POWr

What POWr does

POWR is a privately held SaaS company founded in 2014 and headquartered in San Francisco, with a secondary office in Almaty, Kazakhstan. It sells a suite of more than 60 no-code website apps and plugins that enable small businesses, e-commerce store owners, and non-technical operators to add forms, popups, galleries, social feeds, reviews, timers, payment tools, and similar website functionality without hiring developers. POWR's products are designed for horizontal use across industries, with stated strengths in lead capture, booking/appointment scheduling, order/checkout, donations, surveys, and event registration.

The platform is built around the POWR Editor, a visual no-code editor that supports multi-page forms, conditional logic, and real-time customization of colors, layout, fonts, sizes, and button styles, sharing a consistent UI across the entire app suite. Core products include Form Builder (with specialized variants such as Booking Form, Contact Form, Order Form, Donation Form, Event Registration Form, HIPAA Form, Membership Form, and Invoice Form) and complementary modules (Popup/Popup Maker, Photo/Video Gallery, Instagram/Facebook/Pinterest Feed, Live Chat, FAQ, Testimonials, Countdown Timer, Image Slider, Map, Menu, Email Blast, and Link-in-Bio). Technical distribution is achieved through native integrations with 70+ named platforms and 1000+ website builders (Shopify, Wix, Squarespace, WordPress/WooCommerce, BigCommerce, Ecwid, Big Cartel, Jimdo, Webydo), with payment processing handled via Stripe and PayPal plus BNPL providers (Klarna, Afterpay, Affirm, Zip) covering 100+ payment methods across 135 currencies. Data and automation flows are enabled through Google Sheets, Mailchimp, Constant Contact, HubSpot, Notion, and Zapier. The company is PCI DSS compliant and offers HIPAA-compliant forms with BAA documentation.

POWR operates a product-led, self-serve go-to-market model with a freemium tier and three paid plans: Starter at $10.99/month, Pro at $19.24/month, and Business at $98.99/month, with a 20% discount on annual billing. Distribution runs primarily through app marketplaces (Shopify App Store, Wix App Market, Squarespace, BigCommerce) and direct embeds on HTML websites, supported by content marketing, organic social, paid marketplace presence, and review-platform badges (G2, Product Hunt). Revenue is generated from tiered subscriptions, freemium-to-paid conversion, and ancillary payment-processing flows. The company has not disclosed VC funding beyond a 2014 $110,000 seed round and appears to be bootstrapped, with claimed reach of 12M+ websites and 500K-7M businesses globally.

Name

POWr

Legal name

POWR

Website

https://powr.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

POWR is a bootstrapped San Francisco SaaS company offering 60+ no-code website apps—forms, popups, galleries, payments, and social feeds—for small businesses and e-commerce operators across Shopify, Wix, WordPress, and 1000+ other platforms on a freemium subscription model.

Ownership category

akta.pro rank

Product category

No-Code Website Apps and Plugins

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Workflow Automation & No-Code Collaboration (BPAMAMAK), Low-Code/No-Code Integration Builders (BPAMAOAL)

Keywords

• No-code website apps
• Form builder software
• Website plugins
• Lead capture forms
• Ecommerce widgets

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Tiered subscription model with Free, Starter ($10.99/mo), Pro ($19.24/mo), and Business ($98.99/mo) plans. Annual billing provides 20% discount. Revenue generated from monthly/annual subscriptions with upsell to higher tiers as users grow.
2. Freemium Entry: Free tier available for basic functionality allowing users to experience platform before upgrading. Any or all POWR apps can be free for life with limited functionality.
3. Payment Processing Fees: Platform processes payments via Stripe and PayPal. Revenue includes payment processing integration with 100+ payment methods across 135 currencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

POWr develops and sells 60+ no-code website apps (widgets/plugins) that enable businesses to add professional functionality — including form builders, popups, galleries, social feeds, payment buttons, timers, reviews, sliders, live chat, and email marketing — to any website without writing code. Apps are delivered through a visual editor, integrate with 70+ website platforms (Shopify, Wix, Squarespace, WordPress, BigCommerce, etc.) or via direct HTML embed, and are sold on a freemium subscription model with payment processing via Stripe and PayPal.

