Sicur

What Sicur does

Sicur is a Brazilian electronic security equipment distributor (Distribuidora de Equipamentos para Segurança Eletrônica) headquartered in Alphaville Empresarial, Barueri, São Paulo, with approximately 30 years of operating history. The company distributes products from 12+ global security manufacturers — including Notifier, Honeywell, DSC, Bosch, HID, OPTEX, Genetec, Control iD, Morley-IAS, Raytec, Fiber Sensys, and Vivotek — across six product categories: access control, CCTV, fire detection and alarms (SDAI), intrusion alarms, sound/voice evacuation, and management software. Its catalog spans 149+ SKUs across security systems, with brand-specific depth such as 62 Honeywell SKUs and 50+ DSC SKUs. Sicur is also authorized to deliver manufacturer training and certification programs for Notifier, Fiber Sensys, Resideo, and DSC, functioning as a technical enablement hub for Brazilian security integrators.

Sicur operates as an authorized value-added distributor, reselling third-party hardware and software to security system integrators and installers in the Brazilian domestic market. Its go-to-market combines a WooCommerce-style catalog storefront on sicur.com.br with inside-sales support delivered via phone ((11) 4280-7700), email ([email protected]), and a site-wide WhatsApp click-to-chat widget; pricing is quote-based and not publicly disclosed. Revenue is generated from three streams: (1) wholesale/retail hardware distribution of 12+ premium brands, (2) professional services including security consulting, custom security project engineering, cybersecurity and digital security services, technical support, and a "Smart Inventory" (Estoque Inteligente) ready-to-deliver fulfillment capability, and (3) manufacturer-authorized training and certification programs.

The company is privately held with no disclosed parent company, funding rounds, institutional investors, or ownership structure, and operates exclusively in Brazil. There is no evidence of public listing, M&A activity, leadership changes, or geographic expansion; growth has been organic and incremental, anchored by long-standing manufacturer relationships and integrator partnerships built over three decades.

Name

Sicur

Legal name

Sicur (Distribuidora de Equipamentos para Segurança Eletrônica)

Website

https://sicur.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sicur is a privately held Brazilian electronic security equipment distributor headquartered in Barueri, São Paulo, with 30 years of experience. It distributes 12+ global security brands to integrators and installers and offers consulting, custom projects, cybersecurity, and manufacturer-authorized training and certification.

Ownership category

akta.pro rank

Product category

Electronic Security Equipment Distribution

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

OT/ICS & Critical Infrastructure Cybersecurity Services (BPAKAHAN)

akta.pro secondary industry

System Testing, Inspection, Compliance & Certification (e.g., fire/alarm permits where applicable) (HSAHABAH)

Keywords

• Electronic security distribution
• Fire alarm systems
• Access control equipment
• CCTV surveillance systems
• Intrusion detection equipment

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Distribution: Core revenue from wholesale/retail distribution of third-party electronic security hardware (alarms, CCTV cameras, access control readers, fire detection panels, perimeter barriers, batteries, power supplies) from 12+ brands. Catalog shows over 149 SKUs tagged as "Sistema de segurança" plus category-level inventories (50+ DSC products, 62+ Honeywell products, 59 infrared detectors, etc.). Pricing not publicly disclosed; quotes available via phone, email, and WhatsApp.
2. Professional Services - Consultancy, Custom Projects, and Technical Support: Recurring revenue stream from Consultoria e análise de risco (risk consulting), Projetos de Segurança Personalizados (custom security projects), Segurança Cibernética (cybersecurity solutions), Segurança Digital (digital security), and Suporte Técnico (technical support). Delivered as project-based professional engagements.
3. Authorized Training and Certification: Revenue from official brand certifications (Notifier Certification and Specialization, Fiber Sensys Certification, Resideo Training, DSC Training), delivered through registration forms on the Sicur website; supports the installed-base of authorized integrators and recertification cycles.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Sicur is a Brazilian authorized distributor of third-party electronic security equipment, reselling intrusion alarm panels, fire detection and alarm systems (Notifier SDAI), CCTV/IP cameras, access control readers and credentials, perimeter infrared barriers, public-address/voice evacuation amplifiers, batteries and power supplies, and management software from 12+ global brands. Around the hardware catalog, Sicur provides professional services — risk consulting, customized security project engineering, cybersecurity/digital security, technical support — and delivers manufacturer-authorized training and certification programs (Notifier, Fiber Sensys, Resideo, DSC) to security integrators and installers in Brazil.

