Marchesi 1824
Marchesi 1824 is a historic Milanese pastry shop (founded 1824) and wholly-owned Prada Group subsidiary that produces and retails artisanal Italian chocolates, Panettone, baked goods, and confections through five luxury retail locations in Milan and London, plus e-commerce, B2B gifting, and catering services.
- Company typePrivate
- Founded1824
- HeadquartersMilan, Italy
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Marchesi 1824 does
Marchesi 1824 is a heritage Italian confectionery founded in 1824 in Milan, operating as a wholly-owned subsidiary of Prada Group since 2014. The company produces and retails artisanal baked goods (Panettone, biscuits, baked sweets), chocolates (Gianduiotti, Cremini, Pralines, Grand Cru bars, Dragées, coated fruit), candies (jellies, confetti, hard candies), and spreadables/preserves, using traditional production methods including a proprietary sourdough starter, slow conching, and tempering processes with premium ingredients such as rare Venezuelan Criollo cacao, IGP Piedmont hazelnuts, and Madagascar Bourbon vanilla.
The business operates through five company-owned retail storefronts in prime luxury locations — three in Milan (the historic headquarters on Via Santa Maria alla Porta, Galleria Vittorio Emanuele II, and Via Monte Napoleone) and two in London (Mount Street in Mayfair and an exclusive space within Harrods' Chocolate Hall) — complemented by a multi-language direct-to-consumer e-commerce platform with international shipping, B2B corporate gifting with personalized packaging, and a catering service for private and corporate events. Pricing is positioned at a premium tier (e.g., €52 for a 1kg Classic Panettone, €26 for Gran Cru Venezuela Sbrisolona) with free shipping thresholds varying by geography.
The company's go-to-market blends heritage-driven brand storytelling through editorial platforms (The Pastry Paper, The Chocolate Chronicles in collaboration with Apartamento Magazine), social media presence, and physical retail prestige. Customer segments include premium individual luxury consumers, corporate B2B clients seeking branded gifting solutions, and event organizers requiring luxury catering. Revenue, headcount, and financial performance figures are not publicly disclosed, and the company is private with no external funding rounds, operating entirely under Prada S.p.A.'s direction and coordination.
Marchesi 1824 firmographics
Firmographics- Name
- Marchesi 1824
- Legal name
- Marchesi 1824 S.r.l.
- Website
- https://marchesi1824.com
- Company type
- Private
- Founded year
- 1824
- Operating status
- Operating
- Short description
- Marchesi 1824 is a historic Milanese pastry shop (founded 1824) and wholly-owned Prada Group subsidiary that produces and retails artisanal Italian chocolates, Panettone, baked goods, and confections through five luxury retail locations in Milan and London, plus e-commerce, B2B gifting, and catering services.
- Ownership category
- akta.pro rank
Marchesi 1824 industry classification
Industry- Product category
- Luxury Confectionery
- NAICS
- Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Marchesi 1824 is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Marchesi 1824 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Store Sales: Physical retail sales through company-owned storefronts in Milan and London, offering pastries, chocolates, baked goods, and gift items for immediate purchase
- E-commerce Sales: Direct-to-consumer online sales through marchesi1824.com with international shipping capabilities and home delivery service in Milan
- Corporate/B2B Gifting: B2B personalized orders including logo customization on packaging for corporate celebrations and festive holidays
- Catering and Events: Elegant catering and event service for corporate and private events, including coffee breaks, business lunches, dinners, and ice cream cart service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Panettone 1 kg priced at €52 |
| Unit Pricing | Pay-as-you-go | Chocolate products including Gianduiotti, Cremini, and Grand Cru bars |
| Other | Multi-year contract | B2B Corporate Gifting - Customized packaging with logo |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Marchesi 1824 product offering
Product offeringCore offering
Marchesi 1824 is a historic Milanese pastry shop founded in 1824 that produces and sells artisanal baked goods (Panettone, biscuits, baked sweets), chocolates (Cremini, Pralines, Grand Cru bars, Gianduiotti, Dragées), candies (jellies, confetti, hard candies), and spreadables/preserves. The company distributes through five company-owned luxury retail locations in Milan and London, an e-commerce site with international shipping, B2B personalized corporate gifting with logo customization, and a catering/events service for private and corporate occasions.
