Imagely
Imagely is a privately held WordPress plugin company that sells photography-focused themes, galleries, eCommerce, and CDN tools to individual professional photographers, hobbyists, and small agencies, distributed via self-serve annual subscriptions.
- Company typePrivate
- Founded2026
- HeadquartersSzczecin, Poland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Imagely does
Imagely, LLC is a privately held WordPress software company focused exclusively on photographers. The company sells the Imagely WordPress plugin and Imagely Theme, alongside a legacy product called NextGEN Gallery (predecessor to the recently rebranded Envira Gallery), and a newer Imagely CDN service for image delivery. Imagely positions itself as a complete photography business platform: a domain-specific theme with 96+ pre-built designs, 20+ gallery layouts (Masonry, Mosaic, Tiled, Film, Filmstrip, Sidescroll, Slideshow, Blog Style, ImageBrowser, Thumbnail), built-in eCommerce with Stripe and PayPal, automated print fulfillment via White House Custom Colour, client proofing, image protection and watermarking, and direct Adobe Lightroom sync. The technology stack is a PHP/MySQL WordPress plugin with jQuery/JavaScript frontend, distributed through the WordPress plugin repository and a self-serve website funnel with a free Lite version.
The go-to-market motion is product-led growth: a free Lite plugin installs directly from the WordPress dashboard and converts users into paid annual subscriptions across four tiers (Starter $69/yr for 1 site, Plus $99/yr for 3 sites, Pro $139/yr for 5 sites, Ultra $199.50/yr for 25 sites), with a separate CDN subscription at $100/year and a 14-day money-back guarantee. The company markets primarily through SEO, content marketing, an email newsletter of 60,000+ subscribers, and social sharing built into the product itself. Imagely reports being trusted by 400,000+ websites and maintaining 3,000+ reviews averaging 4.5/5 stars, with customers skewing toward individual professional photographers, hobbyists, and small photography agencies — there is no enterprise segment and no disclosed institutional ownership.
Revenue is not publicly disclosed. Imagely is a bootstrapped LLC with no funding rounds, no parent company, no acquisitions, and no disclosed leadership beyond a General Manager (Zach Kwarta). The asset-light model — no inventory, no proprietary fulfillment network, and WordPress-native distribution — points to a small, cash-generative software business with modest absolute scale but a long-lived install base and high relevance to its niche.
Imagely firmographics
Firmographics- Name
- Imagely
- Legal name
- Imagely, LLC
- Website
- https://imagely.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Imagely is a privately held WordPress plugin company that sells photography-focused themes, galleries, eCommerce, and CDN tools to individual professional photographers, hobbyists, and small agencies, distributed via self-serve annual subscriptions.
- Ownership category
- akta.pro rank
Imagely industry classification
Industry- Product category
- WordPress Photography Plugin and Theme Software
- NAICS
- Software Publishers (5132), Photographic Services (54192), Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Web Performance & Acceleration (Caching, Compression, Image Optimization) (HDABAGAG)
- akta.pro secondary industries
- Photography & Photo Production (BPAFAIAF), Photo Library Organization & Curation (HSAFAGAA)
Keywords
Where Imagely is headquartered
LocationHeadquarters
- HQ city
- Szczecin
- HQ country
- Poland
- HQ region
- Europe
Markets served
Imagely business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- WordPress Plugin Subscriptions: Annual subscription licenses for WordPress plugins (Starter, Plus, Pro, Ultra tiers) with varying features, site limits, and support levels. All plans billed annually with introductory 50% discounts currently offered.
- Imagely CDN Service: Separate annual subscription for CDN image delivery service with pricing at $100/year (normally $120) for 1 site, including global network access, automatic optimization, and 10MB file limits.
- Print Fulfillment Services: Automated print fulfillment through White House Custom Colour partnership; photographers sell prints through their sites and Imagely handles printing/shipping with no markup or fees from Imagely.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Create beautiful galleries for 1 website |
| Subscription | Annual | Plus - Enhanced galleries with protection and sharing for 3 websites |
| Subscription | Annual | Pro - Complete photography business solution for 5 websites |
| Subscription | Annual | Ultra - Agency plan with unlimited galleries for 25 websites |
| Subscription | Annual | Imagely CDN - Image delivery optimization |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Imagely product offering
Product offeringCore offering
Imagely is a WordPress photography platform that bundles a gallery plugin, photography theme, eCommerce engine, client proofing workflow, automated print fulfillment, and a global CDN into a single subscription product. Photographers use it to launch and run complete photography websites—showcasing portfolios, selling prints and digital downloads, proofing images with clients, protecting images from theft, and optimizing delivery—without needing coding skills. The platform is sold via tiered annual subscriptions (Starter, Plus, Pro, Ultra) with a separate CDN add-on.
Product overview
Imagely offers a unified WordPress photography platform consisting of the Imagely WordPress Plugin (the core gallery and ecommerce solution), The Imagely Theme (a photography-optimized WordPress theme with 80+ designs), NextGEN Gallery (a gallery plugin offering 12+ gallery layouts and professional tools), and Imagely CDN (a content delivery network for image optimization). The platform is sold through four pricing tiers: Starter ($69/year, 1 site), Plus ($99/year, 3 sites), Pro ($139/year, 5 sites), and Ultra ($199.50/year, 25 sites). All tiers include the core gallery management features, while higher tiers unlock ecommerce capabilities (print fulfillment, client proofing, price lists, coupons), premium layouts (Masonry, Filmstrip, Tiled, Sidescroll, Blog Style), and professional tools (Adobe Lightroom sync, Google Analytics tracking, cloud storage imports).
