Momentum Builder

What Momentum Builder does

Momentum Builder, operated by Pure Momentum, Inc. (a Nevada-incorporated private company), is a community-powered professional development ecosystem serving mortgage and real estate professionals in the United States. The company was founded in 2019 by Don Goettling and Gino Fronti, who collectively bring over 50 years of mortgage, real estate, and sales experience, and its flagship offering is the annual Momentum Builder LIVE event, which has grown from approximately 100 attendees at its 2019 inaugural at Burbank Marriott to approximately 1,000 planned for the October 2025 edition at Hyatt Regency Dallas, with a further edition confirmed for October 2026.

The product portfolio extends beyond the annual event into a year-round ecosystem comprising a community website (described as upcoming), a Masters of Momentum podcast launching Spring 2025, exclusive coaching opportunities, and a partner discount network. The underlying technology stack is not proprietary; the company operates as a content, events, and media business built around Squarespace-hosted web properties, with distribution layered through email, SMS, social media, and 30+ industry partners including Fuel Inc, Homebot, Figure, Total Expert, Optimal Blue, and HousingWire. No APIs, SDKs, or in-house AI/ML capabilities are disclosed.

Revenue is generated across four streams: event ticket registrations, community membership subscriptions, coaching services, and sponsorship and partnership fees from industry vendors. Pricing is not publicly disclosed and operates on a quote-based model. The company is bootstrapped with no external funding rounds, no disclosed investors, and ownership limited to the two named co-founders. Geographic footprint is entirely domestic (United States), and there is no evidence of international expansion or revenue from outside the U.S. mortgage and real estate professional segment.

Name

Momentum Builder

Legal name

Pure Momentum, Inc.

Website

https://momentumbuilder.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Momentum Builder is a U.S.-based professional development ecosystem serving mortgage and real estate professionals through an annual flagship event, a community membership platform, a podcast, and coaching services, generating revenue from event tickets, subscriptions, and industry sponsorships.

Ownership category

akta.pro rank

Product category

Professional Development and Events for Mortgage Industry

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industries

Creator & Fan Communities (BPAMABAD), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Mortgage industry events
• Professional development community
• Real estate coaching services
• Sales training conferences
• Business networking ecosystem

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Event Tickets and Registrations: Annual live events (Momentum Builder LIVE) generate revenue through attendee registrations. Events are held at major venues (Dallas, Las Vegas) with attendance ranging from ~300 to ~1000+ attendees.
2. Membership Subscriptions: Year-round community membership providing access to exclusive content, coaching opportunities, community website, podcast content, speaker communications, and partner discounts.
3. Coaching Services: Exclusive coaching opportunities available to community members through Masters of Momentum program.
4. Sponsorship and Partnership Revenue: Partnership programs with industry vendors and sponsors (Fuel Inc, Homebot, Figure, Total Expert, etc.) provide sponsorship and partnership revenue streams.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Momentum Builder operates a community-powered professional development ecosystem anchored by the annual Momentum Builder LIVE event for mortgage and real estate professionals. It supplements the event with year-round offerings including a community membership website, the Masters of Momentum podcast, exclusive coaching opportunities, networking access to 1,000+ industry professionals, and discounts on partner tools. Revenue is generated primarily through event registrations, membership subscriptions, coaching fees, and sponsorships from 30+ industry partners.

Product overview

Momentum Builder is a community-powered professional development ecosystem consisting of multiple integrated offerings: the annual Momentum Builder LIVE event as the flagship product, supplemented by a year-round community website for networking and content access, a podcast featuring Masters of Momentum speakers, and exclusive coaching opportunities. The ecosystem provides education, coaching, events, media content, networking, memberships, and business growth resources specifically designed for mortgage and real estate professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Momentum Builder LIVE Annual three-day in-person event for mortgage and real estate professionals featuring keynote speakers, breakout sessions, networking opportunities, and breakthrough strategies for professional growth. Held at major venues (Caesars Palace, Park MGM Las Vegas, Hyatt Regency Dallas).
• Community Membership Year-round online community website providing members access to exclusive content from top industry experts and leaders, networking with 1,000+ mortgage professionals, direct communication with speakers and sponsors, and discounts to recommended industry tools.
• Masters of Momentum Podcast Audio program featuring Masters of Momentum thought leaders discussing industry challenges and providing strategies to overcome them. Available on a subscription basis as part of the community membership.
• Coaching Opportunities Exclusive coaching programs connecting community members with industry thought leaders and providing personalized guidance for professional development, available to community members.
• Sales Mastery Event

