Platinum Travel Group

What Platinum Travel Group does

Platinum Travel Group is an Australian corporate travel management company (TMC) founded in 2009 by Andy Buerckner and Sarah Szubanski, with their father Carl Buerckner serving as Executive Chairman. Headquartered in Canterbury, Victoria, with a second office in Joondalup (Perth) opened in 2024, the company delivers "no-compromise" corporate travel and event management services primarily to SME clients, supplemented by WA-focused resources, energy and infrastructure accounts. Its core technology is PULSE, a proprietary travel management portal covering profile management, online bookings, itinerary tracking, duty-of-care (PULSE Care), carbon offset purchase, visa/entry requirements for 220+ countries, AI-driven insights and a recently upgraded PULSE BI analytics module with mobile widget and board-level reporting.

The company operates a fee-based service model with recurring service agreements and supplier commissions on booked travel, augmented by full-service corporate event planning. It runs a direct enterprise-field-sales motion, supported by dedicated account management and 24/7 support, and is plugged into GDS infrastructure (Amadeus alongside Sabre and Travelport), NDC content (Qantas from July 2025), OBTs (Concur T2, Serko), and virtual-card ecosystems (Conferma Snap+, Amex BTA, APG Pay). Global reach is delivered through invitation-only networks including Uniglobe, Link Travel Group and ATG (Around The Globe), collectively spanning 139 countries.

Platinum is privately held by the Buerckner family, has 51–100 employees, no disclosed funding rounds or external investors, and is led by an experienced management team with multi-decade industry lineage. Recent operating priorities have been the Qantas NDC rollout, the AirPlus market-exit transition (1,000+ chargebacks re-platformed in six weeks), AI capability build-out (OpenAI, Acai Travel beta, real-time sentiment analytics) and national geographic expansion into Western Australia.

Name

Platinum Travel Group

Legal name

Platinum Travel Group

Website

https://platinumtravelgroup.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (56151), Travel Agencies (561510), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

VIP, Executive & Roadshow Travel Services (THAKAMAK)

akta.pro secondary industries

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Corporate/VIP Executive Itinerary Planning (THAKAOAG)

Keywords

• Corporate travel management
• Business travel services
• Corporate events management
• Travel management company
• Duty of care tracking

Headquarters

HQ city

Canterbury

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Travel Management Services: Fee-based travel management services for corporate clients, providing booking, itinerary management, and duty of care services. Revenue derived from service agreements with corporate clients managing their travel programs.
2. Corporate Events Management: Full-service event management from concept to execution including incentive trips, conferences, team building, gala dinners. Revenue through service fees and supplier commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Platinum Travel Group is an Australian corporate travel management company that provides full-service business travel and corporate event management to SME and mid-market clients. Its core offering combines 24/7 personalised travel management (booking, itinerary, duty of care, policy compliance, reporting) and end-to-end corporate event management (incentive trips, conferences, team building, gala dinners), all enabled by its proprietary PULSE technology platform.

Product overview

Platinum Travel Group operates as a unified platform-plus-services model centered on PULSE, their proprietary travel management portal. PULSE serves as the core platform offering profile management, online bookings, itinerary management, traveller tracking, and AI-powered insights. This core is augmented by specialized modules: PULSE BI (advanced analytics and reporting), PULSE Care (duty of care and traveller communication), PULSE Carbon Offset (sustainability tracking), and PULSE Visa & Entry Requirements (destination intelligence). The company delivers two primary service lines—Corporate Travel Management and Corporate Events Management—enhanced by their technology ecosystem. Additionally, Platinum is actively beta-testing Acai Travel, a travel-specific AI tool, while expanding OpenAI adoption across operations for enhanced client service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• PULSE: The heart of Platinum's travel program technology - a portal allowing travelers and organizers to manage profiles, online requests, online bookings, airline credits, itinerary management, traveller tracking, dashboard analytics, sustainability tracking, visa and entry requirements, and A.I. insights.

Products and services

• PULSE Travel Management Platform Central travel management platform enabling corporate clients to manage profiles, online requests, online bookings, airline credits, itineraries, traveller tracking, dashboard analytics, sustainability tracking, visa and entry requirements (220+ countries) and AI-powered insights through a unified portal.
• Corporate Travel Management Full-service managed corporate travel program for SME and mid-market clients, including booking, itinerary management, policy compliance, 24/7 traveller support, duty of care, reporting, air credit management and access to preferred supplier rates via PULSE and global TMC networks.
• Corporate Events Management End-to-end corporate event planning and delivery for recognition events, conferences, incentive trips, team building experiences, gala dinners, award ceremonies and study tours, provided with a single point of contact across flights, transfers, accommodation, activities and catering.

