What Syonet does

Syonet is a Brazilian vertical SaaS company that provides an integrated CRM, marketing, websites, and WhatsApp messaging ecosystem purpose-built for automotive dealerships. Founded in 2003 and headquartered in Montenegro, Rio Grande do Sul, the company sells a modular platform covering the full dealership customer journey from lead capture through vehicle sales, post-sales service, parts, and repurchase. The platform integrates natively with major Brazilian automotive marketplaces (WebMotors, iCarros, AutoAvaliar, Mercado Livre, Karvi), manufacturer portals (including Stellantis), advertising platforms (Google Ads, Meta Ads), email (Mailtop/Sendpulse), and the WhatsApp Business API via a fixed phone number. Named customers include large dealer groups such as Grupo Automob, Grupo Lipetral, Grupo Parvi, Grupo Honda Oriental, and Grupo Marcovel, and the company claims over 50% market share in Brazil's automotive dealership CRM sector, serving 1,000+ stores and 3,200 additional clients after its October 2025 acquisition of Campos Dealer. Revenue is generated predominantly through recurring software subscriptions sold via an enterprise field-sales motion with a demo-based buying process; pricing is quote-based and not publicly disclosed. The product suite includes Syonet CRM (with Sales and After-Sales modules), Syonet Marketing/DMC, Mailtop email automation, Syonet Sites (manufacturer-compliant websites with call tracking), Syonet Chats with Syonet IA conversational AI, and the acquired Campos Dealer platform for agricultural dealerships. Syonet also operates an es-MX locale and is expanding into Mexico, and holds LGPD privacy compliance certifications under a designated Data Protection Officer.

Name

Syonet

Legal name

Syonet

Website

https://syonet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Syonet is a Brazilian vertical SaaS company that provides an integrated CRM, marketing automation, websites, and WhatsApp-based messaging platform purpose-built for automotive dealerships, with a claimed 50%+ share of Brazil's dealer CRM market and serving 1,000+ stores.

Ownership category

akta.pro rank

Product category

Automotive Dealership CRM Software

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Automotive CRM software
• Dealership management platform
• WhatsApp business API
• Marketing automation software
• Lead management system

Headquarters

HQ city

Centro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscription: Syonet generates revenue primarily through subscription-based CRM software licensing to automotive dealerships. The platform is sold as an integrated ecosystem including CRM, marketing tools, websites, and WhatsApp solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Syonet develops and sells an integrated automotive dealership management ecosystem combining CRM, marketing automation, conversion-optimized manufacturer-branded websites, and WhatsApp-native customer communication (including conversational AI) into a single subscription platform. The solution manages the complete customer journey from lead capture through sales, post-sales service, parts, and repurchase for car, motorcycle, and (via the acquired Campos Dealer) agricultural equipment dealerships in Brazil.

Product overview

Syonet offers a unified automotive dealership ecosystem composed of a core CRM platform plus interconnected modules spanning Marketing, Sites, and Chats. The core Syonet CRM provides lead management, sales tracking, and after-sales automation for automotive dealerships, serving as the central hub with AI-powered automation capabilities. The ecosystem is extended by Syonet Marketing (encompassing DMC analytics, Mailtop email automation, and paid ad integrations with Google Ads and Meta Ads), Syonet Sites (conversion-optimized, manufacturer-compliant websites with Call Tracking), and Syonet Chats (WhatsApp-native messaging with Syonet IA conversational AI and auto-scheduling). Additional tools include Central de Leads for multi-channel lead routing, Syo Alert for mobile lead notifications, and the Syonet CRM Mobile App for on-the-go sales management. Following its October 2025 acquisition of Campos Dealer, Syonet expanded its portfolio to include agricultural dealership CRM, now serving over 1,000 stores across automotive and agriculture sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Syonet CRM Customer relationship management platform specialized for automotive dealerships, integrating sales, after-sales, marketing, and customer communication into a unified system with AI-powered automation, lead capture and distribution, sales pipeline tracking, and customer 360-degree view. Targeted at car, motorcycle, and (via Campos Dealer) agricultural dealerships.
• Syonet Marketing Digital marketing platform for automotive dealerships that integrates data from websites, leads, and advertising platforms into unified DMC (Data Management Center) dashboards, supporting campaign management, audience segmentation, ROI analysis, and integrated Google Ads and Meta Ads campaign execution with CRM-based lead attribution.
• Syonet Sites Conversion-focused dealership website builder providing manufacturer-branded and compliant sites with custom vehicle showcases, lead capture forms, click-to-call functionality, chatbot integration, and built-in Call Tracking analytics that attribute incoming calls to marketing campaigns.
• Syonet Chats WhatsApp-native chat management platform for dealerships providing official WhatsApp Business API integration on the dealership's fixed phone number, multi-agent support, auto-scheduling, lead warming campaigns, AI conversational capabilities, and real-time performance dashboards, all integrated with Syonet CRM.
• Campos Dealer CRM solution specialized for agricultural equipment dealerships, providing customer relationship management, lead handling, and dealer operations support for the agricultural machinery sector. Offered as a retained-brand product within Syonet following the 2025 acquisition.

