Chiromatrix

What Chiromatrix does

Chiromatrix is a U.S.-based, vertically focused digital marketing platform that builds and manages websites and executes marketing services for small and mid-sized chiropractic practices. Operating since 2002 and headquartered in El Segundo, California, with an additional office in San Diego, it operates as a specialized division of iMatrix, which is owned by MH Sub I, LLC dba Internet Brands, a privately held diversified digital media company. Its core product is an industry-tailored website platform augmented by a content library of 50+ pages of chiropractic educational content and HD videos, including a proprietary 3D Spine Simulator embedded in client sites. Modular services span SEO targeting higher-revenue specialties (auto, sports, personal injury), Google Premier Partner-managed targeted advertising, AI Search Optimizer, reputation management, online booking, directory listings, social media marketing, patient communications, photo/video production, telemedicine, and eCommerce.

The business model is subscription-based recurring revenue from monthly marketing plans starting at $99, sold through a sales-led motion combining phone sales, free strategy consultations, and referral channels via partnerships with at least 10 state and national chiropractic associations. Customers are individual and multi-location U.S. chiropractic practices; two named SMB customers appear in disclosed testimonials (West Hartford Chiropractic and Dr. Moshe Laub). The platform architecture is shared across adjacent verticals — Eye Care Websites and Veterinary Websites — leveraging the same parent infrastructure under the iMatrix umbrella. Geographic footprint is domestic-only, with no global claims.

The offering is implemented at SMB scale with no disclosed enterprise contracts, no external venture funding, and no issued patents or trademarks recorded. Revenue is not disclosed; operations are U.S.-based with a U.S.-based customer experience team available weekdays during Pacific time hours.

Name

Chiromatrix

Legal name

MH Sub I, LLC dba Internet Brands

Website

https://chiromatrix.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Chiromatrix is a U.S.-based digital marketing platform and division of iMatrix/Internet Brands providing websites, SEO, targeted advertising, AI search optimization, and reputation management specifically to small and mid-sized chiropractic practices.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing

NAICS

Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

Keywords

• Chiropractic marketing services
• Healthcare website design
• Digital marketing platform
• Patient acquisition services
• SEO for chiropractors

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Marketing Services: Monthly and annual subscription plans for chiropractic marketing services including websites, SEO, targeted ads, reputation management, and patient communication tools. Pricing tiers provide different levels of service and features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ChiroMatrix provides turnkey, industry-specific websites and a modular suite of digital marketing services for chiropractic, eye care, and veterinary practices. The core product is a customizable practice website with embedded patient-acquisition tools, sold as monthly/annual subscriptions bundled with optional add-on modules including SEO, targeted Google ads, reputation management, online booking, patient relationship management, telemedicine, eCommerce, social media marketing, directory listings, online bill pay, and a content library featuring a proprietary 3D Spine Simulator.

Product overview

ChiroMatrix offers a platform-plus-modules architecture centered on industry-specific websites for chiropractic, eye care, and veterinary practices, complemented by an extensive suite of digital marketing modules. The core offering consists of customizable websites designed specifically for healthcare providers, with additional modules including SEO, AI Search Optimizer, Targeted Ads (Google advertising), Reputation Management, Online Booking, Directory Listings, Social Media Marketing, Online Bill Pay, eCommerce, Patient Education content library, Patient Relationship Management (automated communications), Photo/Video Shoot services, and Telemedicine. The product portfolio integrates patient-facing educational tools like the 3D Spine Simulator with practice management and marketing automation capabilities, all offered through tiered pricing plans starting at $99.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Websites Turnkey website platform specifically designed for chiropractic practices, featuring content tailored to chiropractic services and specialties, built to convert web visits into new patients.
• Eye Care Websites Website platform designed for eye care professionals and optical practices.
• Veterinary Websites Website platform designed for veterinary practices and animal healthcare providers.
• SEO (Search Engine Optimization) Local search rankings optimization service targeting higher revenue specialties like auto, sports, and personal injury, with custom chiropractic industry content and Google My Business optimization.
• AI Search Optimizer AI-powered search optimization service to improve practice visibility in AI-powered search results.
• Targeted Ads Google advertising service managed by Google Premier Partner certified experts to place chiropractic practices at the top of search results for targeted keywords and specialties.
• Reputation Management Online review optimization service enabling practices to solicit, track, and showcase reviews across multiple platforms from a single dashboard.
• Online Booking Appointment scheduling system allowing patients to book chiropractic appointments online.
• Telemedicine Virtual consultation service enabling providers to offer remote services like nutritional counseling, weight loss advice, and post-rehab exercises.
• Patient Relationship Management Automated patient communication system including appointment reminders and relationship management tools.
• Online Bill Pay Patient payment processing service enabling online bill payment for chiropractic services.
• eCommerce (Online Store) Online store functionality enabling chiropractic practices to sell products directly through their website.
• Social Media Marketing Social media strategy and management service to build brand presence and connect with patients.
• Directory Listings Management Listing management service to maintain consistent and accurate practice business information across online directories.
• Patient Education Content Library Library of over 50 pages of chiropractic content and HD videos covering common injuries, conditions, therapies, and techniques to educate patients about practice specialties.
• Photo Shoot Service Professional photography services to showcase chiropractic practices and their services online.
• Video Shoot Service Professional video production services for chiropractic practices.

