What Koffies De Draak does

Koffies De Draak nv is a privately held, family-operated Belgian specialty coffee and tea retailer headquartered in Gentbrugge (Kerkstraat 108), running both direct-to-consumer e-commerce across Belgium, the Netherlands, Germany, and France and a B2B service for the horeca sector. The catalog spans approximately 364 SKUs: 193 coffee products (proprietary Mélanges De Draak and Mélanges Van Overstraeten blends plus single origins), 115 tea SKUs (loose and bagged black, green, white, rooibos, and herbal), 16 coffee machines (Quick Mill, Moccamaster, etc.), and brewing accessories.

The storefront is built on the nopCommerce e-commerce platform with Europabank payment processing, Starring Jane hosting, and Exact Software for back-office administration; logistics are handled by Bpost. The B2B offering differentiates the company through an in-house technical service department that places, maintains, and repairs equipment for cafes, restaurants, and hotels, alongside exclusive coffee branding and consultation services.

Revenue mechanics combine one-time product sales (coffee, tea, machines, accessories priced €2–€1,749 inclusive of VAT), equipment hardware sales, and recurring service/maintenance contracts. Marketing is content-led via a multilingual blog (Dutch/English/French) featuring origin-trip reporting (e.g., Uganda/Bukonzo Cooperative) and cupping training content, supplemented by email newsletter capture and a Flanders Invest trade affiliation.

Name

Koffies De Draak

Legal name

Koffies De Draak nv

Website

https://dedraak.be

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

1–10 employees

Short description

Koffies De Draak is a family-owned Belgian specialty coffee and tea retailer in Gentbrugge, operating a nopCommerce e-commerce storefront across the Benelux, Germany, and France, and a B2B horeca service that places and maintains coffee machines for cafes, restaurants, and hotels.

Ownership category

akta.pro rank

Product category

Specialty Coffee and Tea Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee retail
• Coffee bean roasting
• Loose leaf tea
• Espresso machine distribution
• Brewing accessory supply

Headquarters

HQ city

Gentbrugge

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee and Tea Product Sales: One-time product sales of coffee beans, tea varieties, and accessories through e-commerce webstore. Products include own blends (Mélanges De Draak, Mélanges Van Overstraeten), single origins, and private label tea accessories.
2. Coffee Machine Sales: Sales of professional and consumer coffee equipment including espresso machines, filter machines, grinders, and barista tools from brands like Quick Mill, Moccamaster, Bialetti, Hario, and TOAST.
3. Equipment Service and Maintenance: Installation, placement, and maintenance services for coffee machines in professional settings (horeca) through their own technical service department.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Koffies De Draak roasts and sells proprietary coffee blends (Mélanges De Draak, Mélanges Van Overstraeten), single-origin coffees, loose and bagged teas, espresso and filter coffee machines (Quick Mill, Moccamaster, Bialetti, Hario, TOAST), and barista/brewing accessories through an e-commerce storefront and B2B horeca channel. For business customers, the company provides professional consultation, exclusive coffee branding for premises, equipment placement, and ongoing maintenance through its own technical service department.

Product overview

Koffies De Draak is a Belgian specialty coffee and tea retailer offering a comprehensive product portfolio consisting of: (1) Coffee – their core product featuring proprietary De Draak branded blends (Espresso, Moka, Santos, Dessert, Gourmet, Décaféiné) and Van Overstraeten blends, plus single origin coffees; (2) Tea – loose and bagged varieties including black, green, white, rooibos and herbal infusions; (3) Koffiemachines – espresso machines and filter coffee machines from brands like Quick Mill and Moccamaster; (4) Zetbenodigheden – brewing accessories and barista tools; and (5) Maintenance & repair services. The company operates both B2C e-commerce and B2B distribution channels, placing and maintaining coffee machines for professional clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Coffee (Koffie) Coffee assortments including proprietary De Draak blends (Espresso, Moka, Santos, Dessert, Gourmet, Décaféiné), Van Overstraeten blends, and single-origin coffees roasted and packaged by Koffies De Draak for both home consumers and professional horeca customers.
• Specialty Tea (Thee) Loose and bagged teas including black tea (natural and flavoured), green tea (natural and flavoured), white tea, rooibos, and herbal/fruit infusions, available to home consumers and professional clients.
• Coffee Machines (Koffiemachines) Espresso machines and filter coffee machines for professional and home use, drawn from brands including Quick Mill, Moccamaster, Bialetti, Hario, and TOAST, priced from €735 to €1,749.
• Coffee Brewing Accessories (Zetbenodigheden) Coffee brewing accessories and barista tools including grinders, kettles, filters, tampers, scales, and related items for home baristas and professionals.
• Advice, Maintenance & Repair Service Professional advice, installation, placement, and maintenance/repair services for coffee machines provided by Koffies De Draak's own technical service department, primarily targeted at horeca clients (cafes, restaurants, hotels).
• Quick Mill 3035 Espresso Machine Specific espresso machine with integrated grinder, constructed from high-quality stainless steel with thermoblock and copper piping, distributed by Koffies De Draak as part of its coffee equipment assortment.
• Quick Mill Adapterdisc RVS Stainless steel adapter disc for Quick Mill espresso machines, offered as a replacement for the aluminum version, sold as a brewing accessory.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BpostminorChannel Partner/ Reseller/ DistributorBpost handles package delivery for orders. Customer name, address, and location data are shared for delivery purposes. Bpost may engage subcontractors who also receive this data for order fulfillment.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hasbean Coffee: UK specialty coffee roaster selling own blends and single origins direct-to-consumer online — comparable assortment and direct-trade-led e-commerce model, albeit at larger scale.
• Peeze Koffie: Dutch specialty coffee roaster with strong horeca focus, own blends and direct-trade sourcing — comparable to Koffies De Draak on B2B/horeca GTM and proprietary blend strategy.
• Simon Lévelt: Dutch specialty coffee and tea retailer with own roasting, broad assortment and physical stores across the Netherlands — directly comparable on multi-country Benelux reach and coffee-plus-tea range.
• Caffenation: Belgian specialty coffee roaster and retailer with own blends, e-commerce and a cafe/wholesale arm — directly comparable to Koffies De Draak in assortment, origin focus and Belgian specialty positioning.
• Whole Latte Love: Specialty online retailer of espresso machines, grinders and accessories — directly comparable to the equipment and accessories side of Koffies De Draak's catalog.
• Square Mile Coffee Roasters: London-based specialty roaster with wholesale/horeca and online DTC channels — comparable craft-coffee, B2B-plus-DTC business model with own blend portfolio.
• Beyers Koffie: Long-established Belgian coffee roaster serving both consumers and horeca with own blends and equipment services — a closer-to-scale analogue of Koffies De Draak's hybrid retail/wholesale proposition.
• Kaffee MOK: Belgian specialty coffee roaster and online retailer selling single origins and blends to consumers and horeca — same craft-coffee, e-commerce-plus-B2B model as Koffies De Draak.

Broad incumbents

• Blue Bottle Coffee: Large specialty coffee roaster/retailer with own blends, cafes, e-commerce and horeca presence — overlaps with Koffies De Draak on craft positioning and DTC plus B2B but operates at significantly broader scale.
• Lavazza: Italian coffee giant with broad portfolio spanning retail coffee, capsules and horeca — overlaps with Koffies De Draak across consumer coffee and B2B horeca but at vastly greater scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koffies-de-draak

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koffies De Draak