Agrocentre

What Agrocentre does

Agrocentre is a privately held network of five locally managed agricultural retail cooperatives (Farnham, Fertibec, Lanaudière, Saint-Hyacinthe, and Technova) operating across Quebec, Canada under the parent governance of La Coop fédérée (now Sollio Agriculture). The network originated in 1969 as a C-I-L franchise and was reorganized in 1989 when La Coop fédérée acquired C-I-L's shares and registered the Agrocentre trademark. Agrocentre serves approximately 100 permanent employees including roughly 50 agronomists, technologists, and advisors who serve field-crop, horticultural, dairy/livestock, and organic producers in Quebec's agricultural regions.

Core revenue is generated through agricultural input distribution under the Agroperformance umbrella, encompassing 90+ corn hybrids, 100+ soybean varieties, cereals, forages, vegetable seeds (Seminova), and a full crop-protection and fertilizer portfolio sourced from suppliers including Syngenta (NK), Winfield United (Croplan, adjuvants), Bayer, BASF, Corteva, Nufarm, FMC, Prograin, Pride, Semican, Mosaic, and Koch Agronomic Services. Revenue mechanics combine one-time input sales, professional agronomic advisory, custom application services (terrestrial and aerial spraying, variable-rate lime and fertilizer application), subscription-based digital access to the AgConnexion platform, and grain trading (wheat, barley, corn, soy, organic hemp).

The AgConnexion platform, accessible via web and mobile app, integrates a Portal for administrative transactions between farmers and their local Agrocentre retailer and a Smart Farm module for field-data management, scouting, soil sampling, yield map analysis, and regulatory record-keeping, with satellite imagery integration of at least 2 images per week per field during the growing season. Distribution runs through five physical retail locations plus four Technova branches, complemented by on-farm consultation, a partnership with Financement Agricole Canada (FAC) for pre-approved farm credit lines with March 15 payment deferrals, regulatory compliance services such as PAEF planning under Quebec's REA framework, and content channels including the Indice Orange quarterly journal, Echo du Champ blog, Capsules Orange video series, and mobile applications on iOS and Google Play.

Name

Agrocentre

Legal name

Groupe Agrocentre

Website

https://agrocentre.qc.ca

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Agrocentre is a Quebec-based network of five locally managed agricultural retail cooperatives serving field-crop, horticultural, dairy, and organic producers with seeds, fertilizers, crop protection products, agronomic advisory, precision agriculture, grain trading, custom application, and the AgConnexion digital farm management platform.

Ownership category

akta.pro rank

Product category

Agricultural Retail and Crop Inputs

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Services (700), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural inputs
• Crop seed distribution
• Agronomic advisory services
• Precision agriculture services
• Grain trading services

Headquarters

HQ city

Stanbridge Station

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Inputs Sales: Sale of agricultural inputs including seeds (corn, soy, cereals, forages, vegetables), fertilizers (granular and liquid), crop protection products (fungicides, herbicides, insecticides, biopesticides), and biologicals. Revenue generated from product sales to agricultural producers.
2. Grain Trading: Grain commerce including wheat, barley, corn, conventional soy, IP soy, human food soy, malting barley, organic hemp. Handles marketing of harvested crops for producers.
3. Custom Application Services: Contract application services including terrestrial and aerial spraying of pesticides, lime application (fixed and variable rate), post-emergence fertilizer application. Services provided at negotiated rates.
4. Agronomic Advisory Services: Agronomic consulting including soil analysis, crop scouting, PAEF (agroenvironmental fertilization plan) development, regulatory compliance support. Provided as part of product sales and standalone services.
5. Digital Platform Services: AgConnexion digital platform for farm management, including field data tracking, scouting records, soil sampling management, and yield map analysis. Platform accessible to clients of the Agrocentre network.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Réseau Agrocentre is a cooperative network of five locally managed agricultural retail businesses that sell crop production inputs—seeds (corn, soybeans, cereals, forages, vegetables), fertilizers, crop protection products, and biologicals—and bundle them with agronomic advisory, precision agriculture, custom application, grain trading, environmental planning, and a proprietary digital farm management platform (AgConnexion). Customers are primarily Quebec-based agricultural producers served in person through the five retail locations and on-farm by a team of approximately 50 agronomists and technologists.