Product overview

POWR is a comprehensive suite of 60+ no-code website apps organized into form builders, popups, galleries, support tools, payment tools, timers, reviews, social feeds, sliders, and utilities. The core product is the Form Builder platform, which serves as the foundation for specialized form types including Booking Form, Contact Form, Order Form, Donation Form, Event Registration Form, Membership Form, Invoice Form, Fundraising Form, and HIPAA-compliant forms. Additional modules include Popup/Popup Maker for conversion optimization, social media feed integrations (Instagram Feed, Facebook Feed, Pinterest Feed), customer engagement tools (Live Chat, FAQ, Comments, Testimonials, Product Reviews), and utility widgets (Countdown Timer, Image Slider, Map, Weather, Menu). The Email Blast add-on extends the platform to include email marketing capabilities with up to 10,000 monthly sends. All apps integrate with 70+ platforms including Shopify, Wix, Squarespace, BigCommerce, WooCommerce, and WordPress, or can be embedded directly on HTML websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Form Builder

Quantifiable outcome

• 250% more contacts collected with POWR apps
• +8 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationDeep integration as featured Shopify app with 4.6 stars from 5,164 reviews. Enables payment collection, customer management, and checkout optimization for Shopify stores.
• WixcoreTechnology or IntegrationFeatured app in Wix App Market with 4.5 stars from 17,321 reviews. Enables payment collection even on free Wix plans where native payment isn't available.
• SquarespacecoreTechnology or IntegrationOfficial app integration available through Squarespace extensions. Allows POWR forms to be embedded on Squarespace websites.
• WordPress/WooCommercecoreTechnology or IntegrationNative WordPress integration with dedicated help documentation. WooCommerce integration for e-commerce stores.
• BigCommercecoreTechnology or IntegrationOfficial BigCommerce app listing enabling POWR form integration for BigCommerce stores.
• StripecoreTechnology or IntegrationPrimary payment processor integration enabling acceptance of 100+ payment methods across 135 currencies. Official Stripe marketplace app listing.
• PayPalcoreTechnology or IntegrationPayment processor integration for secure payment collection across POWR forms. Available on all pricing tiers.
• Google SheetscoreTechnology or IntegrationReal-time data sync integration allowing form submissions to automatically populate Google Sheets with automatic calculations, charts, and reports.
• MailchimpcoreTechnology or IntegrationEmail marketing integration for automatic contact import from POWR forms to Mailchimp mailing lists.
• ZapiercoreTechnology or IntegrationAutomation integration connecting POWR forms to 1,000+ applications through Zapier workflows for business process automation.
• Google AnalyticscoreTechnology or IntegrationAnalytics 4 and Tag Manager integration for tracking form conversions, user journeys, and campaign effectiveness.
• Product HuntminorGTM or Marketing PartnerProduct discovery platform where POWR was featured for the POWR One: Website Plugins Suite launch.
• G2minorGTM or Marketing PartnerSoftware review platform where POWR maintains a 4.4-star rating from 130 reviews. Badges displayed on website for social proof.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Typeform: Direct peer offering no-code form and survey builders with a strong design-forward UX. Competes with POWR for SMB lead capture, surveys, and booking use cases across the same customer base.
• JotForm: Direct peer providing a drag-and-drop form builder with deep payment integrations and HIPAA-compliant tiers. Highly comparable product offering, pricing model, and SMB target market.
• Wufoo: Long-standing online form builder (now part of SurveyMonkey) offering drag-and-drop forms and reporting. Competes with POWR for SMB form-building needs with comparable pricing tiers.
• Formstack: Direct peer offering online forms, document generation, and workflow automation aimed at mid-market and SMBs. Overlaps with POWR on form building, payment integration, and workflow automation.

Broad incumbents

• Google Forms: Free, widely adopted form builder bundled with Google Workspace. Sets the floor on form-builder pricing and is a key alternative for cost-sensitive SMB customers evaluating POWR.
• SurveyMonkey: Broader incumbent in surveys and forms with enterprise reach and brand recognition. Overlaps with POWR on surveys, feedback collection, and form-based data capture for SMBs.
• HubSpot Forms: Broader incumbent CRM and marketing platform with native form builder, popup, and email tools. Competes with POWR indirectly, especially for SMBs scaling into marketing automation.

Emerging players

• Calendly: Scheduling and booking form tool overlapping with POWR's Booking Form app. Comparable SMB customer base and PLG motion, though more focused on scheduling workflows.
• Tally: Emerging no-code form builder with a generous free tier and minimalist UX. Targets the same SMB and creator audience as POWR and pressures pricing in the segment.
• Fillout: Emerging no-code form builder with strong conditional logic and integrations. Targets similar SMB and creator use cases and represents a newer competitive entrant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@POWRapps
• Xx.com/POWrPlugins

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POWr