Rossdown Farms & Natural Food

What Rossdown Farms & Natural Food does

Rossdown Farms & Natural Food is a fourth-generation, family-owned poultry producer headquartered in Abbotsford, British Columbia. Founded in 1970 (with the Wiebe family's farming roots dating to 1949), the company operates a fully vertically integrated supply chain that spans breeder farms, hatchery operations, feed milling, grow-out farms, and a Canadian Food Inspection Agency (CFIA)-inspected processing facility. This integration covers the entire production cycle from genetic stock through to packaged retail product, allowing internal control of animal welfare standards, feed inputs, and processing yields.

The company produces premium chicken and turkey products under a multi-brand portfolio that includes Rossdown, Thomas Reid Farms, Island Farmhouse Poultry, Maple Hill Farms, and King's Loong Kong Chicken. Core product lines comprise certified Organic Chicken, Raised Without Antibiotics (RWA) Chicken, Free Range Turkey, RWA Turkey, and a growing Meal Starters value-added category featuring marinated and ethnic-flavored formats (including recent spatchcock launches such as Chimichurri and Tuscan). Certifications include Canada Organic Regime, Global Animal Partnership Steps 1–3, Halal (CHFCA), and Non-GMO Project verification, positioning the company in the premium-welfare, ethically certified segment of the Canadian poultry market.

Distribution occurs through three channels: grocery retail (Save On Foods, Whole Foods Market), foodservice operators (Cluck & Cleaver, Trading Post), and direct-to-consumer (Instacart, SPUD). Revenue mechanics are anchored in branded retail pricing for premium SKUs plus volume through foodservice; pricing is unit-based per pound of finished product with a value-added uplift on marinated and convenience formats. The company is privately held under owner Dion Wiebe, with no public financial disclosure.

Name

Rossdown Farms & Natural Food

Legal name

Rossdown Farms & Natural Foods

Website

https://rossdown.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned, vertically integrated BC poultry producer offering certified organic, RWA, halal, and free-range chicken and turkey through retail, foodservice, and DTC channels across Canada under multiple sub-brands.

Ownership category

akta.pro rank

Product category

Fresh and Frozen Poultry (Chicken and Turkey)

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Poultry and Egg Production (1123), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

akta.pro secondary industries

Organic Poultry & Egg Production (AFAEAMAC), Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)

Keywords

• Premium poultry products
• Organic chicken
• Antibiotic-free turkey
• Halal certified poultry
• Integrated poultry farming

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Poultry Product Sales: Rossdown generates revenue by producing and selling premium chicken and turkey products across multiple lines: Organic Chicken, Raised Without Antibiotics Chicken, Meal Starters (pre-seasoned convenience products), Free Range Turkey, and Raised Without Antibiotics Turkey. Products are sold fresh and frozen through retail grocers, restaurants, and online platforms across Canada.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rossdown Farms & Natural Food produces and sells premium chicken and turkey products across five lines: Organic Chicken, Raised Without Antibiotics Chicken, Meal Starters, Free Range & Raised Without Antibiotics Turkey, and Raised Without Antibiotics Turkey. The company operates a fully vertically integrated poultry business with its own breeder farm, hatchery, feed mill, grow-out farms, and CFIA-inspected halal-certified processing plant, distributing fresh and frozen products through grocery retailers, foodservice distributors, and online delivery platforms across Canada.

