Bon Ami
Bon Ami is a US consumer cleaning brand founded in 1886 and operated under Faultless Brands, selling a single feldspar-based powder cleanser to health-conscious US households through retail stores and DTC e-commerce. It differentiates on a non-toxic, no-bleach formulation and durable trademark assets.
- Company typePrivate
- Founded1886
- HeadquartersKansas City, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bon Ami does
Bon Ami is a US-based consumer cleaning brand founded in 1886 and currently operated as a brand under Faultless Brands, a diversified consumer products conglomerate headquartered in Kansas City. The company serves health-conscious household consumers in the United States seeking non-toxic cleaning alternatives through a single primary product, Bon Ami Powder Cleanser.
The company's core product is a powder cleanser built on a feldspar-based abrasive formula that polishes surfaces clean without scratching, in contrast to silica quartz-based competitors that abrade surfaces during cleaning. The formula deliberately excludes chlorine bleach, perfume, and dyes — a formulation discipline the company has publicly maintained since the 1970s. Bon Ami's brand identity is anchored by the Bon Ami chick mascot (featured in advertising since circa 1909) and the trademarked 'Hasn't Scratched Yet!' slogan, both recognized among America's oldest registered trademarks. The product portfolio is intentionally narrow: a single SKU, with no modular add-ons, platform architecture, or adjacent product lines.
Bon Ami generates revenue through one-time sales of its powder cleanser via two channels: direct-to-consumer e-commerce through the Faultless Brands online store (store.faultlessbrands.com, with an automatic 10% discount on orders over $49), and physical retail distribution accessed through a website store locator. The brand is marketed primarily through content (the 'Ideas & Tips From a Good Friend' blog), an email newsletter signup, and organic website traffic. Pricing is not publicly disclosed and there are no disclosed B2B, enterprise, institutional, or international contracts; the customer base consists of individual US household consumers.
Bon Ami firmographics
Firmographics- Name
- Bon Ami
- Legal name
- Bon Ami Company
- Website
- https://bonami.com
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bon Ami is a US consumer cleaning brand founded in 1886 and operated under Faultless Brands, selling a single feldspar-based powder cleanser to health-conscious US households through retail stores and DTC e-commerce. It differentiates on a non-toxic, no-bleach formulation and durable trademark assets.
- Ownership category
- akta.pro rank
Bon Ami industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Polish and Other Sanitation Good Manufacturing (325612), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Powder/Granular All-Purpose Cleaners (CRAJAMAL)
- akta.pro secondary industries
- General All-Purpose Cleaners (CRAJAMAA), Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF)
Keywords
Where Bon Ami is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
Bon Ami business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Cleaning Product Sales: Bon Ami generates revenue through the sale of its powder cleanser products to consumers via retail stores and online e-commerce channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bon Ami product offering
Product offeringCore offering
Bon Ami manufactures and sells a single feldspar-based powder cleanser formulated for household cleaning of bathtubs, sinks, pots, pans, stove tops, and countertops. The product polishes surfaces clean without scratching and contains no harsh chemicals such as chlorine bleach, perfume, or dye, positioning it as a non-toxic alternative to conventional chemical cleaners. Distribution occurs through the Faultless Brands online store and physical retail outlets.
Product overview
Bon Ami is a single-product consumer cleaning brand offering a powder cleanser. The company has maintained a consistent product formula since 1886, using feldspar as the base abrasive mineral to polish surfaces without scratching. Bon Ami's product portfolio centers on this one powder cleanser, with no modular add-ons or platform architecture — it is a straightforward single-product offering positioned as a gentle, non-toxic alternative to chemical cleaning products.
Differentiator
Problem solved
Functional benefit
Products and services
- Bon Ami Powder Cleanser A powder household cleanser using feldspar as the base abrasive mineral to polish surfaces clean without scratching. The formula avoids harsh chemicals including chlorine bleach, perfume, and dye, and is intended for cleaning bathtubs, sinks, pots, pans, stove tops, and countertops. Targeted at health-conscious individual household consumers.
Companies that use Bon Ami
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Bon Ami technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bon Ami partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Faultless BrandscoreBon Ami is a brand owned by Faultless Brands. Faultless Brands operates the online store (store.faultlessbrands.com) where Bon Ami products are sold, and hosts the brand history page (faultlessbrands.com/bon-ami-history/). The parent company also manages SDS and CA Ingredients Disclosure for Bon Ami products.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Bon Ami competitors and assessment
Company assessmentDirect peers
- Better Life: Better Life is a natural-ingredient household cleaning brand with non-toxic and biodegradable positioning closely aligned to Bon Ami's value proposition. Both target mainstream shoppers seeking safer cleaning alternatives, though Better Life competes on liquid/spray formats.
