Room Alpine
Romme Alpin is a privately owned Swedish ski resort, founded in 1987 and located 13 km outside Borlänge, operating 34 slopes, 14 lifts (six 6-seat Express lifts), and a 169-room ski-in/ski-out lodge serving day-trippers, families, seniors, corporate groups, and adaptive skiers from central Sweden.
- Company typePrivate
- Founded1987
- HeadquartersBorlänge, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Room Alpine does
Romme Alpin is a privately owned ski resort founded in 1987, located 13 km outside Borlänge in southern Dalarna, Sweden. The resort operates 34 slopes across all four cardinal directions, 14 lifts (including six 6-seat Express lifts), a 275-meter vertical drop, and an integrated 169-room Ski Lodge hotel with ski-in/ski-out access. It ranks as the 5th most visited ski area in Sweden and is positioned as a near-mountain alternative for residents of Stockholm (220 km, 2.5 hours), Uppsala, Västerås, Örebro, and other central Swedish cities, enabling same-day return trips that competing northern mountain resorts cannot match.
The business is vertically integrated across lift operations, ski school (alpine, snowboard, telemark, and adaptive), equipment rental and retail, six food and beverage outlets, conference and event facilities for up to 712 persons, ski bus transportation from seven major cities, 80 EV charging stations, and alternative accommodations (Annas Hus and Holgers Hus). Core technical infrastructure includes the SEK 70 million Snöberget Direkt chairlift completed in 2023 (the longest chairlift in Sweden), Axess access-control and SkiPass hardware, snowmaking systems, and the MITT ROMME online booking and pass-management platform with mandatory pre-booking for capacity control.
Revenue is generated through multiple streams: usage-based ski passes, equipment rental, and ski school lessons; subscription-style accommodation bookings; transaction-based F&B (including themed Christmas buffets and fondue evenings at Toppstugan); ski bus packages; conference and event fees; EV charging at SEK 250 per day; and retail sales. The resort sells direct-to-consumer through its own digital channels and packages (Senior & Family Weeks, Rommepaketet, Workation) while also serving schools, corporate groups, and adaptive skiers through dedicated booking paths and partnerships such as Björck's Travels for bus packages and Tessier for adaptive equipment. CEO Bo Funcke leads the operation; the company is privately held with no parent, subsidiaries, or external investors disclosed.
Room Alpine firmographics
Firmographics- Name
- Room Alpine
- Legal name
- Romme Alpin
- Website
- https://rommealpin.se
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Romme Alpin is a privately owned Swedish ski resort, founded in 1987 and located 13 km outside Borlänge, operating 34 slopes, 14 lifts (six 6-seat Express lifts), and a 169-room ski-in/ski-out lodge serving day-trippers, families, seniors, corporate groups, and adaptive skiers from central Sweden.
- Ownership category
- akta.pro rank
Room Alpine industry classification
Industry- Product category
- Ski Resort Services
- NAICS
- Skiing Facilities (713920), Recreational Goods Rental (532284)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industries
- Ski & Mountain Full-Service Hotels (THAGAAAJ), Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)
Keywords
Where Room Alpine is headquartered
LocationHeadquarters
- HQ city
- Borlänge
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Room Alpine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- SkiPass Sales: Daily and multi-day ski passes required for all skiers. All passes must be pre-booked online due to capacity limits.
- Accommodation (Ski Lodge): 169-room hotel with various room types (double, family rooms 4-6 beds, suites). Includes breakfast buffet. Additional rooms at Holgers Hus (12 beds) and Annas Hus (10 beds).
- Equipment Rental: Ski, snowboard, and equipment rental services including new and second-hand equipment sales.
- Ski School: Group and private lessons for skiing, snowboarding, and telemark. Includes adaptive ski school with specialized equipment.
- Food & Beverage: Multiple restaurants including Toppstugan (fondue dinners), Våffelstugan, Lodge Restaurant (buffet dining), Café, Hamburgeriet, and Wärdshuset. Christmas buffet events.
- Retail/Shop: Ski shop selling clothing, accessories, helmets, and equipment. Both new items and seasonal used equipment sales.
- Conference & Events: Corporate meeting facilities, team-building events, weddings, and private celebrations. Conference rooms for 100-450 persons with full catering options.
- Ski Bus: Transportation service from major Swedish cities including bus fare and optional SkiPass package.
