Roof Rejuvenate

What Roof Rejuvenate does

Roof Rejuvenate is a privately held Florida-based service company that applies a proprietary 96% USDA Certified Bio-Based rejuvenator to aging asphalt shingle roofs. The corn-sugar-based formula is positioned as penetrating shingles at the molecular level to replenish lost oils in the asphalt base, reversing chemical breakdown and extending roof life by approximately 5 years per treatment, with up to 3 treatments yielding up to 15 additional years. Independent third-party testing by PRI Asphalt Technologies on 15-year-old shingles subjected to 1,500 hours of accelerated weathering reported 53% better granule adhesion, 66.7% flexibility improvement, and 24% higher tear strength versus untreated shingles. Manufacturing is conducted in collaboration with global construction materials leader Sika, while the product is sold and applied exclusively through a network of trained and certified authorized dealers.

The company generates revenue through two primary streams: one-time professional application services delivered by authorized dealers, and dealer-network economics tied to product purchase, certification, training, and ongoing support. Pricing is quote-based at roughly 15% of a traditional residential roof replacement and approximately 20% for commercial and multi-family properties, with each job including a roof tune-up, an independent state-licensed inspector certification, and a 5-year transferable warranty. Roof Rejuvenate is primarily positioned for residential homeowners in Florida facing insurance pressure under Senate Bill 2D, with secondary segments in apartment buildings, HOAs and townhome communities, commercial properties, and investment property owners seeking capital expenditure deferral.

Go-to-market is sales-led through the dealer channel with a community/referral overlay ($75 Visa gift card per converted referral, uncapped) and supporting channels including the company website's free-estimate funnel, organic social on Google/Instagram/Facebook, BBB A+ trust signals, and educational content on Florida insurance reform. Operations are concentrated in 9 Florida counties (Hernando, Citrus, Marion, Sumter, Lake, Pasco, Pinellas, Hillsborough, and Polk), with regional phone numbers indicating distributed service coverage across the Tampa Bay, Nature Coast, and Central Florida corridors.

Name

Roof Rejuvenate

Legal name

Roof Rejuvenate

Website

https://rejuvenateroof.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Roof Rejuvenate is a privately held Florida service company that applies a proprietary 96% USDA Certified Bio-Based corn-sugar roof rejuvenator through a certified dealer network, extending asphalt shingle roof life by up to 15 years for residential and commercial property owners at roughly 15-20% of replacement cost.

Ownership category

akta.pro rank

Product category

Roof Maintenance Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

akta.pro primary industry

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)

Keywords

• Roof rejuvenation services
• Asphalt shingle treatment
• Bio-based roof coating
• Roof maintenance services
• Residential roofing services

Headquarters

HQ city

Brooksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Roof Rejuvenation Treatment Application: One-time professional application service for residential and commercial asphalt shingle roofs. Treatment extends roof life by 5 years per application, with up to 3 applications possible for total of 15 years extended life. Revenue generated through dealer network providing application services.
2. Dealer Network/Franchise Model: Revenue generated through network of authorized dealers who purchase product and receive training/equipment. Company provides product, certification, and ongoing support to dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Roof Rejuvenate sells and applies a proprietary 96% USDA Certified Bio-Based corn-based roof rejuvenator that is sprayed onto aging asphalt shingle roofs to restore flexibility, granule adhesion, and UV resistance at the molecular level. The treatment extends roof life by 5 years per application (up to 15 years with three treatments) and is sold and applied exclusively through a network of trained, certified authorized dealers serving residential, multi-family, HOA, and commercial customers across 9 Florida counties.

