PGM

What PGM does

PGM is a privately held Greek importer and wholesale distributor of branded alcoholic and non-alcoholic beverages, founded in 2015 and headquartered in a 4,000m2 owned Tax & Customs Free facility in Aspropyrgos, Attica. The company serves as the exclusive distributor in Greece — and increasingly across the Balkans — for a curated portfolio of internationally recognized brands, including Burleigh's London Dry Gin, Bobby's Dry Gin, Double Dutch Tonic, and a premium Dutch gin ranked top in the Netherlands for three consecutive years. Its go-to-market combines a direct sales team covering Greece and the Balkans, a B2B digital wholesale platform (pgm-trade.eu) that provides 24/7 ordering with live stock availability and order tracking, and a recurring presence at industry events such as Athens Bar Show, Ho.Re.Ca, and The Gin Joint Juniper Meetings.

The company has expanded its offering beyond branded distribution into third-party logistics services — leveraging its Tax & Customs Free warehouse to provide bonded storage, sorting, labeling, and loading/unloading for external clients — as well as brand-development and market-entry services aimed at international producers seeking a route into Greek and Balkan retail. Revenue mechanics are transaction-based wholesale distribution supplemented by managed 3PL services, with B2B pricing available to verified partners through a registration process; no public price list is disclosed.

Operationally, PGM has reported handling 55,000+ nine-liter cases in 2019 with a stated 42% average annual growth rate, growing headcount from 5 to 12 between 2017 and 2018. The company is structured as a Single Member Private Company (PGM Consulting S.M.P.C / IKE) with DBA names including PGM Group, PGM Consulting, PGM Spirits, and PGM Consulting Services, and is GDPR-compliant in its handling of personal data collected through its website and social channels.

Name

PGM

Legal name

PGM Consulting S.M.P.C

Website

https://pgm-group.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PGM is a Greek importer and wholesale distributor of branded alcoholic and non-alcoholic beverages, serving as exclusive distributor in Greece and the Balkans for international brands via a direct sales team, B2B digital platform, and bonded warehouse.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)

Keywords

• Beverage import distribution
• Wholesale beverage distribution
• Third-party logistics services
• Premium spirits distribution
• Exclusive brand distribution

Headquarters

HQ city

Asprópirgos

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Import and Distribution: PGM imports and distributes branded alcoholic and non-alcoholic beverages, functioning as exclusive distributor for internationally renowned brands in Greece and the Balkans. Revenue is generated through the sale of branded products to wholesalers, retailers, and liquor stores at competitive prices.
2. Third-Party Logistics (3PL) Services: PGM offers logistics, organization, and storage services for third-party warehouse needs at its Tax & Customs Free warehouse in Aspropyrgos, including sorting, labeling, storage, loading, and unloading services for external clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PGM imports and wholesale-distributes branded alcoholic and non-alcoholic beverages (premium gins, tonics, rum, liqueurs) from international suppliers into the Greek and Balkan markets, operating as exclusive distributor for selected A-brands including Burleigh's London Dry Gin, Bobby's Dry Gin, Double Dutch Tonic, and a premium Dutch gin. The company also operates a 24/7 B2B wholesale ordering platform (pgm-trade.eu) and offers third-party logistics (3PL) and Tax & Customs Free bonded warehouse services from a 4,000m² facility in Aspropyrgos, alongside brand development and market entry services for international producers.

Product overview

PGM is an import and distribution company for branded FMCG products in the alcoholic and non-alcoholic beverage sector. Founded in 2015 in Athens, the company operates as both a product portfolio importer (bringing brands like Premium Gins, tonics, and liqueurs from international markets) and a service provider (offering B2B digital sales platform, third-party logistics, and brand development services). The core offering consists of branded beverage imports from A-brands distributed to the Greek and Balkan markets, supported by a Digital Sales Platform enabling 24/7 B2B wholesale ordering, a 4000m2 Tax & Customs Free warehouse for 3PL services, and distribution channel management. The company employs ERP and CRM programs for operations and maintains digital presence across social networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Beverage Imports and Exclusive Distribution Import and exclusive wholesale distribution of branded alcoholic and non-alcoholic beverages (premium gins, tonics, rum, liqueurs) sourced from international producers and sold to wholesalers, liquor stores, and retailers in Greece and the Balkans.
• B2B Digital Sales Platform (pgm-trade.eu) 24/7 online wholesale platform enabling registered B2B customers to access real-time product availability, place orders, and track estimated delivery times.
• Third-Party Logistics (3PL) Services Logistics, sorting, labeling, storage, loading, unloading, and distribution services for external clients using PGM's privately owned Tax & Customs Free warehouse.
• Tax & Customs Free Warehousing 4,000m² bonded warehouse facility in Aspropyrgos (Two Pines location) enabling duty- and tax-suspended storage of third-party and own stocks under customs free status.
• Brand Development and Market Entry Services Services for international brand owners covering market entry strategy, development planning, production facility visits, and distribution channel establishment in the Greek and Balkan markets.
• Wholesale Distribution Network Distribution network serving wholesalers, liquor stores (kaves), and mini-markets across Greece and the Balkans with competitive pricing, reliable supply, and product accessibility.

