Nwa Center for Plastic Surgery

What Nwa Center for Plastic Surgery does

NWA Center for Plastic Surgery (legal name: Northwest Arkansas Center for Plastic Surgery) is a privately held, single-site cosmetic and reconstructive surgery practice based in Fayetteville, Arkansas, serving patients across the Northwest Arkansas region. The practice is led by Dr. Heath Stacey, a board-certified plastic surgeon (ABPS) and member of ASAPS and ASPS, and offers surgical procedures (facelifts, breast augmentation/lift/reduction, tummy tucks, body contouring, mommy makeovers, mastectomy reconstruction), non-surgical aesthetic treatments (Profound RF microneedling, CoolSculpting Elite, Sciton mJOULE laser including BBL Hero and Halo, BOTOX, dermal fillers, Kybella, Hydrafacial, microneedling, chemical peels), and retail skincare product sales (ZO Skin Health, SkinMedica, Nutrafol).

Revenue is generated primarily through fee-for-service professional services billed per procedure or per treatment, supplemented by retail product sales. Pricing uses free injectable consultations, $100 cosmetic consultations, and insurance-filed reconstructive consultations, with patient financing made accessible through CareCredit (6-month no-interest plans, 75% approval rate), Prosper Healthcare Lending, and Cherry payment plans. The practice operates with approximately 11 staff including dual-certified aesthetic nurse injectors (CANS, CPSN), a licensed medical aesthetician, a skin care and body contouring specialist, a clinic manager, and front-desk personnel. Marketing relies on organic social channels (Instagram, Facebook, YouTube), the company website with online consultation scheduling, and patient referrals.

The practice differentiates on the credentials of its founder and clinical staff, adoption of FDA-cleared advanced devices, bilingual English/Spanish service delivery, and an individualized consultation-led sales motion. No outside equity, debt financing rounds, acquisitions, geographic expansion beyond NW Arkansas, or AI/ML capabilities are evident in the available data.

Name

Nwa Center for Plastic Surgery

Legal name

Northwest Arkansas Center for Plastic Surgery

Website

https://nwacenterforplasticsurgery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NWA Center for Plastic Surgery is a privately held, single-site cosmetic and reconstructive surgery practice in Fayetteville, Arkansas, serving individual aesthetic and reconstructive patients across Northwest Arkansas with surgical procedures, non-surgical treatments, and retail skincare products.

Ownership category

akta.pro rank

Product category

Plastic Surgery / Cosmetic Surgery Services

NAICS

Offices of Physicians (6211), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAIAK

Plastics / Cosmetic & Dermatologic Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHSALADAN

Medical-Grade / Clinical Facials (Dermatology & Med Spa)

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

SECONDARYCRABALAF

Professional Skincare & Facial Treatments

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Non-surgical aesthetics
• Reconstructive surgery
• Medical aesthetic treatments

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Plastic Surgery Procedures: Surgical procedures including facelifts, rhinoplasty, breast augmentation/reduction/lift, tummy tucks, body contouring, mommy makeovers, and reconstructive surgery
2. Non-Surgical Aesthetic Treatments: Injectables (BOTOX, dermal fillers, Kybella), laser therapy, CoolSculpting, skin care treatments (microneedling, chemical peels, Hydrafacial)
3. Skincare Product Sales: Retail sales of ZO Skin Health, SkinMedica, Nutrafol products for at-home skincare maintenance