Product overview

Sicur operates as a Brazilian electronic security equipment distributor (Distribuidora de Equipamentos para Segurança Eletrônica) with 30 years of experience, headquartered in Alphaville Empresarial, Barueri – SP. Its offering is a multi-brand distribution catalog organized into six product categories — Access Control (Controle de Acesso), CCTV, Fire Detection and Alarms (SDAI – Incêndio / Notifier), Alarms (Alarme), Sound Systems (Sonorização), and Management Software — under which it distributes products from manufacturer brands including Notifier, Honeywell, DSC, Bosch, HID, Optex, Genetec, Control iD, Morley-IAS, Fiber SenSys, Raytec, and Vivotek. Around this catalog, Sicur layers professional services — consulting, custom security project design, cybersecurity/digital security, technical support, and a large ready-delivery inventory — plus manufacturer-authorized Training and Certification programs (Notifier, Fiber Sensys, Resideo, DSC) that complete its value proposition for installers and integrators.

Differentiator

Problem solved

Functional benefit

Products and services

• Access Control Distribution (Controle de Acesso) Distribution line of access control hardware and credentials including proximity and contactless smart cards (HID ProxCard II 1326, HID iClass Clamshell 2080), readers, tags, and Control iD products for proximity-based entry management in commercial and residential environments. Sold to Brazilian security integrators and installers.
• CCTV Distribution (CFTV) Distribution of analog and IP surveillance cameras (e.g., Honeywell H2D2PR1 IP Dome 1080p, H2W4PR3 Micro Dome), NVRs (Honeywell MAXPRO NVR PE/SE/XE), mounting brackets, and Honeywell Performance IP line for commercial surveillance projects.
• Fire Detection and Alarm Systems (SDAI – Incêndio / Notifier) Specialty distribution of Notifier fire detection and alarm panels, detectors, manual call points, sirens, and modules, supplemented by Morley-IAS fire products, used for life-safety compliance in commercial buildings. Sold to Brazilian integrators.
• Alarm Systems Distribution (Alarme) Comprehensive intrusion alarm distribution covering DSC PowerSeries NEO panels and keypads, Honeywell VISTA and LYNX panels, infrared detectors (PIR/dual-tech), infrared barriers (Optex AX, SL series), microwave barriers, panic buttons, sirens, keypads, batteries, power supplies, and wireless receivers/transceivers.
• Sound Systems / Public Address Distribution (Sonorização) Public address and sound reinforcement equipment anchored by the Bosch Plena line (e.g., PLN-1P1000 1000W power amplifier, LBB1925/10 zone pre-amplifier), intended for voice evacuation and emergency communication systems.
• Security Management Software Distribution Distribution of security management software including Honeywell WIN-PAK XE/SE/PE access control suites, Honeywell Compass downloader/management software (used with the CIA Modem for remote alarm panel management), Honeywell MAXPRO NVR software, and Genetec unified security platform offerings.
• Security Consulting and Custom Projects (Consultoria e Projetos) Risk analysis and consulting services identifying vulnerabilities and proposing mitigation strategies, customized security project design combining technology and operational efficiency, plus ongoing technical support, anchored by a large ready-delivery inventory for rapid execution. Sold to Brazilian commercial and corporate customers.
• Cybersecurity and Digital Security Services Advanced cybersecurity services protecting data, networks, and systems against digital threats, including continuous monitoring, encryption, access control, and vulnerability analysis, delivered as part of Sicur's digital security offering.
• Manufacturer-Authorized Training and Certification Programs Manufacturer-authorized training and certification programs covering Notifier certification and specialization, Fiber Sensys certification, Resideo training, and DSC training, intended for security installers and integrators in Brazil to maintain vendor-authorized credentials.

Quantifiable outcome

• 30 years of continuous operation in Brazilian electronic security distribution
• +1 more outcomes