Quantifiable outcome

• 55,000+ 9L cases handled in 2019
• +4 more outcomes

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• Premium Gin Brand (Dutch producer)coreChannel Partner/ Reseller/ Distributor · 1 January 2018A premium gin producer from the Netherlands, whose brand ranked top of its class in the Netherlands for three consecutive years. PGM and the producer started cooperation at the end of 2018 with the joint goal of entering and consolidating the Greek market. PGM traveled to the distillery to understand production, and within two years achieved 1,000 9L cases. The partnership has since expanded to cover all the Balkans.
• Double Dutch ToniccoreChannel Partner/ Reseller/ Distributor · 1 January 2017PGM represents and distributes Double Dutch tonic products. Double Dutch was featured at PGM's event presentations at trade shows including Athens Bar Show, Ho.Re.Ca, The Gin Joint Juniper Meetings, and Plan B Trends.
• Burleigh's London Dry GincoreChannel Partner/ Reseller/ Distributor · 1 January 2017PGM distributes Burleigh's London Dry Gin from the UK. The brand was featured at PGM's event presentations at trade shows including Athens Bar Show, Ho.Re.Ca, and The Gin Joint Juniper Meetings.
• Bobby's Dry GincoreChannel Partner/ Reseller/ Distributor · 1 January 2017PGM distributes Bobby's Dry Gin, voted best gin in Holland. The brand was featured at PGM's event presentations and represents a flagship brand in PGM's premium gin portfolio.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Edrington: Global premium spirits owner (Macallan, Famous Grouse) distributing through regional partners. Represents the type of brand owner PGM courts for exclusive Greek/Balkan distribution rights.
• Brown-Forman: Global premium spirits company (Jack Daniel's, Woodford Reserve). Operates through regional distributors in EMEA markets; relevant comparable for branded spirits distribution models.
• Mast-Jägermeister SE: German herbal spirits producer with selective regional distribution partnerships. Comparable premium brand-owner whose distribution arrangements PGM's model aims to replicate in Greece/Balkans.
• Diageo Greece: Global premium spirits major with established Greek distribution. Competes indirectly for shelf space and on-premise listings, and represents the type of producer whose brands PGM hopes to distribute regionally.
• Pernod Ricard: Global premium spirits group with broad Balkan presence. Overlaps with PGM in spirits distribution and represents both a competitor for retailer relationships and a potential brand-owner partner.
• Campari Group: International spirits group with premium portfolio. Comparable in distributing branded spirits through regional wholesale channels; potential partner or competitor depending on go-to-market choices in Greece/Balkans.

Direct peers

• Skiritzis S.A. Greek alcoholic beverage distributor operating in the domestic market with comparable import and wholesale distribution activities. Direct competitor for PGM in serving Greek wholesalers, retailers, and on-premise accounts.
• Boutari Holdings: Greek wine and spirits producer/distributor with strong domestic wholesale presence. Direct competitor for on-premise and retail beverage distribution relationships in Greece.

Emerging players

• Becle (Jose Cuervo parent): Mexican spirits group expanding internationally through regional distribution partners. Comparable in using selective third-party distributors to penetrate new geographies with premium spirits brands.

Regional players

• Stock Spirits Group: Central and Eastern European branded spirits company with own distribution. Comparable in building regional spirits distribution footprint across multiple emerging European markets adjacent to the Balkans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PGMGroup
• Instagraminstagram.com/pgm_group
• LinkedInlinkedin.com/company/pgm-consulting
• Xx.com/pgm_spirits

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGM