Tailormade Moves

What Tailormade Moves does

Tailormade Moves is an independent, Inverness-based estate agency founded in 2013 that provides residential property sales, lettings, and property management services across the Scottish Highlands. Its core offering spans three lines: sales agency (commission on transactions, accompanied viewings, professional photography and video marketing listed on Rightmove, Zoopla, and Prime Location), residential lettings (tenant placement plus a fully-managed service for landlords handled by CIH Level 3 qualified letting agents), and ancillary services including free valuations, Home Reports, conveyancing and mortgage referrals, removals, and Airbnb investment advisory. The firm also operates a Prestige Properties sub-brand covering premium listings and bespoke new-build developments such as Comerscroft in Fortrose and Swordale Grove in Evanton.

The business runs on a standard real-estate technology stack: a CRM and property management platform for client and portfolio administration, integrated with third-party compliance and marketing tools (Creditsafe for AML, Rentshield for tenant screening, SafeDeposits Scotland for deposit custody, plus Google Analytics, Facebook Pixel, and YouTube for marketing). No proprietary technology, AI/ML capabilities, or public-facing API is disclosed. The company is registered as a private limited company in Scotland (Tailormade Moves Limited), is founder-led by Director Karine MacRae-Simpson alongside co-founder and Lettings Manager Innes Simpson, and holds the full suite of UK/Scottish estate and letting accreditations (Propertymark, TPOS, NAEA, ARLA, Scottish Letting Agent Register, Landlord Accreditation Scotland, and Propertymark Client Money Protection).

Tailormade Moves earns revenue through a mix of transaction-based commissions (sales fees, typically a percentage of transaction value, with a minimum 16-week sole agency period and a 'ready, willing and able purchaser' clause) and recurring managed-services fees on its 400+ managed rental properties (after the October 2025 acquisition of Scottish Highland Property Services). Its customer base is entirely B2C and highly fragmented — individual home sellers, buyers, landlords, and tenants — with no disclosed enterprise or institutional concentration. The go-to-market is sales-led and direct-to-consumer, relying on local field agents, accompanied viewings, free valuations, major property portals, and a Trustpilot 'Excellent' reputation built over twelve years.

Name

Tailormade Moves

Legal name

Tailormade Moves Limited

Website

https://tailormademoves.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tailormade Moves is an Inverness-based independent estate agency, founded in 2013, providing residential sales, lettings, and fully-managed property services across the Scottish Highlands to individual sellers, buyers, landlords, and tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

Inverness

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sales Commission: Commission on property sales calculated as a percentage of the total transaction value including fixtures and fittings, based on confirmation of terms. Sellers pay a selling fee when an offer is accepted.
2. Lettings/Property Management: Property management services for landlords including fully-managed service where they handle everything from tenant placement to ongoing management.
3. Rental Commission: Commission on rental transactions for tenants and landlords using the letting service.
4. Additional Services: Additional services including Home Reports, surveys, valuations, conveyancing, mortgages and financial services, removals, with commissions or fees earned.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tailormade Moves is an independent estate agency based in Inverness that facilitates residential property sales, property lettings, and full property management services for landlords across the Scottish Highlands. The company also markets land and building plots, premium 'Prestige' homes, and bespoke new-build developments such as Comerscroft in Fortrose, supporting clients from free valuation through accompanied viewings, negotiation, and completion.

