Canine Rehabilitation & Conditioning Group

What Canine Rehabilitation & Conditioning Group does

Canine Rehabilitation & Conditioning Group (CRCG) is a privately held, for-profit veterinary rehabilitation and canine wellness practice operating two purpose-built clinics in the Denver Metro area (Englewood, CO and Broomfield, CO), with centralized scheduling and a headquarters in Broomfield. Founded in 2005 by Lori Beuerle, the company delivers physical rehabilitation, hydrotherapy, and integrative veterinary medicine services to dogs recovering from orthopedic or neurologic injury or surgery, managing chronic conditions such as arthritis, and conditioning sport/working dogs. Its clinical technology stack centers on underwater treadmills, variable-current indoor pools (a 22'x32' pool in Englewood and a 41'x21' pool in Broomfield), and modalities including cold laser therapy, shockwave/pulsewave therapy, therapeutic ultrasound, neuromuscular electrical stimulation, and PEMF (pulsed electromagnetic field) therapy, supported by credentialed staff (DVMs, DPTs, CVTs, CCAT/CCRT/CCRP-certified therapists).

CRCG monetizes through a diversified service mix: a one-time $300 75-minute rehabilitation evaluation followed by $105-$180 treatment sessions; Club F.E.T.C.H. recurring memberships from $55/month for unlimited recreational swims; TOTAL DOG fitness program visits ($60-$90) and monthly packages ($400-$900); reserved and open recreational swim sessions ($20-$80); add-on clinical services (TCVM/acupuncture, chiropractic, orthotics & prosthetics, wheelchairs, nutrition including Standard Process supplements); and business consulting for veterinary practices. Go-to-market is referral-led (working with primary care veterinarians in the region) supplemented by direct consumer marketing across the company's website (dog-swim.com), an active blog/educational content library, Facebook, Instagram, LinkedIn, Pinterest, and Twitter/X, plus email and SMS signups. Pet insurance and CareCredit are accepted as payment channels. CRCG accepts no institutional capital, has no parent company, and reports no acquisitions or funding activity.

Name

Canine Rehabilitation & Conditioning Group

Legal name

Canine Rehabilitation & Conditioning Group LLC

Website

https://dog-swim.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Rehabilitation Services

NAICS

Veterinary Services (541940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Pet Care (except Veterinary) Services (81291)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rehabilitation & Physical Therapy (Hydrotherapy, Sports Med) (HLAMAAAJ)

akta.pro secondary industries

Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK), Veterinary Clinical Nutrition Services & Consulting (HLAMAHAC)

Keywords

• Canine physical rehabilitation
• Canine hydrotherapy services
• Veterinary rehabilitation therapy
• Canine fitness conditioning
• Dog swimming therapy

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Rehabilitation Evaluation and Treatment Services: Initial 75-minute rehabilitation evaluation priced at $300 with subsequent treatment sessions ranging from $105-$180 depending on dog condition. Package pricing available for pre-paid treatment plans.
2. Recreational Swimming Services: Open swim sessions at $20/dog for up to 1 hour, new dog orientation at $50, open swim with lesson at $30/15 mins, reserved private swims at $30-40 per 15-minute session.
3. Club F.E.T.C.H. Membership: Monthly membership program offering unlimited swims for as low as $55/month, providing recurring revenue from pet owners.
4. TOTAL DOG Fitness Programs: FIT Club programs including FIT Assessment at $150, Core visits at $60, Strength at $75, Endurance at $90. Monthly packages range from $400-900/month for 2-3x/week attendance.
5. Accepts Pet Insurance and CareCredit: Pet insurance can cover rehabilitation and holistic services. CareCredit flexible payment plans accepted for treatment financing.
6. Consulting Services: Business consulting for opening rehabilitation facilities or incorporating services into existing veterinary practices, providing one-time project fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Canine Rehabilitation & Conditioning Group provides clinical canine physical rehabilitation, hydrotherapy, integrative veterinary therapies (TCVM, chiropractic), and recreational swimming from two Denver-area clinics. Services are designed and supervised by certified canine rehabilitation practitioners and address post-surgical recovery, injury rehab, arthritis, neurologic conditions, obesity, and sport/conditioning needs. Complementary offerings include TOTAL DOG fitness programs, Club F.E.T.C.H. monthly swim memberships, and business consulting for veterinary practices adding rehabilitation services.

