Cerveza Tyris

What Cerveza Tyris does

Cerveza Tyris is an independent craft brewery founded in 2009 in Valencia, Spain, operating as a Sociedad Limitada (S.L.) with between 11 and 50 employees. The company self-describes as the largest craft brewery in Valencia and runs its production out of a brewery facility in Paterna, Valencia. Its core product range consists of four beers — Tyris Original (a Blonde Ale), an IPA, Amor Amargo (an American IPA), and a Märzen Lager — alongside two variety packs (Pack Tyris and Pack Lúpulo).

Production is grounded in traditional artisan brewing methods: mashing, lautering, boiling, whirlpool, cooling, fermentation, lagering, and isobaric bottling, supported by a dedicated cold-storage warehouse maintained at 4-6°C. The technology footprint outside the brewery is limited to a WordPress/WooCommerce e-commerce platform and standard consumer-facing web properties.

The business operates a multi-channel model combining direct-to-consumer e-commerce, a flagship on-premise taproom (Tyris On Tap) in Valencia city center, a guided beer tourism experience (Birra Augusta) operated in partnership with @valenciavivawalks, and the Club Tyris loyalty subscription. Pricing is unit-level at roughly €19-24 per 12-bottle case. Customers are individual craft beer enthusiasts and on-premise accounts in Spain, with no disclosed enterprise contracts or international distribution. Leadership is led by CEO Daniel Vara, and the company earned a CICA Bronze Award in 2021 for Tyris Original.

Name

Cerveza Tyris

Legal name

CERVEZA TYRIS, S.L.

Website

http://www.cervezatyris.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Cerveza Tyris is an independent craft brewery founded in 2009 in Valencia, Spain, producing four core beers and variety packs. It serves craft beer enthusiasts and on-premise customers in Spain via e-commerce, its Tyris On Tap taproom, the Birra Augusta tour, and the Club Tyris loyalty program.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft beer brewing
• Artisanal beer production
• Craft brewery Spain
• Beer tourism experiences
• On-site taproom sales

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Product Sales: Sale of bottled craft beers in boxes of 12 bottles (33cl format) through e-commerce and retail. Products include Tyris Original (Blonde Ale), IPA, Amor Amargo (American IPA), and Märzen Lager (Pale Ale). Also available in mixed packs.
2. On-site Taproom Sales: Tyris On Tap taproom generates revenue through draught beer sales (10 taps), imported craft beers, food menu (homemade pizzas), and event venue rental for private parties and celebrations.
3. Beer Tourism - Birra Augusta Tour: Guided walking tours of Valencia's historic center with three stops (Tyris On Tap, Café Infanta, Beers and Travels), including beer tastings and local snacks, operated on Saturdays.
4. Club Tyris Membership: Loyalty program offering members priority access to free beer tastings, discounts at Tyris On Tap, online store discounts, exclusive content, and event information.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cerveza Tyris is an independent craft brewery that produces, packages and sells four core artisanal beers (Tyris Original Blonde Ale, IPA, Amor Amargo American IPA and Märzen Lager) in 12x33cl boxes. Distribution is direct-to-consumer through its own online shop cervezatyris.com (home delivery across Spain) and through its Tyris on Tap taproom in Valencia, complemented by the Birra Augusta beer-tourism experience and the Club Tyris loyalty program.

Product overview

Cerveza Tyris is a craft brewery based in Valencia, Spain, operating since 2009 and claiming to be the largest craft brewery in Valencia. The company offers a portfolio of four core beer products: Tyris Original (Blonde Ale), IPA (Indian Pale Ale), Amor Amargo (American Indian Pale Ale), and Märzen Lager (Pale Ale). These beers are sold individually through an online shop and in two variety packs (Pack Tyris and Pack Lúpulo). The company also operates Tyris on Tap, a taproom venue in the city center, and offers the Birra Augusta beer tour experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyris Original (Blonde Ale)
• IPA (Indian Pale Ale)
• Amor Amargo (American IPA)
• Märzen Lager (Pale Ale)
• Pack Tyris (variety pack)
• Pack Lúpulo (IPA-focused variety pack)
• Tyris on Tap (taproom venue)
• Birra Augusta Tour

Quantifiable outcome

• CICA Bronze Award 2021 for Tyris Original in International Craft Beer Competition

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Café InfantaminorStrategic or Co-development PartnerPartner venue on the Birra Augusta walking tour of Valencia's historic center. Tour includes stop at Café Infanta where participants enjoy Tyris beers and local snacks while learning about Valencia's beer history.
• Beers and TravelsminorStrategic or Co-development PartnerPartner venue on the Birra Augusta walking tour of Valencia's historic center. Tour includes stop at Beers and Travels as one of three venues, with return to Tyris On Tap to close the experience.
• @valenciavivawalks (Patxi)coreStrategic or Co-development PartnerLocal Valencia tour guide (Patfi) partnering with Tyris to deliver the Birra Augusta guided walking tour. Provides historical narration about beer and spirits consumption in Valencia while Tyris provides product and venue access.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• BrewDog: International craft brewer with bars and online D2C in Spain. Comparable as a large craft incumbent using taproom + e-commerce brand-building model that Tyris operates at a smaller scale.
• Ambar: Long-established Spanish brewery (Zaragoza) with wide distribution and growing craft presence. Comparable as a broader incumbent overlapping with Tyris in on-trade and specialty retail channels.
• Estrella Galicia (Hijos de Rivera): Major Spanish brewer with national distribution and growing craft portfolio (including beer tourism at A Coruña). Comparable as a broad incumbent increasingly competing in craft and taproom experiences.
• Mahou San Miguel: Spain's largest brewery group (Mahou, San Miguel, Alhambra). Comparable as the dominant incumbent across on-premise and off-premise channels whose distribution and marketing budgets dwarf Tyris's reach.

Direct peers

• Cervezas Almirón: Madrid-based Spanish craft brewery with own taproom and bottled line. Comparable as an independent Spanish microbrewery competing in the same craft enthusiast segment with similar GTM mix.
• Dougall's: Cantabrian craft brewery operating a brewpub and bottled distribution in Spain. Comparable as a Spanish microbrewery with brewpub + wholesale model targeting craft enthusiasts.
• La Pirata Brewing: An independent Spanish craft brewery based in Vilanova i la Geltrú with taproom presence and D2C distribution. Comparable as a similarly sized Spanish craft producer pursuing taproom + e-commerce + export mix.
• Basqueland Brewing Project: Basque Country craft brewery with taproom presence and national distribution across Spain. Comparable as a similarly positioned Spanish craft producer with multi-channel strategy (production, taproom, retail).
• Lluna de Valencia: A craft brewery also based in Valencia, operating a taproom and bottle shop in the city. Directly comparable as a fellow Valencian craft producer competing for the same local craft enthusiast and taproom traffic.

Regional players

• Estrella de Levante: Murcia-based Spanish brewery owned by Damm, with regional dominance and craft sub-brands. Comparable as a regionally anchored Spanish brewer whose craft offerings compete with Tyris in Mediterranean tourism corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CervezaTyris
• Instagraminstagram.com/cervezatyris
• Xx.com/cervezatyris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerveza Tyris