IIPTF

What IIPTF does

IIPTF (India International Pet Trade Fair) is India's only dedicated B2B pet trade fair, organized by L.B. Associates (Pvt.) Ltd, a private limited media company founded in 1996 and headquartered in Noida. Since its 2007 launch with 20 exhibitors, IIPTF has grown across 16 editions to host 250-300+ exhibitors per year from 18+ countries, attracting business visitors from 223+ Indian cities to a single two-day concentrated marketplace at Bharat Mandapam, New Delhi. The event operates as a strictly B2B platform prohibiting general public entry, serving manufacturers, distributors, retailers, importers, exporters, and service providers across dog food, cat food, treats, accessories, grooming, veterinary, and aquatics categories.

The underlying technology is a web-based event management platform featuring online exhibitor and business visitor registration portals with QR code generation, supplemented by a new Indian Pet Directory database product. The company's core product, IIPTF, is augmented by a co-located ecosystem: Aquagic (India's largest aquarium exhibition), the Pet Industry Dialogue conference (Rs 4,999 + GST per delegate), the Indian Pet Industry Awards with gala dinner (Rs 2,999 per attendee), and the PPGAI International Pet Grooming Competition. International partnerships with Interzoo (Nuremberg), Zoomark (Bologna), and Pets Worldwide provide cross-promotion and global exhibitor sourcing. Content amplification comes from the in-house Creature Companion Magazine, a monthly pan-India pet care publication.

IIPTF monetizes primarily through quote-based exhibitor stall bookings (with 10% early bird discounts and required 50% advance payments), tiered sponsorship packages (Title, Powered By, Category), conference and gala dinner registrations, and additional exhibitor passes at Rs 200 each. Customer segments span pet product manufacturers, distributors and super-stockists, pet retailers and store chains, importers and international distributors, exporters and global buyers, veterinarians, groomers, aquarium traders, and new entrepreneurs. Anchor enterprise customers include Drools, Royal Canin, Nestlé Purina, Supertails, and Just Dogs. The company employs 11-50 people and is founder/management owned with no disclosed external institutional investment.

Name

IIPTF

Legal name

L.B. Associates (Pvt.) Ltd

Website

https://iiptf.in

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

IIPTF organizes India's only B2B pet trade fair, connecting 300+ pet product manufacturers, distributors, and retailers from 18+ countries with verified buyers from 223+ Indian cities across a co-located ecosystem of exhibitions, conferences, and awards.

Ownership category

akta.pro rank

Product category

Pet Industry Trade Fair and Exhibition Services

akta.pro primary industry

Pet & Animal Expos (MPAGAFAI)

Keywords

• B2B pet trade fair
• Pet industry exhibition
• Trade show management
• Pet product distribution
• Aquarium industry exhibition

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Exhibitor Stall Bookings: Revenue generated from pet product brands, manufacturers, importers, and service providers renting exhibition stalls at the trade fair. Pricing is quote-based with early bird discounts available.
2. Conference Registration Fees: Pet Industry Dialogue conference charges Rs 4999 plus GST per delegate for full-day access to panel discussions, networking, and industry insights.
3. Gala Dinner and Awards: Networking Gala Dinner and Awards ceremony with Rs 2999 registration fee for attendees.
4. Sponsorship Revenue: Title sponsors, powered by sponsors, and category sponsorships from pet brands and industry players wanting brand visibility at the event.
5. Business Visitor Passes: Additional exhibitor passes sold at Rs 200 per ticket for extra staff beyond the two passes included per stall.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

IIPTF (India International Pet Trade Fair) organizes India's only B2B pet trade exhibition, bringing together pet product manufacturers, importers, exporters, distributors, and retailers under one roof for a two-day annual trade fair. The platform also operates co-located shows including the Aquagic aquarium exhibition, the Pet Industry Dialogue conference, and the Indian Pet Industry Awards, along with the Indian Pet Directory database. Revenue is generated through exhibitor stall bookings, sponsorships, conference registration fees, and awards/gala dinner ticketing.

