Palmer Fixture
Palmer Fixture Company, founded in 1907 and based in Green Bay, Wisconsin, manufactures commercial towel, tissue, soap, and napkin dispensers, hand dryers, and color-coded cleaning tools, selling exclusively through an approved distributor network to education, healthcare, food service, public restroom, transportation/hospitality, and industrial customers.
- Company typePrivate
- Founded1907
- HeadquartersGreen Bay, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Palmer Fixture does
Palmer Fixture Company, founded in 1907 and headquartered in Green Bay, Wisconsin, is a privately held U.S. manufacturer of commercial facility maintenance products. The company's core offerings are organized into three product families: paper and soap dispensers (touchless and mechanical towel, tissue, soap, and napkin dispensers, including the TD0245 Electra, TD0235, TD0204, and TD0170 lines); hand dryers (sub-brands BluStorm, EcoStorm, iStorm2, Storm Rider, EcoTap, and HD0903, in surface-mounted, deck-mounted, and recessed form factors); and color-coded cleaning tools (floor sweeps, scrub brushes, squeegees, and threaded fiberglass handles) built on an industry-specific color coding system for cross-contamination prevention. Most products are made or assembled in the U.S.A. with in-house engineering, design, and customer service, and the company offers proprietary capabilities such as in-mold labeling for dispenser branding and a patented paper savings mode that reduces paper consumption by 12-15%.
The company's go-to-market is exclusively indirect: Palmer Fixture does not sell directly to end users, and pricing is only available to approved distributors via its business development team. The company serves six target verticals — education, healthcare, food service, public restrooms, transportation/hospitality, and factories/industrial — each addressed through market-specific website pages, and offers ADA-compliant options and custom branding services (pad printing, in-mold labeling, custom BluStorm vinyl wraps) to differentiate in competitive bids. Distribution is primarily domestic with a dedicated Palmer Fixture Mexico entity handling Mexican orders and a Palmer Fixture Webkit online portal providing high-resolution images, technical specifications, and line drawings to channel partners.
Revenue mechanics are hardware sales of consumable-adjacent equipment (dispensers, hand dryers, cleaning tools, and accessories) with reorder economics driven by facility buildouts, refits, and replacement cycles. The company provides marketing support through its website, Facebook, LinkedIn, YouTube, and an email newsletter. The company is privately held with no disclosed ownership, funding, or M&A activity, and was not subject to any disclosed regulatory actions in the provided material.
Palmer Fixture firmographics
Firmographics- Name
- Palmer Fixture
- Legal name
- Palmer Fixture Company
- Website
- https://palmerfixture.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Palmer Fixture Company, founded in 1907 and based in Green Bay, Wisconsin, manufactures commercial towel, tissue, soap, and napkin dispensers, hand dryers, and color-coded cleaning tools, selling exclusively through an approved distributor network to education, healthcare, food service, public restroom, transportation/hospitality, and industrial customers.
- Ownership category
- akta.pro rank
Palmer Fixture industry classification
Industry- Product category
- Commercial Restroom & Facility Maintenance Products
- NAICS
- Small Electrical Appliance Manufacturing (335210), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Household Appliances (3630), Cutlery, Handtools & General Hardware (3420), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)
- akta.pro secondary industries
- Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM), Brooms, Brushes & Dustpans (CRAJAIAA)
Keywords
Where Palmer Fixture is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Palmer Fixture business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Dispensers: Sale of commercial-grade dispensers including towel dispensers (folded, roll, touchless), tissue dispensers (jumbo roll, standard roll), soap dispensers (bulk foam, bulk liquid), and napkin dispensers. Products are sold exclusively through an approved distributor network.
- Hand Dryers: Sale of high-speed hand dryers including BluStorm, EcoStorm, iStorm, Storm Rider, and EcoTap product lines. Multiple voltage options and configurations available.
