What SOMOS Experiences does

SOMOS Experiences is a Spain-based, full-service B2B events and communication agency headquartered in Madrid, with additional offices in Barcelona, Bilbao, and Málaga. The company delivers corporate events, luxury experiences, product launches, experiential marketing campaigns, and end-to-end communication services to a portfolio of more than 150 leading enterprise brands across automotive, telecommunications, finance, luxury, energy, pharmaceutical, retail, and other verticals. Named reference clients include Audi, Mercedes-Benz, Telefónica, BBVA, Santander, Louis Vuitton, Google, Netflix, L'Oréal, Iberdrola, Repsol, and TotalEnergies.

The agency's core capability is vertically integrated, in-house production: audiovisual services, ephemeral architecture and construction, branded content creation, creative direction, post-production, 3D/CGI, motion graphics, immersive experiences (VR, AR, metaverse — including a virtual office in Decentraland), and technology services covering UI/UX, front-end and back-end development, and eCommerce. This integration allows SOMOS to act as a single-vendor alternative to multi-agency rosters. The company holds multiple ISO certifications (9001, 14001, 20121, 27001) and B Corp status (achieved 2025), positioning it for sustainability- and security-driven corporate procurement.

Commercially, SOMOS operates a direct enterprise sales model with project-based, custom-quoted pricing and multi-year engagements; no public pricing tiers are disclosed. Distribution is entirely direct, with no reseller or marketplace channels. Revenue is not publicly disclosed. Ownership transitioned in 2025 when an investor group led by Joaquín Gücell and Jaime Castellanos acquired the company from GPF (Inbest GPF); the same year, the agency acquired NYC, a defense-projects specialist, to extend its institutional vertical. The company employs 340+ multidisciplinary professionals and has delivered more than 14,000 services over its operating history.

Name

SOMOS Experiences

Legal name

GLOBAL PRODUCTIONS INVESTMENT

Website

https://somosexperiences.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

SOMOS Experiences is a Spain-based, full-service B2B events and communication agency that delivers corporate events, experiential marketing, and integrated communication campaigns to 150+ enterprise brands across automotive, telecom, finance, luxury, and energy verticals, using fully in-house audiovisual, construction, and branded content production capabilities.

Ownership category

akta.pro rank

Product category

Event Management and Communication Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Corporate Event Production & AV Services (HSACADAB), Event Strategy & Experience Design (BPAFAGAA), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Corporate event services
• Experiential marketing agency
• Brand communication services
• Event production services
• Immersive brand experiences

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Events Services: Full-service events agency providing corporate event planning, organization, and production for large enterprises. Services include luxury events, experiential marketing, incentives, and product presentations.
2. Communication and Marketing Services: Brand communication strategy, digital marketing, public relations, branded content, and immersive experiences. Services include consulting, corporate communications, advertising, and social media management.
3. Production Services: In-house audiovisual production, construction and ephemeral architecture, creative direction, post-production, 3D/CGI, motion graphics, and content creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

SOMOS Experiences is a full-service events and communication agency that designs, plans, and produces corporate events, luxury experiences, product launches, incentive trips, and brand activations, alongside integrated communication campaigns spanning strategy, digital marketing, PR, creative content, and immersive experiences. All production capabilities (audiovisual, construction and ephemeral architecture, branded content, and consulting) are delivered in-house by a team of more than 340 multidisciplinary professionals serving over 150 enterprise brands across Spain.

Product overview

SOMOS Experiences is a full-service events and communication agency (not a software platform) that organizes events and delivers communication campaigns. Its offerings span two main service lines: Events (corporate, luxury, experiential, incentives, product launches) and Communication (strategy, digital marketing, press relations, creative content, immersive experiences). Underpinning both is a complete in-house production capability covering audiovisual services, ephemeral architecture/construction, branded content creation, and technology services (UI/UX, web development, eCommerce). The company operates from offices in Madrid, Barcelona, Bilbao, and Málaga, and maintains a presence in the Decentraland metaverse. Projects are delivered across multiple industry verticals including automotive, luxury, pharmaceutical, energy, and finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Full-service event planning and production covering corporate events, luxury events, experiential marketing, incentives, and product presentations, with in-house capabilities for audiovisual services, construction and ephemeral architecture, branded content, and consulting.
• Communication Brand communication and marketing services including strategy and corporate consulting, sponsorship, digital marketing (social media, SEO/SEM, email, content, influencer), technology services (UI/UX, front-end/back-end, eCommerce), press office and public relations, creative content production, and immersive experiences.

Quantifiable outcome

• More than 14,000 services provided to date
• +6 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered notable.

• CO2 GestiónnotableStrategic or Co-development PartnerPartnership with CO2 Gestión for the SOMOS Forest project, a one-hectare natural space in the Sierra Norte of the Community of Madrid. This initiative contributes to environmental conservation and offers an innovative solution to reduce the carbon footprint of the events sector.
• Fundación AlasnotableStrategic or Co-development PartnerPartnership with Fundación Alas to promote circular economy and inclusion. SOMOS Experiences and Fundación Alas are strengthening their collaboration to advance these shared sustainability and social impact goals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• George P. Johnson Experience Marketing: Large global experiential marketing agency producing corporate events, brand activations, and trade-show experiences; comparable in scale, in-house production model, and enterprise client mix.
• Jack Morton Worldwide: Brand experience agency producing experiential marketing, events, and immersive brand activations for global enterprise clients; overlaps directly with SOMOS's experiential and event design services.
• BCD Meetings & Events: Global corporate meetings and events agency serving multinational clients with end-to-end event strategy and production — directly comparable to SOMOS's full-service event offering.
• Imagination: Independent brand experience agency producing events, immersive experiences, and brand environments for global enterprise clients — closely aligned with SOMOS's experiential offering.
• MCI Group: Global meetings, events, and association management agency that delivers corporate events, congresses, and experiential programs for enterprise clients — directly comparable to SOMOS's full-service event production offering.
• Momentum Worldwide: Global experiential and brand experience agency with full-service event production and creative capabilities, serving similar enterprise clients across multiple verticals.
• Sparks: Experiential marketing agency specializing in corporate events, trade shows, and brand experiences for enterprise clients, with strong in-house production capabilities analogous to SOMOS.
• PS21: Spanish creative and brand experience agency serving enterprise clients across Spain, with capabilities in events, branded content, and integrated campaigns — a like-for-like Iberian peer.

Broad incumbents

• Havas Events: Events arm of global communications group Havas, offering corporate event and experiential marketing services within a broader creative/media portfolio; overlaps with SOMOS but as part of a wider network.

Regional players

• TAKELEAP (formerly Grupo Evento): Spain- and Portugal-focused events and communication agency serving enterprise clients with full-service event production; a direct Iberian competitor with overlapping capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/somos-experiences
• Instagraminstagram.com/somos.experiences

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOMOS Experiences