ToscaNino

What ToscaNino does

ToscaNino (legal entity Otello Srl) is a privately held Italian restaurant-bottega concept built around an exclusively Tuscan sourcing proposition. Founded in 2014 and headquartered administratively in Calenzano (Florence province), it operates three physical locations: a ristorante e bottega in Milano's Porta Venezia district (opened October 2017), a flagship multi-floor concession inside the Rinascente department store in Florence covering the 4th floor, 5th floor, and a panoramic rooftop terrace (2019), and a Bistrò plus Ristorante e Bottega at The Mall Firenze luxury outlet in Leccio, Reggello (2019).

The offering integrates six co-located formats under one brand: full-service Tuscan restaurant, take-away gastronomia, in-house bakery built around a wood-fired oven using 100% Tuscan flour and lievito madre (signature products include Sbirulino and Tirata), an enoteca stocking roughly 120 Tuscan wines, a cocktail mixology bar designed by 2017 Italian champion bartender Danny Del Monaco using exclusively Tuscan spirits and liqueurs, and a caffetteria. A curated retail line, branded "Tasting Tuscany," sells certified Tuscan food products alongside artisan home goods (Montelupo ceramics, Scarperia knives, Empoli glassware, Casentino wool, Carrara marble items). The company also operates the Toscanino Academy training facility in Calenzano.

The business model is direct-to-consumer through owned and partnered physical storefronts, monetized across dine-in service, take-away, retail product sales, wine and cocktail sales, and private event hire. Revenue streams are predominantly transactional (one-time purchases), pricing is not publicly disclosed, and no external funding, parent company, or acquisitions have been recorded. Distribution relies on a hybrid of company-operated sites and a strategic concession partnership with Rinascente, supplemented by earned media in Italian national press and direct social channels. Customer segments center on food enthusiasts seeking authentic Tuscan cuisine, domestic and international tourists in Milan and Florence, and gift buyers of artisan Tuscan products.

Name

ToscaNino

Legal name

Otello Srl

Website

https://toscanino.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ToscaNino (Otello Srl) operates a multi-location Tuscan restaurant-bottega concept in Italy, combining dine-in restaurant, take-away gastronomy, bakery, enoteca, cocktail bar, and artisan retail across sites in Milano and Firenze, serving consumers seeking authentic Tuscan food and crafts.

Ownership category

akta.pro rank

Product category

Italian Restaurant and Tuscan Specialty Food Retail

NAICS

Other Specialty Food Retailers (44529), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Tuscan restaurant cuisine
• Italian gastronomy services
• Artisan bakery products
• Tuscan wine bar
• Cocktail mixology bar

Headquarters

HQ city

Calenzano

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dine-in service: Full-service restaurant serving Tuscan traditional cuisine including antipasti, fresh pasta (primi), soups, meat second courses (Bistecca alla Fiorentina, veal cheek, tripe), fish dishes, and seasonal vegetable sides. Also serves desserts including torta di mele, cantucci with Vin Santo, tiramisu.
2. Gastronomia (take-away): Take-away counter offering prepared Tuscan dishes (ribollita, pappa al pomodoro, baccalà alla livornese), salumi, formaggi, sottoli, and the signature Sbirulino bread.
3. Cocktail bar and mixology: Mixology bar serving cocktails crafted exclusively from Tuscan spirits, liqueurs and local ingredients. Includes signature cocktails such as the ToscaNino, Tuscan Spritz, and Negroni using Tuscan gin and vermouth.
4. Enoteca (wine shop): Wine cellar offering approximately 120 Tuscan wines including Chianti Classico, Brunello di Montalcino, Rosso di Montepulciano, Bolgheri, Morellino di Scansano, rosé, white wines, sparkling wines, and dessert wines. Also retails 4-5 Tuscan producers of liqueurs, distillates and craft beers.
5. Bottega (retail products): Retail shop selling artisanal home goods and food products: ceramics from Montelupo, knives from Scarperia, glassware from Empoli, Casentino wool, Carrara marble items, and Tuscan food products. Also books about Tuscany and cookbooks.
6. Caffetteria: Café service offering Tuscan products: coffee from a Florentine roastery, teas, herbal infusions, fruit juices and essences, soft drinks (cedrata, spuma, chinotto, aranciata, cola, lemonade), craft beers, and BIO fruit juices from Suvereto.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ToscaNino operates a multi-location Tuscan 'ristorante-bottega' concept that fuses a full-service Tuscan restaurant, a gastronomy take-away counter, an in-house bakery producing signature breads (Sbirulino and Tirata), a Tuscan-only cocktail mixology bar, an enoteca with ~120 Tuscan wines, and a retail bottega selling curated artisanal Tuscan food and homeware products. All ingredients, dishes, beverages, and retail goods are 100% sourced from Tuscany with certified raw materials.