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Fuel InccoreGTM or Marketing Partner2025 partner providing tools and services to the Momentum Builder community of mortgage professionals.
• HomebotcoreGTM or Marketing Partner2025 partner offering consumer engagement tools for mortgage professionals.
• FigurecoreGTM or Marketing Partner2025 partner providing home equity and lending solutions.
• Total ExpertcoreTechnology or Integration2025 partner providing mortgage and real estate marketing automation and customer engagement platform.
• Optimal BluecoreTechnology or Integration2025 partner providing secondary marketing and lending technology solutions.
• HousingWireminorGTM or Marketing PartnerMedia partner providing industry news and thought leadership content.
• Knowledge CoopminorGTM or Marketing Partner2025 partner offering knowledge and education resources for mortgage professionals.
• Trust EngineminorGTM or Marketing Partner2025 partner offering trust and compliance solutions for the mortgage industry.
• SerokaminorGTM or Marketing Partner2025 partner offering mortgage marketing and branding services.
• Symmetry LendingminorGTM or Marketing Partner2025 partner providing lending solutions and services.
• EA AppraisalminorGTM or Marketing Partner2025 partner offering appraisal services for the mortgage industry.
• Model MatchminorGTM or Marketing Partner2025 partner providing lead generation and modeling solutions.
• POWR / ImpowrminorGTM or Marketing Partner2025 partner offering social media and marketing tools.
• FirstHomeIQminorGTM or Marketing Partner2025 partner offering first-time homebuyer education and resources.
• CapturelyminorGTM or Marketing Partner2025 partner providing lead capture and marketing solutions.
• CUTCOminorGTM or Marketing Partner2025 partner offering cutlery and promotional products.
• Box and BestowminorGTM or Marketing Partner2025 partner offering gift and incentive solutions.
• UplistminorGTM or Marketing Partner2025 partner providing real estate marketing platform.
• Shred-itminorGTM or Marketing Partner2025 partner offering document shredding and security services.
• A1 AMCminorGTM or Marketing Partner2025 partner providing asset management and consulting services.
• MovotominorGTM or Marketing Partner2025 partner providing real estate listing and search services.
• CoveredminorGTM or Marketing Partner2025 partner offering insurance and coverage solutions.
• Sales Mastery EventcoreStrategic or Co-development PartnerRelated event property co-held with Momentum Builder LIVE in October 2025 at Hyatt Regency Dallas, approximately 800 attendees, providing sales mastery training for mortgage professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HousingWire: Mortgage industry media, news, and events company (HW Media). Operates industry events, content, and a sponsor ecosystem targeting the same mortgage professional audience Momentum Builder serves, and is itself listed as a Momentum Builder media partner.
• Inman: Real estate news, events (Inman Connect), and content subscriptions serving residential real estate professionals. Operates a paid annual conference plus a year-round content and membership offering structurally similar to Momentum Builder LIVE plus the community website.
• Tom Ferry: Sales coaching, training events, and membership community for real estate professionals. Closely comparable to Momentum Builder in the combination of a flagship live event, year-round coaching, and a content/media layer serving the same real estate customer base.
• Buffini & Company: Coaching, training events (including the Peak Experience and Mastermind events), and recurring coaching programs for real estate agents. Directly comparable business model — paid live events plus coaching and community subscriptions for residential real estate professionals.
• HousingWire's HW Annual (engage.marketing events): HousingWire-run paid mortgage and real estate industry events and awards programs (such as the HousingWire Annual and engage.marketing summit). Direct overlap on mortgage industry conferences, sponsor-driven revenue, and professional audience.
• T3 Sixty / T3 Summit: Real estate industry consulting firm that runs the T3 Summit, a paid industry conference and community for real estate brokerage leaders and technology vendors. Comparable as a paid live event plus year-round content/membership product serving real estate professionals.

Broad incumbents

• National Association of REALTORS (NAR): Largest US trade association for residential real estate professionals, operating major conferences, education, and certification programs. Overlaps with Momentum Builder's real estate professional development mission but at vastly larger scale and scope.
• Mortgage Bankers Association (MBA): National trade association for the real estate finance industry, running major annual conventions, education, and certification programs for mortgage professionals. Competes for the same mortgage professional training and event budgets as Momentum Builder.
• Keller Williams (KW): Large US residential real estate franchise that runs KW Family Reunion, KW University, and coaching programs for its agents. Overlaps with Momentum Builder on real estate professional development and live events but operates inside a much larger brokerage system.
• RE/MAX (RE/MAX University): Global residential real estate franchise with an internal training and events program (RE/MAX University, R4 conferences). Comparable in delivering paid training and live events to real estate professionals, though inside a larger network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/momentumbuilderDG

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum Builder