Quantifiable outcome

• Reduced travel program costs through enhanced policy compliance and reporting visibility
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• QantascoreTechnology or Integration · 1 July 2025NDC (New Distribution Capability) integration with Qantas providing access to exclusive fares, richer content and dynamic pricing. Qantas is prioritising NDC content distribution in Australia with Platinum actively implementing NDC capabilities.
• Uniglobe Travel InternationalcoreChannel Partner/ Reseller/ DistributorGlobal travel business backed by four decades of industry experience. Partnership extends Platinum's reach globally through Uniglobe's network connections, providing better value, relationships and technology in the travel sector.
• Link Travel GroupcoreChannel Partner/ Reseller/ DistributorAustralian-based invitation-only network connecting luxury and corporate travel agencies excelling at innovative travel supply, technology and business operations. Platinum was honoured to be invited to step further into creating real change in the travel industry.
• ATG (Around The Globe)coreChannel Partner/ Reseller/ DistributorProvides best-in-class travel management solutions across 139 countries, helping Platinum broaden networks worldwide. ATG team focuses on innovative technology solutions supporting clients to travel globally with ease.
• Journeys by DesignminorGTM or Marketing PartnerLeisure travel experience partner giving clients access to personal travel experiences beyond corporate travel management. Can be used for personal use or to develop employee benefits schemes.
• Entourage TravelminorChannel Partner/ Reseller/ DistributorBroker and affiliate agency built on 'Because You Matter' promise, collaborating with leading agencies worldwide. Platinum serves as their trusted Australian partner offering access to advanced technology, shared services and specialist staff support.
• Concur (SAP)coreTechnology or IntegrationOnline booking tool (OBT) integration for client travel bookings. Platinum supporting clients through Concur T2 upgrade providing more intuitive booking experience and better NDC content integration.
• SerkocoreTechnology or IntegrationOnline booking tool integration. Serko is expected to support mixed NDC/EDIFACT content by end of 2025, enabling flexible booking options for Platinum clients.
• AmadeuscoreTechnology or IntegrationGlobal Distribution System (GDS) platform used by Platinum for flight bookings and content aggregation. Amadeus serves as the GDS connecting to traditional EDIFACT bookings.
• Frontline StoresminorOthersBuilding neighbours and community partner participating in office activities including annual footy tipping competition raising funds for MND research.
• United in Business / Melbourne UnitedminorOthersPartnership for basketball community engagement, with Platinum team attending events as part of community building activities.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Direct Travel: US-headquartered mid-market-focused TMC with a similar consultative service and proprietary technology model; comparable in size and customer profile to Platinum, focused on corporate travel programs rather than mass-market agency services.
• ATPI Griffinstone: Corporate travel and events management company operating in Australia and globally, with strong resources-sector and marine/offshore travel expertise directly comparable to Platinum's WA resources/mining client base.
• TAG (The Appointment Group): Specialist corporate travel and events management company serving high-touch enterprise clients with bespoke itineraries and event design; comparable mix of corporate travel management and meetings/events services similar to Platinum's dual offering.
• Corporate Traveller (Flight Centre Travel Group): Australian SME-focused TMC owned by Flight Centre Travel Group; the closest direct competitor to Platinum, targeting the same small-to-medium enterprise corporate travel segment with proprietary technology and account-management service models.
• Corporate Events Management Company (CEMC): Australian corporate event and conference management firm overlapping with Platinum's events management service line for incentive trips, conferences and team-building programs across Australian and international destinations.

Regional players

• JTB Business Travel: Asia-Pacific-headquartered TMC serving multinational and regional corporate clients; regional peer providing similar managed travel services with comparable emphasis on account management and duty-of-care, primarily operating outside Australia.

Broad incumbents

• FCM Travel Solutions: Global TMC and division of Flight Centre Travel Group; competes with Platinum across mid-market and enterprise accounts in Australia and offers a comparable blend of technology platform and consultant-led service, but at significantly larger scale.
• American Express Global Business Travel (Amex GBT): One of the world's largest TMCs with a broad portfolio of corporate travel, meetings and expense solutions; competes with Platinum for mid-market and enterprise clients in Australia and pressures pricing on negotiated supplier content.
• CWT (Carlson Wagonlit Travel): Long-established global TMC serving large corporate accounts; a broader incumbent competing for the same enterprise and mid-market clients in Australia that Platinum targets.
• BCD Travel: Global TMC offering corporate travel management, meetings and events, and consulting; competes with Platinum for multinational and mid-market Australian clients and offers overlapping proprietary technology platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/platinumtravelcorp
• LinkedInlinkedin.com/company/platinum-travel-corporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Travel Group