Homesitters
Homesitters Ltd is a UK family-run, employee-based live-in home and pet-sitting service operating across England, Wales and Scotland since 1980. It serves individual homeowners, executors and commercial property clients with vetted live-in guardians rather than gig contractors.
- Company typePrivate
- Founded1980
- HeadquartersBuckingham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Homesitters does
Homesitters Ltd is a UK family-run service business that has provided nationwide live-in home and pet-sitting services since September 1980. The company employs, vets and manages a UK-wide network of homesitters who stay in clients' homes while owners are away, caring for pets, maintaining property appearance, deterring intruders and meeting insurance requirements. Services are organised into Domestic Sits, Probate Sits and Commercial Sits for property professionals, alongside specialised Dog Sitting and Cat Sitting lines.
The business operates without a proprietary technology platform — its core operational asset is its vetted employee network (DBS-checked, 20-year background checks, face-to-face interviews) and a 24/7 human backup line. Client Liaison Executives manually match homesitters to assignment briefs, and bookings are taken via the company website and Head Office phone line. There is no app, API or AI/ML capability disclosed. All client and homesitter data is encrypted and stored securely in GDPR compliance.
Homesitters generates revenue on a per-24-hour pricing model starting at £87/day including VAT with a 48-hour minimum, plus mileage (55p/mile), a food allowance paid directly to sitters, supplementary charges for Christmas/Boxing Day/New Year periods, and additional fees when duties exceed 1 hour 45 minutes per day. The customer base is highly fragmented across individual homeowners in England, Wales and Scotland, with secondary exposure to executors, banks, building societies, estate agents and commercial landlords. Distribution is direct-to-consumer, and the firm has remained wholly family-owned with no external funding rounds.
Homesitters firmographics
Firmographics- Name
- Homesitters
- Legal name
- Homesitters Ltd
- Website
- https://homesitters.co.uk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Homesitters Ltd is a UK family-run, employee-based live-in home and pet-sitting service operating across England, Wales and Scotland since 1980. It serves individual homeowners, executors and commercial property clients with vetted live-in guardians rather than gig contractors.
- Ownership category
- akta.pro rank
Homesitters industry classification
Industry- Product category
- Home and Pet Sitting Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Private Households (8141)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC)
- akta.pro secondary industry
- House Sitting + Pet Care Bundles (Mail, Plants, Security Checks) (HSANAEAI)
Keywords
Where Homesitters is headquartered
LocationHeadquarters
- HQ city
- Buckingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Homesitters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Home and Pet Sitting Services: The company charges per 24-hour period for live-in home and pet sitting services. Fees start at £87.00 per day including VAT. The company also charges for mileage (55p per mile), food allowance for homesitters (paid directly to homesitter), and additional charges for tasks exceeding 1 hour 45 minutes of working time per 24-hour period. Supplementary charges apply for Christmas Day, Boxing Day, New Year's Eve and New Year's Day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard live-in home and pet sitting service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Homesitters product offering
Product offeringCore offering
Homesitters provides a nationwide live-in home and pet-sitting service in which directly employed, DBS-checked homesitters stay in the client's home while the owner is away, caring for pets, maintaining security, and looking after the property and garden. Service lines cover Domestic Sits for homeowners on holiday or business trips, Probate Sits for properties awaiting probate, and Commercial Sits for vacant or sparsely furnished properties, alongside specialised Dog Sitting and Cat Sitting offerings. Pricing starts at £87.00 per day including VAT with a normal 48-hour minimum, billed on a pay-as-you-go basis.
Product overview
Homesitters is a service-based company offering live-in home and pet-sitting services across England, Wales, and Scotland. The portfolio consists of three core home-sitting service lines (Domestic Sits, Probate Sits, and Commercial Sits) combined with specialized pet-sitting offerings (Dog Sitting and Cat Sitting). All services share a common infrastructure of meticulously vetted, DBS-checked employees, 24/7 backup support, and a personalized matching process between homesitters and client requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic Sits Live-in home and pet-sitting service for fully-furnished homes while owners are away, including pet care, security monitoring, garden maintenance, and weather damage prevention. Targeted at UK homeowners travelling for holidays, business, or other absences.
- Probate Sits Live-in guardian service for properties awaiting probate, sale, or repossession, protecting against burglary, vandalism, and weather damage, and maintaining unrestricted insurance cover. Designed for executors, solicitors, and bereaved families.
- Commercial Sits Caretaker and site-management service for empty or sparsely furnished commercial properties, instructed by banks, building societies, estate agents, developers, and commercial landlords to deter squatters and maintain presentation between tenants.
- Dog Sitting Nationwide live-in dog-sitting service providing continuous in-home care in the dog's familiar surroundings, following normal routines to reduce separation stress. For dog owners who travel for holidays or business.
- Cat Sitting Nationwide live-in cat-sitting service allowing cats to remain in familiar territory with regular routines and companionship. Targeted at cat owners who want their cats cared for at home rather than placed in a cattery.