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NWA Center for Plastic Surgery is a physician-owned medical practice in Fayetteville, Arkansas that provides surgical and non-surgical cosmetic procedures including breast augmentation/lift/reduction, tummy tucks, body contouring, mommy makeovers, facelifts, rhinoplasty, and reconstructive surgery, alongside non-surgical treatments such as Botox, dermal fillers, CoolSculpting, Profound RF microneedling, laser therapy, and skin rejuvenation services. The practice also retails professional skincare lines (ZO Skin Health, SkinMedica, Nutrafol) and supports patients with third-party financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Surgery Procedures Surgical procedures including facelifts, rhinoplasty, breast augmentation/reduction/lift, tummy tucks, body contouring, mommy makeovers, and reconstructive surgery, performed by board-certified plastic surgeon Dr. Heath Stacey for adult patients seeking cosmetic or reconstructive outcomes.
• Non-Surgical Aesthetic Treatments Injectables (BOTOX, dermal fillers, Kybella), laser therapy, CoolSculpting, and skin care treatments (microneedling, chemical peels, Hydrafacial) for patients seeking minimally invasive aesthetic improvements with minimal downtime.
• Non-Surgical Facelift (Profound RF Microneedling) Profound Non-Surgical Facelift using FDA-cleared RF microneedling device for face and body treatments that stimulates elastin (up to 5x increase) and collagen (2x increase) production in a single session, offering surgical-like results without invasive surgery.
• Laser Therapy (Sciton mJOULE) Multi-application laser platform combining BBL Hero (broadband light therapy), Halo (hybrid fractional laser), and Bare HR (laser hair removal) technologies for comprehensive skin treatments delivered by trained clinical staff.
• CoolSculpting Elite Fat Reduction FDA-cleared non-invasive fat reduction treatment using controlled cooling technology to permanently eliminate 20-25% of treated fat cells without surgery or downtime, delivered by trained CoolSculpting specialists.
• Motiva Breast Implants Advanced breast implants offered in Round and Ergonomix options, designed for women seeking natural-looking results using the latest advancements in implant technology, known for soft feel, natural movement, and personalized approach to breast augmentation.
• Skincare Product Retail Retail sales of ZO Skin Health, SkinMedica, and Nutrafol products for at-home skincare maintenance, with products ranging from $17 (travel sizes) to $265 (serums), plus gift certificates from $100-$1,000.

Quantifiable outcome

• Profound treatment increases elastin by up to 5x and collagen by 2x in a single session
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SkinSpirit: Multi-location aesthetic clinic offering injectables, laser, body contouring, and skin treatments performed by medical providers. Comparable premium aesthetic service mix and consultation-led sales motion.
• LaserAway: Multi-location aesthetics chain offering laser hair removal, injectables, body contouring, and skin services. Comparable target customer and non-surgical aesthetics menu, although without plastic surgery.
• Sono Bello: National cosmetic surgery chain focused on body contouring and facial rejuvenation. Comparable because it sells surgical and non-surgical aesthetic procedures through a direct-consultation GTM with financing, similar to NWACPS's model.
• Ideal Image: Largest U.S. med-spa chain offering injectables, laser hair removal, body contouring, and skin treatments. Comparable because it competes for the same non-surgical aesthetic patients with a multi-location retail model.

Direct peers

• Beverly Hills Plastic Surgery Group: Independent private plastic surgery practice offering face, breast, and body procedures with a board-certified lead surgeon. Comparable as a single-location physician-owned aesthetic practice.
• Westlake Dermatology & Cosmetic Surgery: Regional multi-location practice combining dermatology, Mohs surgery, and cosmetic/aesthetic services with board-certified physicians. Directly comparable full-service surgical + non-surgical + skincare model.
• Athenix Body Sculpting Institute: Specialty plastic surgery group focused on body contouring and liposuction with multiple U.S. locations. Comparable surgical + non-surgical aesthetic offerings and financing-driven patient acquisition.
• American Laser Med Spa: Multi-location med spa offering laser hair removal, injectables, and skin treatments. Comparable non-invasive aesthetic service mix and consumer-facing sales motion.
• Verona Med Spa: Independent aesthetic med-spa offering injectables, laser, body contouring, and skincare treatments. Comparable small-group practice scale and consultation-driven GTM in elective aesthetics.
• Marotta Plastic Surgery Specialists: Independent, physician-led plastic surgery practice offering surgical and non-surgical aesthetics. Closely comparable in scale, leadership, and service mix to NWACPS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5jX3Y2nrvV9SS9Ejh0jPHQ/featured?view_as=subscriber
• Facebookfacebook.com/NWACPS
• Instagraminstagram.com/nwacps
• LinkedInlinkedin.com/company/northwest-arkansas-center-for-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nwa Center for Plastic Surgery