Product overview

ToscaNino is a multi-location Tuscan gastronomy restaurant group operating as a unified 'ristorante-bottega' concept in Milan and Florence, Italy. The portfolio consists of a full-service restaurant with traditional Tuscan cuisine, a gastronomy deli/shop for take-away and retail products, an in-house bakery producing breads like Sbirulino and Tirata, a cocktail mixology bar, an enoteca with approximately 120 Tuscan wines, and a caffetteria. The brand also encompasses the Tasting Tuscany experience for curated premium Tuscan products, event spaces at the Rinascente Firenze flagship, and a rooftop terrace. All offerings are 100% made in Tuscany certified, featuring products from local producers, artisans, and consortiums.

Differentiator

Problem solved

Functional benefit

Brands

• Toscanino Rinascente Firenze: Caffetteria, ristorante e cocktail bar located at Piazza della Repubblica 4, 4th floor and terrace of Rinascente department store.
• Toscanino The Mall Firenze
• Toscanino Milano
• Toscanino Academy

Products and services

• ToscaNino Ristorante Full-service restaurant offering traditional Tuscan cuisine (ribollita, pappa al pomodoro, bistecca alla fiorentina, fresh pasta such as pici and tortellini, seasonal vegetable dishes, grilled meats, and Tuscan desserts) served dine-in across all ToscaNino locations.
• ToscaNino Bottega (Gastronomia Take-away) Take-away and deli counter offering prepared Tuscan dishes (ribollita, pappa al pomodoro, baccalà alla livornese) and a curated selection of Tuscan cheeses, cured meats, sottoli, oils, wines, and artisanal food items for home consumption or gifting.
• ToscaNino Forno (In-house Bakery) In-house bakery producing traditional Tuscan breads throughout the day, including the signature Sbirulino (slow-fermented elongated bread with crispy exterior and soft interior), Tirata (bread base prepared with white or tomato base), and Pane Toscano DOP, all made with 100% Tuscan flour and lievito madre sourdough starter in a wood-fired oven.
• ToscaNino Enoteca Wine bar and retail shop offering approximately 120 Tuscan wines (Chianti Classico, Brunello di Montalcino, Rosso di Montepulciano, Bolgheri, Morellino di Scansano, rosé, white, sparkling, dessert wines) and 4-5 Tuscan producers of liqueurs, distillates, and craft beers, available for on-premise consumption and retail purchase.
• ToscaNino Cocktail Bar / Mixology Cocktail bar serving a custom mixology menu designed by award-winning bartender Danny Del Monaco, featuring signature cocktails (ToscaNino, Tuscan Spritz, Tuscan Negroni) made exclusively with Tuscan spirits, liqueurs, and local ingredients.
• ToscaNino Caffetteria Café service at the Rinascente Firenze location offering coffee from a Florentine roastery, teas, herbal infusions, BIO fruit juices from Suvereto, soft drinks (cedrata, spuma, chinotto, aranciata, cola, lemonade), craft beers, and artisanal liqueurs.
• Tasting Tuscany (Bottega Retail Selection) Curated retail selection of premium Tuscan excellence including olive oil, wine, preserves, cheeses, cured meats, sauces, pasta, legumes, sweets, chocolate, biscuits, plus artisan homeware (ceramics from Montelupo, knives from Scarperia, glassware from Empoli, Casentino wool, Carrara marble items), all exclusively produced in Tuscany with certified raw materials.
• Sbirulino (Signature Bread Product) House-made elongated Tuscan bread made with slow fermentation, 100% Tuscan flour, and lievito madre sourdough starter, baked in a wood-fired oven; Sbirulino is served with both white and red (tomato) bases across ToscaNino's menus.
• Spazio Eventi (Private Events) Private event spaces at the Rinascente Firenze flagship including the 4th-floor area under the skylight, the enoteca surrounded by Tuscan products, and the panoramic rooftop terrace overlooking Florence rooftops, available for private dining and exclusive events.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Fondazione per il Clima e la SostenibilitàcoreStrategic or Co-development Partner · 1 January 2020Co-organized 'Facciamo 17 GOAL... con gusto!' themed dinners series in March 2020 at ToscaNino Rinascente Firenze, focusing on the 17 UN Sustainable Development Goals (SDGs). Each dinner was introduced by expert speakers on sustainability. Participation fee was Euro 30.00. Event organized with contribution from Fondazione Cassa di Risparmio di Firenze.
• Fondazione Cassa di Risparmio di FirenzeminorOthers · 1 January 2020Provided contribution to the 'Facciamo 17 GOAL... con gusto!' themed dinners series organized by ToscaNino and Fondazione per il Clima e la Sostenibilità.
• 'INO (Firenze)minorOthers · 1 January 2018Exclusive collaboration with 'INO, the renowned panini shop in Florence owned by Alessandro Frassica, who designed 5 special panini exclusively for ToscaNino Milano's lunch service.