Product overview

Canine Rehabilitation & Conditioning Group (CRCG) offers a comprehensive suite of canine rehabilitation and wellness services through two Denver-area clinics (Englewood and Broomfield). The core offering centers on clinical rehabilitation therapy, including rehabilitation evaluations, hydrotherapy (underwater treadmill and variable-current pool), therapeutic exercises, manual therapy, and laser therapy. This is complemented by integrative services including Traditional Chinese Veterinary Medicine (TCVM), veterinary chiropractic, orthotics & prosthetics, wheelchairs, and nutrition counseling. CRCG also provides recreational swimming facilities (Colorado's first and largest indoor freshwater pools for dogs), the TOTAL DOG fitness program, Club F.E.T.C.H. membership for unlimited swims, and business consulting services. The company operates as a multi-service veterinary rehabilitation practice rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Canine Rehabilitation Therapy Clinical canine physical rehabilitation delivered at the Englewood and Broomfield clinics, starting with a 75-minute rehabilitation evaluation (orthopedic, neurologic, and myofascial examination) and continuing with individualized treatment plans for post-surgical recovery (e.g., TPLO, hip replacement, fracture repair, elbow arthroscopy), injury rehabilitation, arthritis and chronic-condition management, geriatric care, obesity, and neurologic conditions. Care is directed by certified canine rehabilitation practitioners (CCAT/CCRT/CCRP) and integrates hydrotherapy, therapeutic exercise, manual therapy, cold laser (LLLT), PEMF, shockwave, therapeutic ultrasound, and neuromuscular electrical stimulation.
• Recreational Swimming Year-round indoor swimming for healthy dogs in Colorado's first and largest fresh-water, heated indoor dog pools at the Englewood (22' x 32') and Broomfield (41' x 21') clinics, available as open swim ($20/dog/hr), new-dog orientation ($50), open swim with a 15-minute lesson ($30), and reserved private assisted or unassisted 15- and 30-minute sessions ($30-$80).
• Club F.E.T.C.H. Membership Monthly membership offering unlimited swims for as low as $55/month at the Broomfield and Englewood locations, providing recurring access to the indoor pools for healthy pet owners seeking regular year-round swimming and exercise for their dogs.
• TOTAL DOG Fitness Program Structured canine fitness and conditioning program built around the pillars of Balance, Body, and Bonding, delivered through TOTAL DOG Coaching, F.I.T., Gait4Dog, and Classes. Uses FitPAWS equipment and environmental-understanding training to develop foundation and advanced skills for sport, show, and companion dogs.
• FIT Club Tiered fitness and conditioning club for weight loss and performance training, comprising an initial $150 FIT Assessment with body measurements, movement video assessment, and skill assessment, followed by FIT Core ($60/visit), FIT Strength ($75/visit), and FIT Endurance ($90/visit) sessions, with 5- and 10-visit prepaid packages and monthly unlimited subscription options ranging from $400-$900/month for 2-3 sessions per week.
• Traditional Chinese Veterinary Medicine (TCVM) Integrative medicine service combining acupuncture, herbal medicine, and food therapy to address musculoskeletal discomfort, neurologic challenges, and chronic conditions in dogs, complementing Western rehabilitation modalities.
• Veterinary Chiropractic Specialized modality-led service improving joint motion, spinal alignment, and nervous system communication through veterinary-directed chiropractic care for dogs with musculoskeletal and mobility issues.
• Orthotics and Prosthetics Services Custom-fitted orthotic devices and prosthetics designed to support mobility, correct gait abnormalities, and aid recovery from injury or surgery in canine patients.
• Wheelchair Fitting Services Mobility assistance service providing custom wheelchair fitting and instruction for dogs with mobility impairments, supporting continued ambulation and quality of life.
• Nutrition Services Nutritional counseling and supplement recommendation service for dogs, including Standard Process whole-food supplements (carried and distributed by CRCG), Myristin, Iceland Pure, and Flexadin to support tissue repair, bone healing, and overall health.
• Veterinary Rehabilitation Consulting Project-based consulting for veterinarians, physical therapists, and entrepreneurs looking to open a canine rehabilitation facility or incorporate rehabilitation and recreational swimming services into an existing business, generating one-time project fees from outside-the-region engagements.

Quantifiable outcome

• Dogs recovering from TPLO surgery return to full function with proper rehabilitation including muscle strengthening and pain management
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Standard ProcessminorOthersSupplier of whole food supplements for dogs and cats. CRCG carries Standard Process supplements as part of their nutrition and rehabilitation program, believing whole food ingredients help provide building blocks needed to repair soft tissue and bone during the healing process.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Banfield Pet Hospital: Largest general-practice veterinary chain in the U.S. located inside PetSmart stores; relevant as the dominant general vet referral source for specialty services like CRCG's rehab.
• BluePearl Pet Hospital: National specialty and emergency veterinary hospital chain owned by Mars Petcare offering rehabilitation among broader specialty services; not a canine-rehab pure-play but increasingly competitive in adjacent rehab cases.
• Petco Veterinary Care: National retail-and-vet-care operator building in-store full-service veterinary hospitals, increasingly relevant as a broad incumbent adding wellness and specialty-adjacent services.
• VCA Animal Hospitals: Largest network of veterinary hospitals in the U.S. (Mars Petcare) with growing specialty and rehab offerings — broad incumbent whose expansion into rehab could encroach on CRCG's niche.

Direct peers

• Animal Rehabilitation Center: Multi-location canine rehabilitation facility offering hydrotherapy, therapeutic exercise, and recovery services for post-surgical and chronic-condition dogs — directly comparable specialty rehab focus.
• Integrative Pet Care: Chicago-area canine rehabilitation and fitness center offering hydrotherapy, underwater treadmill, manual therapy, fitness classes, and integrative veterinary services — the closest direct comparable to CRCG's clinical-plus-recreational model in a different metro.
• 4 Paws Rehab & Fitness: Canine rehabilitation and conditioning practice offering underwater treadmill therapy, fitness programs, and rehab services — closely comparable single-metro specialty clinic model.

Others

• Canine Rehabilitation Institute: Provides the CCRT/CCRA certifications held by CRCG's clinical team; an education/training ecosystem enabler rather than a direct competitor, but materially shapes the talent pipeline CRCG depends on.

Regional players

• Fitzpatrick Referrals: UK-based specialty veterinary referral hospital offering orthopedic surgery and rehabilitation — comparable specialty rehab service line but operating exclusively in the UK market.
• Wear Referrals: UK veterinary referral hospital with rehabilitation and physiotherapy services — comparable specialty rehab focus but in a different geography from CRCG's Denver Metro base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crcg
• Facebookfacebook.com/CRCGrehab
• LinkedInlinkedin.com/company/canine-rehabilitation-and-conditioning-group
• Instagraminstagram.com/crcg_colorado
• Pinterestpinterest.com/caninerehabcrcg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canine Rehabilitation & Conditioning Group