GS Lighting Group

What GS Lighting Group does

GS Lighting Group, operating under the legal entity Gross Sales Ltd., is an Ontario-based manufacturer's representative agency for the lighting industry, founded in 1990 and headquartered at 26 Glebe Street, Cambridge, Ontario. The company represents 80+ lighting manufacturers, with Current (ABB) as a Core partner and an extended portfolio covering Beacon, Kim Lighting, Columbia, Amico, ABB Emergi-Lite, ABB Haxlux, Acclaim, Alphabet, Bruck, Edison, Eurofase Heating, SPI Lighting, Zaniboni, and other independent brands. Its role is specification sales and distributor/contractor channel support rather than manufacturing: GS Lighting earns manufacturer commissions by promoting products into Ontario projects while providing the design, photometric, and after-sale services required to get those products specified and ordered.

The core technical offerings fall into three layers. The product layer spans architectural, industrial, healthcare, education, exterior, emergency, and specialty LED fixtures (including MRI suite lighting from Amico and hazardous-location lighting from ABB Haxlux). The controls layer includes Current's NX Lighting Controls, Daintree wireless controls, Spectrasync tunable white, Lightgrid Plus, and Lightsweep Control Panel, enabling fixture-level through enterprise-scale networked lighting control deployments. The services layer includes AGi32-based photometric lighting design, LED retrofit and energy audit work (with IESO Save on Energy rebate navigation), and full project management from quotation through after-sale service.

GS Lighting makes money through three revenue streams: (1) manufacturer representative commissions on lighting product sales routed through Ontario electrical distributors and contractors, (2) professional services fees for AGi32 lighting design, photometric layouts, feasibility studies, and educational seminars, and (3) LED retrofit solution fees including auditing, ROI proposals, and rebate assistance under IESO programs. Pricing is quote-based with no public pricing disclosed. The go-to-market is a specification-led field sales motion targeting architects, engineers, interior designers, lighting designers, and electrical contractors, with direct sales to municipalities and national accounts. End-customer segments span healthcare, education, industrial, hospitality, government, and automotive (e.g., BMW showroom photometric work), supported by a 15+ staff team organized into quotation management, project management, regional account management, GE Lamps customer service, and a controls specialist function.

Name

GS Lighting Group

Legal name

Gross Sales Ltd.

Website

https://gslightinggroup.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

GS Lighting Group is an Ontario-based manufacturer's representative agency representing 80+ lighting manufacturers (including Current/ABB) and providing specification-grade LED fixtures, lighting controls, AGi32 photometric design, and LED retrofit services to architects, engineers, contractors, distributors, and municipalities.

Ownership category

akta.pro rank

Product category

Commercial Lighting Distribution and Specification Services

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Services-Engineering, Accounting, Research, Management (8700), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Lighting Design Services (BPAHAKAJ)

Keywords

• Lighting specification sales
• Commercial LED lighting
• Lighting design services
• LED retrofit solutions
• Manufacturer representative agency

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Manufacturer's Representative / Agency Commissions: GS Lighting Group operates as a manufacturer's representative agency earning commissions from lighting manufacturers for sales of their products in Ontario. They represent over 80+ lighting manufacturers including Current (ABB), and numerous independent brands.
2. Professional Services: Lighting design, photometric layouts, project management, feasibility studies, site reviews, and educational seminars for clients and customers.
3. LED Retrofit Solutions: Energy division providing LED retrofit solutions with professional auditing, design, proposal with ROI, implementation support, and installation coordination through IESO Save on Energy Program rebates.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GS Lighting Group is a manufacturer's representative agency that sells specification-grade LED lighting products on behalf of over 80 lighting manufacturers across Ontario, Canada. The company provides professional lighting design (including AGi32 photometric layouts), project management, and LED retrofit/energy audit services to architects, engineers, interior designers, electrical contractors, distributors, municipalities, and national accounts in industrial, commercial, institutional, and hospitality sectors.

