FanQ

Name

FanQ

Legal name

FanQ

Website

https://fanq-app.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Marketing Research and Public Opinion Polling (541910), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Fan voting platform
• Sports market research
• Digital sponsoring solutions
• Football polling software
• Fan engagement tools

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising & Sponsoring: Intelligent advertising forms and digital sponsoring solutions placed within FanQ voting tools, enabling advertisers to reach engaged football fans in contextually relevant environments
2. Voting Tool Licensing: Providing FanQ voting tools to clubs, leagues, publishers, and sponsors for integration on their own digital platforms to increase fan engagement and digital revenue
3. Commissioned Research Studies: Research services conducted for third parties (such as SID, DFB, clubs) on football-related topics, producing studies and surveys with representative fan samples

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FanQ operates a football fan engagement and research platform built around its Voting Tool, which lets clubs, leagues, publishers, and sponsors embed interactive, context-sensitive polls directly on their own digital platforms. A panel of registered fans is recruited through the FanQ iOS/Android app and web community; the panel powers both quick polls (Blitzumfragen) and longer representative research studies on topics such as commercialization, sustainability, and fan sentiment. Results are distributed through a content partnership with SID, Europe's leading sports news agency.

Product overview

FanQ operates as a unified fan-engagement platform centered on its Voting Tool, with three primary access channels — the FanQ App (iOS/Android mobile app), the FanQ Web-Community (online registration and participation), and the Voting Tool (embedded interactive content for publishers). Supporting these core access channels, FanQ produces Research Studies published on football social topics, and offers Sponsoring & Presenting advertising solutions. The company functions as a B2B provider serving clubs, leagues, federations, media publishers, and advertisers, alongside a direct-to-fan community participation model.

Differentiator

Problem solved

Functional benefit

Products and services

• FanQ Voting Tool Embeddable digital voting tool that delivers interactive sports content and context-sensitive, automated poll questions directly into the websites and apps of clubs, leagues, federations, publishers, and sponsors; designed to drive fan engagement and digital monetization.
• FanQ Web-Community Online community where football fans register to receive regular survey invitations and study results, and contribute to representative fan surveys run by FanQ and its research clients.
• FanQ App Mobile application for iOS and Android through which fans participate in current polls, run Blitzumfragen (quick polls), and access the wider FanQ community directly from their phones.
• FanQ Research Studies (FanQ-Studien) Long-form representative fan research studies covering topics beyond on-pitch sport, including commercialization, racism in football, sexism, club media, and sustainability; conducted with 2,000-10,000+ fans per study and disseminated through SID and major sports media partners.
• Sponsoring & Presenting Digital advertising and sponsoring offering for advertisers and sponsors, placing campaigns inside FanQ Voting Tools to reach engaged football fans and improve advertising performance in emotional brand contexts.

Quantifiable outcome

• 5-35 million sports enthusiasts reached per study through media partnerships
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• SID (Sport-Informations-Dienst)coreGTM or Marketing PartnerContent partnership with SID, Europe's leading sports news agency, providing distribution to over 30 million sports enthusiasts daily through print, online, video, and audio channels. FanQ research and surveys are distributed via SID to major media outlets.
• SpielerPluscoreStrategic or Co-development PartnerPartnership with SpielerPlus team organization app for conducting amateur sports research. Jointly conducted Breitensport-Stimmungsbild 2025 study with over 20,000 participants including athletes, volunteers, and club officials.
• Sports for FuturecoreStrategic or Co-development PartnerCo-initiator of sustainability study in professional football examining social, ecological, and economic sustainability of Bundesliga clubs based on fan survey responses.
• Media Publishers (ARD, ZDF, DAZN, Sky, Sport1, OneFootball)coreGTM or Marketing PartnerDirect media partnerships with major German sports publishers including ARD, ZDF, DAZN, Sky, Sport1, OneFootball for publishing fan research results and exclusive content distribution.
• Clubs, Leagues & AssociationscoreChannel Partner/ Reseller/ DistributorB2B partnerships with football clubs, leagues, and associations providing voting tool integration, sponsoring solutions, and digital fan engagement services on partner platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Socios.com (Chiliz): Fan engagement platform that partners with football clubs to deliver tokenized fan voting and rewards. Comparable because it sells direct-to-fan voting/participation tools to the same club buyer personas that FanQ serves.
• Overtime: Sports-focused media and fan engagement company building audiences around younger sports fans. Comparable as a sports fan engagement/monetization adjacency with overlapping advertiser and sponsor buyer base.
• Mentimeter: Live polling and audience engagement SaaS. Comparable as a peer for FanQ's interactive voting/survey tooling layer, though Mentimeter focuses on corporate events and presentations rather than sports fan communities.
• Slido: Audience interaction and polling platform used at events and on digital channels. Comparable because its core product (interactive polls embedded in digital properties) overlaps with FanQ's Voting Tool offering.
• Sporttechie: Sports technology and data media outlet covering fan engagement, sponsorship technology, and sports analytics. Comparable as an adjacent ecosystem voice for the same clubs, leagues, and brands that buy FanQ's research and voting products.

Broad incumbents

• DAZN: Global sports streaming platform with strong German football distribution and listed among FanQ's media partners. Comparable because it monetizes engaged football audiences through advertising and sponsorship — the same wallet FanQ targets via embedded voting tools and Presenting formats.
• OneFootball: German-headquartered football media platform reaching tens of millions of fans monthly. Comparable because it operates at the intersection of football content, fan engagement, and publisher monetization — the same buyer ecosystem FanQ serves with its voting tools.
• Nielsen Sports: Global sports research and audience measurement firm. Comparable because it sells fan insight, sponsorship valuation, and media research to clubs, leagues, federations, and brands — overlapping with FanQ's B2B research business.
• YouGov Sport: Sports research practice built on YouGov's large consumer panel. Comparable because it sells representative fan surveys and brand/sponsorship research to leagues, clubs, and advertisers, directly competing for FanQ's research commissions.
• Kantar: Global market research firm with a sports and entertainment practice serving advertisers, sponsors, and media owners. Comparable because it competes for the same commissioned fan research, brand tracking, and media insights budgets FanQ targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fanq

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FanQ