ShopOfThings
ShopOfThings (Thingware GmbH) is a Swiss B2B marketplace and authorized distributor of IoT hardware, sensors, gateways, and connectivity subscriptions serving enterprises, system integrators, and developers across Switzerland.
- Company typePrivate
- Founded2016
- HeadquartersLausen, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What ShopOfThings does
ShopOfThings, legally Thingware GmbH, is a Swiss B2B e-commerce marketplace and authorized distributor for IoT hardware, headquartered in Lausen with a domestic warehouse. The company aggregates roughly 1,000+ products across LoRaWAN, NB-IoT, LTE-M, and 4G/5G categories, including sensors (Elsys, Milesight, Swisscom Multisense, Decentlab, Bosch XDK), GPS and asset trackers (Digital Matter, Abeeway), LoRaWAN gateways (Tektelic, Swisscom), cellular connectivity (Digital Republic SIMs), and accessories such as Energizer batteries. Its core business model is hardware resale from an authorized-distributor position, supplemented by recurring revenue from connectivity subscriptions (Swisscom LPN at CHF 4.60/month and CHF 37.09/year; multi-year gateway + connectivity bundles at CHF 216 over two years plus CHF 402 one-time) and cloud platform subscriptions such as Digital Matter Telematics Guru at CHF 83.47/year per device. Pricing across the catalog is published in CHF excluding VAT and spans one-time hardware purchases, monthly and annual connectivity plans, and multi-year contracts. Distribution operates through a self-serve storefront with a quote-request path and personal IoT consulting led by named staff (Jan Schär), targeting Swiss enterprises, municipal smart-city deployments, system integrators, and developer/prototyping buyers. The firm emphasizes its 100% Swiss family ownership, 48-hour delivery from the Swiss warehouse, climate-neutral shipping with Biobiene, and authorization by at least eleven manufacturers including Swisscom, Tektelic, Digital Matter, Elsys, Milesight, RAKwireless, Adeunis, Decentlab, Bosch, Abeeway, mclimate, and Digital Republic; it discloses no external funding, no parent entity, and a 1-10 employee headcount.
ShopOfThings firmographics
Firmographics- Name
- ShopOfThings
- Legal name
- Thingware GmbH
- Website
- https://shopofthings.ch
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ShopOfThings (Thingware GmbH) is a Swiss B2B marketplace and authorized distributor of IoT hardware, sensors, gateways, and connectivity subscriptions serving enterprises, system integrators, and developers across Switzerland.
- Ownership category
- akta.pro rank
Where ShopOfThings is headquartered
LocationHeadquarters
- HQ city
- Lausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ShopOfThings business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- IoT Hardware Sales: Sale of IoT hardware including sensors, nodes, gateways, trackers, antennas, and accessories from leading manufacturers like Digital Matter, Elsys, Milesight, RAKwireless, Tektelic, Adeunis, Bosch, Abeeway, and Swisscom
- Connectivity Subscriptions: Recurring connectivity subscriptions including Swisscom LPN LoRaWAN services (CHF 4.60/month or CHF 37.09/year) and Digital Republic data SIMs for IoT devices
- Cloud Subscriptions: Cloud subscriptions for device management and tracking platforms, such as Digital Matter Telematics Guru (CHF 83.47/year) and OEM Edge subscriptions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Swisscom LPN LoRaWAN Connectivity as a Service - monthly payment |
| Subscription | Annual | Swisscom LPN LoRaWAN Managed Connectivity - annual renewal |
| Subscription | Multi-year contract | Swisscom LoRaWAN Gateway Indoor with Connectivity Subscription |
| Unit Pricing | One time/ perpetual license | Swisscom Multisense IoT Sensor |
| Subscription | Monthly | Digital Republic SIM Flat 0.4MB/s - monthly |
| Subscription | Annual | Digital Republic SIM Flat 0.4MB/s - yearly |
| Subscription | Monthly | Digital Republic SIM Flat 10MB/s |
| Subscription | Monthly | Digital Republic SIM Flat 300MB/s |
| Subscription | Annual | Digital Matter Telematics Guru Subscription Classic (yearly) |
| Unit Pricing | One time/ perpetual license | Digital Matter Yabby Edge 4G Tracker |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
ShopOfThings product offering
Product offeringCore offering
ShopOfThings distributes more than 1,000 IoT hardware products — sensors, LoRaWAN and cellular gateways, GPS/asset trackers, IoT SIM cards, and accessories — through its Swiss e-commerce platform, bundled with recurring LoRaWAN, cellular, and cloud platform subscriptions. The company sells to enterprises, municipalities, system integrators, and developers undertaking smart city, Industry 4.0, smart farming, smart metering, and asset tracking projects in Switzerland, supported by IoT consulting and 48-hour Swiss warehouse delivery.