Product overview

GS Lighting Group is a manufacturer's representative agency (not a software platform) offering a comprehensive portfolio of LED lighting products and professional services. The core offerings include LED fixtures from brands including Current, Columbia, Beacon, Kim Lighting, and 80+ independent manufacturers, complemented by NX Lighting Controls, Daintree wireless controls, Spectrasync tunable white, Lightsweep control panels, and GE lamps & ballast. Services include AGi32 lighting design, LED retrofit & energy audits, project management, and education. The company serves architects, engineers, interior designers, electrical contractors, and distributors across Ontario's industrial, commercial, institutional, and residential sectors. Notable specialty products include UV disinfection lighting, MRI suite lighting, acoustic lighting, and hazardous location fixtures.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Lighting Fixtures Extensive portfolio of LED lighting fixtures including architectural, industrial, healthcare, education, exterior, emergency, and landscape lighting from multiple manufacturer brands including Current, Columbia, Beacon, Kim Lighting, and 80+ independent brands. Distributed to electrical contractors, distributors, and end-users in Ontario.
• NX Lighting Controls Scalable lighting control system operating from standalone fixture and room control applications to networked enterprise deployments. Distributed by GS Lighting Group in Ontario on behalf of Current (ABB).
• AGi32 Lighting Design Services Professional photometric lighting design and layout services using AGi32 software, performed by AGi32 certified specialists, for interior and exterior lighting studies supporting specifiers and end-users.
• LED Retrofit & Energy Audit Services Energy division providing professional LED retrofit solutions, energy audits, and IESO Save on Energy Program assistance for industrial, commercial, institutional, and hospitality sectors. Can reduce hydro usage on lighting by up to 70%.
• Lighting Project Management Services Architectural lighting project management from conception to delivery including after-sale services, quotation management, and controls specification.
• Emergency & Exit Lighting Emergency lighting, exit signs, battery packs, inverters, and emergency control systems from brands including ABB Emergi-Lite.
• Design E-Catalogues Digital product catalogues and design guides including Architectural Lighting, Healthcare Lighting, Industrial Lighting, Education Facility Lighting, Exterior Lighting, NX Controls, Emergency Lighting, and Landscape Lighting guides.