Product overview

Agrocentre is a network of five locally managed agricultural retail cooperatives operating across Quebec. Its product portfolio is organized around two main pillars: (1) the Agroperformance umbrella — grouping seed brands (NK, Croplan, Pride, Prograin, Semican, SQS for corn, soybeans, cereals, forages, vegetables, and green manures) with fertilization inputs (Sulfan, NK21, MicroEssentials SZ, Aspire, K-Mag, ammonium sulphate, potassium sulphate) and crop protection adjuvants (Crimson, Interlock, Dialed-In, Foaminator Dry from WinField United); and (2) a services layer comprising precision agriculture (georeferenced soil sampling, satellite imagery via AgConnexion, variable-rate application), custom application (spraying, lime, fertilizer), grain trading, environmental planning (PAEF), and agricultural financing (via FAC). AgConnexion serves as the digital platform connecting all services — the Portal handles administrative transactions and the Ferme Intelligente module manages field data, scouting, and recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• AgConnexion: Integrated digital agriculture platform offering farm management tools, field mapping, scouting, and yield tracking.
• Agroperformance
• Seminova

Quantifiable outcome

• Variable rate lime application reduces input waste and environmental impact while optimizing field productivity
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Koch Agronomic ServicescoreTechnology or IntegrationDistributor of Agrotain and Tribune nitrogen stabilizer products. These products prevent nitrogen loss through volatilization and denitrification when added to urea or liquid nitrogen solutions. Strategic partnership for environmental stewardship and fertilizer efficiency.
• The Mosaic CompanycoreTechnology or IntegrationSupplier of premium fertilizer products including Aspire (potassium with boron), K-Mag (potassium, magnesium, sulfur), and MicroEssentials SZ (nitrogen, phosphorus, zinc, sulfur). Products featured with detailed chemical compositions on Agrocentre website.
• Winfield UnitedcoreTechnology or IntegrationExclusive supplier of crop protection adjuvants including Crimson, Interlock, Dialed-In, and Foaminator. Also provides seed brand Croplan and R7 tool for agronomic analysis. Exclusive distribution arrangement for adjuvants in Quebec.
• La Coop fédéréecoreStrategic or Co-development PartnerParent company and minority shareholder in the Agrocentre network. Acquired C-I-L's stake in 1989. Provides corporate governance, environmental policies, and alignment with cooperative values. All Agrocentre locations adhere to La Coop fédérée's environmental standards.
• SyngentamajorTechnology or IntegrationSeed supplier providing NK corn and soybean varieties. Crop protection partner. Listed as key partner in crop protection portfolio alongside Corteva, BASF, Bayer, Nufarm, and FMC.
• PrograinmajorTechnology or IntegrationQuebec-based soybean breeder developing varieties adapted to regional conditions. Provides Prograin soybean varieties and SQS cereal varieties. Research conducted in Quebec for local adaptation.
• Pride SeedsmajorTechnology or IntegrationSeed supplier providing Pride brand corn and soybean varieties distributed through the Agrocentre network.
• SeminovamajorChannel Partner/ Reseller/ DistributorVegetable seed distribution subsidiary of Agrocentre Fertibec. Manages vegetable seed distribution within Quebec and beyond through collaboration with other Agrocentre network members. Resulted from integration of Semences BC in 2007.
• Agro-100majorTechnology or IntegrationIn 2019, Agrocentre Lanaudière and Technova acquired certain assets and retail sales activities of Agro-100, becoming responsible for innovative products and fertilizers distribution in Lanaudière territory.
• CortevamajorTechnology or IntegrationCrop protection product supplier. One of the major input manufacturers in the Agrocentre crop protection portfolio.
• BASFmajorTechnology or IntegrationCrop protection product supplier. Partner in Agrocentre crop protection product portfolio.
• BayermajorTechnology or IntegrationCrop protection product supplier. Partner in Agrocentre crop protection product portfolio.
• NufarmmajorTechnology or IntegrationCrop protection product supplier. Partner in Agrocentre crop protection product portfolio.
• FMCmajorTechnology or IntegrationCrop protection product supplier. Partner in Agrocentre crop protection product portfolio.
• SemicanmajorTechnology or IntegrationQuebec-based seed supplier providing cereal and forage seed varieties. Research conducted in Quebec for regional adaptation.
• AgriRécupminorStrategic or Co-development PartnerNon-profit industry organization for agricultural waste management. Agrocentre promotes empty containers, pesticide bags, and expired pesticide collection programs. Supports environmental stewardship.
• Fertilisants CanadaminorStrategic or Co-development PartnerPromotes 4R Nutrient Stewardship (Right Source, Right Rate, Right Time, Right Place) in partnership with Fertilizers Canada. Adherent to sustainable fertilizer application practices.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LeReseauAgrocentre
• Facebookfacebook.com/Le.reseau.agrocentre
• Xx.com/agrocentre
• LinkedInlinkedin.com/company/agrocentre-fertibec-inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrocentre