the UK Home Office, multiple UK local councils, Coventry University, Unilever, Superdrug, Simmons & Simmons, Onward Homes, Westward and Toronto Pearson Airport, indicating a diversified but government-anchored vertical mix.

e-Learning WMB firmographics

Firmographics

Name: e-Learning WMB
Legal name: e-Learning WMB
Website: https://e-learningwmb.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 1–10 employees
Short description: e-Learning WMB operates the Open eLMS platform, an AI-powered Learning Management System offering a free tier plus Professional and Enterprise subscriptions, serving UK and North American government bodies, multinational corporations and SMEs seeking low-cost LMS deployment.
Ownership category
akta.pro rank

e-Learning WMB industry classification

Industry

Product category: Learning Management System
NAICS: Computer Training (611420), Professional and Management Development Training (61143)
SIC: Services-Prepackaged Software (7372), Services-Educational Services (8200)
akta.pro primary industry: Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
akta.pro secondary industries: LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Learning Technology & LMS/LXP Implementation (BPACANAH)

Keywords

Learning management system
AI e-learning platform
Corporate training software
E-learning content authoring
Compliance training platform

Where e-Learning WMB is headquartered

Location

Headquarters

HQ city: Maidenhead
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

e-Learning WMB business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Freemium LMS: Free standard LMS version with quantitative limitations on credits and features; monetisation through Professional and Enterprise tier upgrades offering unlimited access to external eLearning, smart classrooms, programmes of learning, forms, report builder, and dedicated support.
Professional Tier Subscription: Extends free LMS by removing quantitative limitations on external eLearning courses and smart classroom events. Priced starting at £0.80 per month.
Enterprise Tier Subscription: Full-featured LMS with programmes of learning, unlimited forms, report builder, Power BI integration, unique domain, and 2nd and 3rd line support. Priced starting at £2.92 per month.
eLearning Store: 600+ downloadable modules available for purchase. All eLearning editable in any language. Additional services include bespoke eLearning creation, customisation, and translation.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free LMS with unlimited users but limited credits and events
Subscription	Monthly	Professional tier removing quantitative limitations
Subscription	Monthly	Enterprise tier with full features and support

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

e-Learning WMB product offering

Product offering

Core offering

e-Learning WMB, operating as Open eLMS, develops and sells an AI-powered Learning Management System (LMS) and Learning Experience Platform (LXP) targeted at organizations. The platform bundles course authoring, delivery, compliance tracking, certification, and an AI content generation assistant, and is supplemented by a content library of over 600 downloadable e-learning modules sold through its eLearning Store.

Product overview

e-Learning WMB (Open eLMS) offers a unified product portfolio centered on its AI-powered Learning Management System with integrated content creation and delivery capabilities. The core offering is Open eLMS, an AI-powered LMS that creates its own learning content. This is supplemented by the Learning Generator for AI-driven eLearning content creation (text to learning), an eLearning Store with 600+ downloadable modules, and the Everything App serving as an enterprise-wide hub. Products are available through tiered pricing: Free (unlimited users, 200 credits), Professional (£0.80/month), and Enterprise (£2.92/month with advanced features like Power BI reporting and unlimited forms). All tiers leverage AI for personalization and content generation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

No training required for SMEs
+2 more outcomes

Companies that use e-Learning WMB

Customer profile

Named customers13 records

Segments3 records

Ideal customer profiles3 records

e-Learning WMB technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

e-Learning WMB partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

e-Learning WMB competitors and assessment

Company assessment

Broad incumbents

Litmos (by SAP): Cloud LMS from SAP targeting enterprise compliance and sales training; broader-incumbent overlap with Open eLMS in the cloud LMS category and content store.
Cornerstone OnDemand (Cornerstone Learning): Enterprise talent and learning suite including an LMS/LXP for large multinationals; competes with Open eLMS at the high end of the corporate LMS market.

Direct peers

Thinkific: SMB-focused course platform with LMS and AI content features; overlaps Open eLMS at the lower-end / SME / course-creator segment.
LearnDash: WordPress-based LMS plugin sold via subscription and course-store packages; comparable LMS + content marketplace model to Open eLMS for SME and SMB customers.
Docebo: AI-driven cloud LMS/LXP platform serving enterprise and SMB learning programs with subscription pricing; directly comparable AI-learning product set and go-to-market approach to Open eLMS.
Absorb LMS: Cloud LMS for mid-market and enterprise compliance and training programs; competes for the same SMB-to-enterprise LMS buyers as Open eLMS.
TalentLMS: Cloud LMS targeting SMBs and enterprises with tiered subscription pricing and a course-store-style model; closely mirrors Open eLMS's freemium/PRO/Enterprise tier structure and SME focus.
Moodle: Open-source LMS platform widely used by education institutions and enterprises; comparable open/free-tier plus paid support model to Open eLMS's free-LMS positioning.
LearnWorlds: Cloud LMS with built-in course builder, AI tools and a course marketplace; directly comparable LMS-plus-AI-content + commerce stack to Open eLMS.
iSpring Solutions: Authoring-to-LMS learning suite with AI-assisted content creation and a course catalogue; overlaps Open eLMS in LMS-plus-content-generation positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

e-Learning WMB compliance and trust

Trust signal

Compliance4 records

e-Learning WMB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

e-Learning WMB leadership team

Management profile

Number of profiles

Profiles2 records

e-Learning WMB funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

e-Learning WMB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-Learning WMB

What does e-Learning WMB do?

Is e-Learning WMB a public or private company?

e-Learning WMB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was e-Learning WMB founded?

e-Learning WMB was founded in 2004. It employs 1 to 10 people.

Where is e-Learning WMB based?

e-Learning WMB is headquartered in Maidenhead, United Kingdom, in the Europe region.

How does e-Learning WMB make money?

Four revenue lines are on record. Freemium LMS are the primary driver. The others are professional Tier Subscription, enterprise Tier Subscription and eLearning Store.

Who are e-Learning WMB's main competitors?

Broad incumbents on record are Litmos (by SAP) and Cornerstone OnDemand (Cornerstone Learning). Direct peers are Thinkific, LearnDash, Docebo, Absorb LMS, TalentLMS, Moodle, LearnWorlds and iSpring Solutions.

Does e-Learning WMB have an API?

Yes. Open eLMS provides an API that enables integration with 3rd party applications. The API supports instructions for getting Open eLMS working with external applications. Native LTI (Learning Tools Interoperability) integration is also available for connecting with learning platforms. Developer documentation is at openelms.com/support-3/open-elms-api.

What industry is e-Learning WMB in?

e-Learning WMB's product category is Learning Management System. Its primary akta.pro industry code is EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals, with a secondary code of EDAFAAAK, LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management). Its NAICS code is 611420 and its SIC code is 7372.