Digital Matter
Digital Matter designs and manufactures low-power GPS asset trackers and IoT sensor monitoring devices, paired with cloud-based Device Manager and Location Engine software, and sells them exclusively through 1,500+ channel partners to logistics, construction, fleet, agriculture, and conservation customers across 130+ countries.
- Company typePrivate
- Founded2000
- HeadquartersSubiaco, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Digital Matter does
Digital Matter designs and manufactures low-power GPS asset trackers and IoT sensor monitoring devices, paired with the cloud software that provisions, updates, and locates them. The portfolio spans 29 hardware SKUs across battery-powered (Barra, Oyster, Yabby, Manta, Remora), wired (Arrow, Dart, G70, G150), OBD (Bolt2), aviation-certified (Griffin Air), sensor logging (Hawk Pro), and Bluetooth beacon (DM Dot, Wi-Fi Beacon) form factors, with connectivity options spanning LTE-M, NB-IoT, Cat-1bis, 4G/2G, LoRaWAN, Iridium Satellite, Bluetooth 5.2, and Wi-Fi. The proprietary Energy Saving Stack, cloud-based Location Engine, and adaptive, event-driven reporting modes are designed to deliver 5-10+ year battery lifespans and continuous indoor/outdoor visibility. The supporting software stack comprises Device Manager (OTA provisioning, firmware updates, 200+ configurable parameters, SSO, AES-256 encryption), Location Engine (cloud-based GNSS/Wi-Fi/BLE/cell tower solving), and Device Integration (JSON, Raw TCP, Webhook, and direct connectors forwarding data to 1,000+ third-party platforms).
The company distributes exclusively through a global channel partner network of 1,500+ resellers, distributors, and system integrators across 130+ countries, with regional operations in Australia (HQ, Subiaco, Perth), South Africa (Bryanston), the United States (Atlanta), and the Netherlands (Sassenheim). Revenue is generated primarily through one-time hardware device sales, supplemented by Device Manager and integration platform subscriptions, professional services for custom/OEM hardware development, and platform data-forwarding arrangements. End customers span supply chain and logistics, construction and equipment, fleet management, agriculture and environmental monitoring, with adjacent presence in healthcare, wildlife and conservation, and air freight through DO-160 certified Griffin Air. The company is privately held, has no disclosed external funding, and reports 11-50 employees, with a founder-and-CEO leadership structure (Ken Everett as Founder and Group CEO; Loïc Barancourt as CEO) and more than 2.5 million cumulative devices shipped across 25 years of operation.
Digital Matter firmographics
Firmographics- Name
- Digital Matter
- Legal name
- Digital Matter Pty Ltd
- Website
- https://digitalmatter.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital Matter designs and manufactures low-power GPS asset trackers and IoT sensor monitoring devices, paired with cloud-based Device Manager and Location Engine software, and sells them exclusively through 1,500+ channel partners to logistics, construction, fleet, agriculture, and conservation customers across 130+ countries.
- Ownership category
- akta.pro rank
Digital Matter industry classification
Industry- Product category
- IoT GPS Asset Tracking Hardware
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Computer Communications Equipment (3576), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ)
- akta.pro secondary industries
- Network Adapters (Ethernet/Wi‑Fi/Bluetooth) (HDACAHAG), Digital Twin & Scenario Planning / What-If Simulation (TLAEAKAK)
Keywords
Where Digital Matter is headquartered
LocationHeadquarters
- HQ city
- Subiaco
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Digital Matter business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Device Sales: Sale of GPS trackers, IoT data loggers, and sensor monitoring devices. The company manufactures and sells a portfolio of 29+ devices across battery-powered, wired, OBD, and specialty form factors. Revenue is one-time per device with ongoing cellular data service costs borne by the customer.
- Device Manager Platform (SaaS): Cloud-based Device Manager platform for device provisioning, OTA updates, parameter management, and diagnostics. Provided as part of the hardware ecosystem to enable partner deployments at scale.