Product overview
ShopOfThings is a Swiss IoT B2B marketplace and integrator offering a comprehensive portfolio of IoT hardware products and integration services. The portfolio centers on sensor nodes and trackers (Digital Matter GPS trackers, Elsys/Milesight/Swisscom sensors), connectivity solutions (Swisscom LoRaWAN network, Digital Republic cellular SIM cards), gateways (Tektelic, Swisscom indoor/outdoor), and power accessories (Energizer batteries, prototyping components). The company positions itself as an end-to-end IoT solution provider supporting customers from hardware selection through cloud integration, with official distributor relationships for major brands like Tektelic, Digital Matter, Milesight, Elsys, and Adeunis. Core connectivity technologies offered include LoRaWAN, NB-IoT, LTE-M, and 4G/5G cellular.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Matter Yabby Edge 4G Tracker Battery-powered GPS/asset tracker for IoT deployments using GNSS, Wi-Fi MAC scanning, and cellular/LoRaWAN fallback for positioning; for enterprises and integrators needing long-life location tracking.
- Digital Matter GPS/Asset Trackers (Oyster, Barra, Dart, Bolt, Remora, Yabby, G series) Battery-powered GPS and asset tracking product line for IoT deployments across logistics, equipment, vehicle, container, livestock, and cold-chain monitoring; supports LTE-M/NB-IoT, 2G, and LoRaWAN connectivity with IP67 ratings.
- Tektelic LoRaWAN Gateways Industrial-grade LoRaWAN gateways for building and extending private LoRaWAN network coverage in IoT deployments; for enterprises and system integrators deploying LoRaWAN infrastructure.
- Elsys LoRaWAN Sensors Wireless LoRaWAN sensors (room and door models) for temperature, humidity, acceleration, and door-state monitoring; for building and facility IoT applications.
- Swisscom Multisense IoT Sensor Compact, battery-powered plug-and-play multi-function IoT sensor for doorway, temperature/humidity, motion, occupancy, and service button use cases; for hotels, restaurants, care homes, hospitals, and logistics customers on the Swisscom LPN network.
- Milesight VS360 LoRaWAN IR Breakbeam People Counter LoRaWAN infrared breakbeam people counter for tracking entries and exits in retail, office, and facilities-management environments.
- Milesight IoT Sensors and Gateways Milesight portfolio of LoRaWAN sensors, gateways, and the WS101 smart button for commercial and industrial IoT applications.
- Bosch XDK IIoT Development Kit (XDK110) Multi-sensor IoT prototyping kit for rapid development of industrial IoT applications; for technicians, developers, and R&D teams.
- Swisscom LoRaWAN Gateway Indoor (with Connectivity Subscription) Indoor LoRaWAN gateway bundled with multi-year Swisscom LPN connectivity subscription for buildings and indoor deployment areas.
- Digital Republic IoT SIM Cards (Flat 0.4 / 10 / 300 MB/s) Unlimited-data cellular IoT SIM cards on the Sunrise network with speed tiers for sensors, trackers, cameras, and routers; monthly or yearly subscriptions with no minimum contract.
- Swisscom LPN LoRaWAN Connectivity Subscription Monthly or annual subscription for Swisscom's nationwide Low Power Network (LPN) LoRaWAN connectivity covering 97%+ of the Swiss population, with European roaming across multiple countries.
- Energizer Ultimate Lithium Batteries (AAA / AA) Long-life AAA/AA lithium batteries for powering battery-operated IoT devices in extreme temperatures.
- New ELSYS Sensors (2025 Portfolio Expansion) Three new state-of-the-art ELSYS sensors for monitoring applications added to the Swiss IoT product portfolio in April 2025.
Quantifiable outcome
- Delivery within 48 hours across Switzerland
- +1 more outcomes
Companies that use ShopOfThings
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ShopOfThings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ShopOfThings partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- TekteliccoreOfficial Tektelic partner and distributor in Switzerland for LoRaWAN gateways and IoT devices.
- SwisscomcoreOfficial partnership as Swisscom IoT Marketplace. Distributes Swisscom LPN LoRaWAN connectivity services and Swisscom Multisense IoT devices. Network covers 97%+ of Swiss population with 24/7 monitoring and professional field services.
- Digital MattercoreOfficial distributor partner for Digital Matter GPS trackers, asset tracking devices, and IoT sensors including Oyster, Yabby, Barra, Dart, Hawk, and G series products.
- ElsyscoreLeading wireless specialist and official Elsys distributor in Switzerland. Offers Elsys LoRaWAN sensors for temperature, humidity, acceleration, and other monitoring applications.
