Souper Bowl of Caring

What Souper Bowl of Caring does

Souper Bowl of Caring is a 501(c)(3) nonprofit founded in 1990 and headquartered in Bee Cave, Texas (with operational offices in Houston, Atlanta, Buford, Columbia, Salt Lake City, and San Francisco), operating under the Tackle Hunger brand. The organization runs a community-led hunger-relief movement that mobilizes schools, faith groups, businesses, and individuals to host donation drives benefiting local food charities. Its flagship initiative is the annual Souper Bowl of Caring campaign, timed to the Super Bowl, which has cumulatively generated over $220 million for local food charities across 35 years; the 2026 reporting cycle alone shows 1,333 participants, $4,921,349 donated, and 920 charities helped.

Name

Souper Bowl of Caring

Legal name

Souper Bowl of Caring

Website

https://tacklehunger.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Souper Bowl of Caring is a 35-year-old 501(c)(3) nonprofit operating the Tackle Hunger platform, connecting donors with 25,000+ local U.S. food charities via an interactive map and youth-led fundraising campaigns centered on the annual Super Bowl.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: The organization operates as a nonprofit that collects donations from individuals and organizations, with sponsors supporting the broader Tackle Hunger movement. Donations are directed to local food charities while also supporting organizational operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Souper Bowl of Caring is a national 501(c)(3) nonprofit that mobilizes schools, faith groups, businesses, and individuals to organize donation drives benefiting local food charities. Its signature annual Souper Bowl of Caring campaign runs around the Big Game, while its interactive Tackle Hunger Map platform connects donors with 25,000+ verified local food charities searchable by zip code.

Product overview

Souper Bowl of Caring operates as a unified nonprofit platform consisting of its signature Souper Bowl of Caring fundraising event, the interactive Tackle Hunger Map connecting users with 25,000+ local food charities, and the Youth Ambassador Program for youth-led hunger relief. The Tackle Hunger Resource Hub provides supplementary materials and the Tackle Hunger Challenge offers year-round campaign flexibility. Together these products form an integrated ecosystem enabling communities to participate in youth-inspired fundraising that supports local food charities.

Differentiator

Problem solved

Functional benefit

Brands

• Tackle Hunger Map: Interactive map connecting neighbors with 25,000+ local food charities across the nation
• Souper Bowl of Caring
• Youth Ambassador Program

Quantifiable outcome

• $25 donation generates $650 in impact for food charities
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and moderate.

• Stotz EquipmentminorGTM or Marketing PartnerCorporate sponsor for the Tackle Hunger initiative.
• Arby'sminorGTM or Marketing PartnerCorporate sponsor supporting hunger relief efforts.
• Spring ValleyminorGTM or Marketing PartnerCorporate sponsor for Tackle Hunger movement.
• NFL AlumnimoderateGTM or Marketing PartnerNFL Alumni association supporting the movement through visibility and credibility.
• One Kind Act A DayminorGTM or Marketing PartnerPartner supporting youth volunteer initiatives.
• Dominion EnergyminorGTM or Marketing PartnerCorporate sponsor for Tackle Hunger movement.
• Dip JarminorGTM or Marketing PartnerCorporate partner supporting donation collection.
• Blue Cross Blue ShieldmoderateGTM or Marketing PartnerHealthcare corporate sponsor for Tackle Hunger.
• PepsiComoderateGTM or Marketing PartnerCorporate sponsor supporting hunger relief initiatives.
• AflacminorGTM or Marketing PartnerCorporate sponsor for the Tackle Hunger movement.
• FordmoderateGTM or Marketing PartnerCorporate sponsor supporting community hunger relief.
• LNRSminorGTM or Marketing PartnerCorporate sponsor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• No Kid Hungry (Share Our Strength): National campaign ending childhood hunger through school-based programs and corporate partnerships. Directly comparable in its use of brand-led fundraising, corporate sponsorships, and school-channel engagement.
• Meals on Wheels America: National network supporting community-based meal programs for seniors. Comparable as a federated nonprofit model mobilizing local affiliates and donations to address food insecurity at the community level.
• Feeding America: The largest U.S. hunger-relief nonprofit, operating a nationwide network of 200+ food banks. Directly comparable as a community food services organization mobilizing donations and volunteers to feed those in need, though at substantially greater scale.
• WhyHunger: National nonprofit addressing hunger through advocacy, resource directories, and grassroots grantmaking. Comparable mission profile and use of digital tools to connect people with food resources.
• Move For Hunger: Nonprofit that mobilizes networks (movers, drivers, volunteers) to recover and deliver food. Comparable in leveraging unconventional partnerships and grassroots logistics to channel food to those in need.

Emerging players

• Food Recovery Network: Student-led nonprofit recovering surplus food from college campuses. Comparable in its youth-ambassador-led mobilization model and grassroots volunteer network.

Broad incumbents

• World Food Programme USA: U.S. fundraising arm of the UN World Food Programme. Comparable in mobilizing corporate sponsors and individual donors for hunger relief, though at significantly larger scale and international scope.
• Bread for the World: Faith-based hunger advocacy organization with broader policy focus. Comparable in mobilizing faith communities for hunger-relief engagement and donor mobilization, but with a primary advocacy (rather than direct service) orientation.

Regional players

• Food Bank for New York City: Large regional food bank serving NYC. Comparable in mobilizing corporate sponsorships and donations, though geographically concentrated rather than national in scope.

Others

• Points of Light: Nonprofit focused on volunteer mobilization and corporate volunteer engagement. Adjacent peer given Souper Bowl's similar reliance on volunteer-driven, community-led fundraising campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/souperbowl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Souper Bowl of Caring