- Electric Vehicle Charging: SEK 250 flat daily fee for electric car charging at 80 parking spots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Private lessons 2025/2026 |
| Usage-based | Pay-as-you-go | Group ski lessons for children |
| Usage-based | Pay-as-you-go | Adult beginner group ski school |
| Usage-based | Pay-as-you-go | Snowboard group lessons youth 9-13 years |
| Hybrid | Multi-year contract | Senior & Family Week Package |
| Hybrid | Multi-year contract | Workation Package |
| Usage-based | Pay-as-you-go | Flexaren deal |
| Usage-based | Pay-as-you-go | Kompisturret deal |
| Usage-based | Pay-as-you-go | Rommi's Waffle Party |
| Subscription | Pay-as-you-go | Christmas Buffet 2022 |
| Subscription | Multi-year contract | Ski Lodge accommodation |
| Usage-based | Pay-as-you-go | EV Charging |
| Usage-based | Pay-as-you-go | Private snowboard lessons |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Room Alpine product offering
Product offeringCore offering
Romme Alpin operates a vertically integrated alpine ski resort near Borlänge, Sweden, offering pre-bookable SkiPass access to 34 slopes and 14 lifts (including six 6-seater Express lifts), on-site ski school for alpine, snowboard, telemark and adaptive skiing, equipment rental and retail, a 169-room ski-in/ski-out Ski Lodge hotel, multiple restaurants, ski-bus transportation from major Swedish cities, and conference/event facilities for up to 712 persons.
Product overview
Romme Alpin is a privately-owned ski resort offering skiing at near-mountain proximity to major Swedish cities. The resort operates a vertically integrated model where all facilities including lifts, restaurants, Ski Lodge, equipment rental, and ski school are managed under one ownership. Core products include SkiPass for slope access (34 slopes, 14 lifts including six 6-seat Express lifts), comprehensive ski school with group and private lessons (alpine, snowboard, telemark, and adaptive skiing), equipment rental, and the 169-room Ski Lodge hotel. Additional offerings encompass ski bus transportation from multiple cities, multiple restaurants with themed dining, conference facilities for up to 712 persons, and diverse accommodation options including the main Ski Lodge, private villas (Annas Hus, Holgers Hus). Package offerings like Rommepaketet and Senior & Family Weeks combine multiple services. The resort also provides children's programming through mascot Rommi's activities and specialized adaptive ski services.
Differentiator
Problem solved
Functional benefit
Products and services
- SkiPass Pre-bookable ski passes providing access to 34 slopes and 14 lifts across the resort. All passes must be pre-booked online due to limited daily capacity; available as daily and multi-day passes.
- Skidskola (Ski School) Group and private lessons for alpine skiing, snowboarding, and telemark across ages and abilities, including dedicated adaptive/functional ski school. Lessons range from 55-minute sessions to full-day programs, with options for individuals, duos, and small groups.
- Uthyrning (Ski and Snowboard Rental) On-site rental of ski and snowboard equipment, including the Tripp-Trapp-Trull package for children and seasonal used equipment sales.
- Shop & Verkstad (Shop and Workshop) Retail shop selling new ski equipment, clothing, accessories, helmets, and seasonal used equipment, plus a workshop for equipment maintenance and repairs.
- Ski Lodge (Hotel Accommodation) On-site hotel with 169 rooms located directly next to the slopes, including double rooms, family rooms (4–6 beds), mini suites with sauna, exclusive rooms, and pet-friendly options; includes breakfast buffet. Check-in from 15:00, check-out by 10:30.
- Mat & Dryck (Food and Drinks) Multiple on-site restaurants and cafés: Lodgerestaurangen (buffet dining), Toppstugan (fondue dinners with chairlift access), Våffelstugan (waffles), Café, Hamburgeriet, and Wärdshuset. Themed offerings include Christmas buffets and other seasonal events.
- Konferens & Möten (Conference and Events) Conference facilities for 100–450 persons with multiple meeting rooms, full hotel accommodation (169 rooms), team-building activities, themed dining, and full venue buyout option for up to 712 persons. Targets corporate meetings, team-building, weddings, and private celebrations.
- Skidbuss (Ski Bus) Shuttle bus transportation to Romme Alpin from Stockholm, Uppsala, Örebro, Västerås, Eskilstuna, and other cities, available with or without bundled SkiPass.
- Funktionell Skidskola (Adaptive Ski School) Adaptive/functional ski school providing instruction and specialized equipment (Tessier biski, sitski, Snowcart) for guests with various disabilities including vision impairment, motor impairment, and amputees.
- Rommi's Waffle Party and Children's Activities Children's activities featuring the resort's penguin mascot Rommi, including Rommi's Waffle Party (children 4–9 years), Rommi Cup competitions, treasure hunts, and kids' afterski.
- Senior & Familjeveckor (Senior and Family Weeks) Package deal including 3-day SkiPass, 2 nights accommodation at Ski Lodge with breakfast, and dinner buffets; bookable Sunday–Tuesday or Tuesday–Thursday during off-peak weeks for seniors and families.
- Rommepaketet Package for Thursday–Sunday, Sunday–Thursday, or Sunday–Sunday stays including SkiPass and themed dinner buffets at Lodgerestaurangen.
- Annas Hus Private villa accommodation 750 meters from the resort, sleeping up to 10 persons, with full self-catering kitchen and pet-friendly option.
- Holgers Hus Private house accommodation 900 meters from the resort, sleeping up to 12 persons, with full self-catering kitchen and private sauna.