- Digital RepubliccoreOffers Digital Republic IoT data SIM cards with unlimited data plans on Sunrise network. Connectivity solutions for sensors, trackers, and gateways with flexible speed options and no minimum contract.
- MilesightmajorDistributes Milesight IoT products including LoRaWAN sensors, gateways, and people counting solutions.
- RAKwirelessmajorOfficial distributor for RAKwireless LoRaWAN gateways, sensors, and development kits.
- AdeunismajorDistributes Adeunis LoRaWAN devices including Field Test Devices and industrial sensors.
- DecentlabmajorOfficial distributor for Decentlab industrial IoT sensors and monitoring solutions.
- BoschmajorDistributes Bosch XDK IIoT Development Kit for IoT prototyping and development.
- AbeewaymajorOfficial distributor for Abeeway industrial compact GPS trackers for asset tracking applications.
- mclimateminorDistributes mClimate LoRaWAN sensors including open/close sensors for building monitoring.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
ShopOfThings competitors and assessment
Company assessmentBroad incumbents
- Arrow Electronics: Large global B2B technology distributor with broad IoT and embedded product portfolio including enterprise-grade solutions - a much larger incumbent that overlaps with ShopOfThings in the Swiss enterprise IoT channel.
- Avnet: Global broadline B2B electronics distributor with significant IoT and embedded solutions offerings; competes indirectly as a higher-scale incumbent for large Swiss Smart City and industrial IoT programs.
Direct peers
- Farnell / element14: Global B2B electronics distributor serving design engineers with IoT development kits and modules; comparable in target persona (developers, integrators) and recurring project-driven order pattern.
- ELV Elektronik: German B2B/retail electronics and IoT specialist with strong house-brand sensor, gateway, and development kit portfolio; comparable niche hardware-and-connectivity catalog serving DIY and semi-professional integrators.
- Mouser Electronics: Global B2B authorized distributor of semiconductors and IoT hardware with deep technical catalog and fast European delivery; competes for the same developer/system-installer spend that ShopOfThings captures in Switzerland.
- reichelt elektronik: Large German B2B/retail e-commerce distributor for electronics, sensors, and IoT modules with daily shipping across Europe - similar online-first model serving developers, integrators, and small enterprise buyers.
- Distrelec: Switzerland-based B2B distributor of electronics, automation, and IoT components with a local warehouse, daily shipping, and a comparable customer base of engineers and system integrators - the most direct domestic peer to ShopOfThings.
- Conrad Electronic: European B2B electronics and IoT distributor operating in Switzerland, with a broad catalog covering sensors, connectivity, and embedded modules - directly comparable in business model (B2B e-commerce + technical support) and SKU breadth.
- Digi-Key Electronics: Global B2B component distributor with a massive IoT portfolio (sensors, gateways, modules) and worldwide shipping; comparable distributor model, broader scale, and direct threat in the Swiss market.
- RS Components: International B2B distributor of electronics, automation, and IoT products serving industrial and engineering customers in Switzerland; directly competes for the same system integrator and industrial buyer wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ShopOfThings financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopOfThings leadership team
Management profileNumber of profiles
Profiles1 record
ShopOfThings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopOfThings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopOfThings
What does ShopOfThings do?
ShopOfThings distributes more than 1,000 IoT hardware products — sensors, LoRaWAN and cellular gateways, GPS/asset trackers, IoT SIM cards, and accessories — through its Swiss e-commerce platform, bundled with recurring LoRaWAN, cellular, and cloud platform subscriptions. The company sells to enterprises, municipalities, system integrators, and developers undertaking smart city, Industry 4.0, smart farming, smart metering, and asset tracking projects in Switzerland, supported by IoT consulting and 48-hour Swiss warehouse delivery.
Is ShopOfThings a public or private company?
ShopOfThings is a private company. It is classified as family owned and is currently operating.
When was ShopOfThings founded?
ShopOfThings was founded in 2016. It employs 1 to 10 people.
Where is ShopOfThings based?
ShopOfThings is headquartered in Lausen, Switzerland, in the Europe region.
How does ShopOfThings make money?
Three revenue lines are on record. IoT Hardware Sales are the primary driver. The others are connectivity Subscriptions and cloud Subscriptions.
Who are ShopOfThings's main competitors?
Broad incumbents on record are Arrow Electronics and Avnet. Direct peers are Farnell / element14, ELV Elektronik, Mouser Electronics, reichelt elektronik, Distrelec, Conrad Electronic, Digi-Key Electronics and RS Components.
Does ShopOfThings have an API?
No public API is recorded for ShopOfThings.