WGR

What WGR does

WGR SA is a privately-held Swiss creative agency headquartered at Avenue Mon Repos 3, Lausanne (Canton of Vaud), founded in 1993 and operating for over 30 years. The firm describes itself as a communication consulting agency and as "3xW" developing web and mobile solutions, and it operates as a full-service multidisciplinary studio across four integrated service pillars: Strategy and Communication, Graphic Design, New Technologies, and Content Creation. Its core technical stack centers on modern web architecture (Nuxt.js for server-side rendering, Jamstack architecture, Strapi headless CMS), with adjacent capabilities spanning SaaS/PaaS platforms, web/mobile applications, e-commerce, SEO/SEA/GEO, accessibility and eco-design, and AI agent / LLM integrations applied to client projects. The agency does not operate a packaged software product; it delivers bespoke projects and, more recently, recurring delegated digital account management services for clients.

WGR serves institutions, associations, brands, and public and private enterprises across Suisse romande (French-speaking Switzerland), with a client mix heavily weighted toward federal, cantonal, and municipal government bodies (Ville de Lausanne, OFS, OFROU, ECA, DGE, DIREN, TL, LEB, SCHL), cultural institutions (Collection de l'Art Brut, Lausanne musées, La Fondation Capitole, Cinémathèque suisse), healthcare/social organizations, and select private enterprises (Ex Nunc Intelligence, Vaudoise aréna, Cinébulletin). Revenue is generated through (i) project-based professional services billed via per-mandate quotes (valid 60 days, 30-day payment terms), (ii) recurring delegated management of client digital accounts (CHF 990/year for technical accounts including hosting, cloud, payment; CHF 250/year per digital account type for advertising, social media, newsletters), and (iii) pass-through refactoring of client advertising spend at cost, billed quarterly or annually.

The agency is led by co-directors and partners Denis Martin (Design Lead) and Antoine Wallef (New Technologies Lead), supported by a named team of approximately 12 specialists spanning project management, copywriting, art direction, typography, full-stack development, and apprenticeship. WGR pursues a relationship-driven, sales-led go-to-market model anchored by long-tenured client mandates and partnerships with North buro (cultural events) and IC Infraconsult (federal infrastructure mandates). It is privately funded, has no parent company, no subsidiaries, no disclosed funding rounds, and operates from a single Lausanne office with no global footprint claims beyond the Swiss Romande market.

Name

WGR

Legal name

WGR SA

Website

https://wgrcommunication.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

WGR SA is a Lausanne-based Swiss creative agency, founded in 1993, offering integrated strategy, graphic design, web/mobile development, and content creation services to government, cultural, healthcare, and private clients across French-speaking Switzerland, with a 12-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: WGR generates revenue through a broad range of creative agency services including communication strategy, graphic design, digital development, and content creation. Projects are priced via quotes (devis) issued per mandate. The agency offers ongoing delegated digital account management services (hosting, cloud, payment, marketing accounts, social media, newsletters) billed annually, starting at CHF 990 per year for technical accounts and CHF 250 per year per digital account type.
2. Digital Account Management Services: Delegated management of client digital accounts (hosting, cloud, payment platforms, marketing tools, social media, newsletters). Revenue generated through annual administration fees starting at CHF 990 per year for technical accounts (hosting, cloud, payment) and CHF 250 per year per digital account type (advertising, social media, newsletters).
3. Website and Platform Development: Custom website, application, and platform development on a project basis. Billed per project through quotes, with 30-day payment terms.
4. Digital Advertising Account Management: WGR acts as an intermediary for digital advertising budgets (social media, search), refacturing client spend at cost in Swiss francs on a quarterly or annual basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WGR is a Swiss creative agency that delivers integrated communication, design, and digital technology services to institutions, associations, brands, and public/private enterprises in French-speaking Switzerland. Its core offerings span four domains: strategy and communication (brand positioning, campaign planning), graphic design (visual identity, UX/UI, motion design), new technologies (web/mobile applications, headless CMS, e-commerce, AI/LLM integrations), and content creation (copywriting, storytelling, illustration, video). The agency additionally provides a delegated digital account management service for ongoing administration of hosting, cloud, marketing, and social media accounts.

