Equipment Placement
Equipment Placement is a privately held Australian supplier and custom-engineering specialist of mining and construction equipment, serving Tier-1 miners and contractors with bespoke service trucks, patented fluid sampling systems, and distributed niche brands across global markets.
- Company typePrivate
- Founded2002
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Equipment Placement does
Equipment Placement (legal name: Equipment Placement Sales and Service, trading as EPSS) is a privately held Australian supplier of specialised industrial equipment for the mining and construction industries, founded in July 2002 and headquartered at 170 Kewdale Road, Kewdale, Western Australia. The company operates across the full mining equipment lifecycle, distributing and custom-engineering mine-spec service vehicles, fluid management systems, predictive maintenance sampling technology, transport equipment for heavy machinery, and a portfolio of more than 20 niche third-party brands sourced globally. Core proprietary assets include the patented CareTaker ALRS automated fluid sampling system (over 700 units deployed since 2021 production launch), the Nexus electrification platform for mining decarbonisation, and bespoke EPSS Service Trucks built at the Kewdale facility in configurations ranging from 6x4 to 10x10.
The business monetises through a mix of one-time equipment sales, multi-year custom build contracts, equipment hire/rental, recurring parts and consumables supply, and after-sales technical services. Customers include Tier-1 Australian miners (Fortescue Metals Group, Rio Tinto, Alcoa, Newcrest's Telfer Gold) and tier-1 contractors (Chevron's Gorgon Project, for which Equipment Placement supplied approximately 45 rental support trucks). Distribution reaches six continents through a combination of direct sales from Kewdale, dedicated business development managers for key accounts, and regional coverage in Indonesia and China, with ISO 9001, 14001, and 45001 certifications supporting qualification with major procurement systems.
Following the July 2024 merger of sister company Fluid Transfer Management (FTM) into the group and the appointment of Geoff Perich (30+ years mining leadership) as CEO in 2024, Equipment Placement is positioned as a consolidated, multi-brand equipment solutions platform. The company remains founder-influenced (Bondi family holds founder, managing director, and R&D lead roles), has 11-50 employees, and shows no evidence of external institutional investment, indicating an organic-growth, family-controlled operating model with selective geographic and product expansion under way.
Equipment Placement firmographics
Firmographics- Name
- Equipment Placement
- Legal name
- Equipment Placement Sales and Service
- Website
- https://equipmentplacement.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equipment Placement is a privately held Australian supplier and custom-engineering specialist of mining and construction equipment, serving Tier-1 miners and contractors with bespoke service trucks, patented fluid sampling systems, and distributed niche brands across global markets.
- Ownership category
- akta.pro rank
Equipment Placement industry classification
Industry- Product category
- Mining and Construction Equipment Supply
- NAICS
- Mining Machinery and Equipment Manufacturing (333131), Mining and Oil and Gas Field Machinery Manufacturing (33313), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)
- akta.pro secondary industries
- Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB), Mine Surveying & Geospatial Services (Survey, Drone/LiDAR, GIS, Grade Control) (IMAKAKAK)
Keywords
Where Equipment Placement is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Equipment Placement business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Direct sales of mining and construction equipment including service trucks, specialized attachments, fluid management systems, and industrial equipment from partner brands.
- Equipment Hire/Rental: Short-term and long-term rental options for selected equipment categories including service trucks and support assets.
- Parts and Spare Parts Supply: Broad range of spare parts and consumables for FMA, Hydrau-Flo, Filter Technology, Sleipner and other supported brands. Also provides parts for legacy and fleet-aged equipment.
- Technical Support and Services: After-sales support including workshop repairs, field service, commissioning, operator training, diagnostics, and maintenance support. Full turnkey support including delivery coordination, onsite installation, and maintenance training.
- Custom Engineering Services: Design and build of high-quality mine-spec service trucks and other bespoke modules from Kewdale facility. Custom solutions tailored to site requirements, engineering standards and compliance needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Equipment Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Equipment Placement product offering
Product offeringCore offering
Equipment Placement designs, custom-builds, supplies, and services specialized equipment for the global mining and construction industries. Its core offerings are bespoke EPSS mine-spec service trucks and a distributed portfolio of branded equipment covering mobility/maintenance, fluid handling and filtration, sampling and analytics, conveyor/materials handling, wash systems, and the proprietary Nexus mining electrification platform.
Product overview
Equipment Placement is a multi-product mining and construction equipment company offering a comprehensive portfolio of specialized equipment and solutions. The core offering includes bespoke EPSS Service Trucks (available in various configurations: 6x4, 8x4, 6x6, 8x8, and 10x10) for fuel, fluid, and lubrication services, alongside distributed products like CareTaker ALRS automated sampling systems, Sleipner transport equipment (E-Series and DB-Series dolly systems for excavator movement), TED/BOB lifting devices from Nivek Industries, and Jama wheel carriers. The company also distributes an extensive range of third-party brands including Hydrau-Flo fluid systems, FMA Industrial cable reelers, Filter Technology filtration, Turbo Precleaners, Brelko conveyor products, Interclean wash systems, Air Sentry breathers, Easilube lubrication, Graco fluid handling, Banlaw fuel management, Checkfluid sampling, Femco drainage, and Oil Skimmers. Additionally, Equipment Placement has developed proprietary Nexus technology for mining electrification (Dig, Drill, and Charge configurations) targeting the decarbonisation of mining operations. The product portfolio spans mobility/maintenance equipment, sampling/analytics, fluid handling/filtration, conveying/material management, and wash/water management categories.