Differentiator
Problem solved
Functional benefit
Brands
- NextGEN Gallery: WordPress gallery plugin by Imagely offering professional gallery management, eCommerce, proofing, and various display layouts for photographers.
Quantifiable outcome
- Page weight reduced by 75% (767KB to 189KB) with version 4.2.3 performance update
- +3 more outcomes
Companies that use Imagely
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Imagely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature10 records
Imagely partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- White House Custom ColourcoreWhite House Custom Colour provides automated print fulfillment services for Imagely photographers. When customers order prints through the Imagely eCommerce system, orders are automatically routed to White House Custom Colour for printing and shipping directly to customers with no markup or additional fees from Imagely.
- AdobecoreAdobe Lightroom integration allows photographers to sync their Lightroom collections directly with Imagely WordPress galleries, automatically creating and updating galleries without manual uploads or coding.
- StripecoreStripe payment processing enables commission-free payments for photographers selling prints and digital downloads through Imagely eCommerce, with secure checkout built into the platform.
- PayPalcorePayPal payment processing as an alternative to Stripe for photographer eCommerce sales, offering flexible payment options for customers without commission fees.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Imagely competitors and assessment
Company assessmentDirect peers
- PicTime: PicTime is a photography gallery, proofing, and sales platform aimed at professional and wedding photographers. It is directly comparable to Imagely's gallery + eCommerce + proofing workflow for photographers, and competes for the same customer segment.
- ShootProof: ShootProof provides galleries, proofing, and sales tools for photographers. Its workflow and customer base closely mirror Imagely's gallery + proofing + print commerce offering, making it a strong direct peer.
- FooGallery: FooGallery is a WordPress gallery plugin targeting photographers and visual creators with responsive layouts and WooCommerce-friendly commerce. It competes with Imagely in the same WordPress plugin market.
- Modula: Modula is a premium WordPress gallery plugin competing head-to-head with Imagely and NextGEN Gallery in the WordPress ecosystem, with a comparable focus on responsive image galleries for visual content creators.
- SmugMug: SmugMug is a dedicated photography website, storage, and print sales platform for professional and enthusiast photographers. It competes with Imagely across website building, gallery management, and print fulfillment.
- Envira Gallery: Envira Gallery is Imagely's predecessor brand and remains a WordPress gallery plugin with overlapping gallery, lightbox, and eCommerce features. It is a near-clone direct peer in the WordPress photography plugin category.
- PhotoShelter: PhotoShelter offers photographer websites, portfolio galleries, and eCommerce for prints and digital downloads. It is directly comparable to Imagely's integrated photography business platform, especially for working professionals.
- Pixieset: Pixieset offers photographer-focused galleries, client proofing, and a storefront for prints and digital downloads. It overlaps directly with Imagely's end-to-end photography business platform and targets the same SMB and pro photographer customers.
Broad incumbents
- Squarespace: Squarespace is a leading general-purpose website builder with strong photography templates and built-in commerce. While not photography-specialized, it competes for Imagely's SMB photographer customers as an alternative platform.
- Adobe Portfolio: Adobe Portfolio is included with Creative Cloud subscriptions and offers photographers a portfolio-style website builder. It overlaps with Imagely's website offering as part of a much broader Adobe ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Imagely social profiles
Digital presenceImagely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagely leadership team
Management profileNumber of profiles
Profiles1 record
Imagely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagely M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagely
What does Imagely do?
Imagely is a WordPress photography platform that bundles a gallery plugin, photography theme, eCommerce engine, client proofing workflow, automated print fulfillment, and a global CDN into a single subscription product. Photographers use it to launch and run complete photography websites—showcasing portfolios, selling prints and digital downloads, proofing images with clients, protecting images from theft, and optimizing delivery—without needing coding skills. The platform is sold via tiered annual subscriptions (Starter, Plus, Pro, Ultra) with a separate CDN add-on.
Is Imagely a public or private company?
Imagely is a private company. It is classified as unknown and is currently operating.
When was Imagely founded?
Imagely was founded in 2026. It employs 1 to 10 people.
Where is Imagely based?
Imagely is headquartered in Szczecin, Poland, in the Europe region.
How does Imagely make money?
Three revenue lines are on record. WordPress Plugin Subscriptions are the primary driver. The others are imagely CDN Service and print Fulfillment Services.
Who are Imagely's main competitors?
Direct peers on record are PicTime, ShootProof, FooGallery, Modula, SmugMug, Envira Gallery, PhotoShelter and Pixieset. Broad incumbents are Squarespace and Adobe Portfolio.
Does Imagely have an API?
No public API is recorded for Imagely.
What industry is Imagely in?
Imagely's product category is WordPress Photography Plugin and Theme Software. Its primary akta.pro industry code is HDABAGAG, Web Performance & Acceleration (Caching, Compression, Image Optimization), with a secondary code of BPAFAIAF, Photography & Photo Production. Its NAICS code is 5132 and its SIC code is 7330.