Product overview
Marchesi 1824 is a historic Milanese confectionery (founded 1824) now part of the Prada Group, offering a unified portfolio of artisanal Italian pastries and chocolates. The core product line encompasses Baked Goods (Panettone, Baked Sweets, Biscuits), Chocolates (Cremini, Pralines, Grand Cru bars, Gianduiotti, Dragées, Coated Fruit), Candies (Jellies, Confetti, Hard Candies), and Spreadables & Preserves (Fruit Spreads, Spreadable Creams). Supporting offerings include Gift Boxes with customizable packaging for corporate clients, Ready-made Mixes for home preparation, premium Tea & Coffee, and Retail Stores/Catering Services. The EU market additionally features a Fresh Pastry delivery service with breakfast items, cakes, and monoportions. All products emphasize artisanal craftsmanship using premium ingredients including I.G.P. Piedmont hazelnuts, Venezuelan Criollo cocoa, and Madagascar Bourbon vanilla.
Differentiator
Problem solved
Functional benefit
Brands
- The Pastry Paper: Editorial publication and storytelling project that reinterprets chocolate as a creative and cultural language, developed in collaboration with Apartamento magazine.
- Chocolate Chronicles
Products and services
- Panettone Traditional Milanese Christmas cake and flagship product made with sourdough starter, Madagascar Bourbon vanilla, Italian honey, and free-range eggs; available in classic and seasonal variations.
- Baked Sweets Selection of baked sweets including Sbrisolona, Jolanda, Amor Polenta, and plumcakes, featuring premium ingredients and artisanal craftsmanship.
- Biscuits Crumbly biscuits presented in precious tins including Occhi di bue, Zalette, Baci di dama, Diamantini, and Krumiri.
- Cremini Cream-filled chocolate treats combining cocoa with I.G.P. hazelnuts from Piedmont; available in classic chocolate, dark chocolate, whole hazelnut, and pistachio varieties.
- Pralines Premium chocolates with ultra-thin shell enclosing soft, creamy fillings in flavors including milk gianduja, hazelnut and lemon, dark walnut, Tonka bean, coffee, raspberry, pistachio, and amaretto.
- Grand Cru Chocolates Fine chocolates crafted from premium cocoa varieties sourced from Madagascar, South America, Bolivia, Venezuela, and Dominican Republic; includes chocolate bars in dark, milk, and assorted varieties.
- Gianduiotti Soft chocolate bites made from finest I.G.P. hazelnuts from Langhe region of Piedmont, blended with high-quality Ecuadorian cocoa; available in classic, dark, and sugar-free varieties.
- Dragées Small specialties coated with fine South American chocolate, available in classic varieties, with dried fruit, or with biscuit center including coffee, Sicilian pistachio, amaretto, and Bacio di Dama.
- Coated Fruit Refined selection of candied fruit and dragées made with dried fruit, coated in fine chocolate from South America.
- Jellies Soft and juicy jellies and gumdrops in assorted flavors, available in various pack sizes.
- Confetti Sugared almonds and candy confections including Tenerezze, dark chocolate lentils, and licorice tronchetti.
- Hard Candies Sweet concentrate of flavors in hard candy form including raspberry, rose, violet, and crystallized violets.
- Gift Boxes Curated gift box selections including cube selections in various sizes (2, 4, 9, 16 cubes), containing assorted chocolates, dragées, and confections.
- Ready-made Mixes Hot chocolates and puddings for home preparation including cocoa pudding and hot chocolate mixes.
- Tea and Coffee Exclusive selection of teas from renowned plantations including Dhara White, Jungle Oolong, Lahu Black, Lanna Green, Lychee Oolong, Siam Blend Black, and Milan Heritage Blend Coffee.
- Fruit Spreads Fruit preserves including apricots, strawberries, mixed berries, peaches, plums, oranges, and mandarins in 300g and 600g jars.
- Spreadables Luxury spreadable creams including classic with hazelnuts and cocoa, dark chocolate with hazelnuts, sugar-free hazelnuts, and pistachio spreads.
- Personalized Corporate Orders B2B corporate gifting service allowing customization of packaging with company logos for Panettone, cremini, pralines, and gift sets for special occasions.
- Catering Service Elegant catering and event service for coffee breaks, business lunches and dinners, with iconic ice cream cart available; organised in iconic locations or client premises.
- Pastry Shop (EU) Fresh pastry service available in Milan offering breakfast selection, cakes, monoportions, pastries, sweet trays, and aperitif boxes with home delivery.
- Retail Stores Physical retail locations in Milan (Via S. Maria alla Porta, Galleria Vittorio Emanuele II, Via Monte Napoleone) and London (Mount Street, Brompton Road at Harrods), serving pastries, chocolates, and full product range.
Companies that use Marchesi 1824
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Marchesi 1824 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Marchesi 1824 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- Apartamento MagazinecoreEditorial collaboration creating 'The Chocolate Chronicles' - a quarterly print magazine styled as a newspaper, celebrating chocolate culture and artisanal craftsmanship. The publication transforms tasting into an immersive experience, available in Marchesi 1824 pastry shops.
