What Envira Gallery does

Envira Gallery is a Houston-based, bootstrapped software company that develops and sells a WordPress photo and video gallery plugin. Founded in 2014 as an LLC and operating with a 1–10 person team, the company serves photographers, web designers, bloggers, small businesses, and digital agencies that need to create responsive image and video galleries on WordPress without writing code. The product is built on PHP and JavaScript and is delivered via a platform-plus-modules architecture: a core plugin provides drag-and-drop gallery creation, lightbox display, lazy loading, and image compression, while more than twenty add-ons extend functionality into albums, video galleries, WooCommerce-based eCommerce and client proofing, watermarking, password protection, social sharing, Instagram and Google Photos import, Adobe Lightroom sync, SEO features, and AI-generated imagery. Envira also sells Envira CDN as an infrastructure add-on for optimized image delivery.

The company monetizes exclusively through annual subscription licenses sold direct-to-consumer at three tiers (Personal for one site, Professional for up to ten sites, and Agency for unlimited client sites), supported by a 14-day money-back guarantee and frequent discount coupons. Go-to-market is product-led: a free version drives top-of-funnel discovery through the WordPress.org plugin directory, organic SEO, and a 20% affiliate program, while paid conversion is reinforced by content marketing, documentation, and an email newsletter. Distribution is global and self-serve via enviragallery.com, with no disclosed enterprise sales motion or institutional investment.

Name

Envira Gallery

Legal name

Envira Gallery, LLC

Website

https://enviragallery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Envira Gallery is a bootstrapped WordPress plugin company that sells drag-and-drop photo and video gallery software to photographers, bloggers, designers, and SMBs via annual subscriptions across Personal, Professional, and Agency tiers, supported by a freemium distribution model and 150k+ active websites.

Ownership category

akta.pro rank

Product category

WordPress Plugins

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

akta.pro secondary industry

Photo Library Organization & Curation (HSAFAGAA)

Keywords

• WordPress gallery plugin
• Photo gallery software
• Video gallery plugin
• Image management tool
• WordPress media plugin

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Plugin Licenses: Envira Gallery sells annual licenses for their WordPress plugin with tiered pricing based on site count. The model includes a free trial version and paid tiers for personal, professional, and agency use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Envira Gallery is a WordPress photo and video gallery plugin that enables users to create responsive, drag-and-drop galleries without coding. It is sold via annual licenses with tiered pricing (Personal, Professional, Agency) and extended through numerous paid add-ons covering albums, videos, eCommerce, proofing, watermarking, social sharing, AI images, and integrations with WooCommerce, Adobe Lightroom, and Google Photos.

Product overview

Envira Gallery is a WordPress photo gallery plugin with a platform-plus-modules architecture. The core Envira Gallery plugin (downloaded over 3,000,000+ times and trusted by 150k+ websites) provides the foundational drag-and-drop gallery builder with responsive galleries, while functionality is extended through numerous add-on modules including Albums, Videos, Photo Proofing/Client Proofing, Password Protection, Watermarking, Social Media sharing (Facebook, Twitter, Pinterest, WhatsApp, LinkedIn), Instagram import, AI Images, Adobe Lightroom sync, WooCommerce ecommerce integration, Image Compression, and SEO-friendly features. The product also includes Envira CDN as a performance optimization service. The add-ons work together with the core plugin to provide comprehensive gallery management, protection, and monetization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Envira Gallery (Core Plugin) The primary WordPress photo and video gallery plugin enabling users to create beautiful, responsive galleries with drag-and-drop simplicity, lightbox viewing, albums, and SEO-friendly features.
• Envira CDN Standalone content delivery network service for optimized image delivery and faster gallery loading times for Envira Gallery users.
• Albums Addon Allows organizing multiple galleries into albums with custom cover images, filterable albums, and paginated albums.
• Videos Addon Enables adding video galleries with support for YouTube, Vimeo, Wistia, and self-hosted videos within gallery layouts.
• WooCommerce Addon Integrated eCommerce functionality allowing users to sell images directly from galleries with WooCommerce integration, including order proofing.
• Photo Proofing Addon Enables integrated order proofing workflow where customers can select, revise, and purchase images, designed for professional photographers.
• Password Protection Addon Restricts and controls access to galleries with password protection and right-click protection features.
• Watermarking Addon Protects work with fully customizable text or image-based watermarks applied to each image.
• Social Media Addon Enables social sharing of galleries and images to Facebook, Twitter/X, Pinterest, WhatsApp, and LinkedIn directly from galleries.
• Instagram Addon Automatically imports images from the user's Instagram account into Envira Gallery without manual uploading.
• AI Images Addon AI-powered image generation feature for creating AI-generated images directly within the gallery plugin.
• Adobe Lightroom Integration Addon Adobe Lightroom app integration that syncs photos automatically from Lightroom to Envira Gallery, eliminating manual uploads for professional photographers.
• Google Photos Addon Allows building galleries directly from the user's Google Photos library, enabling seamless import of existing photos into Envira Gallery.
• Image Compression Addon Built-in lossless compression that ensures galleries load fast and look great with optimized image delivery.
• Lazy Loading Addon Performance optimization feature that delays loading of off-screen images until needed, improving page load times.
• Tags Addon Enables filterable galleries using custom tags for organizing and filtering images within galleries.
• Deeplinking Addon Creates standalone gallery links with deeplinking support for SEO and direct sharing.
• Lightbox Addon Displays photos in a lightbox/fullscreen view when clicked, with arrow navigation, thumbnail navigation, and touch-swipe support.
• Zoom Addon Allows users to zoom into gallery images for detailed viewing of high-resolution photographs.
• Downloads Addon Enables image downloads directly from galleries for users to retrieve original files.
• Comments Addon Integrates WordPress commenting system to enable user discussions on gallery images.
• EXIF Addon Displays EXIF data for images, showing camera settings and metadata within the gallery.
• Gallery Themes / Layouts Professionally designed gallery themes and layouts including Base, Polaroid, Captioned, Sleek, Showcase, Subtle, and Lightbox themes for visually distinct presentations.

