What Idre Fjäll does

Idre Fjäll is a year-round mountain resort located in Idre, northern Dalarna, Sweden, operated as a foundation (stiftelse) since its establishment in 1965 by Idre Municipality in partnership with the outdoor organization Friluftsfrämjandet. The resort opened in 1968 and has grown into an integrated destination serving families, outdoor enthusiasts, corporate conference groups, and athletic/sports clubs. Its offering spans 41 alpine ski slopes (including Chocken, described as the Nordic region's steepest groomed slope at a 46° incline), roughly 80 km of cross-country trails, and over 60 summer activities including mountain biking, hiking, rafting, golf, dog sledding, and reindeer/Sami cultural experiences.

The resort operates a full on-site ecosystem: diverse accommodation (mountain cabins and apartments, Camping Renen, and the Pernilla Wiberg Hotel co-owned with the Olympic skier), a portfolio of 12+ restaurants, sports equipment rental with workshop, a Mountain Sports retail shop, a 24/7 ICA Nära grocery store (unstaffed access via the ICA ToGo app with BankID authentication), an Activity Center, a Race Arena for elite training, and conference facilities. Lift passes, lodging, activities, dining, and retail are integrated through a website-based online booking system; no proprietary technology platform is disclosed, and the business relies on third-party tools such as Swish and BankID for payments/identity, Apsis for newsletters, and OneTrust for GDPR cookie consent.

Revenue is not publicly disclosed; as a foundation, all surplus is reinvested into developing and maintaining the resort rather than distributed to owners. The business model is predominantly direct-to-consumer, with pay-as-you-go unit pricing for accommodation (from 229 SEK per person/night for cabin packages; from 893 SEK per person/night at the Pernilla Wiberg Hotel), separately priced ski/trail passes and activities, and B2B conference and sports-camp packages (from 2,780–4,450 SEK per person, minimum 20 people). Go-to-market is centered on the website, email newsletters, Instagram, event marketing, and a co-marketing partnership with Friluftsfrämjandet's 110,000+ members.

Name

Idre Fjäll

Legal name

Idre Fjäll Foundation (Idre Fjäll Stiftelse)

Website

https://idrefjall.se

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Idre Fjäll is a foundation-owned, year-round mountain resort in Dalarna, Sweden, offering alpine and cross-country skiing, 60+ summer activities, accommodation, 12+ restaurants, and conference facilities to families, outdoor enthusiasts, corporate groups, and sports clubs.

Ownership category

akta.pro rank

Product category

Mountain Resort & Hospitality

NAICS

Skiing Facilities (71392), Traveler Accommodation (7211), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Homes (THAMAAAG), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Mountain resort hospitality
• Alpine skiing services
• Cross-country skiing trails
• Outdoor adventure activities
• Conference and training camps

Headquarters

HQ city

Idre

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Idre Fjäll is a year-round mountain resort operating alpine and cross-country skiing across 41 slopes, a 2,200 m gondola (Sydgondolen), ~80 km of cross-country trails, and 60+ summer activities. It sells accommodation (mountain cabins, ski apartments, the Pernilla Wiberg Hotel, Camping Renen), ski/trail passes, ski school lessons, sports rental, on-mountain dining across 12+ restaurants, an on-site grocery and sports retail, conference packages (minimum 20 persons), sports-camp facilities, and a professional Race Arena.