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Notifier (Notifier by Honeywell / NOTIFIER)flagshipTechnology or IntegrationNotifier is Sicur's flagship fire-detection and alarm (SDAI - Incêndio) partner and has dedicated landing pages, a brand-specific product category, and the homepage hero ("Detecção e Alarmes de incêndio") promoting the Notifier line. Sicur also delivers Notifier Certification and Notifier Specialization training programs.
• HoneywellcoreChannel Partner/ Reseller/ DistributorHoneywell is one of Sicur's largest brand partners, with 62 SKUs catalogued (alarms, sensors, modules, CCTV cameras like H2D2PR1 / H2W4PRV3, NVRs/MAXPRO software, WIN-PAK management software, VISTA panels, AlarmNet keyboards). Resideo Training is also offered.
• DSC (Digital Security Controls)coreChannel Partner/ Reseller/ DistributorDSC is featured as a Sicur brand partner with 50+ catalogued SKUs covering PowerSeries NEO panels (HS2032, HS2064, HS2128), PowerG wireless devices, keypads, and modules. DSC Training is offered through Sicur's certification program.
• BoschcoreChannel Partner/ Reseller/ DistributorBosch is a Sicur brand partner with at least 7 catalogued products including Blue Line Gen2 motion detectors, anti-masking detectors, and Plena-series sound-system amplifiers (PLN-1P1000, LBB1925/10) certified to EN 54-16 / EN 60849.
• HIDcoreChannel Partner/ Reseller/ DistributorHID access-control products are distributed by Sicur, including the ProxCard II (1326) and iClass Clamshell (2080) contactless smart cards. Listed under the "Controle de Acesso / Cartões" category.
• OPTEXcoreChannel Partner/ Reseller/ DistributorOPTEX perimeter-detection and infrared detectors are distributed by Sicur, including AX-series photoelectric barriers (AX-70TN, AX-130TN, AX-200TN, AX-200TFR, AX-100PLUS, AX-200PLUS), FTN-series boundary detectors, HX-40 / HX-80 / LX / VXI / SL / BX series motion detectors, and accessories. Sicur also carries CIAS brand barrier calibration tools.
• GeneteccoreTechnology or IntegrationGenetec is listed among Sicur's brand partners on the homepage (with logo) and as a brand page (sicur.com.br/brand/genetec), supporting Sicur's security management software category.
• Control iDminorChannel Partner/ Reseller/ DistributorControl iD access-control products are distributed by Sicur, listed as a brand under the "Controle de Acesso" category.
• Morley-IAS (by Honeywell)minorChannel Partner/ Reseller/ DistributorMorley-IAS fire-alarm products are distributed by Sicur, listed under the "Incêndio" / "Linha Morley-IAS" category.
• RaytecminorChannel Partner/ Reseller/ DistributorRaytec is listed as a Sicur brand partner (with logo) on the homepage, supporting CCTV/illumination products.
• Fiber SensysminorChannel Partner/ Reseller/ DistributorFiber Sensys fiber-optic perimeter detection products are distributed by Sicur, and Sicur also delivers Fiber Sensys Certification training.
• VivotekminorChannel Partner/ Reseller/ DistributorVivotek IP-surveillance products are listed as a Sicur brand partner with a dedicated brand page (sicur.com.br/brand/vivotek).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Seal Telecom: Brazilian value-added distributor specializing in electronic security, fire detection, and integrated systems for enterprise customers; directly comparable to Sicur as a multi-brand Brazilian security distributor with services and project engineering.
• Ziko Tecnologia: Brazilian distributor of security and automation products serving installer/integrator channels; overlaps with Sicur's distribution model across intrusion and access control categories.
• Damiao Security: Brazilian electronic security equipment distributor focused on alarm, CCTV, and access control; comparable as a regional distributor serving the same integrator customer profile as Sicur.
• Haganá Sistemas de Segurança: Brazilian security equipment distributor and integrator with multi-brand portfolio and project engineering services; directly comparable to Sicur's distribution-plus-services model.
• GigaSeg: Brazilian electronic security distributor with catalog coverage of intrusion, CCTV, and access control; comparable in distribution model, target customer, and product taxonomy to Sicur.
• Multirede Distribuidora: Brazilian distributor of networking, CCTV, and electronic security equipment to installer and integrator channels; comparable to Sicur's B2B catalog distribution of multi-vendor security hardware.
• Aliado Segurança Eletrônica: Brazilian distributor of electronic security equipment (intrusion, CCTV, access control, fire) serving integrators across multiple states; comparable to Sicur in product breadth and target customer (Brazilian security installers).

Broad incumbents

• Anixter (Wesco): Global value-added distributor of network, security, and communications infrastructure; comparable to Sicur as a multi-brand distributor serving integrators, though at vastly larger scale and with a much broader portfolio.
• ADI Global Distribution: Global low-voltage and security products distributor with operations across the Americas; comparable as a multi-brand security distributor serving integrators, though at much larger scale and broader category scope than Sicur.
• ScanSource Security: Specialty distributor of physical security, networking, and communications solutions to integrator and reseller channels in the Americas; comparable in multi-brand security distribution model but with broader category and geographic footprint than Sicur.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SicurDistribuidora
• LinkedInlinkedin.com/company/sicur

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sicur