Quantifiable outcome

• 4+ million patients delivered to clients' websites
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered moderate and minor.

• California Chiropractic AssociationmoderateGTM or Marketing PartnerChiroMatrix is trusted by the California Chiropractic Association as a preferred marketing partner for member practices.
• American Chiropractic AssociationmoderateGTM or Marketing PartnerChiroMatrix is trusted by the American Chiropractic Association as a preferred marketing partner for member practices.
• Chiropractic Success AcademyminorGTM or Marketing PartnerChiroMatrix maintains a relationship with Chiropractic Success Academy for marketing services referrals.
• Tennessee Chiropractic AssociationminorGTM or Marketing PartnerTrusted by Tennessee Chiropractic Association for member practice marketing needs.
• Alabama State Chiropractic AssociationminorGTM or Marketing PartnerTrusted by Alabama State Chiropractic Association for member practice marketing needs.
• North Carolina Chiropractic AssociationminorGTM or Marketing PartnerTrusted by North Carolina Chiropractic Association for member practice marketing needs.
• ChiroHealthUSAminorGTM or Marketing PartnerTrusted by ChiroHealthUSA for member practice marketing needs.
• American Institute of Personal Injury PhysiciansminorGTM or Marketing PartnerTrusted by American Institute of Personal Injury Physicians for member practice marketing needs.
• Texas Chiropractic AssociationminorGTM or Marketing PartnerTrusted by Texas Chiropractic Association for member practice marketing needs.
• South Carolina Chiropractic AssociationminorGTM or Marketing PartnerTrusted by South Carolina Chiropractic Association for member practice marketing needs.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PatientPop (Tebra): Tebra's PatientPop is a healthcare practice growth platform offering websites, SEO, reputation management, and patient communication — directly competing with ChiroMatrix in the SMB healthcare-provider marketing stack.
• Scorpion: Scorpion provides websites, SEO, paid ads, and patient acquisition services for healthcare and home services SMBs — a comparable vertical-specialist marketing platform to ChiroMatrix's healthcare focus.
• Doctor.com: Doctor.com provides healthcare-provider websites, listings management, reputation, and patient acquisition tools, overlapping with ChiroMatrix's core offering and similarly targeted at SMB medical practices.
• Podium: Podium provides customer communication, reviews, and lead-conversion tools for local SMBs including healthcare practices — overlapping ChiroMatrix's patient communication and reputation modules with strong horizontal reach.
• PatientPop's Kareo / Tebra practice marketing suite: The broader Tebra suite (formerly Kareo + PatientPop) bundles practice growth, EHR, and billing for SMB practices — comparable to ChiroMatrix's combination of marketing, online booking, telemedicine, and online bill pay modules.
• Birdeye: Birdeye offers reputation management, listings, messaging, and patient experience tools for SMB healthcare practices — overlapping ChiroMatrix's reputation, listings, and patient communication modules with a broader horizontal footprint.

Broad incumbents

• Yext: Yext is an established listings and digital presence platform serving multi-location healthcare and SMB brands, directly comparable to ChiroMatrix's Directory Listings and SEO offerings but at enterprise scale.
• Thryv: Thryv is an SMB marketing and business operations platform offering websites, SEO, listings, reputation, and payments — a broader horizontal competitor to ChiroMatrix across its full module set.
• LocaliQ (USA TODAY NETWORK / Gannett): LocaliQ is a digital marketing platform for SMBs offering websites, SEO, SEM, and reputation management — overlapping ChiroMatrix's core modules while serving a much wider SMB customer base.

Others

• iMatrix: iMatrix is the parent brand under Internet Brands that powers ChiroMatrix, Eye Care, and Veterinary websites — a sibling platform sharing technology, distribution, and ownership with ChiroMatrix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/chiromatrix
• Facebookfacebook.com/iMatrixMarketing
• LinkedInlinkedin.com/company/chiromatrix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiromatrix