Roomzzz Aparthotel

What Roomzzz Aparthotel does

Roomzzz Aparthotel is a UK privately-held aparthotel and serviced apartment operator founded in 2006, headquartered in Leeds and operating a portfolio of nine directly managed aparthotels spanning Chester, Edinburgh, Leeds (City, City West, Headingley), London Stratford, Manchester (City, Victoria at the Grade II-listed Corn Exchange), Newcastle, Nottingham, and York. The brand positions between traditional hotels and serviced apartments, offering apartment-style accommodation with kitchens, Comfort 2000 sprung mattresses, complimentary bean-to-cup coffee, hot drink and croissant breakfast, free WiFi and UK calls, 24-hour reception, and on-site gym at selected locations, while retaining hotel-style service without housekeeping burden. Roomzzz addresses the gap between hotel rooms and full serviced apartments for short and extended stays.

The business runs a multi-channel GTM: direct booking via Roomzzz.com (with a best-rate guarantee and 10% Perkzzz loyalty discount), GDS and OTA distribution (SiteMinder, Avvio, Protel, RMS Cloud, HotelRez), corporate negotiated rates for business travellers, and an independent partner-property network (Iconinc's Glassworks, Edge, Gravity, The Ascent, The Bonnie; The Ainscow Manchester; &Soul Southall) that extends reach without owned real estate. Revenue is generated predominantly through nightly apartment rentals across a tiered rate architecture — Flexible, Advance Saver, Perkzzz Advance Saver, Promotional, Mid-Stay, and Long Stay (minimum 28 nights) — supplemented by ancillary fees (pet fees of £20/pet/night or £50 for extended stay, early/late check-in at £10, cots, and city visitor levies). Targeted segments span business travellers, families, leisure guests, long-stay guests on 28+ night assignments, and pet owners, with dedicated 'Roomzzz for You' product modules (Business, Families, Long Stay, Pets, Leisure) shaping acquisition messaging.

Name

Roomzzz Aparthotel

Legal name

Roomzzz Aparthotels

Website

https://roomzzz.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Roomzzz Aparthotel is a privately held UK aparthotel operator running nine city-centre properties across Chester, Edinburgh, Leeds, London Stratford, Manchester, Newcastle, Nottingham, and York, plus an independent partner network, serving business, leisure, family, and long-stay guests.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Aparthotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Aparthotels (hotel-branded apartment stays) (THAMACAB), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Multi-Unit STR / Aparthotel Management (BPAJAIAC), Corporate Extended-Stay Hotels (THAGAEAA)

Keywords

• Serviced apartments
• Aparthotel accommodations
• Extended stay hospitality
• Corporate housing solutions
• City centre lodging

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Apartment Nightly Rentals: Core revenue from nightly apartment rentals across multiple rate types including Advance Saver (pre-paid non-refundable), Perkzzz Advance Saver (refundable up to 7 days prior), Flexible Rates (free cancellation until midday 24 hours before arrival), Promotional Rates (non-refundable), Long Stay Rates (minimum 28 nights with first 30 days non-refundable once paid), and Mid-Stay Rates. Rates are per apartment per night inclusive of VAT.
2. Ancillary Charges and Fees: Revenue from add-on services and fees including early/late check-in/out fees (£10), pet fees (£20 per pet per night or £50 one-off for extended stay plus £50 cleaning fee), city visitor levies (Manchester £1 per room per night, Edinburgh 5% of NET room rate for first 5 nights), cots, and optional extras.
3. Perkzzz Membership Subscriptions: Free loyalty membership (Be Our Guest tier) that unlocks exclusive rates and direct booking discounts. Higher tier 'Be Part of the Family' available after first completed stay. The programme drives repeat direct bookings with minimum 5% member discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Roomzzz Aparthotel operates 11 aparthotels across 9 UK cities (Chester, Edinburgh, Leeds with three locations, London Stratford, Manchester with two locations, Newcastle, Nottingham, York) plus independent partner properties, offering stylish serviced apartments for short stays (nightly), mid-stays (weekly), and extended stays of 28 nights or more. Apartments feature fully equipped kitchens, Comfort 2000 sprung mattresses, free WiFi and UK calls, complimentary breakfast, and 24-hour reception, targeted at business travellers, families, leisure guests, and long-stay residents through direct booking, GDS, OTA, and corporate rate channels. The Perkzzz loyalty programme provides members with a 10% direct booking discount and exclusive benefits.

