What SpielerPlus does

SpielerPlus, operating under the consumer brand TeamPlus, is a German SaaS company that provides digital team management software for amateur and youth sports organizations. The platform enables coaches, players, parents, treasurers, and club administrators to organize events, manage schedules, communicate via in-app chat and push notifications, run polls, track attendance and statistics, handle team finances, and coordinate carpools. Headquartered in Hamburg under the legal entity SPM Sportplatz Media GmbH and led by CEO Marcel Hager, the company was founded in 2014 and serves over 410,000 sports teams and 5 million registered users across more than 80 sports and 10+ languages, primarily in German-speaking and broader European markets. Headcount is approximately 10+ employees spanning software development, community management, sales, marketing, and support.

The product is delivered as a cross-platform application on iOS, Google Play, and Huawei App Gallery, plus a responsive web app, with cloud infrastructure on AWS, content delivery via Cloudflare, support through Zendesk, and payments processed via Apple, Google, Huawei, and PayPal/Braintree. Feature surface spans calendar and fixture-list import, team communication, a digital team treasury, lineup planning, penalty catalogs, guest players, role-based permissions, parent accounts, carpooling, TeamCloud file storage, and PDF export. A free Basic tier covers core features while a paid Premium subscription (available in 1/6/12-month cadences, with the 12-month plan offering up to 50% savings) adds an ad-free experience, custom roles, unlimited team members, guest player management, participant limits, cancellation timelines, PDF export, and 1GB TeamCloud storage. Club-level volume discounts target multi-team organizations.

The go-to-market is product-led growth with community-driven word-of-mouth referrals; coaches self-serve to create a team and invite members via email codes, and clubs adopt at scale through direct outreach. Revenue is generated primarily through subscription upgrades, with stated user outcomes including 1.8 hours saved per coach per week (97 hours/year). The company appears bootstrapped with no disclosed external funding rounds, no parent company, and no M&A activity in the available data.

Name

SpielerPlus

Legal name

SPM Sportplatz Media GmbH

Website

https://spielerplus.de

Company type

Private

Founded year

2014

Operating status

Operating

Short description

SpielerPlus (TeamPlus) is a German SaaS platform providing digital team management for amateur and youth sports clubs, serving over 410,000 teams across 80+ sports via a freemium mobile and web subscription application.

Ownership category

akta.pro rank

Headquarters

HQ city

Weyhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Premium Subscriptions: Subscription-based revenue model with tiered pricing. Team subscriptions are linked to specific teams and non-transferable. Minimum 1 month, maximum 12 months, automatically extended unless cancelled. User subscriptions (e.g., remove banner adverts) linked to individual users.
2. Freemium Basic Version: Basic version available free of charge with core features including event scheduling, basic messaging, team treasury, and polls. Premium features require paid subscription.
3. In-App Purchases: Payments processed through Apple App Store, Google Play Store, and Huawei App Gallery for subscription purchases on mobile devices.
4. Club Volume Discounts: Clubs receive discounted Premium rates based on number of teams. More teams using Premium results in lower per-team pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SpielerPlus (marketed as TeamPlus) is a digital team management SaaS platform delivered via mobile apps (iOS, Android, Huawei) and web. It enables amateur and youth sports teams to organize events, communicate, track attendance, manage team finances, and plan lineups across 80+ sports in 10+ languages.

Product overview

TeamPlus is a single unified SaaS platform combining a mobile app (available on iOS, Android, and Huawei App Gallery) and web application for digital sports team management. The product operates on a freemium model: a free Basic tier provides core team management features (event scheduling, messaging, team treasury, statistics, polls, carpooling, penalty catalogs), while a Premium subscription add-on enhances the experience with ad-free usage, custom roles and permissions, guest player management, unlimited members, PDF exports, and 1GB TeamCloud storage. The platform serves over 410,000 sports teams and 5 million registered users across 80+ sports in 10+ languages.

Differentiator

Problem solved

Functional benefit

Products and services

• TeamPlus A comprehensive digital team management SaaS platform available as mobile apps (iOS, Android) and web application. Supports over 80 sports types and more than 10 languages, enabling sports teams to organize events, communicate, manage schedules, track attendance, handle team finances, and coordinate carpools.
• TeamPlus Premium Premium subscription tier that adds an ad-free experience, custom roles with granular permissions, unlimited team members beyond the 30-person limit, guest player management with lineup scheduling, event cancellation notifications, participant limits for events, confirmation/cancellation timelines, PDF export/print functions, and 1GB TeamCloud storage space on top of free features.

Quantifiable outcome

• Coaches save 1.8 hours per week using TeamPlus (equivalent to 97 hours per year)
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SportsEngine: US broader sports platform (part of NBC Sports Next) covering registration, websites, communication, and team management for amateur sports organizations. Larger incumbent with overlapping team management capabilities but as part of a wider end-to-end suite.

Direct peers

• Heja: Swedish sports team communication app focused on amateur clubs, providing messaging, scheduling, and parent coordination. Comparable in vertical (community sports), target persona (coaches, parents, players), and lightweight collaborative model.
• Spond: Scandinavian (originally Norwegian) sports club and team management app offering scheduling, messaging, polls, and event coordination for amateur clubs — the closest functional peer to SpielerPlus in Europe, with very similar feature sets and freemium model serving community sports.
• Teamer: UK-based sports team management app providing scheduling, communication, and fixture tools for amateur and grassroots sports teams. Comparable in feature set, customer persona, and freemium monetization targeting volunteer-driven teams.
• LeagueApps: US-based sports league and club management platform serving amateur sports organizers with registration, scheduling, communication, and payment tools. Directly comparable SaaS business model and target segment (community sports organizers).
• Stack Team App: Multi-sport team management app popular in Australia, the UK, and New Zealand, offering scheduling, communication, and team coordination features for amateur clubs. Comparable in product positioning, customer segment, and freemium GTM.
• Pitchero: UK-based sports club management platform combining club websites with team management, fixtures, communication, and payments for amateur and semi-professional clubs. Comparable in target market (community sports clubs) and broadening product suite.
• TeamSnap: US-based, market-leading sports team management platform serving amateur and youth sports organizations with scheduling, communication, payments, and registration features. Directly comparable in target customer, feature breadth, and freemium model — broader in scale and geography.
• SportEasy: French sports team and club management application covering events, communication, statistics, and presence tracking. Direct peer in European amateur team management with overlapping feature set and SaaS/freemium monetization.

Emerging players

• Hudl: US-based sports performance and video analysis platform that has been expanding into broader team and club management features. Tangential overlap with SpielerPlus on team workflows; differentiated by performance/video analytics focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SpielerPlus
• Facebookfacebook.com/SpielerPlus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpielerPlus