Shatler's cocktails

What Shatler's cocktails does

Shatler's Cocktails is a German ready-to-drink (RTD) cocktail brand operating under Shatler's GmbH, a Berlin-registered entity founded in 2019, with sales and distribution handled by the established German beverage company Schwarze und Schlichte GmbH & Co. KG based in Oelde. The product line consists of pre-mixed cocktails in 250ml metal cans (with a legacy 200ml CartoCan concentrate format), built from premium spirits (vodka, rum, tequila, gin, cachaça), certified juices, and proprietary in-house recipes. The range includes roughly ten alcoholic variants — Caipirinha, Mojito, Mai Tai, Long Island Iced Tea, Piña Colada, Sex on the Beach, Pink Gin Fizz, Sprizz, Erdbeer Daiquiri, Swimming Pool, Mango Fizz — alongside a non-alcoholic sub-line (Exotic Ipanema, Havanna Juicer, Virgin Colada, Wake Up).

The brand monetizes through consumer goods sales in a single revenue stream — hardware/packaged product sales — priced at standard German RTD price points (pricing not publicly disclosed). Go-to-market is multi-channel: mass-market retail (with Penny as a named discount partner and other German retailers), direct e-commerce via the parent company's schwarze-schlichte.de shop, and on-premise/event sales at festivals. Marketing is concentrated on Instagram and Facebook organic content plus promotional sweepstakes. Operating geographies are primarily Germany, with a Polish-language site indicating early entry into Poland. The company is privately held, with no disclosed external funding, no M&A activity, and limited publicly verifiable scale signals beyond the SKU count and retail footprint.

Name

Shatler's cocktails

Legal name

Shatler's GmbH

Website

https://shatlers.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Shatler's is a German ready-to-drink cocktail brand founded in 2019, offering pre-mixed alcoholic and non-alcoholic cocktails in 250ml cans to German (and selectively Polish) consumers through discount retail, e-commerce, and festival channels.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Ready-to-drink cocktails
• Pre-mixed canned cocktails
• Alcoholic beverages
• Non-alcoholic cocktails
• Cocktail cans

Headquarters

HQ city

Oelde

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Ready-to-Drink Cocktail Sales: Revenue generated from sale of pre-mixed canned cocktails in two formats: 200ml CartoCan (concentrate) and 250ml metal cans. Products sold at retail stores, festivals, and through e-commerce. Both alcoholic (8 varieties) and non-alcoholic (3 varieties) options available.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shatler's is a German brand that manufactures and sells ready-to-drink pre-mixed cocktails in 250ml metal cans, including both alcoholic varieties (Mojito, Mai Tai, Long Island Iced Tea) made with premium spirits and natural juices, and non-alcoholic varieties (Virgin Colada, Exotic Ipanema). The cocktails are designed for immediate consumption without preparation, leveraging a proprietary CartoCan Concentrate Technology.

Product overview

SHATLER'S is a brand of ready-to-drink cocktails in bar quality, produced by Schwarze und Schlichte GmbH & Co. KG based in Oelde, Germany. The product portfolio consists of pre-mixed cocktails sold in 250ml metal cans (and previously 200ml CartoCan). The range includes 10 alcoholic varieties (Caipirinha, Erdbeer Daiquiri, Long Island Iced Tea, Mai Tai, Mojito, Pina Colada, Pink Gin Fizz, Sex on the Beach, Sprizz, Swimming Pool, plus Mango Fizz) and several non-alcoholic variants (Exotic Ipanema, Havanna Juicer, Virgin Colada, Wake Up). All cocktails are professionally mixed with harmonically balanced ingredients including high-quality spirits (vodka, rum, tequila, gin), certified premium juices, and unique syrups. Products are designed for immediate consumption directly from the can or with ice in a cocktail glass. The brand targets home entertaining and on-the-go consumption as a cocktail-to-go.

Differentiator

Problem solved

Functional benefit

Products and services

• Shatler's Mojito

Quantifiable outcome

• Cocktails ready in seconds - no preparation time
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Lyre's Spirit Co. Non-alcoholic premium spirit and RTD cocktail alternative brand. Comparable to Shatler's non-alcoholic range on sober-curious consumer targeting and bar-quality non-alcoholic positioning.
• Caleño Drinks: UK-based non-alcoholic tropical cocktail brand (e.g., Exotic Ipanema-style flavors). Comparable to Shatler's non-alcoholic variants on occasion positioning and target consumer seeking sophisticated alcohol-free drinks.

Regional players

• Mangaroca Batida de Coco: Coconut liqueur brand with RTD extensions popular in Germany. Comparable as a tropical-flavored alcoholic RTD targeting similar at-home and on-the-go consumption occasions.
• Stock Spirits Group: Central European spirits producer (Czech/Polish) with established retail distribution and brand portfolio in the same geographies where Shatler's is expanding (Germany/Poland). Comparable as a regional spirits/RTD competitor with multi-country reach.
• Schöfferhofer: German beverage brand (wheat beer-based RTDs, including Hefeweizen mix drinks). Comparable as a German-market ready-to-drink/mixed alcoholic beverage competitor with established retail distribution.

Direct peers

• Tails Cocktails: UK-based premium ready-to-drink canned cocktail brand offering bar-quality pre-mixed cocktails in 200ml format. Directly comparable to Shatler's on product category, bar-quality positioning, and European geographic footprint.
• Cutwater Spirits: US-based ready-to-drink canned cocktail specialist with a wide SKU range (Mojito, Margarita, Long Island, etc.). Closely comparable product format, range breadth, and bar-quality positioning to Shatler's.

Broad incumbents

• Diageo (Smirnoff/Gordon's RTD): Global spirits conglomerate with major RTD brands (Smirnoff Ice, Gordon's Ready-to-Drink). Competes in the same canned cocktail category with much larger marketing and trade-spending capability.
• Bacardi RTD range: Global spirits major with canned and bottled RTD cocktails (Bahama Mama, Mojito, etc.). Comparable product category but vastly larger distribution, marketing budget, and shelf-share power.

Others

• Schwarze und Schlichte: Established German beverage company that handles production, sales and distribution for Shatler's. Not a competitor but the most directly comparable German mid-market beverage operator in terms of scale, channel access, and category breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SHATLERS.DE
• Instagraminstagram.com/shatlers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shatler's cocktails