Product overview

Roof Rejuvenate is a single-product service company offering a proprietary 96% USDA Certified Bio-Based roof rejuvenation treatment for asphalt shingle roofs. The core product is the Roof Rejuvenate rejuvenator, which is applied exclusively through a network of trained and authorized dealers using a 5-step process that includes consultation, roof assessment, independent inspection with certification, roof tune-up maintenance, and application. The service also includes a transferable 5-year warranty and is available primarily in Florida for residential, multi-family, and commercial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Rejuvenate Treatment A 96% USDA Certified Bio-Based rejuvenator treatment sprayed onto aging asphalt shingle roofs to penetrate the shingle at the molecular level, replenish lost oils in the asphalt base, restore flexibility, improve granule adhesion and UV resistance, and inhibit mold, moss, and algae. Each application extends roof life by 5 years (up to 15 years with three treatments), is applied exclusively by trained authorized dealers, and is sold to residential homeowners, apartment buildings, HOAs, commercial properties, and investment property owners in Florida.
• Roof Tune-Up Maintenance Package A maintenance service performed prior to the rejuvenation treatment that focuses on flashings and protrusions, the most leak-prone areas of a roof, to address small leaks around plumbing vents, skylights, and chimneys. Bundled into commercial and multi-family rejuvenation engagements.
• Roof Assessment A full evaluation of roof shingles performed by the application team to determine whether a roof is a viable candidate for the Roof Rejuvenate treatment. Used as the diagnostic step before any rejuvenation is scheduled.
• Roof Inspection & Certification An independent inspection performed by a state-licensed roofing inspector that confirms whether a roof certification can be issued alongside the rejuvenation, certifying at least 5 years of useful life remaining. Aligned with Florida Senate Bill 2D requirements for insurer-accepted roof certifications.

Quantifiable outcome

• 53% better granule adhesion retention than untreated shingles
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SikacoreStrategic or Co-development PartnerGlobal construction materials leader collaborating with Roof Rejuvenate USA on product manufacturing. Partnership combines Roof Rejuvenate's rejuvenator technology with Sika's expertise in construction materials to produce the commercial-grade roof treatment product.
• PRI Asphalt TechnologiescoreTechnology or IntegrationIndependent third-party testing authority commissioned to conduct rigorous lab validation of Roof Rejuvenate product performance. Used 15-year-old asphalt shingles in 1,500-hour accelerated weathering test simulating 5 years of natural aging.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GAF: GAF is the largest North American manufacturer of asphalt roofing shingles and roofing systems, offering certified contractor networks and material warranties. Comparable as the dominant incumbent supplying and warrantying the very asphalt shingle roofs Roof Rejuvenate treats, and whose contractor network competes for the same homeowner replacement dollar.
• Tecta America: Tecta America is one of the largest U.S. commercial roofing contractors, offering installation, repair, and maintenance programs for commercial roofs. Comparable as a broad incumbent in commercial/multi-family roof maintenance where Roof Rejuvenate sells into apartment buildings and HOAs.
• Bone Dry Roofing: Bone Dry is a multi-state residential roofing services franchise offering roof repair, replacement, and maintenance across the Midwest and Southeast. Comparable as an incumbent roofing services competitor whose roof-repair and maintenance offerings overlap with Roof Rejuvenate's value proposition.

Direct peers

• Aspen Contracting: Aspen Contracting is a national residential roofing contractor specializing in storm-damage repair, roof replacement, and restoration, primarily working with insurance claims. Comparable as a competing alternative to roof rejuvenation for homeowners facing roof aging or insurance pressure.
• Roof Maxx: Roof Maxx is the closest direct competitor in bio-based asphalt shingle rejuvenation, using a soy-methyl-ester spray applied through a dealer/franchise network across multiple U.S. states. Same product category, same rejuvenation-as-alternative-to-replacement positioning, same dealer-led GTM, making it the single most comparable peer.
• StormGuard Restoration: StormGuard is a multi-state roofing and exterior restoration company providing roof repair, replacement, and maintenance across the U.S. Comparable as a competing residential/commercial roofing services provider targeting similar homeowner and property-manager segments.

Others

• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, and exterior building products in North America, serving roofing contractors and dealers. Comparable as the primary distribution channel through which competing roofing services source materials and reach contractor/dealer end markets.
• SRS Distribution: SRS Distribution is a major U.S. roofing and building products distributor serving residential and commercial contractors nationwide. Comparable as a competing supply-chain channel that influences how rejuvenator products and competing roofing services reach the contractor/dealer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roofrejuvenate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Rejuvenate