Product overview

IIPTF operates as an integrated event and media platform organized by Creature Companion Magazine. The core product is the India International Pet Trade Fair (IIPTF), India's only B2B pet trade exhibition, which serves as the central hub connecting pet product brands, manufacturers, distributors, and retailers. This platform is augmented by co-located events including Aquagic (aquarium-focused exhibition), the Pet Industry Dialogue conference, and the Indian Pet Industry Awards. Additional offerings include knowledge seminars, grooming competitions, dog training sessions, and the Indian Pet Directory database. The platform positions itself as infrastructure for the Indian pet industry, facilitating business networking, distribution expansion, and industry education.

Differentiator

Problem solved

Functional benefit

Brands

• Aquagic: India's Largest Exhibition on Aquariums - a concurrent B2B and B2C exhibition covering aquarium supplies, ornamental fish, aquatic plants, ponds and related products. 7th edition scheduled for 2026.
• Pet Industry Dialogue (PID)
• Indian Pet Industry Awards (IPIA)

Products and services

• India International Pet Trade Fair (IIPTF) India's only B2B pet trade fair providing a platform for pet product brands, manufacturers, importers, exporters, distributors, and retailers to connect, network, and conduct business. Strictly B2B with general public entry prohibited. Held annually with the 16th edition scheduled for 29-30 August 2026 at Bharat Mandapam, New Delhi.
• Aquagic Concurrent exhibition focused on aquariums and ornamental fish trade covering aquaria supplies, fish feed, filtration, lighting, water plants, and related products. Open to both B2B and B2C audiences. 7th edition scheduled for 2026.
• Pet Industry Dialogue (PID) Full-day B2B conference featuring panel discussions with industry stakeholders on key aspects of the Indian pet industry. Serves as a collective forum for deliberation, thought leadership, and networking among manufacturers, distributors, and retailers. 6th edition scheduled for 2026.
• Indian Pet Industry Awards (IPIA) Annual awards program recognizing companies for commitment to pet care, innovation in products and services, and work to make pet parenting seamless. Includes a paid networking gala dinner. Judging criteria include product innovation, marketing gap fulfillment, business scalability, and pet parent education.
• Indian Pet Directory Database and directory service covering pet businesses across India, providing a searchable resource for the pet industry.
• PPGAI International Pet Grooming Competition International pet grooming show co-organized with PPGAI (Professional Pet Groomers Association of India) featuring grooming competitions, workshops, and educational symposiums with international judges. Attracts 500+ attendees from across India.
• Dog Training Sessions Educational seminars and panel discussions on dog training methodologies conducted during IIPTF events with certified trainers and experts, available to registered visitors.

Quantifiable outcome

• Projected US$1B+ market opportunity in India by 2026 with 22%+ CAGR growth
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, platinum and minor.

