Annapolis Boat Sales

What Annapolis Boat Sales does

Annapolis Boat Sales is a family-owned boat dealership headquartered at 1629 Postal Road in Chester, Maryland, serving the Chesapeake Bay region including Stevensville, Grasonville, Ocean Pines, and Showell, with a secondary location in Berlin, MD. The company is an exclusive factory-direct dealer for four new-boat brands: Everglades (premium center console and offshore fishing boats), Key West Boats (family-oriented recreational boats), Solara Boats (versatile adventure boats added in 2026), and Steiger Craft (fishing and recreational boats). It also sells pre-owned inventory across brands such as Cobia, Pursuit, Formula, Regulator, and Buddy Davis, with listed pre-owned prices ranging from $39,900 to $749,000 across 13 active units and 16 new units in inventory.

The company operates a full-service marine business with six revenue streams: new boat sales, pre-owned boat sales, a factory-certified service department (Yamaha, Mercury, Suzuki) including a mobile service fleet covering a 50-mile radius, boat outfitting and electronics installation (Garmin, JL Audio, Lumitec, Simrad, Minn Kota), boat financing through third-party lenders, and hydraulic-trailer transportation for boats up to 40 feet. Its underlying technology platform is Dealer Spike (LeadVenture), which powers the website, inventory management, CRM, and online retailing; the financing flow runs through gateway.appone.net. Owner Walter George has been in the marine industry since age 13, with prior experience at Boat U.S., and the team of roughly 10 named staff includes sales, service technicians, parts/scheduling, a marketing/content role, and a transportation driver.

Annapolis Boat Sales pursues a traditional enterprise-field-sales GTM: customers browse inventory online, request quotes, schedule test rides, value trade-ins, and complete in-person transactions at the showroom, supported by financing and trade-in services. Marketing spans blog content, Facebook, Instagram, YouTube, TikTok, email newsletters, boat shows, demo days, and customer testimonial campaigns. The company earned a 2018 CSI Dealer Service Award and currently maintains a 5-star customer rating, with documented repeat-purchase behavior.

Name

Annapolis Boat Sales

Legal name

Annapolis Boat Sales

Website

https://annapolisboatsales.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Annapolis Boat Sales is a family-owned boat dealership in Chester, MD selling new boats (Everglades, Key West, Solara, Steiger Craft) and pre-owned boats to Chesapeake Bay recreational boaters, with factory-certified service, mobile maintenance, financing, outfitting, and transportation.

Ownership category

akta.pro rank

Product category

Boat Dealership

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industry

Marine & Boat Finance (FSAKADAH)

Keywords

• Boat dealership
• Marine services
• Boat sales
• Boat financing
• Marine parts

Headquarters

HQ city

Chester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Inventory or Operations, Marketing or Sales, Supply Chain, Operations

Revenue model

1. New Boat Sales: Sales of new boats from manufacturer partners including Everglades, Key West Boats, Solara Boats, and Steiger Craft. Revenue from direct boat transactions with customers.
2. Pre-Owned Boat Sales: Sales of pre-owned/brokered boats. Inventory includes various makes and models from multiple manufacturers.
3. Marine Service and Repair: Factory-certified technicians provide maintenance, repairs, and upgrades. Services include seasonal commissioning, winterization, electronics installation, and custom installs.
4. Boat Financing: Partnership with leading lenders to provide competitive financing solutions. Customers can apply online and work with finance department to set up payment plans.
5. Boat Transportation and Hauling: Hydraulic trailer transportation for boats up to 40ft. Drivers deliver boats for service or to customers.
6. Boat Outfitting and Accessories: Installation of electronics (GPS, radar, night vision), accessories (trolling motors, lighting, audio), and custom installs (Starlink, ski pylons, bow shades, fridges). Products from Garmin, Lumitec, Simrad, JL Audio, Minn Kota.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Annapolis Boat Sales is a multi-brand authorized boat dealership selling new boats from Everglades, Key West, Solara, and Steiger Craft, as well as pre-owned boats. The dealership provides in-house and mobile marine service and repair, parts and outfitting, boat transport via a 40-foot hydraulic trailer, shrink-wrap services, and in-house boat financing for individual recreational boating customers in the Chesapeake Bay region.

Product overview

Annapolis Boat Sales is a boat dealer in Chester, MD offering new and pre-owned boats across four primary brands: Everglades (premium center console and cruiser boats), Key West Boats (family recreational boats), Solara Boats (versatile adventure boats with premium features), and Steiger Craft (quality fishing boats). The company operates as a full-service marine dealership with a certified service department (Yamaha, Mercury, Suzuki), boat outfitting with marine electronics (Garmin, Lumitec, Simrad, JL Audio, Minn Kota), financing services, transportation/hauling, and seasonal services (spring commissioning, winterization). The product portfolio spans center console, dual console, cruiser, express cruiser, cuddy cabin, downeast, and wakeboard boat categories ranging from 20 to 40 feet.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales
• Pre-Owned Boat Sales
• Solara Boats New Line

Quantifiable outcome

• 5 Star Overall Rating from customers

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered supporting, primary and core.