- Color-Coded Cleaning Tools: Sale of commercial-grade brooms, brushes, floor sweeps, squeegees, handles, and accessories. Includes color-coded systems for foodservice, healthcare, and industrial applications.
- Customization Services: Custom branding services including pad printing and in-mold labeling for dispensers, and custom vinyl wraps for BluStorm hand dryers. Minimum order quantities and applicable costs apply.
- Dispenser Accessories: Sale of dispenser-related products including keys, stands, handles, safety signs, and replacement parts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Palmer Fixture product offering
Product offeringCore offering
Palmer Fixture manufactures commercial-grade paper towel dispensers, tissue dispensers, soap dispensers, napkin dispensers, high-speed hand dryers, and color-coded cleaning tools (brooms, brushes, squeegees). The product line spans traditional mechanical models to electronic touchless sensor-driven models with in-mold labeling customization. The company sells exclusively through an approved distributor network and serves education, healthcare, food service, public restrooms, transportation/hospitality, and industrial customers.
Product overview
Palmer Fixture is a manufacturer of commercial facility solutions established in 1907, offering a comprehensive portfolio of dispensers, hand dryers, and cleaning tools. The product lineup centers on paper towel dispensers (including touchless electronic roll towel dispensers like the TD0245 Electra and TD0235, mechanical hands-free models like TD0204, and folded towel dispensers), tissue dispensers (jumbo roll and standard configurations), soap dispensers (bulk foam and bulk liquid in electronic touchless and manual variants), and napkin dispensers. The hand dryer portfolio includes the EcoStorm, BluStorm, iStorm2, and Storm Rider lines with various form factors including surface-mounted, deck-mounted, and recessed models. Color-coded cleaning tools encompass floor sweeps (angle brooms, border sweeps, heavy-duty brooms), scrub brushes (deck brushes, bottle brushes, floor drain brushes, hand scrubs), squeegees, and associated handles and accessories. The company serves education, healthcare, food service, public restrooms, transportation/hospitality, and factory/industrial markets, with products primarily manufactured in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- BluStorm: High-speed hand dryer product line featuring stainless steel construction, energy efficiency, and vandal-resistant design. Includes models such as HD0950, HD0955, and HD0923.
- EcoStorm
- iStorm
- EcoTap
- Storm Rider
- Sani Suds
Products and services
- Touchless Roll Towel Dispensers
- Roll Towel Dispensers Manual and mechanical roll towel dispensers including push-bar lever and center-pull models for hands-free or arm-operated dispensing in commercial restrooms.
- Folded Towel Dispensers Multi-fold and C-fold paper towel dispensers with various lock options and capacity ratings for commercial restroom installations.
- Jumbo Roll Tissue Dispensers High-capacity tissue dispensers for 9-inch and 10-inch jumbo rolls with various core size options for high-traffic public restrooms.
- Standard Roll Tissue Dispensers Tissue dispensers for standard toilet tissue rolls including twin-roll and mini-twin configurations for commercial restrooms.
- Bulk Foam Dispensers Electronic touchless and manual foam soap dispensers with various battery options and ADA compliance for hygienic hands-free handwashing.
- Bulk Soap Dispensers Liquid soap dispensers including electronic touchless models for hygienic hands-free handwashing in commercial restrooms.
- Napkin Dispensers Table top and counter top napkin dispensers in brushed steel with various fold configurations for food service settings.
- BluStorm High Speed Hand Dryer Stainless steel high-speed hand dryer with 68.2dB rating, 10-15 second dry time, up to 95% cost savings versus paper towels, and a 5-year warranty.
- EcoStorm High Speed Hand Dryer Quiet high-speed hand dryer with 63.5dB rating, 10-15 second dry time, 90% less energy than conventional dryers, optional HEPA filter, and up to 97% cost savings versus paper towels.
- HD0903 Fire-Retardant ABS Hand Dryer Touchless high-grade fire-retardant ABS hand dryer with 30-40 second dry time and 1-year warranty for cost-sensitive commercial installations.