Differentiator
Problem solved
Functional benefit
Brands
- EPSS Service Trucks: Equipment Placement Sales & Service branded bespoke service trucks for mining and construction fleet servicing
- CareTaker ALRS
- EPSS Way
Products and services
- EPSS Service Trucks Bespoke, purpose-built service trucks designed for mining and construction operations, providing fuel, fluid, and lubrication services to heavy equipment in remote areas. Configurations include 6x4, 8x4, 6x6, 8x8, and 10x10 variants, built to mine-spec standards at the Kewdale facility.
- CareTaker ALRS (Automated Live Remote Sampling) Patented automated fluid sampling system designed for both mobile and fixed plant, eliminating live work, reducing downtime, and improving asset reliability through predictive maintenance alerts. Over 700 units are deployed in the field globally.
- Sleipner Transport Equipment (E-Series & DB-Series) Purpose-built dolly systems for repetitive, on-site movement of heavy equipment including excavators and dozers. The E-Series reduces tramming time by up to 85% and undercarriage wear by up to 50%; the DB-Series is engineered for transporting tracked and wheeled equipment up to 130 tonnes.
- TED (Tracked Elevating Device) / Big TED / BOB range Remote-controlled tracked elevating devices from Nivek Industries for safely removing and replacing heavy undercarriage components in the field. The range includes TED, Big TED (up to 3,000 kg lift), BOB 0.5T (500 kg), and BOB 5T (5,000 kg) all-terrain carriers for confined-space and rough-terrain maintenance.
- Jama Wheel Carrier Precision-engineered Swedish wheel and hub handling technology for safely handling wheel rims, tyres, wheel motors, and other heavy wheel components in mining operations.
- Escape Chutes (Mining Emergency Egress Systems) Emergency egress systems for mobile mining equipment and fixed plant, providing rapid evacuation for equipment operators.
- Hydrau-Flo Fluid Transfer System High-precision fluid transfer system (manufactured by Weir) that prevents overfilling and pressurisation of fuel tanks and reservoirs. Supplied to Telfer Gold, Alcoa, Pilbara Iron (Rio Tinto), and Fortescue Metals Group.
- Nexus Electrification Systems (Dig, Drill, Charge) Proprietary technology for electrifying and automating large-scale mining operations, including voltage transformation, automatic guidance systems, engineered cable designs, and automated reeling systems. Available in three configurations targeting mining decarbonisation.
- FMA Industrial (Tyre Handlers & Cable Reelers) Tyre handlers and cable reelers for safe, efficient handling of large tyres and cables in heavy industries.
- Filter Technology Filtration Products Australian-manufactured filtration products to maintain clean fluids, helping extend the lifespan of industrial machinery. Filter Technology was one of the company's original 2002 distribution rights.
- Brelko Conveyor Products Engineered belt cleaning and spillage control solutions including primary and secondary belt cleaners, conveyor ploughs, and chute sealing systems for mining, quarrying, ports, and bulk material handling. Brelko has operated since 1987.
- Interclean Wash Systems Industrial vehicle wash systems for light, medium, and heavy-duty vehicles, engineered for efficiency, eco-friendliness, and durability with water recycling technologies. Reduces maintenance costs and extends equipment lifespan.
- Air Sentry Breathers Advanced breathers with two-stage filtration and silica gel desiccant that protect hydraulic and lubrication systems from moisture, dust, and contaminants.
Quantifiable outcome
- Reduces tramming time by up to 85%
- +3 more outcomes
Companies that use Equipment Placement
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Equipment Placement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Equipment Placement partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- IntercleancoreGlobal leader in vehicle wash systems offering solutions for light, medium, and heavy-duty vehicles. InterClean's systems are engineered for efficiency, eco-friendliness, and durability with water recycling technologies.
- CareTaker ALRScoreAdvanced automated fluid sampling system designed for both mobile and fixed plant, eliminating live work, reducing downtime, and improving asset reliability.
- Hydrau-FlocoreHigh-precision fluid transfer system which prevents overfilling and pressurisation of fuel tanks and reservoirs. Manufactured by Weir.
- JamacoreSwedish company providing precision-engineered wheel carriers for safely handling wheel rims, tyres, wheel motors, and other heavy wheel components in mining operations.
- Nivek IndustriescoreLeader in developing advanced safety and maintenance solutions for heavy equipment industries. Flagship products include TED and Big TED devices for remote-controlled functionality and all-terrain adaptability.
- FMA IndustrialcoreProvides tyre handlers and cable reelers for safe, efficient handling of large tyres and cables in heavy industries.
- SleipnercoreFinnish pioneer in transport solutions for heavy machinery in mining. Innovative systems enable efficient and safe movement of excavators, reducing wear and tear, fuel consumption, and downtime.