Product overview

Tailormade Moves operates as a traditional estate agency offering property sales, lettings, and property management services across Inverness and the Scottish Highlands. The core offerings include residential property sales (with professional marketing, accompanied viewings, and negotiation), rental lettings with both tenant placement and fully-managed options, and land/plot sales. The company also features Prestige Properties as a premium sub-brand for higher-value homes, which includes bespoke new build developments like Comerscroft (architect-designed custom homes with land-and-build packages) and markets new housing developments such as Swordale Grove. Additional services encompass free property valuations, maintenance reporting for tenants, and Airbnb investment advisory. In October 2025, the company doubled its lettings portfolio through the acquisition of Scottish Highland Property Services (SHP), adding approximately 200 managed properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Estate agency service facilitating the sale of residential properties across Inverness and the Highlands. Includes professional photography, video marketing, accompanied viewings, and negotiation services for home sellers and buyers.
• Fully-Managed Lettings Service Comprehensive property management service where the company handles everything from tenant vetting, referencing, and placement through to rent collection, regular property inspections, maintenance coordination, and compliance with Scottish letting legislation for landlords.
• Property Lettings and Rentals Rental property listing and tenant placement services for landlords and prospective tenants across the Inverness and Highlands area, including marketing of rental units, applicant matching, and tenancy setup.
• Free Property Valuation Free, no-obligation property valuation service to help homeowners understand their property's market value before selling, using local market knowledge to produce accurate pricing.
• Plots For Sale Sale of land and building plots across the Highlands, including serviced sites with planning permission for residential development.
• Prestige Properties Premium property sub-brand featuring higher-value homes and exclusive developments across the Highlands, including bespoke new build opportunities such as Comerscroft in Fortrose with architect-designed custom homes.
• Professional Property Marketing Marketing service for seller clients including high-quality photography, video tours, and targeted exposure across major property portals and social media to attract serious buyers.
• Airbnb Investment Advisory Consultation and property sourcing service for investors seeking short-term rental (Airbnb/holiday let) opportunities in the Inverness area, including estimated performance projections and guidance on local short-term let regulations.

Quantifiable outcome

• Rated Excellent on Trustpilot by hundreds of local clients
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

One partnership is on record.

• Scottish Highland Property Services (SHP)coreStrategic or Co-development Partner · 24 October 2025Tailormade Moves acquired Scottish Highland Property Services (SHP), adding approximately 200 properties to their managed portfolio and nearly doubling their lettings business. Three SHP team members (Liz, Lorraine, John) joined Tailormade Moves. SHP founder Ewen Smith retired after 33 years.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• CKD Galbraith: Scottish-focused independent estate agency with a network of regional offices covering the Highlands and beyond. Comparable service offering (sales, lettings, rural and prestige property) but operating across a wider Scottish territory.

Emerging players

• Yopa: UK hybrid estate agency combining an online platform with local agents for a fixed fee. Targets the same home-seller and landlord customers as Tailormade Moves with a lower-cost delivery model, representing a structural threat to traditional commission-based agencies.
• Purplebricks (Strike): Online-first estate agency (now operating as Strike) offering flat-fee sales and lettings across the UK including Scotland. Competes with traditional high-street agents like Tailormade Moves for the same home-seller and landlord customers via a fundamentally different, tech-led model.

Broad incumbents

• Connells Group: UK-wide estate agency group with extensive Scottish coverage offering residential sales, lettings and mortgage services. A broad incumbent whose Highlands branches overlap with Tailormade Moves' core geography.
• Savills: Global real estate services firm with UK-wide coverage including prestige residential sales. Overlaps with Tailormade Moves' Prestige Properties positioning for high-value homes in the Highlands, while also serving as a broad incumbent in the wider UK property services market.
• Knight Frank: International residential and commercial property firm with a strong UK luxury sales practice. Relevant comparator to Tailormade Moves' Prestige Properties offering for higher-value Highlands homes, and a broad incumbent across UK property services.
• Your Move: One of the UK's largest high-street estate and letting agency networks with multiple branches in Scotland. A scaled national incumbent offering similar services as part of a much wider portfolio; competes with Tailormade Moves for the same local mandates.

Direct peers

• Munro & Noble: Inverness-based independent estate and letting agency providing residential sales, lettings and property management across the Scottish Highlands. Closely comparable on service mix, geography and target customer segments.
• Anderson Shaw & Gilbert: Inverness-based solicitors and estate agency offering residential property sales and lettings in the Highlands. Comparable as a local independent competing for the same buyer, seller and landlord pool in the same geography.
• Macleod & MacCallum: Long-established independent estate and letting agent headquartered in Inverness, offering residential sales, lettings and property management across the same Highlands geography as Tailormade Moves. Direct local competitor with overlapping service lines and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tailormademove5
• Facebookfacebook.com/tailormademoves
• LinkedInlinkedin.com/company/tailormademoves
• Instagraminstagram.com/tailormademoves

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailormade Moves