- EcoTap Deck Mount High Speed Hand Dryer Deck-mounted hand dryer that creates a clutter-free washroom experience with water draining directly into the sink.
- Storm Rider High Speed Hand Dryer Adjustable airspeed hand dryer with proximity sensor, color-changing LED status indicator, and less than 15-second dry time.
- BluStorm Bolt High Speed Hand Dryer Thin-profile hand dryer with patented dual air outlets, 10-15 second dry time, and adjustable air speed of 79-158 mph.
- BluStorm2 Recessed High Speed Hand Dryer Recessed in-wall hand dryer with stainless steel construction, 77dB rating, and 10-15 second dry time for ADA and vandal-resistant installations.
- iStorm2 High Speed Hand Dryer Advanced hand dryer with water-absorbing ceramic backsplash to prevent wet floors, ergonomic design reducing user bending, 3-layer HEPA filter, and 10-second dry time.
- EcoTap Trio Deck-mounted trio system combining soap dispenser, faucet, and hand dryer for a complete clutter-free washroom solution.
- Color-Coded Cleaning Tools Commercial-grade color-coded brooms, brushes, and floor sweeps with industry-specific color recommendations (blue, black, white, green, yellow, red, orange, purple, tan) for cross-contamination prevention in foodservice, healthcare, and industrial settings.
- Scrub Brushes Commercial cleaning brushes including auto brushes, boot brushes, bottle brushes, deck brushes, floor drain brushes, floor scrubs, hand scrubs, and tank brushes for industrial and foodservice use.
- Squeegees Industrial squeegees for efficient floor drying and cleaning applications in commercial and industrial facilities.
- TD0245 Electra Touchless Roll Towel Dispenser Electronic touchless towel dispenser with adjustable paper lengths, time delay settings, patented paper savings mode (12-15% reduction), and up to 72,000 cycles battery life.
- TD0235 Electronic Hands Free Roll Towel Dispenser Compact electronic hands-free towel dispenser with stub roll feature, 11-inch sheet dispense, and low battery indicator.
- TD0204 Premium Mechanical Hands-Free Roll Towel Dispenser Premium mechanical towel dispenser with assist lever, built-in level, keyless option, and in-mold labeling customization for premium and design-forward restroom spaces.
- ND0045 Table Top Low Fold Napkin Dispenser Brushed steel table top napkin dispenser with two-sided loading and dispensing capability for food service settings.
- RD0026 Single 9-inch Jumbo Tissue Dispenser Jumbo tissue dispenser with translucent cover for low paper detection and universal compatibility with 3-3/8 inch cores.
- Lobby Broom Dustpan Kit High-impact plastic lobby broom with aluminum handles and matching dustpan for commercial high-traffic areas.
- Custom Branding Services (Pad Printing, In-Mold Labeling, Custom Vinyl Wraps for BluStorm) Custom branding services including pad printing and in-mold labeling for dispensers, and custom vinyl wraps for BluStorm hand dryers. Minimum order quantities and applicable costs apply.
- Air Care Products Air care product category offered alongside the dispensers and cleaning tools portfolio for commercial restroom facilities.
Quantifiable outcome
- Up to 97% cost savings versus paper towel use with EcoStorm hand dryers
- +4 more outcomes
Companies that use Palmer Fixture
Customer profileSegments6 records
Ideal customer profiles6 records
Palmer Fixture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Palmer Fixture partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Palmer Fixture competitors and assessment
Company assessmentDirect peers
- Bradley Corporation: Bradley is a US manufacturer of commercial washroom fixtures, hand dryers, and plumbing accessories, competing directly with Palmer Fixture in institutional and ADA-compliant restroom installations.
- Excel Dryer: Excel Dryer makes the XLERATOR and other high-speed hand dryers, directly competing with Palmer Fixture's BluStorm, EcoStorm, and iStorm product families in commercial and institutional accounts.
