Felivel

Name

Felivel

Legal name

AutoForce LTDA

Website

https://felivel.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Martech Software

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAEAKAF

Robotic Process Automation (RPA) & Hyperautomation Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYHDAEAHAB

Robotic Process Automation (RPA) Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

• Automotive martech platform
• Dealership website builder
• Automotive CRM software
• WhatsApp sales automation
• Dealer lead generation

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing - Autódromo CMS: AutoForce licenses its Autódromo CMS platform to automotive dealerships on a subscription basis. The platform provides website creation, landing pages, and digital showroom capabilities. Pricing is volume-based depending on number of leads and users.
2. AutoPilot CRM Subscription: AutoPilot CRM with AI agents is offered as a monthly subscription with 12-month contract terms. Pricing depends on lead volume and number of users. Includes implementation assistance and ongoing support.
3. NitroAds Performance Media: Performance-based paid traffic campaigns for dealerships with success-fee model. Focus is on driving actual sales rather than lead volume or ad spend metrics.
4. Portal de Consórcios: Subscription-based portal for consortium vehicle sales with dedicated funnel, simulator, and payment gateway capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

AutoForce provides an integrated Brazilian martech platform built around its proprietary Autódromo CMS, designed specifically for automotive dealerships to launch ultra-fast digital showrooms (Google PageSpeed 98). The offering is bundled with the AutoPilot CRM and AI-powered WhatsApp sales agents (AutoPilot IA), the NitroAds performance media service for paid acquisition, the Portal de Consórcios for online consortium-vehicle sales, and Studio AutoForce for generating ad creative from stock photos — all engineered to digitize the automotive sales funnel end to end.

Product overview

AutoForce is a Brazilian martech platform offering an integrated ecosystem of digital marketing and sales solutions specifically designed for the automotive retail sector. The core platform consists of Autódromo CMS (a page builder for creating ultra-fast dealer websites and digital showrooms), complemented by AutoPilot CRM (specialized customer relationship management) and AutoPilot IA (AI-powered sales SDR agents for WhatsApp). Additional modules include NitroAds (automotive-focused paid media management), Portal de Consórcios (digital consortium sales portal with self-service and payment gateway), and Studio AutoForce (stock photo-to-ad conversion tool). All products are designed to work together within a unified sales funnel, from website visitor to closed sale, with native integrations between components.

Differentiator

Problem solved

Functional benefit

Brands

• Autódromo CMS: Page builder and CMS for automotive dealerships, enabling creation of ultra-fast websites, landing pages, and digital showrooms with templates and visual editing tools.
• AutoPilot CRM
• AutoPilot IA
• NitroAds
• Portal de Consórcios

Products and services

• Autódromo Proprietary drag-and-drop page builder / CMS designed specifically for automotive dealerships to launch ultra-fast digital showrooms (Google PageSpeed 98), with native integrations to dealer management systems and the FIPE price table. Targeted at automotive dealer marketing and IT teams that need to publish and update vehicle inventory pages, promotions, and dealer sites without developers.
• AutoPilot CRM Customer relationship management software tailored to the automotive sales funnel, capturing leads from the website, WhatsApp, and paid media, and routing them through automated workflows to dealership sales teams. Built for automotive dealership sales managers and BDRs managing high volumes of inbound vehicle inquiries.
• AutoPilot IA AI-driven WhatsApp sales development representative that engages inbound automotive leads in under one minute, qualifies them, and books test drives 24/7. Designed for automotive dealerships that want to stop losing leads after business hours and dramatically shorten response time versus the 94-minute industry average.
• NitroAds Managed performance media service for automotive dealerships, running paid acquisition campaigns on Google and Meta with automotive-specific creative and audience targeting. Sold to dealer marketing managers who want to outsource paid acquisition to a vendor specialized in automotive rather than a general agency.
• Portal de Consórcios Online sales portal for consortium (consórcio) vehicles, with public catalog, online simulator, and lead capture replacing manual spreadsheet and WhatsApp workflows. Built for automotive dealerships and consortium-selling brokers in Brazil looking to digitize their consortium desk.
• Studio AutoForce AI tool that converts dealer stock photos into ready-to-run ad creatives for digital campaigns, reducing the cost and time of producing promotional assets. Targeted at automotive dealer marketing teams that lack in-house designers or creative agencies.