Quantifiable outcome

• Galleries are responsive and load fast on every device
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature14 records

Partnerships

Two partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationDeep integration with WooCommerce enabling direct image sales from galleries. Users can set prices, create customizations, run promotions, manage orders, and sell images directly through WooCommerce without additional development.
• Adobe LightroomcoreTechnology or IntegrationNative Adobe Lightroom app integration that syncs work automatically, eliminating manual image uploads. Targeted at professional photographers using the Adobe ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ShortPixel: ShortPixel is a WordPress image optimization plugin focused on compression and CDN delivery. It is adjacent to Envira's image compression and CDN add-ons and overlaps with photographers and SMBs who care about gallery performance.
• WP Rocket: WP Rocket is a leading WordPress caching and performance plugin with lazy loading and image optimization features. It is adjacent to Envira because both compete for performance-conscious WordPress users, although WP Rocket is broader than galleries.
• Smush (WPMU DEV): Smush is WPMU DEV's WordPress image optimization plugin providing compression, lazy loading, and CDN. It is comparable to Envira as a WordPress-native image performance solution but with a narrower, optimization-only focus.

Direct peers

• Photo Gallery by 10Web: Photo Gallery by 10Web is a feature-rich WordPress gallery plugin offering masonry, mosaic, filmstrip, and carousel layouts with eCommerce add-ons. Direct competitor to Envira, backed by a larger commercial WordPress plugin company.
• FooGallery: FooGallery (by FooPlugins) is a WordPress gallery plugin with responsive layouts, albums, and lightbox features. Competes head-to-head with Envira in the same WordPress plugin marketplace, targeting similar photographer and SMB segments.
• Modula (WordPress Gallery Plugin): Modula is a leading WordPress gallery plugin targeting photographers and creative professionals with drag-and-drop builders, lightboxes, and gallery layouts. Directly competes with Envira on ease-of-use, gallery templates, and WordPress-native delivery.
• Imagely (NextGEN Gallery): Creator and commercial steward of NextGEN Gallery, the historically dominant WordPress photo gallery plugin. Directly competes with Envira Gallery for photographers and WordPress site owners, offering overlapping gallery, album, and proofing features.

Broad incumbents

• Elementor Pro (Elementor Ltd.): Elementor is the leading WordPress visual builder with native gallery widgets and a deep addon marketplace. It is a broad incumbent that competes with Envira's gallery builder while also serving as an integration partner, putting Envira in both partner and competitor position.
• Jetpack (Automattic): Jetpack is Automattic's flagship WordPress plugin suite that includes image and gallery features. It competes as a broad incumbent by bundling gallery-like functionality into a much larger all-in-one WordPress toolkit, including security, performance, and social sharing.

Others

• WPForms: WPForms is a leading WordPress form plugin from the same broader WordPress product ecosystem (Syed Balkhi / WPBeginner network). Comparable as a sibling WordPress SaaS-style plugin business targeting SMBs with self-serve pricing, but solves forms, not galleries.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/enviragallery
• Facebookfacebook.com/enviragallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envira Gallery