- Relax, Gym & Massage Wellness facilities for Ski Lodge guests including separate male/female saunas, gym with Concept2 equipment (SkiErg, BikeErg, RowErg), and massage services.
- Elbilsladdning (EV Charging) Electric vehicle charging service with 80 Type 2 outlets in designated parking area, paid via EASYPARK app at SEK 250 flat fee for full day (08:00–17:00); no pre-booking required.
Quantifiable outcome
- 5th most visited ski area in Sweden
- +3 more outcomes
Companies that use Room Alpine
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Room Alpine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Room Alpine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Björck's Travels (Björcks Resor)corePartnership for organized ski bus packages from Stockholm/Södertälje/Västerås to Romme Alpin with optional overnight stays in Borlänge. Björcks Resor offers weekend solutions complementing Romme's own ski bus service.
- TessiercoreEquipment supplier for adaptive skiing gear including biski, sitski, and Snowcart equipment used in Romme Alpin's functional/adpative ski school program.
- SLAO (Swedish Ski Association)coreNational ski association connection; Romme Alpin's ski school manager serves as Swedish head coach for international Interski events and participates in SLAO's annual conferences and certification programs.
- AxesscoreSkiPass card system provider enabling online pre-booking, recharge capability, and access control at lift gates.
- Aqua Nova BorlängeminorWater park recommended to guests with children who want pool activities; referral partnership for complementary leisure activities.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Room Alpine competitors and assessment
Company assessmentDirect peers
- Kungsberget: Swedish ski resort with lift-served slopes, ski school, and lodging near Gävle — comparable integrated mountain resort serving central Sweden.
- Idre Fjäll: Mid-sized integrated Swedish ski resort with lodging, ski school, and lift operations; comparable vertically integrated mountain-resort model in central Sweden.
- Myrkdalen: Norwegian integrated ski resort with lodging, ski school, and lifts — comparable mid-sized Nordic integrated mountain-resort offering.
- Trysil: Norway's largest ski resort with lifts, ski school, hotels, and F&B; comparable integrated mountain-resort model at larger scale and with similar Scandinavian catchment.
- Kläppen Ski Resort: Family-owned Swedish ski resort in Dalarna with lifts, ski school, lodging, and F&B — directly comparable integrated mid-sized mountain-resort operator.
- Branäs: Swedish integrated ski resort offering lifts, ski school, accommodation, and restaurants; comparable vertically integrated mountain-resort business model.
- Sälen (SkiStar): SkiStar's flagship integrated Swedish ski destination with lifts, ski school, and lodging — comparable integrated-resort model and competing for the same central Sweden catchment.
- Hammarbybacken: Stockholm urban ski hill with lifts, ski school, and F&B — comparable lift-served ski operation in the same Swedish market, though at much smaller scale and lacking lodging.
- St. Johann in Tirol: Austrian integrated ski resort with lifts, ski school, and on-slope lodging — comparable European mid-sized integrated mountain-resort model and infrastructure profile.
Broad incumbents
- SkiStar: Sweden's largest ski resort operator running integrated mountain resorts (Åre, Sälen, Vemdalen, Hammarbybacken) with lifts, lodging, ski school, and F&B — directly comparable business model at much larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Room Alpine social profiles
Digital presenceRoom Alpine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Room Alpine leadership team
Management profileNumber of profiles
Profiles3 records
Room Alpine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Room Alpine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Room Alpine
What does Room Alpine do?
Romme Alpin operates a vertically integrated alpine ski resort near Borlänge, Sweden, offering pre-bookable SkiPass access to 34 slopes and 14 lifts (including six 6-seater Express lifts), on-site ski school for alpine, snowboard, telemark and adaptive skiing, equipment rental and retail, a 169-room ski-in/ski-out Ski Lodge hotel, multiple restaurants, ski-bus transportation from major Swedish cities, and conference/event facilities for up to 712 persons.
Is Room Alpine a public or private company?
Room Alpine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Room Alpine founded?
Room Alpine was founded in 1987. It employs 101 to 250 people.
Where is Room Alpine based?
Room Alpine is headquartered in Borlänge, Sweden, in the Europe region.
How does Room Alpine make money?
Nine revenue lines are on record. SkiPass Sales are the primary driver. The others are accommodation (Ski Lodge), equipment Rental, ski School, food & Beverage, retail/Shop, conference & Events, ski Bus and electric Vehicle Charging.
Who are Room Alpine's main competitors?
Direct peers on record are Kungsberget, Idre Fjäll, Myrkdalen, Trysil, Kläppen Ski Resort, Branäs, Sälen (SkiStar), Hammarbybacken and St. Johann in Tirol. SkiStar is listed as a broad incumbent.
Does Room Alpine have an API?
No public API is recorded for Room Alpine.
What industry is Room Alpine in?
Room Alpine's product category is Ski Resort Services. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 713920 and its SIC code is 7000.