- Platform Integration and Data Forwarding: Device Manager forwards data to third-party telematics and IoT platforms (Telematics Guru, AWS, Azure, Geotab, Wialon, The Things Network) via connectors. May generate recurring fees for data routing services.
- Custom/OEM Development Services: Custom hardware development services are offered for white-label or OEM applications, generating professional services revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise and channel partner pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Digital Matter product offering
Product offeringCore offering
Digital Matter designs, manufactures, and sells battery-powered and wired GPS asset tracking devices, Bluetooth beacons, IoT data loggers, and supporting cloud software (Device Manager, Location Engine, Device Integration connectors). Products support cellular, LoRaWAN, Iridium satellite, Bluetooth, and Wi-Fi connectivity for asset tracking and remote sensor monitoring in supply chain, construction, fleet, agriculture, aviation, wildlife, and environmental applications. The company sells exclusively through a global channel partner network of 1,500+ resellers and system integrators, supplemented by direct OEM/white-label custom development engagements.
Product overview
Digital Matter offers a comprehensive IoT hardware and software portfolio for asset tracking and sensor monitoring. The product lineup includes 29 distinct GPS and Bluetooth tracking devices spanning battery-powered trackers (Barra, Oyster, Yabby, Manta, Remora series), wired trackers (Arrow, Dart, G series), OBD trackers (Bolt), and specialized devices (Griffin Air for aviation, Hawk for sensor data logging). Connectivity options include Cellular 4G/5G LTE-M/NB-IoT/Cat-1bis, 2G, LoRaWAN, and Iridium Satellite. The software ecosystem comprises Device Manager (cloud-based device management and OTA updates), Location Engine (cloud-based position solving), and Device Integration (connectors for forwarding data to platforms like Azure, AWS, Geotab, Wialon, Datacake, and custom endpoints via webhooks or direct protocols). The company emphasizes ultra-low-power design enabling multi-year battery life and deploy-once functionality across global supply chain, logistics, fleet, construction, agriculture, and environmental monitoring applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Barra Edge Compact and rugged battery-powered GPS tracker with LTE-M (Cat-M1) connectivity, magnetic activation, and tamper detection for cost-effective indoor/outdoor asset tracking.
- Barra Core Compact and rugged battery-powered asset tracker with NB-IoT connectivity, magnetic activation, and tamper detection for ultra-low-cost indoor/outdoor visibility.
- Barra Fusion Cat 1bis Compact and rugged battery-powered GPS tracker with 4G Cat 1bis connectivity for cost-effective indoor/outdoor asset tracking.
- Barra GPS Compact and rugged battery-powered GPS tracker with magnetic activation and tamper detection for cost-effective outdoor asset tracking.
- Barra Radar BLE Battery-powered Bluetooth radar sensor with millimeter-level precision for level and object detection.
- Oyster Edge Rugged battery-powered GPS tracker and Bluetooth Gateway with magnetic activation and tamper detection for asset tracking and wireless condition monitoring.
- Oyster3 GPS Rugged battery-powered GPS tracker for high-precision outdoor asset tracking.
- Oyster3 Global Rugged battery-powered GPS tracker with 4G/2G connectivity for global asset visibility.
- Oyster3 LoRaWAN Rugged battery-powered GPS tracker for high-precision outdoor asset tracking on LoRaWAN networks.
- Oyster3 BLE Rugged battery-powered GPS tracker and Bluetooth Gateway for asset tracking and wireless condition monitoring.
- Yabby Edge Cellular Compact and rugged battery-powered GPS tracker for indoor/outdoor asset tracking.
- Yabby Edge LoRaWAN Compact and rugged battery-powered GPS tracker for indoor/outdoor asset tracking on LoRaWAN networks.
- Yabby3 Compact and rugged battery-powered GPS tracker for reliable outdoor asset tracking.
- Yabby3 LoRaWAN Compact and rugged battery-powered GPS tracker for outdoor asset tracking on LoRaWAN networks.
- Manta Fusion Rugged battery-powered GPS tracker and Bluetooth Gateway with magnetic activation and tamper detection for asset tracking and wireless condition monitoring. Delivers 10+ year battery life with multi-technology indoor/outdoor positioning.