- Filter TechnologycoreAustralian manufacturer specializing in filtration products to maintain clean fluids, helping extend the lifespan of industrial machinery.
- BanlawcoreHigh performance refueling systems including spill-free nozzles and overfill protection designed for rugged use in mining and construction.
- BrelkocoreConveyor belt cleaning systems, scrapers, and bulk material handling solutions designed for mining, quarrying, ports, and heavy industry since 1987.
- EasilubecoreAustralia's most trusted automatic lubrication system for mining and earth-moving equipment. Single-shot hydraulic grease pump technology delivering precise lubrication.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Equipment Placement competitors and assessment
Company assessmentDirect peers
- Bradken: Australian-headquartered (now part of IHC) manufacturer of mining wear products, mill liners, and engineered equipment for resource industries. Comparable to Equipment Placement because it manufactures custom-engineered equipment for mining operators and is part of the same Australian mining supply ecosystem.
- Austin Engineering: Australian-headquartered manufacturer of custom truck bodies, dump bodies, and specialized mining equipment including service and lube trucks. Comparable to Equipment Placement because it designs and builds bespoke mining-support vehicles for Tier-1 Australian miners, operating in a similar custom-engineering niche.
- National Group: Australian specialist in mining equipment haulage, custom fleet management, and on-site heavy machinery transport. Comparable to Equipment Placement because it operates in the same 'specialized mobile equipment for mining sites' category — particularly in the movement and support of heavy mining assets.
- Mader Group: Perth-based provider of mobile mining equipment maintenance and field services, including on-site component rebuilds and technician deployment. Comparable to Equipment Placement because it serves the same Tier-1 Pilbara mining customer base with maintenance and reliability-focused solutions adjacent to EP's service truck and ALRS offerings.
Broad incumbents
- Perenti Global: Major Australian mining services contractor providing surface and underground mining, drilling, and maintenance services globally. Comparable to Equipment Placement because it purchases and deploys specialized mining equipment and aftermarket support across the same Tier-1 miner customer base.
- Caterpillar: World's largest manufacturer of mining and construction equipment, including the full surface mining truck and electric-drive fleet. Comparable to Equipment Placement as the dominant incumbent in the mining equipment category whose standard product line overlaps with EP's custom service vehicles.
- Hitachi Construction Machinery: Global OEM of excavators, mining shovels, and rigid-frame haul trucks with significant presence in Australian iron-ore operations. Comparable to Equipment Placement because it supplies the same Tier-1 Pilbara miners and competes for the same equipment and aftermarket budgets.
- Liebherr: Family-owned German manufacturer of mining trucks, excavators, and heavy construction equipment. Comparable to Equipment Placement because it serves the same mining customer base with high-spec mobile equipment and competes for the same premium custom-engineering work.
- Komatsu: Global manufacturer of mining trucks, shovels, and underground hard rock equipment, with a strong electrification roadmap. Comparable to Equipment Placement because it competes for the same mining capex wallet — particularly on electrification where Komatsu's hybrid/electric haul trucks overlap strategically with EP's Nexus offerings.
Others
- Brelko Conveyor Products: South African manufacturer of conveyor belt cleaning and spillage control products for mining and bulk handling — a partner of Equipment Placement for distribution in Australia. Comparable as a peer via the distribution relationship and overlapping target customer base, though it sits in a different product niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Equipment Placement social profiles
Digital presenceEquipment Placement compliance and trust
Trust signalCompliance3 records
Equipment Placement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equipment Placement leadership team
Management profileNumber of profiles
Profiles8 records
Equipment Placement subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equipment Placement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equipment Placement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equipment Placement
What does Equipment Placement do?
Equipment Placement designs, custom-builds, supplies, and services specialized equipment for the global mining and construction industries. Its core offerings are bespoke EPSS mine-spec service trucks and a distributed portfolio of branded equipment covering mobility/maintenance, fluid handling and filtration, sampling and analytics, conveyor/materials handling, wash systems, and the proprietary Nexus mining electrification platform.
Is Equipment Placement a public or private company?
Equipment Placement is a private company. It is classified as family owned and is currently operating.
When was Equipment Placement founded?
Equipment Placement was founded in 2002. It employs 11 to 50 people.
Where is Equipment Placement based?
Equipment Placement is headquartered in Perth, Australia, in the Oceania region.
How does Equipment Placement make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Hire/Rental, parts and Spare Parts Supply, technical Support and Services and custom Engineering Services.
Who are Equipment Placement's main competitors?
Direct peers on record are Bradken, Austin Engineering, National Group and Mader Group. Broad incumbents are Perenti Global, Caterpillar, Hitachi Construction Machinery, Liebherr and Komatsu. Brelko Conveyor Products is listed as an others.
Does Equipment Placement have an API?
No public API is recorded for Equipment Placement.
What industry is Equipment Placement in?
Equipment Placement's product category is Mining and Construction Equipment Supply. Its primary akta.pro industry code is IMAKANAA, Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers), with a secondary code of IMAHAIAB, Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers). Its NAICS code is 333131 and its SIC code is 3530.