Quantifiable outcome

• 391% increase in conversion when leads are responded to within 1 minute
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability4 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• ABRAHY (Associação Brasileira de Revendedores Hyundai)coreStrategic or Co-development PartnerOfficial homologation partnership where ABRAHY endorses AutoForce's Autódromo platform for use by Hyundai dealerships in Brazil. Association promotes platform to members as approved digital solution.
• ABRAPARTScoreStrategic or Co-development PartnerHomologation partnership with ABRAPARTS automotive parts association for platform approval across member network.
• ASSOHONDA (Associação dos Concessionários Honda)coreStrategic or Co-development PartnerOfficial homologation by ASSOHONDA approving AutoForce platform for Honda dealership websites across Brazil.
• Mercedes-Benz BrasilflagshipStrategic or Co-development PartnerManufacturer-level homologation partnership where Mercedes-Benz Brazil approves AutoForce platform for authorized dealership digital presence.
• GWM Brasil (Great Wall Motors)flagshipStrategic or Co-development PartnerOfficial platform approval by GWM Brazil for dealership network digital transformation, including documented success with 13,000 leads generated.
• Mitsubishi Motors BrasilcoreStrategic or Co-development PartnerHomologation partnership with Mitsubishi Motors Brazil for dealership website platform approval.
• Renault BrasilcoreStrategic or Co-development PartnerOfficial homologation by Renault Brasil for dealership websites built on AutoForce platform.
• Stellantis (Fiat, Jeep, Peugeot, Ram)flagshipStrategic or Co-development PartnerMajor manufacturer group homologation covering Fiat, Jeep, Peugeot, and Ram brands for AutoForce platform approval across dealer network.
• WhatsApp Business (Meta)flagshipTechnology or IntegrationNative integration with WhatsApp Business Official API providing secure, stable messaging with priority access to Meta features and mass messaging capabilities compliant with platform rules.
• SalesforcecoreTechnology or IntegrationIntegration partnership allowing AutoPilot CRM to complement and sync with existing Salesforce implementations at dealerships.
• SyonetcoreTechnology or IntegrationIntegration with Syonet dealer management system for seamless data flow between CRM and dealership operations.
• Linx (TOTVS)coreTechnology or IntegrationIntegration with Linx dealer management system by TOTVS for automotive dealership operations.
• Dealer.netcoreTechnology or IntegrationIntegration with Dealer.net DMS platform for automotive dealership management.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider for AutoForce platform hosting, ensuring scalability and reliability.
• Geely BrasilcoreStrategic or Co-development PartnerPlatform homologation for Geely dealership network in Brazil.
• Hyundai Motor BrasilflagshipStrategic or Co-development PartnerManufacturer homologation through ABRAHY for Hyundai dealership network in Brazil.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ELEAD1ONE (Cox Automotive): CRM and digital retailing platform for dealerships focused on lead response, BDC operations, and desking — directly comparable to AutoForce's lead qualification and WhatsApp-first AI SDR approach.
• DealerSocket (Cox Automotive): CRM, digital retailing, and marketing platform purpose-built for automotive dealerships in North America; competes head-on with AutoForce's AutoPilot CRM and digital showroom capabilities for dealer customers.
• VinSolutions (Cox Automotive): Automotive dealer CRM and inventory platform owned by Cox Automotive; directly overlaps with AutoPilot CRM and serves the same dealership buyer with a similar all-in-one sales funnel proposition.
• ProMax: All-in-one dealer CRM, desking, and digital marketing platform for automotive and RV dealers; competes for the same mid-market dealership segment AutoForce targets in Brazil.
• Dealertrack (Cox Automotive): Dealer management and digital marketing suite within Cox Automotive; comparable in bundling DMS, CRM, and marketing tools for franchised auto dealers, matching AutoForce's integrated CMS+CRM+Media pitch.

Broad incumbents

• HubSpot: Horizontal CRM and marketing automation incumbent with growing automotive-vertical templates; represents the most plausible horizontal encroachment threat against AutoForce's all-in-one platform.
• Salesforce: Global CRM platform with an automotive cloud offering; AutoForce already integrates with Salesforce rather than displaces it, but Salesforce-adjacent automotive suites are a long-term competitive threat.

Regional players

• RD Station (Resultados Digitais): Leading Brazilian marketing automation and CRM platform; serves SMBs across verticals in Brazil and could expand automotive vertical-specific features that overlap with NitroAds and AutoPilot.
• Webmotors: Brazil's largest automotive marketplace and classified platform; comparable as a Brazilian auto-digital surface area and potential channel partner or competitor for dealer lead generation.
• iCarros: Brazilian automotive classifieds platform owned by OLX; competes for dealer attention on digital lead sources and could expand into adjacent SaaS services for Brazilian dealers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/felivel-bauru
• Facebookfacebook.com/felivelbauru

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felivel