• PPGAI - Professional Pet Groomers Association of IndiacoreStrategic or Co-development Partner · 1 January 2026Co-organizer of PPGAI's International Pet Grooming Show at IIPTF. Sponsors include Tauro Pro Line (natural pet cosmetics) and ABK Imports. 500+ attendees from across India.
• INTAL - International Aquarium Trade AssociationcoreGTM or Marketing Partner · 1 January 2022Aquagic 2022 Partner. International aquarium trade association supporting aquatics segment at IIPTF.
• Good Pet Supplies LLPplatinumOthers · 1 January 2022Platinum Partner 2022. Founded 2022 with vision to make food tailored for pets in India, available in 10+ cities.
• InterzoocoreStrategic or Co-development PartnerIIPTF has active partnership with Interzoo (Nuremberg) - one of the world's largest pet industry exhibitions. Regular participation in each other's events and cross-promotion of exhibitions.
• Zoomark InternationalcoreStrategic or Co-development PartnerActive alliance with Zoomark International (Bologna) - one of the biggest world exhibitions on pets. Partnership to represent Indian Pet Industry globally.
• Pets WorldwidecoreStrategic or Co-development PartnerPartnership with Pets Worldwide backing IIPTF's international efforts and providing access to global pet industry network.
• Global Pet IndustryminorGTM or Marketing PartnerPartner logo displayed on IIPTF website for cross-promotion and industry collaboration.
• PetFuariminorGTM or Marketing PartnerInternational partner logo shown on IIPTF website.
• CPSE ExpominorGTM or Marketing PartnerPartner organization cross-promoting pet industry events.
• FCI - Federation of Indian ChambersminorGTM or Marketing PartnerPartner logo displayed indicating industry chamber collaboration.
• PetVet ExpominorGTM or Marketing PartnerPet veterinary expo partner with link displayed on IIPTF website.
• InterpetfestminorGTM or Marketing PartnerInternational pet festival partner.
• CPIAminorGTM or Marketing PartnerPet industry association partner.
• PSCminorGTM or Marketing PartnerPartner logo shown on IIPTF website.
• MegazoominorGTM or Marketing PartnerInternational partner from Korea with logo displayed.
• Livestock VietnamminorGTM or Marketing PartnerInternational partner from Vietnam for cross-promotion.
• ZooexpominorGTM or Marketing PartnerInternational zoo and pet expo partner from Kazakhstan.
• Pet Fair VietnamminorGTM or Marketing PartnerVietnam pet fair partner.
• Pet VarietyminorGTM or Marketing PartnerPet industry partner logo displayed.
• Pet Expo MalaysiaminorGTM or Marketing PartnerAsian pet expo partner.
• AIAWAminorGTM or Marketing PartnerPast partner for Aquagic exhibition.
• SA AquaminorGTM or Marketing PartnerPast partner for Aquagic exhibition.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pet Fair Asia: Pet Fair Asia is one of Asia's largest pet industry trade exhibitions held annually in Shanghai, China. Comparable to IIPTF as a B2B pet trade fair targeting manufacturers, distributors, and retailers across the Asia-Pacific region.
• Pet Expo Malaysia: Pet Expo Malaysia is a regional pet industry exhibition targeting trade visitors and consumers in Southeast Asia. It is comparable to IIPTF as a regional B2B/B2C pet expo and is listed as a cross-promotion partner of IIPTF.
• Pet Fair Vietnam: Pet Fair Vietnam (formerly VietPet Expo) is a B2B pet industry exhibition serving Vietnamese and ASEAN pet product markets. It is a direct regional peer to IIPTF's international exhibitor base and is also a partner of IIPTF.
• SuperZoo: SuperZoo is a leading B2B pet retail trade show in North America featuring exhibitors across pet food, supplies, grooming, and services. It is a close peer to IIPTF given the shared B2B-only focus, exhibitor/buyer matchmaking model, and grooming competition component.
• Global Pet Expo: Global Pet Expo is the largest pet industry trade show in the United States, hosted annually by the American Pet Products Association. It mirrors IIPTF's model as an annual B2B exhibition bringing together pet brands, distributors, and retail buyers.

Broad incumbents

• Zoomark International: Zoomark is a major B2B pet industry exhibition held in Bologna, Italy, serving manufacturers, distributors and buyers across pet products. It is comparable to IIPTF as a flagship pet trade fair in EMEA and is also a core strategic partner of IIPTF.
• Interzoo: Interzoo is one of the world's largest B2B pet trade fairs held in Nuremberg, Germany, covering pet food, grooming, accessories, and aquatics. It is directly comparable to IIPTF as a global-scale pet industry trade exhibition and is also a stated strategic partner of IIPTF.

Regional players

• Pet Expo Singapore: Pet Expo Singapore is a regional pet exhibition serving Singapore and Southeast Asian pet owners and trade buyers. It is comparable to IIPTF as a regional pet expo platform with similar trade and consumer audience mix.

Emerging players

• PetVet Expo: PetVet Expo is a pet and veterinary industry exhibition focused on veterinary equipment, diagnostics, and pet healthcare products. It is comparable to IIPTF as an adjacent pet industry expo with partial overlap in exhibitor base, and is also a listed partner of IIPTF.

Others

• Creature Companion Magazine: Creature Companion Magazine is actually the parent/imprint of IIPTF under L.B. Associates, not an external peer; included to flag that the relationship is internal. External comparables for industry media properties with events adjacency would include Pets International and Pet Business magazine operations, but those are not exact peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8U0UYYPhpPtS9HshbRUPng
• Facebookfacebook.com/IIPTF
• LinkedInlinkedin.com/company/india-international-pet-trade-fair
• Instagraminstagram.com/iiptf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIPTF