Alabama State Chiropractic Association

What Alabama State Chiropractic Association does

Alabama State Chiropractic Association (ASCA) is a 501(c)(6) nonprofit professional association founded in 1926 and headquartered in Montgomery, Alabama. It represents approximately 800 licensed Doctors of Chiropractic and their support staff across the state, serving as the unified voice of the chiropractic profession in regulatory, legislative, and public-relations matters. ASCA holds designated liaison relationships with the Alabama Department of Industrial Relations, the Alabama Department of Insurance, the Alabama Department of Public Health, and the Alabama Board of Chiropractic Examiners, and operates a political action committee (C-PAC) for legislative advocacy. The organization is marking its 100th anniversary in 2026.

ASCA's product portfolio centers on annual membership (delivering advocacy, group health/vision/dental insurance through BCBS and Southland, and member discounts from a vendor partner ecosystem of more than 16 companies) layered with recurring continuing education programming. CE offerings include the Huntsville Seminar, the Orange Beach Seminar, the Annual Convention, and higher-ticketed certifications such as the $3,600 Injectable Nutrients Certification and the $995 Dry Needling Certification. In 2024 ASCA modernized its technology stack by deploying a YourMembership.com-powered member portal and launching a mobile app on iOS and Android, enabling self-service membership, CE credit tracking, and event registration.

Revenue is generated through four streams: recurring membership dues (subscription), professional services revenue from CE events and certifications, sponsorship and exhibit fees from vendor partners ($500–$4,500 tiers), and classified advertising ($180–$330). Distribution is community-led and primarily in-person across Alabama, supplemented by digital channels (website, app, email, RSS, and social login via Facebook and LinkedIn). Go-to-market relies on relationship density within the state chiropractic community rather than outside sales, with no evidence of geographic expansion beyond Alabama.

Name

Alabama State Chiropractic Association

Legal name

Alabama State Chiropractic Association

Website

https://ascachiro.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Alabama State Chiropractic Association (ASCA) is a 100-year-old nonprofit professional association based in Montgomery that serves approximately 800 licensed chiropractors and their staff in Alabama through advocacy, continuing education, group insurance benefits, and member discounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from practicing chiropractors, students, seniors, retired practitioners, and associate members. Members receive access to group health insurance, vision/dental plans, CE credits, and member discounts on products and services.
2. Continuing Education Events: Revenue from seminar registrations including the Huntsville Seminar (August), Orange Beach Seminar (October), Annual Convention (June), and Injectable Nutrients Certification. Events provide CE credits approved for Alabama and other states.
3. Sponsorship and Exhibits: Event sponsorship packages ranging from table displays ($500-$600) to day/event sponsorships ($1,200) and annual partnership tiers (Supporter $1,000, Partner $2,500, Premier Partner $4,500).
4. Classified Advertising: Classified ads for members: 3-month ads for $180 and 6-month ads for $330, used for practice sales and job postings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASCA is a state-level professional membership association that sells annual memberships to Alabama Doctors of Chiropractic and provides regulatory advocacy, continuing education seminars, group health/vision/dental insurance, member discounts on products and services, and a political action committee (C-PAC). Membership unlocks access to CE-accredited seminars, the online member portal, a mobile application, classified advertising, and exclusive partner benefits from vendors such as BCBS, Southland, Nordic Naturals, and ChiroHealthUSA.

Product overview

Alabama State Chiropractic Association (ASCA) is a professional association offering a membership-based platform with multiple integrated products and services. The core offering is ASCA Membership, which provides access to advocacy, continuing education seminars (Huntsville Seminar and Orange Beach Seminar), group insurance plans, and member discounts. ASCA operates a mobile phone application for iOS and Android. Additional offerings include the ASCA C-PAC political action committee, Injectable Nutrients Certification, ACA OnDemand Webinars for CE credits, and partner programs including ChiroHealthUSA, InfinEDI, and ChiroMatrix that offer member discounts. The association also provides compliance resources including HIPAA guidance documents.

Differentiator

Problem solved

Functional benefit

Products and services

• ASCA Membership Annual professional membership in the Alabama State Chiropractic Association, providing advocacy, continuing education access, group insurance plans, member discounts on products and services, and networking for licensed Alabama chiropractors, students, retirees, and associates.
• ASCA Phone Application Dedicated mobile app for iOS and Android providing ASCA members access to association resources, event registration, CE credit tracking, and member communications on the go.
• ASCA Group Health, Vision and Dental Insurance Plan Group health insurance through Blue Cross Blue Shield and vision and dental insurance through Southland available exclusively to ASCA members as a membership benefit.
• ASCA Huntsville Seminar 2026 Three-day in-person continuing education seminar in Huntsville, Alabama offering 18 CE credits including spinal adjusting, dry needling certification, Alabama law, TMJ, opioid crisis education, and practice management topics.
• ASCA Orange Beach Seminar 2026 Three-day in-person continuing education seminar in Orange Beach, Alabama offering 18 CE credits including cervical spine rehab, CA/CRT certification, Alabama law, case studies, and Medicare documentation and ethics.
• ASCA Injectable Nutrients Certification Three-session certification course providing 45 hours of Alabama CE credits on injectable nutrients, requiring ASCA membership and separate registration for each module held in Birmingham, Alabama.
• ACA OnDemand CE Webinars Six on-demand continuing education webinars available exclusively to ASCA members through the American Chiropractic Association platform, covering topics approved for the current license year.
• ASCA C-PAC Political Action Committee Political action committee that allows ASCA members to contribute to advocacy efforts and legislative initiatives benefiting the chiropractic profession in Alabama, with online contribution capability.