Quantifiable outcome

• Reduce hydro usage on lighting by up to 70%
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Current (ABB)coreChannel Partner/ Reseller/ DistributorCurrent is a major lighting manufacturer under ABB. GS Lighting Group represents Current's full portfolio including GLI Brands, HLI Brands, Fixtures & Controls, GE Lamps & Ballast, NX Lighting Controls, Daintree wireless controls, and brands such as Albeo, Architectural Area Lighting, Beacon, Columbia, Kim Lighting, Prescolite, Tetra, and many others.
• ABB Emergi-LitecoreChannel Partner/ Reseller/ DistributorABB Emergi-Lite is an emergency lighting manufacturer. GS Lighting Group represents their high-visibility edge-lit pictogram signs, MRI suite lighting, and emergency exit lighting products in Ontario.
• ABB HaxluxminorChannel Partner/ Reseller/ DistributorABB Haxlux manufactures explosion-protective components and systems for hazardous locations. GS Lighting Group represents their industrial lighting solutions in Ontario.
• Acclaim LightingminorChannel Partner/ Reseller/ DistributorAcclaim Lighting specializes in outdoor rated LED fixtures including Pixel Bar pixel-controllable direct view fixtures, RGBW and dynamic white options.
• Alphabet LightingminorChannel Partner/ Reseller/ DistributorAlphabet Lighting is represented by GS Lighting Group for their Zeta 750 Snap and other architectural lighting products.
• Amico CorporationminorChannel Partner/ Reseller/ DistributorAmico Corporation provides specialized healthcare lighting including LED Illuminated Image Wall Fixtures designed for MRI suite applications with non-ferrous assembly for MRI room compatibility.
• Bruck LightingminorChannel Partner/ Reseller/ DistributorBruck Lighting specializes in decorative indoor lighting including their WEP Light (Wood Ecological Project) wood veneer fixtures designed in Argentina and assembled in USA.
• Edison LightingminorChannel Partner/ Reseller/ DistributorCanadian manufacturer of acoustic lighting and architectural fixtures including the Sonic Tube+ with Eco Felt acoustic panels and COB LED technology.
• Eurofase HeatingminorChannel Partner/ Reseller/ DistributorEurofase Heating provides outdoor radiant heating solutions including the Vellura Pendant that provides warmth with 3000K, 700 delivered lumens for outdoor comfort applications.
• SPI LightingminorChannel Partner/ Reseller/ DistributorSPI Lighting provides architectural lighting including the Zynn 2" Lines + Arcs modular system for creating curvilinear and rectilinear lighting designs.
• Zaniboni LightingminorChannel Partner/ Reseller/ DistributorZaniboni Lighting specializes in acoustic lighting with the Omni Cloud product that combines active acoustic treatment through concealed speakers with streaming music and white/pink noise capabilities.
• Beacon ProductsminorChannel Partner/ Reseller/ DistributorBeacon Products (Hubbell) provides outdoor lighting including the Viper area light with exclusive Strike Optics for category-leading performance and high uniformity.
• Kim LightingminorChannel Partner/ Reseller/ DistributorKim Lighting provides outdoor lighting including the Pavilion Family bollards with state-of-the-art design, integral NEMA 3R enclosure, and Bluetooth RGBW accent lighting.
• Columbia LightingminorChannel Partner/ Reseller/ DistributorColumbia Lighting provides industrial lighting including the CLH1A-MTO fixture ideal for warehouses with field switchable lumen and CCT technologies, universal voltage 120-347V driver.
• IESO Save on Energy ProgramminorStrategic or Co-development PartnerPartnership with IESO (Independent Electricity System Operator) Save on Energy Program to help clients submit retrofit projects for approval and receive available energy efficiency rebates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WSA Light + Wellness: Canadian architectural lighting representative agency providing specification support, lighting design, and controls integration. Comparable as a regional lighting rep targeting the same architect/engineer/design community.
• Sesco Lighting: Canadian lighting manufacturer's representative agency serving architects, engineers, and contractors. Directly comparable as a multi-line lighting rep with design support services across Canada.
• CDM2 Lightworks: Canadian architectural lighting representative agency offering photometric design and project support. Comparable as a specification-driven rep agency serving the same design and contractor customer base.

Broad incumbents

• Lutron Electronics: Global leader in lighting controls and shading systems. Comparable as an incumbent whose direct manufacturer-to-specifier program competes with independent rep agencies on control specification decisions.
• Legrand North America: Major electrical and digital building infrastructure company (Wattstopper, Vantage, Legrand Lighting). Comparable as an incumbent controls/lighting player whose products and direct sales channels compete with GS Lighting's rep agency model.
• Signify (Philips Lighting): Global lighting leader (Philips, Color Kinetics, Interact). Comparable as a broad incumbent whose products and direct sales programs shape the competitive environment for Canadian lighting rep agencies.
• Acuity Brands: Large US-based lighting and building solutions conglomerate. Comparable as a broad incumbent in commercial/industrial lighting and lighting controls (Distech, nLight) that competes with manufacturers GS Lighting represents.
• Hubbell Lighting: Major North American lighting and electrical manufacturer (parent of Beacon, Kim Lighting, Columbia — brands GS Lighting represents). Comparable both as a partner and as a competitor shaping rep economics.

Others

• Sonepar Canada: National electrical distributor (formerly Westburne and Nedco networks). Comparable as a parallel go-to-market channel competing for the same electrical contractor specification work.
• Rexel Canada: National electrical distributor serving Canadian contractors. Comparable as an alternative channel for the same lighting products, and as a competitor for specification influence on contractors in Ontario.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GS-Lighting-Controls-100861641889420
• LinkedInlinkedin.com/company/gross-sales-ltd-
• Instagraminstagram.com/gslightinggroup
• Pinterestpinterest.ca/gslightinggroup/_saved

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS Lighting Group