Nature's Way Nursery of Miami

What Nature's Way Nursery of Miami does

Nature's Way Nursery of Miami, doing business as Nature's Way Farms, is a privately held, woman-owned wholesale tropical plant nursery operating from a 350-acre farm in South Florida (Miami) since approximately 1982. The company cultivates over 700 varieties of tropical plants across three primary product lines: indoor houseplants (Aglaonema, Calathea, Dieffenbachia, Dracaena, Ficus, Hoya, Philodendron, and others), outdoor landscape plants (Hibiscus, Mandevilla, Canna, Cordyline, Croton, and ornamental grasses), and a more recent Rare Plants Collection aimed at collectors. The business uses traditional greenhouse and field cultivation suited to Florida's subtropical climate, with no proprietary software, automation platform, or technology stack disclosed beyond a standard Shopify e-commerce site for limited direct sales.

Nature's Way Farms generates revenue almost exclusively through wholesale and online channel partnerships rather than direct-to-consumer sales. Its core customers are Lowe's, Walmart, and Home Depot — classified as "Core" strategic relationships — selling plants in physical stores nationwide and through each retailer's online marketplace. Online-only partners Wayfair and Amazon are positioned as "Minor" relationships that extend e-commerce reach. Individual consumers and landscape designers are the downstream end-users of these retail placements; the company does not sell to florists, garden centers, or hotels and does not operate a public-facing farm store. Distribution is restricted from four states (Arizona, California, Hawaii, Alaska) due to agricultural shipping regulations.

The company is led by founder Dawn, a former teacher who took over her father's tree farm, and holds WBENC certification as a woman-owned business — a credential it actively leverages in supplier diversity programs at major retailers. Marketing is community-driven through Instagram, Facebook, Pinterest, LinkedIn, a Learning Center blog, and an email newsletter, supported by a store locator tool. The firm employs 501–1,000 people, does not disclose revenue, and has no disclosed funding rounds, acquisitions, or institutional investors. Recent strategic activity centers on product line expansion (Rare Plants, indoor combinations at Home Depot), new exclusive varieties (Suntory Mandevilla partnership), and brand-building collaborations such as the Inter Miami CF stadium partnership announced in 2026.

Name

Nature's Way Nursery of Miami

Legal name

Nature's Way Farms

Website

https://natureswayflorida.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nature's Way Farms is a woman-owned, privately held wholesale tropical plant nursery in South Florida that cultivates over 700 varieties across 350 acres and sells exclusively through retail and online channel partners — primarily Lowe's, Walmart, and Home Depot — to reach home gardeners and landscapers.

Ownership category

akta.pro rank

Product category

Plant Nursery

NAICS

Nursery and Tree Production (111421)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Tropical plant nursery
• Wholesale plant supplier
• Indoor houseplants
• Outdoor landscape plants
• Rare plant collection

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale plant sales to retail partners: Nature's Way Farms generates revenue by growing and supplying tropical plants to major retail chains (Lowe's, Walmart, Home Depot) who then sell to end consumers. Plants are also sold online through the company's own website (powered by Shopify) and through online marketplaces including Wayfair and Amazon. The company sells exclusively through retail partners and does not sell directly to florists, garden centers, or hotels.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Nature's Way Nursery of Miami (operating as Nature's Way Farms) grows and supplies over 700 varieties of tropical plants across 350 acres in South Florida, including indoor houseplants, outdoor landscape plants, and a rare/limited-release plant collection. The company sells exclusively through retail and online channel partners — Lowe's, Walmart, and Home Depot in physical stores, and Wayfair and Amazon online — and does not sell directly from the farm, to florists, garden centers, or hotels.

Product overview

Nature's Way Farms is a woman-owned, privately held nursery that has operated for over 43 years, cultivating over 700 varieties of tropical plants across 350 acres in South Florida. The company operates as a single unified nursery operation with three main product lines: Indoor Plants (houseplants including Aglaonema, Calathea, Dieffenbachia, Dracaena, Ficus, Philodendron, and many others), Outdoor Plants (tropical landscape plants including Canna Lilies, Mandevilla, Hibiscus, Duranta, and ornamental grasses), and Rare Plants (limited release collectible varieties). Products are sold exclusively through retail partners including Lowe's, Walmart, Home Depot (in-store), and Amazon, Wayfair (online), rather than direct-to-consumer from the farm. The company also operates an onsite pet rescue service and provides plant care resources through its learning center. The company holds WBENC certification as a woman-owned business.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's is the primary retail partner for Nature's Way Farms, offering plants in physical stores across the United States and online through Lowe's website. Products available include a wide variety of indoor, outdoor, and specialty plants. The store locator tool on the company's website helps customers find nearby Lowe's locations carrying their plants.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart serves as a retail partner for Nature's Way Farms, offering plants in physical stores and online. Products are available in stores and online, with availability varying by season and region.
• Home DepotcoreChannel Partner/ Reseller/ DistributorHome Depot is a primary retail partner offering Nature's Way Farms plants in physical stores nationwide and online. The partnership includes indoor plant combinations for specific use cases (e.g., low light, shaded spaces) sold at Home Depot locations.
• WayfairminorChannel Partner/ Reseller/ DistributorWayfair serves as an online marketplace partner for Nature's Way Farms plants, providing additional e-commerce reach for the brand's plant collection.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon serves as an online marketplace partner for Nature's Way Farms plants, providing additional e-commerce reach for the brand's plant collection.
• Women's Business Enterprise National Council (WBENC)coreStrategic or Co-development PartnerNature's Way Farms is a certified member of the WBENC, a certifying body for women-owned businesses. The WBENC certification is recognized by major corporations and institutions and enables the company to participate in supplier diversity programs and build significant partnerships that fuel company growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Walters Gardens: A leading US wholesale grower of perennial plants supplying garden centers and landscapers across North America. Comparable as a peer wholesale nursery producer at meaningful scale, though more focused on perennials than tropicals.
• Suntory Flowers: A global ornamental flower breeder whose Mandevilla varieties (e.g., 'Fired Up Coral' and 'Bluephoria') are explicitly featured by Nature's Way Farms. Comparable as an upstream genetics supplier whose brands compete on the same retailer shelves.
• Proven Winners: A leading branded horticultural marketing cooperative selling annuals, perennials, and shrubs through independent garden centers and big-box retailers. Comparable as a competing plant brand with national retail distribution in the live-goods category.
• Dümmen Orange: A major global breeder and producer of ornamental flowers and plants, including Mandevilla and other tropical categories carried by Nature's Way Farms. Comparable as a breeding and production peer whose genetics flow into retail garden assortments.
• Monrovia Nursery Company: A large-scale, multi-region grower of ornamental and landscape plants sold through independent garden centers and select retailers. Comparable as a peer nursery grower with similar plant category breadth and retailer-led distribution model.
• Ball Horticultural Company: A large global breeder, producer, and distributor of ornamental plant genetics and young plants to the horticulture industry. Comparable as an upstream supplier/producer in the ornamental plant value chain serving many of the same retailers.

Emerging players

• The Sill: A digitally native houseplant brand focused on indoor tropicals with a DTC e-commerce model. Comparable in product category (indoor tropicals) but differentiated by its direct-to-consumer distribution versus Nature's Way Farms' wholesale-to-retail model.
• Bloomscape: An online-first indoor plant retailer delivering potted houseplants directly to consumers. Comparable in indoor tropicals category but competes only adjacently because Nature's Way Farms sells wholesale through retailers rather than DTC.
• Fast Growing Trees: An online-direct nursery selling trees, shrubs, and ornamental plants through e-commerce. Comparable in product category (nursery stock and ornamentals) and operates its own DTC channel that competes for online plant buyers.

Direct peers

• Costa Farms: The largest tropical and indoor foliage grower in the US, with national distribution to mass merchants and home improvement retailers including Home Depot, Lowe's, and Walmart. Costa Farms is the most directly comparable competitor to Nature's Way Farms in scale, customer mix, and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100069745339819
• LinkedInlinkedin.com/company/natureswayfarms
• Instagraminstagram.com/natureswayfarms
• Pinterestpinterest.com/natureswayfarms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Way Nursery of Miami