Live Well Counseling Center

What Live Well Counseling Center does

Live Well Counseling Center, legally organized as 'Live Well Counseling Center of Greater Nebraska,' is a Nebraska-based non-profit organization founded in 1991 that operates an Employee Assistance Program (EAP) serving contracted employers and their employees and families. The company delivers short-term counseling, wellness coaching, crisis and trauma response (including Critical Incident Stress Management), workplace drug and alcohol services, financial wellness resources, parent/family coaching, and dependent/caregiver support, with named engagement to first-responder and healthcare worker populations (ER nurses, firefighters, doctors, respiratory therapists).

The service portfolio is delivered through four owned physical offices in Grand Island (main), Kearney, York, and Broken Bow, supplemented by an affiliate network of licensed therapists across Nebraska communities (Omaha, Lincoln, Norfolk, North Platte, Scottsbluff, McCook, Columbus) and additional states. Access channels include in-person counseling, telehealth/virtual sessions, a 24-hour toll-free hotline, on-site workplace services (critical incident debriefing, new employee orientations, health fair booths), and an on-demand webinar/training library. Employer clients receive quarterly and annual utilization reports, and the company collaborates with an Edward Jones financial advisor to deliver financial wellness resources.

The business model is sales-led, targeting employers and organizations through direct contracts. Revenue is generated via recurring EAP subscription agreements with employers, who pay for services that are then provided to their employees at no direct cost. The company is privately held, does not disclose revenue, has no disclosed funding rounds or M&A activity, and operates with a stated headcount band of 11–50 employees. No AI/ML, proprietary technology platform, or API infrastructure is referenced in the source materials; the technology posture is characterized as service-delivery rather than software-driven.

Name

Live Well Counseling Center

Legal name

Live Well Counseling Center of Greater Nebraska

Website

https://livewell-eap.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Well Counseling Center is a Nebraska-based non-profit Employee Assistance Program (EAP) provider offering counseling, wellness coaching, crisis management, and workplace drug and alcohol services to employees of contracted employer clients across the region.

Ownership category

akta.pro rank

Product category

Employee Assistance Program (EAP) Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industry

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee assistance program
• Mental health counseling
• Workplace wellness services
• Crisis intervention services
• Substance abuse counseling

Headquarters

HQ city

Grand Island

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EAP Employer Contracts: Live Well Counseling Center generates revenue through contracted Employee Assistance Program agreements with employers. Employers pay for EAP services which are then provided to their employees at no cost. The company provides quarterly and annual utilization reports to employer clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Live Well Counseling Center provides an Employee Assistance Program (EAP) offering counseling, wellness coaching, crisis management, and substance abuse services to employees of contracted businesses. Services are delivered via in-person sessions at four Nebraska offices, telehealth, a 24-hour hotline, and on-site workplace interventions, with employer clients paying for EAP benefits provided free to employees.

Product overview

Live Well Counseling Center operates as an Employee Assistance Program (EAP) provider offering a comprehensive suite of workplace wellness services. The core product is the Employee Assistance Program, which provides counseling services, wellness coaching, and crisis management to employees. The service portfolio includes multiple integrated modules: Counseling Services (short-term therapy for personal, family, and workplace concerns), Wellness Coaching (personal and professional development), Workplace Drug and Alcohol Services (assessments and monitoring), Crisis Management & Trauma Services (CISM and grief counseling), and Employer Services (referral management, new employee orientation, and health fair booths). Additional offerings include Parent/Family Coaching, Dependent/Caregiver Care, Financial Resources, and monthly virtual trainings. The EAP is accessible via a confidential telehealth platform alongside in-person services, with 24-hour hotline support and quarterly reporting for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP) Core EAP service providing businesses and organizations with consultation services to help create effective and positive work environments, improving employee retention through professional therapists. The program is contracted with employers and offered to their employees at no cost.
• Counseling Services

Quantifiable outcome

• EAP usage rate higher than national average
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Edward JonesminorStrategic or Co-development PartnerEdward Jones provides financial resources and education through the Live Well EAP platform. Brette A Ensz, Financial Advisor at Edward Jones (3715 29th Ave Suite A-1, 308-455-4389), collaborates with LWCC to offer financial wellness resources including credit counseling, debt and budgeting assistance, retirement planning, tax planning, and college education planning to EAP clients.

Scale indicators2 records

Expansion highlights5 records

Emerging players

• Lyra Health: Lyra Health provides digital-first mental health and EAP services to employers with a large provider network and integrated technology platform. Comparable to Live Well on employer EAP contracting, differentiated by digital experience and scale.
• Modern Health: Modern Health is a global mental health platform offering EAP, therapy, coaching, and self-guided resources to employers. Comparable service mix to Live Well but with a digital-first delivery model and significantly broader geographic coverage.
• Spring Health: Spring Health provides employer-sponsored mental health benefits including EAP, therapy, and coaching with a digital platform and outcomes measurement. Competes with Live Well for employer EAP contracts with a tech-enabled care model.

Direct peers

• AllOne Health: AllOne Health is a mid-sized EAP and corporate wellness provider offering counseling, work-life, and wellness services to employers. Closest direct competitor to Live Well on EAP service mix and mid-market employer focus.
• E4 Health: E4 Health offers integrated EAP, behavioral health, and wellness solutions to employers. Comparable to Live Well's EAP-plus-wellness positioning, serving mid-market employers with multi-channel delivery.
• CuraLinc Healthcare: CuraLinc Healthcare provides EAP, behavioral health, and wellness services to employers and members with multi-modal access including telehealth and 24/7 support. Closely comparable to Live Well on EAP delivery model and service breadth.
• ACI Specialty Benefits: ACI Specialty Benefits provides EAP, behavioral health, and absence management services to employers. Comparable mid-market EAP service mix to Live Well, competing for similar employer contracts.

Broad incumbents

• Magellan Health (now part of Centene): Magellan is a large managed behavioral health organization offering EAP and behavioral health services to employers and health plans. Comparable employer EAP contracting and broad behavioral health management at much greater scale.
• ComPsych: ComPsych is the world's largest EAP provider, offering counseling, wellness, and work-life services to employers globally. Directly comparable to Live Well's EAP offering but at vastly greater scale and broader geographic reach.
• Optum (UnitedHealth Group) Behavioral Health: Optum offers EAP, behavioral health, and integrated employee health solutions to large employers. Comparable in EAP and counseling services but embedded within a massive healthcare services platform with national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiveWellKrny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Well Counseling Center