- Mrs. Meyer's Clean Day: Mrs. Meyer's is a natural-ingredient household cleaning brand owned by SC Johnson targeting health-conscious consumers. It overlaps with Bon Ami's non-toxic positioning and target shopper, while competing on broader multi-surface formats (sprays, liquids) that Bon Ami does not offer.
- Method Products: Method is a design-led, eco-friendly household cleaning brand owned by Ecover. It targets the same health/environmentally conscious consumer as Bon Ami but competes with spray and liquid formats and a more contemporary design-driven brand identity.
- Ecover: Ecover is a European plant-based and mineral-based cleaning brand with overlapping natural-ingredient positioning to Bon Ami. It offers a broader portfolio of household cleaners and competes for the same environmentally conscious shopper across multiple formats.
- Dr. Bronner's: Dr. Bronner's is a natural, multi-purpose cleaning products brand with Sal Suds and related household cleaners. It overlaps with Bon Ami's eco-conscious consumer base and simple-ingredient philosophy, though its core equity is in castile soaps and personal care.
- Seventh Generation: Seventh Generation is a plant-based household cleaning brand targeting the same natural and non-toxic shopper as Bon Ami. It competes on a wider product portfolio (disinfectants, detergents, wipes) and on certified environmental claims that Bon Ami currently does not emphasize.
- Comet (powder cleanser): Comet is a leading chlorine-based powder cleanser sold in the US household cleaning aisle. It competes directly with Bon Ami for the same scouring-cleaner purchase occasion, differing mainly on chemical composition and brand scale.
- Bar Keepers Friend: Bar Keepers Friend is a household powder/cream cleanser brand with comparable cleaning use cases (sinks, cookware, tubs) and a similar heritage positioning. It competes head-to-head with Bon Ami on retail shelves and DTC for the same health-conscious household consumer.
- Ajax (powder cleanser): Ajax is a mass-market powder scouring cleanser directly competing in the same household abrasive cleaner category as Bon Ami. Both target tubs, sinks, and cookware, though Ajax relies on harsher chemistry and broader distribution versus Bon Ami's natural positioning.
Broad incumbents
- Church & Dwight: Church & Dwight is a major CPG company owning Arm & Hammer and related household cleaning brands. It competes with Bon Ami in the broader household cleaning category at much greater scale and with broader SKU portfolios, applying distribution and marketing pressure that Bon Ami's small single-brand structure must absorb.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bon Ami social profiles
Digital presenceBon Ami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bon Ami leadership team
Management profileNumber of profiles
Bon Ami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bon Ami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bon Ami
What does Bon Ami do?
Bon Ami manufactures and sells a single feldspar-based powder cleanser formulated for household cleaning of bathtubs, sinks, pots, pans, stove tops, and countertops. The product polishes surfaces clean without scratching and contains no harsh chemicals such as chlorine bleach, perfume, or dye, positioning it as a non-toxic alternative to conventional chemical cleaners. Distribution occurs through the Faultless Brands online store and physical retail outlets.
Is Bon Ami a public or private company?
Bon Ami is a private company. It is classified as corporate owned and is currently operating.
When was Bon Ami founded?
Bon Ami was founded in 1886. It employs 101 to 250 people.
Where is Bon Ami based?
Bon Ami is headquartered in Kansas City, United States, in the North America region.
How does Bon Ami make money?
One revenue line is on record: cleaning Product Sales.
Who are Bon Ami's main competitors?
Direct peers on record are Better Life, Mrs. Meyer's Clean Day, Method Products, Ecover, Dr. Bronner's, Seventh Generation, Comet (powder cleanser), Bar Keepers Friend and Ajax (powder cleanser). Church & Dwight is listed as a broad incumbent.
Does Bon Ami have an API?
No public API is recorded for Bon Ami.
What industry is Bon Ami in?
Bon Ami's product category is Household Cleaning Products. Its primary akta.pro industry code is CRAJAMAL, Powder/Granular All-Purpose Cleaners, with a secondary code of CRAJAMAA, General All-Purpose Cleaners. Its NAICS code is 325612 and its SIC code is 2840.