Product overview

WGR is a Swiss creative agency based in Lausanne since 1993, offering a unified service portfolio rather than discrete software products. Their four core service domains—Strategy and Communication, Graphic Design, New Technologies, and Content Creation—work together as an integrated offering. Additionally, they provide delegated digital account management as an add-on service. The agency serves institutions, associations, brands, and public/private enterprises across French-speaking Switzerland, with notable clients including the Ville de Lausanne, the Collection de l'Art Brut, and Transports publics lausannois.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie et communication
• Design graphique
• Nouvelles technologies (Digital Development)
• Création de contenu
• Gestion déléguée des comptes numériques et digitaux

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• North buro (North Communication)coreStrategic or Co-development PartnerWGR partnered with North buro (also referred to as North Communication) as a co-organizer for Lausanne musées and La Nuit des musées events. North buro brings complementary expertise in social media, event experience, and media relations, forming a core collaborative team for major cultural projects.
• Polaris FestivalminorStrategic or Co-development PartnerWGR collaborated with Polaris Festival for the music production and programming of La Nuit des musées event, leveraging Polaris's expertise in festival production.
• IC InfraconsultcoreStrategic or Co-development PartnerWGR formed a collaborative working community with IC Infraconsult based in Bern for the OFROU (Federal Roads Office) mandate, establishing a reactive, rigorous, and multilingual communication framework for Swiss federal road communication projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Major Swiss/German creative agency network with Zürich presence and full-service creative, digital, and content capabilities. Competes for the upper end of Swiss institutional and enterprise mandates that WGR also targets, particularly for high-budget campaigns.
• Wirz Group: One of Switzerland's largest independent advertising and communication agencies, based in Zürich with national reach. Larger and broader portfolio than WGR, but competes for major Swiss institutional and brand communication mandates including public-sector work.
• Havas Switzerland: Global communications group with Swiss operations offering creative, media, and digital services. Competes for institutional and brand mandates in Switzerland, though typically larger scope and broader portfolio than WGR's focused offering.
• Publicis Groupe Switzerland: Global advertising holding company with significant Swiss operations including creative, media, digital, and PR services. Competes broadly across all Swiss institutional and brand communication work, though typically on larger mandates than WGR's typical scope.

Direct peers

• Liip: Swiss digital agency with strong engineering and open-source web development capabilities (similar Nuxt/Jamstack stack). Competes with WGR for digital transformation mandates from Swiss institutions and brands, though larger and Zürich-headquartered.
• Atelier Girsberger: Geneva-based creative agency with strong Swiss institutional and cultural sector clients (museums, foundations, public bodies). Comparable in size and positioning to WGR, competing for the same French-speaking Switzerland public-sector and cultural mandate market.
• Bold (Bold AG): Lausanne-based creative and digital agency serving Swiss institutions and brands. Direct regional peer competing for the same institutional mandate pool in Suisse romande, with comparable service breadth across strategy, design, and digital.
• Nomad (Nomad Studio): Geneva-based creative and digital agency serving Swiss institutional, cultural, and brand clients. Direct regional peer in Suisse romande with comparable service offering across communication, design, and digital development.
• Unic AG: Bern-based Swiss digital agency offering web, mobile, and digital transformation services to public and private clients. Competes for federal and cantonal digital mandates in the same Swiss institutional market that WGR serves.

Regional players

• Rod Kommunikation: Swiss creative agency based in German-speaking Switzerland with institutional and public-sector clients. Competes for similar Swiss communication mandates but operates primarily in a different linguistic region from WGR's Suisse romande focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/336384889733414
• LinkedInlinkedin.com/company/wgr-communication
• Instagraminstagram.com/wgr.agencecreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WGR