Quantifiable outcome
- Over 100,000 successful bookings completed
- +3 more outcomes
Companies that use Homesitters
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Homesitters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homesitters partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- NFU (National Farmers Union)minorHomesitters is a supporter of the National Farmers Union, indicating a community connection with the farming community. The company occasionally has assignments involving farm livestock care.
- National TrustminorHomesitters is a supporter of the National Trust, aligning with their homesitters who enjoy exploring historical properties and countryside.
- Hearing Dogs for Deaf PeopleminorHomesitters supports Hearing Dogs for Deaf People, a charity that trains hearing dogs to support deaf people.
- KatzenworldminorHomesitters is a supporter of Katzenworld, a cat-focused media platform that has featured Homesitters Ltd.
- CrisisminorHomesitters is a supporter of Crisis, the national charity for homeless people.
- Macmillan Cancer SupportminorHomesitters is a supporter of Macmillan Cancer Support, the cancer care charity.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Homesitters competitors and assessment
Company assessmentDirect peers
- Rover: Global online marketplace for pet care including dog walking, pet sitting, and boarding. Competes with Homesitters in the pet-sitting segment via gig-economy model; significantly larger scale and broader geographic reach, but lower-touch vetting and independent-contractor workforce.
- TrustedHousesitters: UK-founded global marketplace connecting homeowners with house and pet sitters on a subscription model. Direct competitor to Homesitters in live-in home and pet sitting, with similar value proposition but platform-based (self-serve) delivery rather than direct-employee model.
- BorrowMyDoggy: UK-based platform connecting dog owners with local borrowers for dog walking, sitting, and temporary care. Comparable to Homesitters in dog care segment with platform-driven matching model and UK geographic overlap.
- Tailster: UK-based platform offering dog walking, pet sitting, and home boarding services. Competes directly with Homesitters in the UK pet-sitting category with similar geography and customer base, though delivered via gig-economy model.
- Cat in a Flat: UK-founded platform specializing in cat sitting services connecting cat owners with local sitters. Directly comparable to Homesitters' cat-sitting offering with platform-based delivery and UK presence.
- Pawshake: Online platform connecting pet owners with local pet sitters for boarding, house sitting, dog walking, and drop-in visits. Operates in the UK and internationally. Directly comparable to Homesitters' pet-sitting offering with platform-based booking.
Emerging players
- PetBacker: Global online marketplace for pet care services including pet sitting, boarding, dog walking, and grooming. Comparable to Homesitters in pet-sitting category with international footprint, but lower UK brand recognition and platform-based model.
- Pet Sitter Club: UK pet-sitting directory and platform connecting pet owners with local sitters. Smaller-scale direct competitor in the UK pet-sitting segment with platform-based delivery.
Broad incumbents
- BarkBox / Wag!: Wag! is a US-based pet care platform offering on-demand dog walking, pet sitting, and boarding. Not directly competing in the UK but represents the broader category of tech-enabled pet care services that compete for consumer mindshare and investment capital.
Regional players
- DogBuddy (now Gudog): European pet care platform operating in multiple countries with dog boarding and sitting services. Comparable offering to Homesitters' pet-sitting category with platform model, though primarily European (not UK-focused).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homesitters social profiles
Digital presenceHomesitters compliance and trust
Trust signalCompliance2 records
Homesitters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homesitters leadership team
Management profileNumber of profiles
Profiles11 records
Homesitters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homesitters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homesitters
What does Homesitters do?
Homesitters provides a nationwide live-in home and pet-sitting service in which directly employed, DBS-checked homesitters stay in the client's home while the owner is away, caring for pets, maintaining security, and looking after the property and garden. Service lines cover Domestic Sits for homeowners on holiday or business trips, Probate Sits for properties awaiting probate, and Commercial Sits for vacant or sparsely furnished properties, alongside specialised Dog Sitting and Cat Sitting offerings. Pricing starts at £87.00 per day including VAT with a normal 48-hour minimum, billed on a pay-as-you-go basis.
Is Homesitters a public or private company?
Homesitters is a private company. It is classified as family owned and is currently operating.
When was Homesitters founded?
Homesitters was founded in 1980. It employs 1,001 to 5,000 people.
Where is Homesitters based?
Homesitters is headquartered in Buckingham, United Kingdom, in the Europe region.
How does Homesitters make money?
One revenue line is on record: home and Pet Sitting Services.
Who are Homesitters's main competitors?
Direct peers on record are Rover, TrustedHousesitters, BorrowMyDoggy, Tailster, Cat in a Flat and Pawshake. Emerging players are PetBacker and Pet Sitter Club. BarkBox / Wag! is listed as a broad incumbent. DogBuddy (now Gudog) is listed as a regional player.
Does Homesitters have an API?
No public API is recorded for Homesitters.
What industry is Homesitters in?
Homesitters's product category is Home and Pet Sitting Services. Its primary akta.pro industry code is HSANAEAC, Live-In In-Home Pet Sitting (24/7 Presence), with a secondary code of HSANAEAI, House Sitting + Pet Care Bundles (Mail, Plants, Security Checks). Its NAICS code is 81291 and its SIC code is 7340.