- Manta GPS Rugged battery-powered GPS tracker for high-precision outdoor asset tracking.
- Remora3 Rugged GPS tracker and Bluetooth Gateway with the longest battery life on the market for asset tracking and wireless condition monitoring.
- Remora3 Global Rugged GPS tracker and Bluetooth Gateway with 4G/2G connectivity for global asset tracking and wireless condition monitoring.
Quantifiable outcome
- Up to 2x battery life improvement with Energy Saving Stack
- +6 more outcomes
Companies that use Digital Matter
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles5 records
Digital Matter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature7 records
Digital Matter partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- FibocomcoreDigital Matter and Fibocom announced an expanded collaboration where multiple Digital Matter asset tracking devices embed Fibocom's LE271-GL module for cellular connectivity. The module provides low power consumption, global coverage, and compact design for battery-powered tracking devices used in logistics and industrial asset management. The partnership aims to improve asset visibility while reducing on-site maintenance and operational losses through multi-source positioning and condition monitoring capabilities across ANZ and global markets.
- Amazon Web Services (AWS)coreDigital Matter devices integrate with AWS cloud infrastructure. Device data can be forwarded to AWS via HTTPS connectors from the Device Manager platform, enabling AWS-based analytics and application hosting for enterprise customers.
- Microsoft AzurecoreDevice data from Digital Matter trackers can be forwarded to Microsoft Azure IoT Hub or other Azure services via HTTPS connectors, enabling Azure-based IoT applications and analytics.
- The Things Network (TTN)coreDigital Matter LoRaWAN devices (Oyster3 LoRaWAN, Yabby3 LoRaWAN) integrate with The Things Network for LoRaWAN connectivity and geolocation. The partnership enables LPWAN-based asset tracking for customers requiring long-range, low-power connectivity.
- GeotabcoreDigital Matter GPS tracking data integrates with Geotab's fleet management platform. Geotab resells or integrates Digital Matter devices as part of its ecosystem of connected vehicle and asset tracking solutions.
- WialoncoreWialon, a widely-used GPS tracking and telematics platform, integrates with Digital Matter devices. The integration enables Wialon's global user base to deploy Digital Matter hardware within the Wialon ecosystem.
- DatacakeminorDatacake, a low-code IoT platform, integrates with Digital Matter devices for data visualization and application building. Targets users who want to build custom dashboards without coding.
- InaurominorInauro partnered with Digital Matter and Heart of the Nation to deploy IoT asset tracking technology enhancing Automated External Defibrillator (AED) accessibility across Australia. Inauro built the application layer on top of Digital Matter hardware.
- Hyrde IoTminorHyrde IoT partnered with Digital Matter and VolkerFitzpatrick to deploy GPS devices for concrete mixer tip detection and utilization optimization in UK construction projects.
- Outcomex (Farmdeck)minorOutcomex developed Farmdeck, an in-house agricultural application using LoRaWAN and Digital Matter devices for farm productivity and safety monitoring across rural Australia.
- IridiumcoreDigital Matter's G150 Global device incorporates Iridium satellite connectivity for critical or out-of-coverage deployments. Iridium provides global satellite coverage enabling assets to be tracked in remote, oceanic, or terrestrial coverage-gap areas beyond cellular reach.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Digital Matter competitors and assessment
Company assessmentDirect peers
- Queclink Wireless Solutions: Queclink manufactures GPS/IoT asset trackers with similar cellular and LPWAN connectivity options and a global channel-partner distribution model. Closely comparable product line (battery-powered and wired trackers) targeting fleet, asset, and personal tracking.
- Laird Connectivity: Laird Connectivity designs and manufactures wireless IoT modules, gateways, and connected sensor solutions including Bluetooth and cellular. Comparable on wireless hardware engineering and channel distribution to industrial/enterprise customers.