Product overview

Roomzzz is a single-brand aparthotel and serviced apartment operator offering accommodations across 9 UK cities. The core offering is the Roomzzz Aparthotels product, supplemented by the Perkzzz Rewards loyalty programme that drives direct bookings with member-exclusive discounts. Additional value-add modules include Roomzzz for Business (corporate segment), Roomzzz for Families, Roomzzz for Long Stay, and Roomzzz for Pets, which cater to specific guest segments with tailored services.

Differentiator

Problem solved

Functional benefit

Brands

• Perkzzz: Loyalty programme offering members 10% off published rates, exclusive offers, and direct booking benefits.

Products and services

• Roomzzz Aparthotels Core aparthotel and serviced apartment product offering stylish accommodations for short stays (nightly), mid-stays (weekly), and extended stays of 28 nights or more across 9 UK cities. Apartments include fully equipped kitchens, Comfort 2000 sprung mattresses, free WiFi and UK calls, complimentary breakfast, 24-hour reception, and pet-friendly options. Targeted at business travellers, families, leisure guests, and long-stay residents.
• Perkzzz Rewards Free-to-join proprietary loyalty programme with two tiers: 'Be Our Guest' entry tier offering 10% discount on direct bookings and member-exclusive offers, and 'Be Part of the Family' tier unlocked after first completed stay offering complimentary room upgrades, guaranteed room availability, and birthday surprises. Drives direct bookings and repeat guest retention.
• Roomzzz for Business Corporate booking programme offering dedicated business rates and services for business travellers. Includes corporate negotiated rates requiring valid credit/debit card at booking and check-in, free cancellation until midday 24 hours prior to arrival, and access to aparthotels with workspace, reliable WiFi, and UK landline calls. Non-commissionable to travel agencies.
• Roomzzz for Long Stay Extended stay package for guests requiring accommodation of 28 nights or more with dedicated long-stay rates. Suitable for business relocations, project-based assignments, and extended leisure stays. First 30 days non-refundable once paid, with mid-stay rate option for week-long to multi-week stays.

Quantifiable outcome

• Family rooms accommodate up to 2 adults and 2 children, or 3 adults, in Family Grande Studios
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• AvviocoreTechnology or IntegrationAvvio (an Access Group company) provides the booking engine and property management integration for Roomzzz's online reservation system. Handles booking data including first name, last name, email, phone, address, and credit card details for hotel bookings.
• ProtelcoreTechnology or IntegrationProtel provides hotel management system technology used by Roomzzz for property operations including booking management, guest data processing (email, name, phone, address, credit card, passport for international guests).
• SiteMindercoreTechnology or IntegrationSiteMinder is used as a channel management and distribution technology partner for Roomzzz's online booking operations, collecting first name and last name for reservations.
• RMS Cloud / RMS PaycoreTechnology or IntegrationRMS Cloud provides property management and payment processing (RMS Pay) for Roomzzz hotel operations.
• HotelRezminorChannel Partner/ Reseller/ DistributorHotelRez provides distribution connectivity and booking services for Roomzzz properties.
• Realex / Global PaymentscoreTechnology or IntegrationGlobal Payments Inc. (via Realex brand) provides payment processing services for Roomzzz, handling secure credit card, bank transfer, and other payment method processing for bookings and incidents.
• The Hotel NetworkminorChannel Partner/ Reseller/ DistributorThe Hotel Network provides booking distribution and analytics services for Roomzzz's online presence.
• IconinccoreChannel Partner/ Reseller/ DistributorIconinc is an independent partner operating multiple Roomzzz-branded or affiliated properties including The Glassworks (Leeds), The Edge (Leeds), Iconinc Gravity (Lincoln), Iconinc The Ascent (Liverpool), and Iconinc The Bonnie (Glasgow). These are partner properties under the Roomzzz network.
• The Ainscow ManchesterminorChannel Partner/ Reseller/ DistributorIndependent partner property listed under Roomzzz's Independent Partner Properties network in Manchester.
• &Soul SouthallminorChannel Partner/ Reseller/ DistributorIndependent partner property listed under Roomzzz's Independent Partner Properties network in Southall.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Roomzzz
• YouTubeyoutube.com/channel/UCzFrUVVOaA0cobHeAi0aVOQ
• Facebookfacebook.com/RoomzzzAparthotel
• Instagraminstagram.com/roomzzzuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roomzzz Aparthotel