Total Marketing
- Company typePrivate
- Founded2007
- HeadquartersPottsville Beach, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Total Marketing firmographics
Firmographics- Name
- Total Marketing
- Legal name
- Total Marketing Australia
- Website
- https://totalmarketingaustralia.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Total Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Total Marketing is headquartered
LocationHeadquarters
- HQ city
- Pottsville Beach
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Total Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Services: Project-based and retainer-based digital marketing services including branding, web development, SEO, social media marketing, copywriting, and app development. Revenue generated through upfront project fees and ongoing monthly retainer contracts for continued marketing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Total Marketing product offering
Product offeringCore offering
Total Marketing Australia is a full-service digital marketing agency offering branding creation, web design and development, e-commerce solutions, digital marketing (SEO, social media, PPC, email, copywriting), app and software development, API integration, packaging design, and web/email hosting. Services are delivered as project-based engagements and ongoing monthly retainers to Australian businesses across multiple industries.
Product overview
Total Marketing is a full-service digital marketing agency offering a unified suite of services rather than a modular software platform. The portfolio spans branding services (corporate identity, logo design, graphic design, packaging), web development (web design, e-commerce, responsive design, content management systems, website support), digital marketing (social media marketing, SEO, email marketing, copywriting, PPC), and app/software development (progressive apps, app design, custom development). The agency also provides API integration, web hosting, and email hosting as complementary technical services. These services work together to provide end-to-end digital transformation for clients from brand creation through to digital presence and marketing execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Creation Brand creation services including corporate identity, logo design, graphic design, and packaging to establish and strengthen business branding for Australian businesses.
- Web Design Website design and development services including responsive design, content management system integration, and ongoing website support for businesses needing a digital presence.
- Digital Marketing Comprehensive digital marketing services including social media marketing, search engine optimisation, email marketing, copywriting, and pay-per-click advertising to drive online visibility and customer acquisition.
- E-commerce E-commerce solutions for building and managing online stores and digital retail platforms for businesses selling products or services online.
- App & Software Development Application and custom software development services including progressive web app development and app design for businesses requiring mobile or custom software solutions.
- API Integration API integration services to connect third-party systems and platforms, enabling interoperability between business tools and digital infrastructure.
- Packaging Design Packaging design services for product branding and physical presentation, supporting consumer goods and retail brands.
- Web & Email Hosting Web hosting and email hosting services for website deployment and business email management.
Quantifiable outcome
- Client achieving KPI targets within six months of website launch
Companies that use Total Marketing
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Total Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Total Marketing partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Total Marketing competitors and assessment
Company assessmentDirect peers
- Thinkerbell: Award-winning Australian integrated creative agency combining measured media, PR, and brand experience work. Comparable integrated offering targeting Australian brands with similar full-service scope.
- Digital Garden: Australian digital agency offering web design, development, and digital marketing services to SMB and mid-market clients. Closely comparable service mix and target market in the Australian market.
- Emotive: Australian creative agency focused on emotional brand storytelling with digital and social capabilities. Comparable integrated creative + digital offering for Australian brands.
- Luminary: Australian digital agency specializing in web design, development, SEO, and digital marketing. Closely comparable offering for SMB and mid-market clients requiring web-led marketing services.
- The Royals: Australian independent creative and digital agency offering branding, content, and integrated campaigns to similar SMB and mid-market clients. Directly comparable full-service positioning and Australian market focus.
- Chooka Digital: Australian digital agency focused on web design, SEO, and digital marketing for SMB clients. Closely comparable service profile, geographic focus, and target customer segment.
- BMF Australia: Independent Australian creative agency known for integrated campaigns across brand, digital, and content. Directly comparable as an independent Australian full-service agency competing for similar brand work.
Broad incumbents
- M&C Saatchi Australia: Australian arm of global creative network offering advertising, brand, and digital services. Comparable in offering breadth but operates at larger scale and brand-tier clientele.
- Ogilvy Australia: Global network agency with full Australian operations offering advertising, branding, digital, and PR. Broad incumbent offering overlapping services but at significantly larger scale and enterprise tier.
- Dentsu Creative Australia: Global network creative agency with Australian presence delivering integrated brand and digital campaigns. Overlaps on services but competes primarily at enterprise level rather than Total Marketing's SMB focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Marketing social profiles
Digital presenceTotal Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Marketing leadership team
Management profileNumber of profiles
Total Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Marketing
What does Total Marketing do?
Total Marketing Australia is a full-service digital marketing agency offering branding creation, web design and development, e-commerce solutions, digital marketing (SEO, social media, PPC, email, copywriting), app and software development, API integration, packaging design, and web/email hosting. Services are delivered as project-based engagements and ongoing monthly retainers to Australian businesses across multiple industries.
Is Total Marketing a public or private company?
Total Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Marketing founded?
Total Marketing was founded in 2007. It employs 1 to 10 people.
Where is Total Marketing based?
Total Marketing is headquartered in Pottsville Beach, Australia, in the Oceania region.
How does Total Marketing make money?
One revenue line is on record: digital Marketing Services.
Who are Total Marketing's main competitors?
Direct peers on record are Thinkerbell, Digital Garden, Emotive, Luminary, The Royals, Chooka Digital and BMF Australia. Broad incumbents are M&C Saatchi Australia, Ogilvy Australia and Dentsu Creative Australia.
Does Total Marketing have an API?
No public API is recorded for Total Marketing.
What industry is Total Marketing in?
Total Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541810 and its SIC code is 7311.