Product overview

Idre Fjäll is a year-round mountain resort in northern Dalarna, Sweden, operated as a foundation since 1968. The resort offers a comprehensive portfolio centered around alpine and cross-country skiing in winter (41 slopes, 80 km trails) and outdoor activities in summer (60+ activities including hiking, biking, rafting). Core offerings include diverse accommodation (mountain cabins, apartments, Pernilla Wiberg Hotel, camping), ski passes and trail passes, a full-activity program, and multiple on-mountain restaurants. Supporting services include sports rental with workshop, Mountain Sports retail shop, ICA grocery store (24/7 via ICA ToGo), Activity Center (gym, bowling, pool), Race Arena for professional training, conference facilities, and organized camps. The resort operates a complete ecosystem where lift passes, accommodations, activities, dining, and retail are integrated through an online booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Cabins & Apartments (Fjällstugor & lägenheter) Self-catering mountain cabins and apartments in multiple cabin areas across the resort (Fjällbyn, Skogsbyn, Gammelbyn, Centrumbyn and others); units from studios to six-bedroom; from 229 SEK per person/night.
• Pernilla Wiberg Hotel Full-service mountain hotel co-owned with Olympic skier Pernilla Wiberg, with ski-in/ski-out access, spa facilities, restaurant PW Kök & Bar, and conference rooms. Pricing from 893 SEK per person/night.
• Camping Renen Mountain campground with tent and caravan sites, located close to the ski stadium and sports facilities, with full access to outdoor activities.
• Ski Apartments Self-catering apartments in a central location with walking-distance access to slopes, shops, and restaurants; 50 spacious apartments built above the sports hall in 1999.
• Idre Fjäll Ski Pass & Trail Pass Lift and trail access passes for alpine and cross-country skiing across 41 alpine slopes in all cardinal directions and approximately 80 km of cross-country trails, with snowmaking coverage and Gondola Sydgondolen access.
• Ski School Lessons in alpine skiing, snowboarding, and cross-country skiing for all skill levels, with private and group lessons for beginners through advanced.
• Summer Activities Program Over 60 summer activities including hiking, mountain biking, trail running, golf, river rafting, high ropes courses, horseback riding, husky tours, the Sami cultural village and the Straight Rhythm bike track. Mountain biking has been a key attraction since 2018.
• Winter Activities (non-skiing) Non-skiing winter activities including dog sledding, snowmobile tours, ice fishing, reindeer trekking, sled tours, and snowpark access.
• Sports Rental (Sportuthyrningen) Equipment rental of skis, snowboards, bikes, protective gear, boats, canoes, and more at three locations (Torget, Syd, Väst), with full workshop services for equipment maintenance.
• Mountain Sports Shop Retail sports shop offering outdoor gear, base layers, gloves, skis, thermoses, backpacks, bike accessories, and dog equipment, located at Torget.
• ICA Nära Idre Fjäll Grocery 24/7 grocery store at the resort with staffed hours and unstaffed ICA ToGo option using BankID authentication; offers food supplies for mountain adventures and accepts Swish payments.
• Restaurant Portfolio Twelve-plus on-mountain dining options including PW Kök & Bar (fine dining), Värdshuset (traditional Swedish), Vildmarksnästet (game/wild cuisine), Störröset (rotisserie), Charlies (casual), Utsikten (mountain top dining), Fäbodcaféet (waffles/pastries), Understället (pizza/burgers), Lilla Vildt (small plates), Vistet (sports pub), Navet (coffee shop), and Solbaren.
• Conference & Groups Conference facilities and group packages including meeting rooms (Nipsalen 280 capacity, Krypljungen 66, Fjällviolen 20, Saalbach A 12, Vistet 100) plus team-building activities; Mountain Luxury Conference from 3,330 SEK/person (2 nights, half-board, activities) and Adventure Conference from 2,780 SEK/person; minimum 20 persons.
• Race Arena Professional training and competition venue for clubs, elite athletes and national teams in biathlon, cross-country skiing, alpine skiing, ski cross, and moguls; includes roller-ski track, biathlon shooting range, and sports hall; hosted World Championships in ski and snowboard cross and World Cup in orienteering in 2021.
• Camps & Sports (Läger & Idrott) Organized sports camps and programs including Idre Fjäll Summer Camp (cross-country skiing), school ski trips, handball school, judo camp (2,330 SEK for 4 days), biathlon summer camp, orienteering camps (incl. Idrefjäll Week), and technique camps with Mattias Svahn and Lager 157 Ski Team.
• Sydgondolen (South Gondola) 2,200-meter gondola lift with 80 ten-person cabins, 10-minute ride, capacity of 3,000 passengers per hour; integrated into the resort's alpine access network and connected to two new ski runs.
• Outdoor Activity Area (Aktivitetsområdet) Outdoor activity facility with renovated outdoor pool, climbing wall, padel courts, outdoor gym, and other spaces for children and adults.
• Straight Rhythm Bike Track 350-meter-long, 4-meter-wide bike track on a gentle slope for learning and skill development, accessible to all riders including handcycles and wheelchairs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Direct peers

• SkiStar AB: Sweden's largest ski resort operator, listed on Nasdaq Stockholm, operating integrated mountain resorts including Sälen, Åre, Vemdalen, and Hammarbybacken. Most directly comparable to Idre Fjäll across integrated ski infrastructure, lodging, F&B, and year-round activities.
• Branäs: Independently operated Swedish ski resort in Värmland with on-site lodging, ski school, and activities. Comparable mid-sized integrated resort competing for the same Stockholm and southern Sweden guest base.
• Kläppen Ski Resort: Swedish family-oriented ski resort in the Sälen region offering lift-served skiing, lodging, and activities. Directly comparable integrated mountain destination targeting families and beginners in the same market.
• Stöten i Sälen: Independent ski resort in the Sälen area of Dalarna with lift-served skiing, cabins, restaurants, and conference facilities. Closely comparable integrated offering and overlapping catchment.
• Romme Alpin: Ski resort near Borlänge in Dalarna with lift-served slopes, lodging, and winter activities. Comparable size and offering, located in the same broader Dalarna/Bergslagen market as Idre Fjäll.
• Riksgränsen: Northernmost Swedish mountain resort offering alpine skiing, lodging, and northern lights tourism. Comparable integrated resort with seasonal operations and similar off-piste/freeride positioning.

Regional players

• Trysil: Norway's largest ski resort, with extensive lift infrastructure, lodging, and year-round activities. Comparable integrated mountain destination serving a primarily Norwegian and Nordic-international guest base across the border.
• Geilo: Major Norwegian mountain resort with alpine skiing, XC trails, and year-round tourism. Comparable integrated offering and family positioning; primarily serves Norwegian and international Nordic guests.
• Levi Ski Resort: Finnish Lapland resort with lift-served skiing, lodging, and winter/summer activities. Comparable integrated mountain destination with similar family and Lapland experiential positioning; serves the Finnish and international market.

Broad incumbents

• Scandic Hotels: Nordic hotel chain with mountain resort properties including facilities in Swedish and Norwegian ski destinations. Comparable only on the lodging layer; lacks integrated lift operations and year-round mountain activity programming.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idrefjall
• Facebookfacebook.com/idrefjall

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idre Fjäll