• Leonardo RomanelliminorOthers · 1 January 2018Hosted 'Il salotto di Leonardo Romanelli' exclusive event at ToscaNino Milano on 4 December 2018 featuring 'Le Bollicine di Toscana' (Tuscan sparkling wines).
• Danny Del MonacocoreStrategic or Co-development PartnerAward-winning bartender and 2017 Italian cocktail champion Danny Del Monaco designed the custom cocktail mixology menu for ToscaNino, featuring cocktails made exclusively with Tuscan spirits, liqueurs, and local ingredients. His work created signature drinks such as the ToscaNino, Tuscan Spritz, and Tuscan Negroni.
• Cavalli (Roberto Cavalli Vodka)minorOthersTuscan vodka producer whose products are featured in ToscaNino's cocktail mixology program. Part of the curated selection of local producers collaborating with ToscaNino.
• SantoniminorOthersTuscan amaro producer featured in ToscaNino's cocktail mixology program as one of the selected local producers.
• GinArteminorOthersTuscan gin producer featured in ToscaNino's cocktail menu as part of the exclusively Tuscan mixology program.
• MorelliminorOthersTuscan liqueur producer whose products are featured in ToscaNino's cocktail mixology program as part of the curated selection of Tuscan producers.
• Nunquam (Opificio Nunquam)minorOthersTuscan spirit/liqueur producer featured in ToscaNino's cocktail program as one of the selected local producers promoting Tuscany.
• VKAminorOthersTuscan spirit/liqueur producer featured in ToscaNino's cocktail mixology program as one of the selected local producers.
• Peter in FlorenceminorOthersTuscan spirit producer whose products are used in ToscaNino's cocktail mixology program as part of the exclusively Tuscan ingredient selection.
• PapiniminorOthersTuscan producer featured in ToscaNino's cocktail mixology program as one of the local producers promoting Tuscany.
• RinascentecoreChannel Partner/ Reseller/ DistributorMajor department store partnership at Piazza della Repubblica in Florence. ToscaNino operates its Caffetteria, Ristorante e Cocktail Bar across 3 floors (4th, 5th, and rooftop terrace) of the Rinascente store.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Obicà: Italian mozzarella bar and casual dining chain with curated Italian specialty retail. Comparable as a multi-location Italian food concept that combines dine-in service with artisan retail.
• Peck: Historic Milan gourmet food store and restaurant pairing fine Italian specialty retail with sit-down dining and a caffetteria. Closely analogous to ToscaNino's combination of curated Italian food retail with a restaurant component.
• Signorvino: Italian wine-bar restaurant chain with on-site retail of Italian wines and regional foods. Directly comparable through its combination of Tuscan/Italian wine curation (~120+ wines), full-service dining, and integrated retail floor.
• Marchesi 1824: Luxury Italian patisserie, caffetteria, and light dining brand owned by Prada, operating in Milan and beyond. Comparable as a premium Italian café/dessert concept with strong media cachet and design-led positioning.
• Mercato Centrale: Italian food hall concept featuring curated regional Italian producers with multiple restaurant and retail counters under one roof. Comparable multi-vendor, regional-Italian-provenance format to ToscaNino's restaurant-bottega model.
• Eataly: Italian restaurant + gourmet retail + cooking school hybrid operating globally. Closest comparable to ToscaNino's ristorante-bottega concept, with similar multi-revenue-stream model (dine-in, retail, take-away, bakery) and regional Italian provenance positioning.

Broad incumbents

• Venchi: Established Italian chocolate and gelato brand combining retail stores, gelato counters, and café experiences. Comparable as a larger multi-location Italian specialty food retail + foodservice concept with global footprint.

Emerging players

• 'INO (Alessandro Frassica): Renowned Florence panini shop whose chef designed an exclusive panini line for ToscaNino Milano. Comparable as a Tuscan-Italian artisan food concept with strong chef-craft positioning and crossover into restaurant partnerships.

Regional players

• Rivoire: Historic Florence cioccolateria and caffetteria in Piazza della Signoria. Comparable Florence heritage Italian café/pastry concept in the same tourist district with similar premium positioning and Italian culinary tradition.
• Caffè Gilli: Historic Florence caffetteria and pastry house in Piazza della Repubblica (same piazza as ToscaNino Rinascente). Comparable regional Italian café heritage concept serving tourists and locals with curated Italian sweets and coffee.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tosca_nino
• YouTubeyoutube.com/channel/UCsU55yFyx8jlhelVICPw3Ww
• Facebookfacebook.com/toscaninotastingtuscany
• LinkedInlinkedin.com/company/9501872
• Instagraminstagram.com/toscanino_tastingtuscany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToscaNino