La Voix Du Client

What La Voix Du Client does

La Voix Du Client (LVDC) is a privately held French market research institute founded in 1983 and headquartered in Saint-Ouen-sur-Seine, operating as SAS LVDC. The firm provides multi-channel survey and customer listening services to organizations seeking to understand their customers, users, and beneficiaries, operating across four integrated service lines: Études Marketing (customer satisfaction, loyalty, NPS, and customer journey studies for private sector clients), Grandes Enquêtes Publiques (large-scale public policy evaluation surveys compliant with INSEE and EUROSTAT methodological guidelines), Partenariat Cabinets de Conseil (white-label quantitative survey capabilities delivered to management consulting firms), and Partenariat Qualtrics® (certified partnership supporting Qualtrics platform users under XM for Customer Experience Expert Certification). The company's business is split approximately 60% public sector and 40% private sector, with the private mix further divided between 30% B2B and 70% B2C engagements.

The firm's underlying operational platform is a multi-channel survey and data collection infrastructure built around CATI (Computer-Assisted Telephone Interviewing) and CAWI (Computer-Assisted Web Interviewing) capabilities, supported by an integrated phone survey center with over 150 call stations and a permanent in-house team of approximately 30 staff spanning study directors, project managers, research officers, developers, and data scientists. The technology stack includes proprietary methodology (Concept Expérience Répondant®), advanced statistical analysis capabilities (multivariate analyses, typologies, Bayesian networks, Tétraclass de Llosa), and in-house datavisualization tooling. Annual survey respondent throughput exceeds 300,000 individuals. The firm is ISO 9001 certified (SGS), RGPD/GDPR compliant, and adheres to RGAA accessibility standards, credentials that function as qualifying certifications for French public sector procurement.

LVDC generates revenue through a quote-based professional services model with three primary channels: direct enterprise and government sales initiated via website contact, a channel/reseller model through consulting firm partnerships offering white-label and collaborative engagement modes, and ecosystem positioning through its Qualtrics partnership. Pricing is not publicly disclosed and is structured per engagement. The firm's geographic footprint is domestic France, with no disclosed international expansion or external institutional investment. Ownership is concentrated among private shareholders with no parent company, and the firm's modest share capital of €143,987 is consistent with a closely held independent market research firm rather than a venture-backed growth company.

Name

La Voix Du Client

Legal name

SAS LVDC

Website

https://lavoixduclient.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

La Voix Du Client is a French market research institute founded in 1983, providing multi-channel survey and customer listening services to public sector agencies, private enterprises, and consulting firms across France. It operates a 150-station call center and serves 300,000+ respondents annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Research Services: Providing market research studies including customer satisfaction, loyalty, experience measurement, usage and attitudes studies, customer journey mapping, and lost customer diagnostics
2. Large Public Surveys: Collecting public policy evaluation data conforming to French and European guidelines, including methodological advice, data collection, indicator calculation, analysis, reporting and dissemination
3. Consulting Firm Partnerships: Adding quantitative survey capabilities to consulting firms' service offerings, including methodological and budgetary advice, questionnaire design, statistical analysis, and white-label collaboration options

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LVDC is a French market research institute that designs, executes, and analyzes multi-channel survey studies (phone, online, SMS, mail, face-to-face) for organizations. Core services include customer satisfaction/loyalty/experience studies for private sector clients, large-scale public surveys for government agencies (compliant with INSEE and EUROSTAT guidelines), and white-label quantitative survey capabilities delivered to consulting firms. The firm runs an in-house 150+ station phone center and surveys 300,000+ respondents annually.

Product overview

LVDC is a human-sized research institute offering four integrated service offerings: Études Marketing (core marketing research services for customer satisfaction, loyalty, and experience measurement), Grandes Enquêtes Publiques (large-scale public surveys for policy evaluation), Partenariat Cabinets de Conseil (white-label quantitative survey services for consulting firms), and Partenariat Qualtrics® (certified Qualtrics partnership with XM for Customer Experience Expert Certification). The company operates integrated telephone and online survey solutions with over 150 call center stations, providing end-to-end services from design through data collection, analysis, and dissemination.