• Wells Cove MarinasupportingStrategic or Co-development Partner · 11 July 2026Everglades Demo Day hosted at Wells Cove Marina on July 11, 2026 from 10 AM-2 PM for complimentary sea trials of Everglades boats.
• Everglades BoatsprimaryChannel Partner/ Reseller/ DistributorExclusive factory direct partner. Annapolis Boat Sales is one of the top Everglades dealers in the United States. Offers Everglades models including 315cc, 367CX, 375CC, 395CC, and 355 Center Console.
• Key West BoatsprimaryChannel Partner/ Reseller/ DistributorExclusive factory direct partner. Key West boats designed for family recreation and fishing. Models include 219 FS, 239 DFS, 239 FS, 263 FS, and 291.
• Solara BoatsprimaryChannel Partner/ Reseller/ DistributorFactory direct partner. Solara Boats delivers fully equipped, versatile adventure boats with premium features standard, built for fishing, cruising, and family fun. Models include S-250 C, S-250 CW, S-250 DC, S-310 CW, S-310 SB, S-310 SC.
• Steiger CraftcoreChannel Partner/ Reseller/ DistributorExclusive factory direct partner. Annapolis Boat Sales is one of the top Steiger Craft dealers in the United States. Models include 21 Tournament and 28 Fisherman.
• GarminsupportingTechnology or IntegrationProducts from trusted marine electronics brand used in boat outfitting and upgrades including GPS, radar, and navigation systems.
• JL AudiosupportingTechnology or IntegrationMarine audio products used in boat sound system installations and upgrades.
• LumitecsupportingTechnology or IntegrationMarine lighting products used in boat outfitting including underwater lights and interior/exterior lighting.
• Minn KotasupportingTechnology or IntegrationTrolling motors and marine electronics used in boat outfitting and upgrades.
• SimradsupportingTechnology or IntegrationMarine electronics brand for navigation, radar, and fishing systems used in boat outfitting.
• TACO MarinesupportingTechnology or IntegrationTACO Grand Slam outriggers and carbon fiber poles available for order and installation. Delivers wider spreads, cleaner trolling, and offshore performance.
• YamahacoreTechnology or IntegrationFactory-certified technicians trained in Yamaha engines. Primary engine provider on many boats in inventory. Warranty promotions offered through Yamaha.
• MercurycoreTechnology or IntegrationFactory-certified technicians trained in Mercury engines. Warranty promotions offered through Mercury.
• SuzukicoreTechnology or IntegrationFactory-certified technicians trained in Suzuki engines. Suzuki service specialist on staff (Cory Vacek).
• Dealer SpikesupportingTechnology or IntegrationWebsite platform provider powering the dealer website, inventory management, customer relationship management, and online retailing tools.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MarineMax: Largest recreational boat dealer in the United States, operating a multi-location, multi-brand dealership model with new and pre-owned sales, service, financing, and brokerage. Most directly comparable in business model and customer segments to Annapolis Boat Sales, though at vastly greater scale.
• Bosun's Marine: Multi-location boat dealer on the U.S. East Coast offering new and pre-owned boats, service, and storage. Comparable Mid-Atlantic regional presence and full-service dealership orientation to Annapolis Boat Sales.
• OneWater Marine: Public, multi-location boat retailer offering new and pre-owned boats, parts and service, and financing across multiple regions. Closely matches Annapolis Boat Sales' full-service dealership model with a similar brand portfolio strategy and similar reliance on OEM partnerships.
• Bluewater Yacht Sales: Regional multi-brand boat and yacht dealer serving the Mid-Atlantic and Southeast U.S., including parts of the Chesapeake region. Directly comparable in customer base (recreational boaters) and product portfolio (new/pre-owned center consoles and cruisers).
• HMY Yacht Sales: Multi-location boat and yacht dealer with a strong Mid-Atlantic and Southeast footprint. Overlaps with Annapolis Boat Sales in premium boat brands and service-driven dealership model, especially for fishing and cruising segments.
• Denison Yachting: Multi-location yacht and boat sales, brokerage, and charter company. Comparable in offering a multi-brand premium sales experience with strong service orientation, though with greater brokerage and charter emphasis.
• Galati Yacht Sales: Family-owned, multi-brand boat and yacht dealer with multiple locations along the U.S. East Coast and Gulf. Comparable to Annapolis Boat Sales in its family-owned roots, premium brand focus, and full-service dealership offering.

Others

• Boat Trader: Online marketplace for new and used boats. Indirectly comparable because Annapolis Boat Sales lists inventory on similar platforms and competes for buyer attention, though Boat Trader is an enabling channel rather than a peer dealership.
• Yamaha Marine: Major outboard engine manufacturer that Annapolis Boat Sales is factory-certified to service. Not a peer competitor, but a key supply and certification partner that defines part of the service revenue base.
• Everglades Boats: Premium center-console boat manufacturer and one of Annapolis Boat Sales' flagship OEM partners (where ABS is one of the top U.S. dealers). Not a competitor - an upstream supplier whose brand strength drives Annapolis Boat Sales' premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/annapolisboat
• YouTubeyoutube.com/playlist?list=PL1FxOib6kKYCetYa1xPlaIuE8hkZefJQP
• Facebookfacebook.com/annapolisboatsales
• Instagraminstagram.com/annapolisboatsales
• LinkedInlinkedin.com/company/absllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annapolis Boat Sales