- ASI (American Specialties): ASI manufactures commercial washroom accessories (towel, soap, tissue dispensers, hand dryers) for the same education, healthcare, hospitality, and public-restroom customers as Palmer Fixture.
- World Dryer: World Dryer manufactures a broad line of commercial hand dryers and restroom products, overlapping Palmer Fixture's hand dryer and dispenser offerings in the same distribution channels.
- Bobrick Washroom Equipment: Bobrick is a long-established US manufacturer of commercial washroom accessories including towel, tissue, and soap dispensers, closely mirroring Palmer Fixture's core dispenser portfolio and serving the same institutional and commercial restrooms.
- Lacrosse (cleaning tools): Lacrosse manufactures commercial brooms, brushes, and color-coded cleaning tools, directly overlapping Palmer Fixture's color-coded floor sweeps, scrub brushes, and squeegees in foodservice and industrial channels.
Broad incumbents
- Essity (Tork): Essity owns the Tork brand of professional hygiene, offering integrated dispenser-plus-consumables programs that compete with Palmer Fixture's standalone dispensers across foodservice, healthcare, and workplace washrooms.
- Kimberly-Clark Professional: Kimberly-Clark Professional sells branded towel, tissue, and soap dispensers alongside proprietary paper and soap consumables, competing with Palmer Fixture's dispensers in institutional and commercial accounts.
- Georgia-Pacific Professional: Georgia-Pacific Professional offers enMotion and Pacific Blue dispenser systems paired with proprietary paper consumables, directly competing with Palmer Fixture's touchless towel dispensers in the same verticals.
- Dyson Airblade: Dyson's Airblade hand dryers occupy the premium end of the commercial hand dryer market, competing with Palmer Fixture's iStorm2 and BluStorm high-speed dryers in design-forward hospitality and corporate washrooms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Palmer Fixture social profiles
Digital presencePalmer Fixture compliance and trust
Trust signalCompliance1 record
Palmer Fixture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palmer Fixture leadership team
Management profileNumber of profiles
Palmer Fixture subsidiaries and ownership
Company hierarchySubsidiaries1 record
Palmer Fixture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palmer Fixture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palmer Fixture
What does Palmer Fixture do?
Palmer Fixture manufactures commercial-grade paper towel dispensers, tissue dispensers, soap dispensers, napkin dispensers, high-speed hand dryers, and color-coded cleaning tools (brooms, brushes, squeegees). The product line spans traditional mechanical models to electronic touchless sensor-driven models with in-mold labeling customization. The company sells exclusively through an approved distributor network and serves education, healthcare, food service, public restrooms, transportation/hospitality, and industrial customers.
Is Palmer Fixture a public or private company?
Palmer Fixture is a private company. It is classified as unknown and is currently operating.
When was Palmer Fixture founded?
Palmer Fixture was founded in 1907. It employs 101 to 250 people.
Where is Palmer Fixture based?
Palmer Fixture is headquartered in Green Bay, United States, in the North America region.
How does Palmer Fixture make money?
Five revenue lines are on record. Commercial Dispensers are the primary driver. The others are hand Dryers, color-Coded Cleaning Tools, customization Services and dispenser Accessories.
Who are Palmer Fixture's main competitors?
Direct peers on record are Bradley Corporation, Excel Dryer, ASI (American Specialties), World Dryer, Bobrick Washroom Equipment and Lacrosse (cleaning tools). Broad incumbents are Essity (Tork), Kimberly-Clark Professional, Georgia-Pacific Professional and Dyson Airblade.
Does Palmer Fixture have an API?
No public API is recorded for Palmer Fixture.
What industry is Palmer Fixture in?
Palmer Fixture's product category is Commercial Restroom & Facility Maintenance Products. Its primary akta.pro industry code is IMAMAGAJ, Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs), with a secondary code of CRADAKAM, Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills). Its NAICS code is 335210 and its SIC code is 3630.