Differentiator

Problem solved

Functional benefit

Products and services

• Études Marketing Marketing research services covering customer satisfaction, loyalty, and experience measurement, customer knowledge, lost customer diagnostics, and prospect transformation analysis for private sector clients (B2B and B2C companies).
• Grandes Enquêtes Publiques Large-scale public survey services contributing to public policy evaluation through data collection compliant with INSEE and EUROSTAT methodological guidelines, including methodological consulting, data collection, analysis, reporting, and dissemination, delivered to public administration clients.
• Partenariat Cabinets de Conseil Quantitative survey services for management consulting firms, providing methodology expertise, questionnaire design, statistical analysis, and white-label reporting to extend consulting firms' service offerings.
• Partenariat Qualtrics® Certified partnership with Qualtrics® providing XM for Customer Experience Expert Certification expertise and support services accompanying Qualtrics® solution users in customer experience programs.

Quantifiable outcome

• 300,000+ people surveyed per year
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Qualtrics®coreTechnology or IntegrationLVDC is a certified Qualtrics® partner holding XM for Customer Expérience Expert Certification. The partnership involves accompanying users of Qualtrics® solutions and providing expertise in customer experience management.
• Consulting Firms (Cabinets de Conseil)coreImplementation/ SI/ Consulting PartnerLVDC provides a quantitative survey component to consulting firms to expand their service scope and help them differentiate. Services include methodological and budgetary advice, questionnaire design, advanced statistical analysis, and white-label collaboration options. The partnership offers variable collaboration modes including white-label, supporting, or actively participating in client engagements.
• Various Domain Experts (Co-Traitance)minorStrategic or Co-development PartnerFor certain large public survey missions, LVDC collaborates with domain experts from different fields to provide comprehensive co-contracting services. The company also partners with consulting firms for joint responses to public procurement calls.
• Groupe AmnyosminorStrategic or Co-development PartnerCollaborative partnership for conducting the Barometer of Attractiveness and Image of Professions study, with Amnyos Group providing expertise and LVDC conducting the survey research.

Scale indicators4 records

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Ipsos: Ipsos is a Paris-headquartered global market research leader offering customer experience, public affairs, and brand research across 90+ markets. It competes with LVDC on the same French RFPs but operates at significantly greater scale and geographic breadth.
• Kantar: Kantar is a global research, data, and insights company offering brand, consumer, and CX research. It overlaps with LVDC on customer experience measurement and panel-based studies but at much larger scale and international footprint.
• GfK: GfK is a global market research firm offering consumer, retail, and customer experience intelligence. It competes with LVDC in customer satisfaction and consumer research but operates globally across many more verticals and geographies.
• NielsenIQ: NielsenIQ is a global consumer intelligence firm offering shopper, consumer behavior, and CX research. It is comparable to LVDC in customer satisfaction and consumer research offerings, but with a much broader portfolio and global reach.

Direct peers

• Ifop: Ifop is a long-standing French market research firm specializing in opinion polling, consumer behavior, and customer experience studies. It competes head-to-head with LVDC for French public sector and private sector research engagements.
• Elabe: Elabe is a French polling and market research firm specializing in opinion studies and public policy evaluation. It is comparable to LVDC in its French-centric, multi-method survey approach and public sector engagement.
• BVA: BVA is a French market research institute offering customer satisfaction, brand tracking, and public opinion studies. It directly competes with LVDC in the French private- and public-sector research market with comparable service offerings and target clients.
• Harris Interactive: Harris Interactive is a French-based market research firm offering consumer, B2B, and public opinion studies. It serves similar client segments as LVDC across customer experience, satisfaction, and policy evaluation research.
• OpinionWay: OpinionWay is a French independent market research and polling firm with multi-channel data collection capabilities. It is comparable to LVDC in scope of customer satisfaction, public policy, and consumer research offerings.
• CSA (Conseil Sondage Analyse): CSA is a French market research institute focused on opinion polls, customer experience, and brand studies. It competes with LVDC for the same French public and private sector survey mandates with a similar mid-sized institute model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/lnkd.in/eBru5iW9
• LinkedInlinkedin.com/company/la-voix-du-client

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Voix Du Client