Theoni Collection

What Theoni Collection does

Theoni Collection is a Napa, California-based luxury event rental company founded by Betsy Stone, operating across five by-appointment design studios in Napa, Beverly Hills, Santa Barbara, San Francisco, and Sacramento. The company rents a curated inventory of linens, tabletop (dishes, chargers, flatware, glassware), serveware, table décor (candelabra, lanterns, candles), chairs, specialty and folding tables, and lounge furniture (couches, bars, DJ booths, heaters), organised into named collections such as Manhattan (Spun Poly), Munich (Topaz), Jaipur (Faux Dupioni), and Iris (Pretty Prints & Florals), augmented by seasonal lines like Summer Love, Raine, Romy, Floral Batik, and the 2026 Spring Collection.

The business monetises primarily through per-unit rental fees with tiered extended-rental pricing (8-14 days at 2x rate, 15-21 days at 3x, 22-31 days at 4x), supplemented by consumable candle sales and a sample-sales program for pre-approved industry accounts. Orders are taken via website, email, or in-studio consultation, with 50% deposits required and own-crew delivery and pickup throughout California and select out-of-state venues; the firm also offers Net 30 terms to qualified event professionals. Logistics rely on specialised transport boxes, crates, and racks for delicate items, supporting a high-touch service model rather than a software-platform model.

Customer segments are led by wedding planners and couples in luxury wine country and urban California markets, with secondary exposure to corporate event planners and a growing base of pre-approved industry accounts. The go-to-market blends sales-led in-studio design consultations with brand-driven demand generation through Instagram, Pinterest, YouTube, blog content, and styled-shoot collaborations with celebrity event designers, planners, venues, and complementary rental houses.

Name

Theoni Collection

Legal name

Theoni Collection

Website

https://theonicollection.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wedding and Event Rental Services

NAICS

Formal Wear and Costume Rental (532281)

akta.pro primary industry

Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Event linen rentals
• Wedding decor rentals
• Tabletop rentals
• Event furniture rentals
• Special event rentals

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Event Equipment Rental: Core rental business offering dishes, flatware, glassware, linens, furniture, and décor for events. Standard rental period is up to 7 days, with extended periods available at increased fees (8-14 days: 2x rate; 15-21 days: 3x rate; 22-31 days: 4x rate). Requires 50% deposit to confirm order.
2. Sample Sales: Provides rental samples for account holders with conditions: up to $400 in comped product for tabletop samples; complimentary delivery/pickup for up to 5 full-size linens and 5 napkins (different items).
3. Consumable Sales: Sells flameless tea lights, pillar candles (3, 6, 9 inch in white/ivory), and taper candles. Disposable 5-hour tea lights provided free with votives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Theoni Collection rents luxury event furnishings and décor for weddings, galas, and corporate events. Its inventory spans table linens and napkins, dishes/chargers, flatware, glassware, serveware, candles and table décor, chairs, specialty and folding tables, and lounge furniture (couches, ottomans, bars, DJ booths, heaters, greenery and backdrops). Items are offered on a standard 7-day rental period (with transparent extended-period tiers up to 31 days) and reserved through by-appointment showrooms, email ordering, and website quote requests, with company crews handling delivery, pickup, and specialized transport of fragile tabletop items.

Product overview

Theoni Collection is a luxury event rental company offering a comprehensive portfolio of event furnishings and décor. The core offering consists of multiple product categories: Linens (table linens, napkins, table runners, pillows & ottomans), Tabletop (dishes, chargers, flatware, glassware), Serveware, Table Décor (candelabra, candles, lanterns), Chairs, Tables, and Furniture (lounge seating, bars, DJ booths, heaters). The company manages these rentals across multiple showrooms in California (Napa, Beverly Hills, Santa Barbara, San Francisco, Sacramento) and delivers throughout the state and nationally. The product portfolio is organized into material-based linen collections including the Manhattan Collection (Spun Poly), Munich Collection (Topaz material), Jaipur Collection (Faux Dupioni), and Iris Collection (Pretty Prints & Florals), with seasonal collections like the 2026 Spring Collection and limited edition releases like Summer Love. Individual products like the Turner Ottoman ($49.75), Tina Pillow ($19), Manor Napkin Collection ($4.90), and Table Pad ($25-30) represent the rental inventory available across these categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Linen Rentals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Paul LeducminorGTM or Marketing Partner · 3 March 2026Featured vendor partner at Sacramento Design Studio Grand Opening event. Contributed to the grand opening celebration event.
• Mindy Rice DesignminorGTM or Marketing Partner · 3 March 2026Featured vendor partner at Sacramento Design Studio Grand Opening event.
• Heartcrafted SocialminorGTM or Marketing Partner · 3 March 2026Featured vendor partner at Sacramento Design Studio Grand Opening event.
• Nubo StudiominorGTM or Marketing Partner · 3 March 2026Featured vendor partner at Sacramento Design Studio Grand Opening event.
• USA Valet ParkingminorGTM or Marketing Partner · 3 March 2026Service partner at Sacramento Design Studio Grand Opening event.
• David TuteracoreStrategic or Co-development PartnerFeatured event designer and personality in Theoni Collection's styled shoot content. Hosted 'My Great Big Live Wedding' collaboration.
• Bright Event RentalsminorChannel Partner/ Reseller/ DistributorRental industry partner frequently featured in styled shoots. Co-rented for events.
• Wild Heart EventsminorStrategic or Co-development PartnerPlanning and design partner featured in Pinterest content. Collaborates on styled events.
• Meadowood Napa ValleyminorStrategic or Co-development PartnerLuxury venue partner featured in styled shoots and events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/hI-UwHN-XQE
• Instagraminstagram.com/theonicollection
• Pinterestpinterest.com/theoninapa
• Xx.com/TheoniNapa
• Facebookfacebook.com/theonicollection
• LinkedInlinkedin.com/company/theoni-collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theoni Collection