Name

Par 3 Projects

Legal name

Par 3 Projects

Website

https://par3projects.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services and Consulting: Par 3 Projects generates revenue through consulting fees for strategic partnership development, experiential marketing design and execution, content development, sponsorship asset evaluation, and IP/platform development services. Revenue is project-based and likely varies by client engagement scope and complexity.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Par 3 Projects is a boutique consultancy that provides strategic partnership development, content development, and experiential marketing design & execution services to consumer brands. The firm curates win-win brand partnerships, evaluates sponsorship assets, develops original IP/platforms, and produces memorable live brand moments such as branded bars and activations at high-profile cultural events. Services are delivered on a project basis to enterprise clients seeking to create authentic, shareable connections with consumers.

Product overview

Par 3 Projects is a service-based company offering a portfolio of experiential marketing and partnership services. The company operates as a unified service offering rather than a modular software platform. Its core services include Strategic Partnerships, Content Development, Business Operations & Processes, Sponsorship Asset Evaluation, IP/Platform Development, Experiential Marketing & Design, and Talent Identification & Negotiations. These services work together to help brands create meaningful connections with fans through strategic collaborations, original content, and memorable experiential moments.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Partnerships Service that gathers like-minded brands to develop win-win scenarios generating revenue, fan affinity, and memorable moments. For consumer brands seeking partnership-driven marketing outcomes.
• Content Development Service that develops relevant content creating conversation and building social currency beyond paid, owned, and earned media. For brands seeking cultural relevance and shareable editorial.
• Experiential Marketing & Design Service that creates, designs, and executes Instagramable moments between brands and fans, including live branded activations at events and venues. For enterprise brands seeking shareable experiential campaigns.
• Sponsorship Asset Evaluation Service that evaluates below-the-line and above-the-line sponsorship assets to provide clients with a clear path toward developing brand partnerships. For brands and rights-holders seeking to monetize or assess asset value.
• IP / Platform Development Service that creates original intellectual property and platforms to take to market, keeping pace with Madison Avenue and the cultural landscape. For brands seeking original, ownable marketing IP.
• Business Operations & Processes Service that develops operational processes, management expertise, and standard operating procedural knowledge to help organizations maximize staff and assets. For organizations needing operational consulting.
• Talent Identification & Negotiations Service that identifies and negotiates with talent for brand partnerships and experiential activations. For brands seeking talent-driven campaigns.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Studio 525coreStrategic or Co-development Partner · 1 January 2019Strategic partnership between Studio 525 in Chelsea and Par 3 Projects to host and execute experiential brand activations. Studio 525 provides the venue space while Par 3 Projects brings strategic development and brand partnership capabilities, exemplified by the Bulleit 3D Printed Bar installation.
• Tribeca Film FestivalcoreStrategic or Co-development Partner · 1 January 2019Par 3 Projects collaborated with Tribeca Film Festival through a strategic partnership to bring branded experiential activations to the festival. The partnership enabled the Bulleit 3D Printed Bar activation at the festival's studio space, demonstrating Par 3's ability to integrate brands into high-profile cultural events.
• BulleitcoreStrategic or Co-development Partner · 1 January 2019Bulleit is a client for whom Par 3 Projects executed experiential marketing activations, including the 3D Printed Bar at Tribeca Film Festival. Par 3 Projects functions as an agency partner developing and executing branded experiential experiences for the spirits brand.

Scale indicators1 record

Recent moves3 records

Direct peers

• MKG: NYC-based experiential marketing agency specializing in brand experiences and event activations for consumer brands. Closest comparable in size, geography, and service offering to Par 3 Projects.
• Sparks: Experiential marketing agency delivering brand experiences, pop-ups, and event design for global brands. Directly comparable service model and target client base to Par 3, with somewhat larger headcount.
• Mosaic Group: Experiential marketing agency delivering brand activations, event programs, and partnership initiatives. Closely matches Par 3's service portfolio across experiential, partnerships, and content development.

Broad incumbents

• Momentum Worldwide: Global experiential and shopper marketing agency within the IPG network. Closely comparable service mix (experiential, partnerships, content) targeting major brand clients, though operating at a substantially larger scale than Par 3.
• Jack Morton Worldwide: Global experiential brand experience agency owned by IPG, delivering events, activations, and sponsorships for Fortune 500 brands. Direct category overlap with Par 3's experiential marketing and strategic partnership work, but at significantly larger scale and geographic reach.
• George P. Johnson Experience Marketing: Large, established experiential marketing agency known for brand experience design and execution across global events. Competes for the same brand experiential budgets Par 3 targets, with much deeper production resources and multi-region delivery.
• GMR Marketing: Long-standing sports and experiential marketing agency with deep sponsorship and partnership capabilities. Comparable strategic partnership and sponsorship asset evaluation services, but at much larger scale and primarily sports-anchored.

Emerging players

• MAS Event Design: Boutique event and experiential design firm producing brand activations and bespoke experiences. Similar boutique positioning to Par 3 with comparable creative-led offering.
• Factory 360: Mid-sized experiential marketing agency focused on brand activations, sampling programs, and event execution. Overlaps with Par 3's experiential and partnership services for consumer brand clients.
• MKG (alternative boutique competitor listing): Smaller boutique creative and experiential agency with overlapping brand activation capabilities. Comparable boutique positioning and creative-led approach to Par 3's experiential work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Par 3 Projects