Quantifiable outcome

• 800 licensed doctors and staff reached statewide
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core, minor and major.

• BCBS (BlueCross BlueShield)coreOthersASCA offers group Health insurance through BlueCross BlueShield as a member benefit. These plans are only available to ASCA members.
• SouthlandcoreOthersASCA offers Vision and Dental insurance through Southland as a member benefit. These plans are only available to ASCA members.
• Central Alabama X-RayminorGTM or Marketing PartnerASCA members receive a 5% discount on select products if purchased during an ASCA seminar. Central Alabama X-Ray is the exclusive Hill Laboratories dealer for Alabama and factory certified Chattanooga sales and service center.
• Nordic NaturalsminorGTM or Marketing PartnerASCA members receive a 10% discount on wholesale pricing. Nordic Naturals is the #1 selling fish and algae oil brand in the U.S. and has been a trusted source of professional-grade supplements for nearly 30 years.
• ChiroHealthUSAminorGTM or Marketing PartnerDiscount Medical Plan Organization with a network of over 2,600 doctors. ChiroHealthUSA allows members to offer legal discounts to patients. No charge for doctors to join.
• ChiroMatrixminorGTM or Marketing PartnerDigital marketing solutions and customized websites for chiropractic professionals. ASCA members receive waived setup fees and free Reputation Management service when signing up.
• Alabama Imaging SolutionsminorGTM or Marketing PartnerPartner featured in ASCA seminar rotator showcasing products/services to members.
• Cash PracticeminorGTM or Marketing PartnerPartner featured in ASCA seminar rotator showcasing products/services to members.
• ChiroUpminorGTM or Marketing PartnerPartner featured in ASCA seminar rotator showcasing products/services to members.
• NCMICminorGTM or Marketing PartnerMalpractice insurance and financial services provider. Featured sponsor for Real Life Case Studies and Why Practices Fail presentations at ASCA seminars.
• Foot LevelersminorGTM or Marketing PartnerOrthotic and healthcare products provider. Featured sponsor for Spinal and Extremity Adjusting presentation.
• Protocol for Life BalanceminorGTM or Marketing PartnerProfessional-grade nutritional supplements. Featured sponsor for The Opioid Crisis presentation.
• Hi DowminorGTM or Marketing PartnerPartner featured in ASCA seminar rotator showcasing products/services to members.
• Protec SpineminorGTM or Marketing PartnerPartner featured in ASCA seminar rotator showcasing products/services to members.
• Remote Care TodayminorGTM or Marketing PartnerPartner featured in ASCA seminar rotator showcasing products/services to members.
• Standard ProcessminorGTM or Marketing PartnerPartner featured in ASCA seminar rotator showcasing products/services to members.
• American Chiropractic Association (ACA)majorStrategic or Co-development PartnerASCA partners with ACA on on-demand continuing education webinars. ASCA and ACA have put together six on-demand CE webinar opportunities approved for Alabama, available exclusively to ASCA members with discount code ASCAED for FREE access.
• Alabama Board of Chiropractic Examiners (ASBCE)majorStrategic or Co-development PartnerASCA works closely with ASBCE for CE credit approvals and AL Law requirements. Seminars are approved by the Board (AL License #260255).
• YourMembership.comcoreTechnology or IntegrationAssociation management software provider powering the ASCA website, membership portal, event registration, and online store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Texas Chiropractic Association: State-level chiropractic association representing Texas chiropractors. Comparable as a peer state association with similar advocacy, CE, and membership dues model; serves a different geography than ASCA.
• Georgia Chiropractic Association: State chiropractic association for Georgia, comparable in mission and member profile to ASCA, and even overlapping in CE credit reciprocity (ASCA seminars approved for Georgia per source).
• Florida Chiropractic Association: State-level chiropractic association in Florida. Highly comparable operating model to ASCA (state advocacy, CE events, member benefits), serving a different geography and therefore not in direct competition with ASCA.
• California Chiropractic Association: State-level professional association for California chiropractors. Comparable peer operating model to ASCA (advocacy, CE, member benefits) in a much larger state market; serves a different geography.

Others

• NCMIC Group: Chiropractic-focused malpractice insurer and financial services provider that sponsors ASCA seminars. Comparable as a chiropractic-specialist service provider operating in the same member ecosystem, but not a membership association itself.
• Foundation for Chiropractic Progress: Chiropractic-focused nonprofit that receives donations through ChiroHealthUSA (an ASCA partner). Comparable as an ecosystem organization serving the same chiropractic community, but not a direct membership competitor.
• ChiroHealthUSA: Discount Medical Plan Organization offering patient discount networks to chiropractors; ASCA partner. Comparable as a chiropractic-only vendor serving the same member base, but adjacent rather than competing.

Broad incumbents

• Medical Association of the State of Alabama: State-level professional association for Alabama physicians. Comparable to ASCA as a state medical-professional membership body serving a similar geographic and regulatory environment in Alabama, though broader in scope across all physician specialties.

Direct peers

• American Chiropractic Association: National professional association for Doctors of Chiropractic. Directly comparable as a chiropractic membership organization; ASCA partners with ACA for on-demand CE content, and the two compete/cooperate across state and federal advocacy.
• International Chiropractors Association: Another national chiropractic membership body serving a similar practitioner base with advocacy, education, and CE. Comparable in mission, member profile, and revenue model to ASCA, though operating nationally rather than at the state level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alabama-State-Chiropractic-Association-ASCA-100057546395803
• LinkedInlinkedin.com/company/alabama-state-chiropractic-assn-inc
• Xx.com/AlabamaStateCh1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama State Chiropractic Association