- CalAmp (Sensata Technologies): Acquired by Sensata in 2021, CalAmp is a long-standing direct competitor in cellular IoT/GPS telematics hardware for fleet and asset tracking, with overlapping SKUs and a similar channel-partner GTM model. Comparable on product type, target verticals (fleet, supply chain), and technology stack (LTE-M/NB-IoT).
- Concox: Concox is a China-based GPS/IoT hardware manufacturer producing a broad portfolio of vehicle and asset trackers with cellular connectivity. Comparable on product type, multi-SKU strategy, and global channel distribution.
- Orbcomm: Orbcomm provides cellular and satellite IoT asset tracking hardware plus a managed network service, comparable to Digital Matter's mix of cellular + Iridium satellite devices. Targets similar verticals including transportation, heavy equipment, and cold chain.
- Teltonika: Teltonika is a major European IoT hardware manufacturer with a comparable portfolio of battery-powered and wired GPS trackers, LTE-M/NB-IoT/BLE connectivity, and a channel-distributed go-to-market. Overlaps on product type, target verticals, and engineering-led differentiation.
Broad incumbents
- Samsara: Samsara is a vertically integrated IoT platform combining proprietary hardware (vehicle gateways, asset trackers, sensors) with a unified cloud software suite. Comparable on end markets (fleet, construction, supply chain) but operates a higher-priced platform model that competes with Digital Matter's channel-deployed hardware.
- Verizon Connect: Verizon Connect offers fleet management and asset tracking solutions combining its own GPS hardware with a connected software platform. Overlaps on enterprise fleet, construction, and field service segments where Digital Matter is also active.
- Geotab: Geotab is a leading fleet telematics platform that resells/integrates third-party GPS hardware (including Digital Matter's) into its ecosystem. Comparable as a partner-channel competitor and adjacent platform provider targeting the same enterprise fleet customers.
Emerging players
- Particle Industries: Particle provides IoT hardware modules and a cloud platform with cellular and Wi-Fi connectivity for asset monitoring and industrial IoT. Comparable on technology stack (cellular IoT, cloud management) but more developer-focused and broader in vertical exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Digital Matter social profiles
Digital presenceDigital Matter compliance and trust
Trust signalCompliance3 records
Digital Matter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Matter leadership team
Management profileNumber of profiles
Profiles4 records
Digital Matter subsidiaries and ownership
Company hierarchySubsidiaries3 records
Digital Matter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Matter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Matter
What does Digital Matter do?
Digital Matter designs, manufactures, and sells battery-powered and wired GPS asset tracking devices, Bluetooth beacons, IoT data loggers, and supporting cloud software (Device Manager, Location Engine, Device Integration connectors). Products support cellular, LoRaWAN, Iridium satellite, Bluetooth, and Wi-Fi connectivity for asset tracking and remote sensor monitoring in supply chain, construction, fleet, agriculture, aviation, wildlife, and environmental applications. The company sells exclusively through a global channel partner network of 1,500+ resellers and system integrators, supplemented by direct OEM/white-label custom development engagements.
Is Digital Matter a public or private company?
Digital Matter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Matter founded?
Digital Matter was founded in 2000. It employs 11 to 50 people.
Where is Digital Matter based?
Digital Matter is headquartered in Subiaco, Australia, in the Oceania region.
How does Digital Matter make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are device Manager Platform (SaaS), platform Integration and Data Forwarding and custom/OEM Development Services.
Who are Digital Matter's main competitors?
Direct peers on record are Queclink Wireless Solutions, Laird Connectivity, CalAmp (Sensata Technologies), Concox, Orbcomm and Teltonika. Broad incumbents are Samsara, Verizon Connect and Geotab. Particle Industries is listed as an emerging player.
Does Digital Matter have an API?
No public API is recorded for Digital Matter.
What industry is Digital Matter in?
Digital Matter's product category is IoT GPS Asset Tracking Hardware. Its primary akta.pro industry code is HDAFAEAJ, Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems), with a secondary code of HDACAHAG, Network Adapters (Ethernet/Wi‑Fi/Bluetooth). Its NAICS code is 3345 and its SIC code is 3576.