Quantifiable outcome

• 50% revenue increase projected by 2025 for combined Syonet and Campos Dealer entities
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability11 records

Feature8 records

Partnerships

One partnership is on record.

• Campos DealercoreStrategic or Co-development Partner · 6 October 2025Syonet acquired 100% of Campos Dealer, a CRM provider specialized in agricultural equipment dealerships. This acquisition expands Syonet's reach into the agriculture sector while strengthening its position in the automotive market. The combined entities serve over 1,000 stores of major global brands and project a 50% revenue increase by 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TOTVS: Largest Brazilian enterprise software company, with vertical ERP/management modules for automotive dealerships among many other industries. Comparable to Syonet as a Brazilian-headquartered software vendor serving dealers, though TOTVS operates as a broad-line ERP incumbent.
• CDK Global: Global incumbent dealer management systems and CRM provider for automotive dealerships. Comparable to Syonet as a full-stack platform serving the same vertical with overlapping CRM, marketing, and DMS capabilities, though at much larger scale and primarily in North America/Europe.
• Cox Automotive (Dealertrack): Major automotive technology group whose Dealertrack and related brands provide CRM, DMS, and digital marketing tools to dealerships. Direct overlap with Syonet's CRM + marketing + site ecosystem, but operating as a much larger diversified auto-tech conglomerate.
• Reynolds and Reynolds: Long-established US dealer management systems and CRM provider for franchised auto dealers. Comparable to Syonet in providing integrated CRM, desking, and marketing tools, though anchored in North American dealership workflows.
• HubSpot: Global CRM and marketing automation platform. Comparable to Syonet's CRM + Marketing + Mailtop modules in functionality, but as a horizontal, non-vertical platform — frequently considered as an alternative stack for mid-market dealerships.
• Senior Sistemas: Brazilian management software vendor with automotive dealer and dealership management offerings. Comparable to Syonet in serving Brazilian automotive dealerships with integrated ERP/CRM-style modules, but as a broader multi-vertical platform.

Direct peers

• ELEAD1ONE: Specialty automotive CRM and dealership sales platform. Directly comparable to Syonet as a CRM built specifically for car dealers, with lead management, desking, and customer engagement tools aimed at franchise dealers.
• DealerSocket (Solera): Vertical CRM and dealership management platform for automotive retailers, now part of Solera. Closely comparable to Syonet's dealership-focused CRM with marketing and customer-relationship features targeting franchised dealers.

Others

• Linx: Brazilian retail and automotive management software vendor (now part of Stone), already integrated with Syonet's ecosystem per Syonet's listed integrations. Comparable as a Brazilian software provider for automotive retail operations, though broader in retail/ERP scope.

Regional players

• AG Sistemas: Brazilian vendor of dealer management systems for automotive and motorcycle dealers. Comparable to Syonet as a regional Brazilian competitor in the same vertical CRM/DMS space, serving overlapping dealer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@syonet
• LinkedInlinkedin.com/company/syonet-crm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syonet