Product overview

Rossdown Farms & Natural Food is a family-run poultry company based in British Columbia's Fraser Valley, operating for over four generations. The company operates as a fully integrated poultry business controlling the entire farm-to-plate process including breeding, hatching, feed milling, farming, and processing in their own CFIA-inspected facility. Their product portfolio consists of five distinct product lines: Organic Chicken (free-range, non-GMO, G.A.P. Step 3 certified), Raised Without Antibiotics Chicken (G.A.P. Step 1 certified), Meal Starters (pre-seasoned convenience products including skewers, sausages, and marinated cuts), Free Range & Raised Without Antibiotics Turkey (G.A.P. Step 2 certified from Similkameen Valley), and Raised Without Antibiotics Turkey (free-run Fraser Valley). All products are halal certified by CHFCA, with comprehensive farm-to-plate traceability and a focus on animal welfare, sustainability, and quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Chicken Free-range, certified organic chicken raised without antibiotics on a non-GMO vegetarian diet, certified to Global Animal Partnership (G.A.P.) Step 3 welfare standards. Includes wings, drums, ground chicken, thighs, breasts, and whole birds, available fresh and frozen. Targeted at health-conscious consumers and retailers seeking a premium organic poultry line.
• Raised Without Antibiotics Chicken Chicken raised without antibiotics in Fraser Valley free-run barns, certified to G.A.P. Step 1 animal welfare standards. Includes wings, legs, thighs, breasts, and whole birds. Targeted at consumers and retailers seeking premium, antibiotic-free chicken at a step below the organic line.
• Meal Starters Pre-seasoned, ready-to-cook chicken and turkey convenience products including skewers, sausages, marinated breasts, and spatchcock chickens made with simple, clean ingredients and no artificial additives. Varieties include Black Garlic, Chipotle Maple, Mediterranean Herb, Chorizo, Tuscan Rosemary & Garlic, Chimichurri, Pollo Asado, Achari Masala, Moroccan Spice, Sweet Italian, and Apple Spice. Targeted at busy consumers and foodservice operators seeking premium prepared poultry.
• Free Range & Raised Without Antibiotics Turkey Turkeys raised in the Similkameen Valley with outdoor access, never given antibiotics, fed a 100% vegetarian diet, and certified to G.A.P. Step 2 animal welfare standards. Includes ground turkey, turkey breast, thighs, and whole turkeys. Targeted at consumers and retailers seeking a free-range, antibiotic-free premium turkey line.
• Raised Without Antibiotics Turkey Free-run turkeys raised without antibiotics in Fraser Valley and Agassiz. Includes ground turkey, turkey breast, thighs, and whole turkeys, typically available seasonally around Thanksgiving, Christmas, and Easter. Targeted at consumers and retailers seeking a step-down premium, antibiotic-free turkey offering.
• Black Garlic Chicken Breast Skewers Gluten-free marinated chicken breast skewers in savory black garlic sauce, raised without antibiotics, animal welfare certified, with a reduced-sodium recipe. Sold within the Meal Starters line.

Quantifiable outcome

• 100% traceability from farm to plate
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tyson Foods: Largest US poultry processor (and significant Canadian competitor via subsidiary) producing fresh chicken, prepared foods, and value-added branded products. Overlaps with Rossdown on integrated operations, retail grocery listings, and pre-seasoned protein SKUs.
• Maple Leaf Foods: Canada's largest vertically integrated protein company with significant poultry (Lilydale, Maple Leaf Prime) and prepared-meat operations. Overlaps with Rossdown in CFIA-inspected poultry processing, halal-certified SKUs, and national grocery distribution.
• Pilgrim's Pride: One of the largest poultry producers in North America (JBS subsidiary) with broad fresh and value-added chicken portfolios. Comparable on integrated poultry processing and grocery/foodservice distribution, though at vastly larger scale and US-centric.

Direct peers

• Exceldor Cooperative: Canadian poultry cooperative (Quebec-headquartered) producing fresh and frozen chicken for retail and foodservice. Direct comparable on poultry processing, supply-managed sourcing, and private-label and branded fresh meat distribution across Canadian grocers.
• Maple Lodge Farms: Major Canadian poultry processor (Ontario) with vertically integrated breeder-to-processing operations and a strong halal-certified portfolio (Zabiha Halal). Direct peer in integrated poultry, halal certification, and foodservice/retail distribution.
• Sunrise Farms: BC-based poultry processor (owned by Chicken Producers of BC and partners) supplying fresh chicken to Western Canadian grocers and foodservice. Geographic overlap and direct competition in the same regional retail shelf set as Rossdown.

Regional players

• Burnbrae Farms: Canada's largest egg producer with adjacent value-added processed egg products (breakfast products, liquid egg). Overlaps with Rossdown on Canadian food manufacturing scale, supply-managed commodity production, and grocery distribution via major chains.

Others

• JD Sweid Group: Canadian protein processor and foodservice distributor with poultry and meat capabilities serving foodservice customers. Comparable as a foodservice channel peer sourcing and distributing branded poultry products to Canadian restaurant operators.

Emerging players

• True North Foods: Ontario-based halal poultry and specialty meat processor focused on ethnic and faith-based retail channels. Comparable on halal certification positioning and pre-seasoned/value-added SKUs, though smaller scale and different geographic footprint.
• Petit Jean Poultry: Smaller Quebec-based poultry processor focused on specialty and halal-certified products for retail and foodservice. Comparable in halal positioning and value-added product strategy, though meaningfully smaller scale than Rossdown.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rossdown Farms & Natural Food