- Diego Crosara (Pastry Art Director)corePastry Art Director creating desserts with sculptural restraint and culinary memory, bringing contemporary interpretation to historic recipes while maintaining dialogue between past and present
- HarrodsstrategicExclusive space within Harrods Chocolate Hall featuring Marchesi 1824's chocolate creations including pralines, cremini, dragées, biscuits and Grand Cru chocolates
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Marchesi 1824 competitors and assessment
Company assessmentDirect peers
- Domori: Italian single-origin premium chocolate maker (part of illy group), emphasizing Criollo cacao and bean-to-bar craft. Directly comparable to Marchesi 1824's Gran Cru Venezuela Criollo sourcing and traditional conching methods.
- Peyrano: Historic Turin-based chocolatier (founded 1915) producing gianduiotti, cremini, and pralines. Comparable artisanal Italian chocolate heritage with similar product mix to Marchesi 1824.
- Pierre Hermé Paris: French luxury patissier-chocolatier with boutiques globally. Comparable to Marchesi 1824 on premium pastry/chocolate assortment, artist-driven product launches, and luxury gifting positioning.
- Venchi: Italian premium chocolate and gelato producer with broad retail and D2C presence. Comparable to Marchesi 1824 in Italian chocolate heritage, hazelnut-based pralines (gianduiotto-style), and premium gifting assortment.
- Gobino: Turin-based artisanal chocolate maker specializing in single-origin and Cremino-style products. Highly comparable to Marchesi 1824's Cremini and pralines assortment, with a similar small-batch luxury positioning.
- Amedei: Tuscan bean-to-bar chocolate maker focused on single-origin Criollo and Trinitario cacao. Comparable to Marchesi 1824 on premium single-origin chocolate positioning, artisanal craft, and gifting assortment.
- Ladurée: French luxury patisserie brand known for macarons and Parisian salons, with global flagship stores. Comparable to Marchesi 1824 on heritage luxury patisserie positioning, prime-location retail strategy, and D2C gifting.
- Caffè Cova (Pasticceria Cova): Historic Milanese luxury pastry shop founded in 1817, also acquired by a luxury group (now LVMH-related). Comparable to Marchesi 1824 across artisanal panettone, chocolates, café service, and Milanese heritage positioning.
Broad incumbents
- Godiva: Global Belgian premium chocolate brand with extensive retail footprint. Comparable on premium chocolate and gifting but at much larger scale and broader portfolio than Marchesi 1824's niche Italian positioning.
- Lindt (Lindt & Sprüngli): Swiss global premium chocolate maker with Maison du Chocolat and Caffarel brands. Comparable in premium chocolate category and international retail presence, but at significantly larger scale and broader assortment than Marchesi 1824.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Marchesi 1824 social profiles
Digital presenceMarchesi 1824 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marchesi 1824 leadership team
Management profileNumber of profiles
Profiles1 record
Marchesi 1824 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marchesi 1824 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marchesi 1824
What does Marchesi 1824 do?
Marchesi 1824 is a historic Milanese pastry shop founded in 1824 that produces and sells artisanal baked goods (Panettone, biscuits, baked sweets), chocolates (Cremini, Pralines, Grand Cru bars, Gianduiotti, Dragées), candies (jellies, confetti, hard candies), and spreadables/preserves. The company distributes through five company-owned luxury retail locations in Milan and London, an e-commerce site with international shipping, B2B personalized corporate gifting with logo customization, and a catering/events service for private and corporate occasions.
Is Marchesi 1824 a public or private company?
Marchesi 1824 is a private company. It is classified as corporate owned and is currently operating.
When was Marchesi 1824 founded?
Marchesi 1824 was founded in 1824.
Where is Marchesi 1824 based?
Marchesi 1824 is headquartered in Milan, Italy, in the Europe region.
How does Marchesi 1824 make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales, corporate/B2B Gifting and catering and Events.
Who are Marchesi 1824's main competitors?
Direct peers on record are Domori, Peyrano, Pierre Hermé Paris, Venchi, Gobino, Amedei, Ladurée and Caffè Cova (Pasticceria Cova). Broad incumbents are Godiva and Lindt (Lindt & Sprüngli).
Does Marchesi 1824 have an API?
No public API is recorded for Marchesi 1824.
What industry is Marchesi 1824 in?
Marchesi 1824's product category is Luxury Confectionery. Its primary akta.pro industry code is CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 311811 and its SIC code is 2050.