Benchmark Medical

Name

Benchmark Medical

Legal name

Benchmark

Website

https://benchmarkmedicalgroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Integrative Wellness and Medical Spa Services

NAICS

Diet and Weight Reducing Centers (812191), Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Medical spa services
• Weight management programs
• Chiropractic biophysics
• Aesthetic medical treatments
• Integrative wellness clinic

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services (Individual Treatments): One-time service fees for individual treatments including K-Laser therapy, cryotherapy sessions, IV nutrient therapy, massage therapy, Botox, micro-needling, body sculpting, and other aesthetic procedures. Services purchased per session or per treatment course.
2. Membership Programs: Customized membership programs offering professional coaching across nutrition, fitness, chiropractic, and pain management under one roof. Includes access to nutrition coaches, fitness coaches, and multidisciplinary professionals. Billed monthly at rates under $99/month.
3. Weight Management Programs: Comprehensive weight management and nutrition plans including starter kits, blood tests, eating plans, weekly nutrition coach meetings, and fitness classes. Offered as bundled packages with complimentary consultations.
4. IV Hydration Packages: IV bar services with different hydration packages. Purchasing packages reduces overall cost per injection compared to individual purchases.
5. Sports Physicals: One-time examination fees for athletes requiring sports physicals for participation in sports leagues and schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Benchmark Medical Group operates a fully integrated wellness clinic and medical spa in Windsor, Colorado, delivering multidisciplinary health, recovery, and aesthetic services to individual consumers. Core offerings include medically supervised weight management and nutrition programs (Slim Shots with complimentary nutritional coaching), Chiropractic BioPhysics, IV nutrient therapy, K-Laser Class IV laser therapy, whole-body and spot cryotherapy, massage therapy, aesthetic procedures (Botox, microneedling, LED light therapy, Tri-Polar RF, ultrasonic cavitation, scar treatment), and rehabilitation technologies (NormaTec, AlterG, G-NAT), with services sold per session, in bundled packages, or via membership subscription.

Product overview

Benchmark Medical is a fully integrated wellness facility in Windsor, CO, offering a comprehensive suite of medical and aesthetic services since 2003. The practice combines integrative medicine with conventional care through distinct service modules including: K-Laser Therapy and Class IV laser treatments for pain management and skin rejuvenation; Weight Management & Nutrition programs with medical injections (Slim Shots) and nutritional coaching; IV Nutrient Therapy and IV Bar services for immune support; Whole Body and Spot Cryotherapy for recovery and anti-aging; Chiropractic BioPhysics; Massage Therapy; Body Sculpting treatments (Ultrasonic Cavitation, Tri-Polar Radio Frequency, Light/Rotation/Suction); Aesthetic procedures (Botox, Microneedling, LED Light Therapy, Scar Treatment); Advanced rehabilitation technology (NormaTec, AlterG Anti-Gravity Treadmill, GNAT); and diagnostic services. The practice is led by Dr. Michael R. Iannotti (MD, Aesthetic Medicine), Dr. Sandy Haas (Wellness Director, D.C.), and Karen York (MSN, APRN, FNP-BC), serving over 20,000 patients with 43 years combined experience across 21 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• K-Laser Class IV Therapy Class IV dynamic therapy laser using 4 wavelengths to reduce inflammation, swelling, muscle spasm, stiffness, and pain through sub-thermal and thermal effects, penetrating up to 4 inches into tissue to stimulate cellular function; used for pain management and skin rejuvenation.
• Weight Management & Nutrition Plans Comprehensive medically supervised weight management program including starter kit, eating plan, weekly nutrition coach meetings, three fitness classes per week, blood analysis, diagnostic testing, genetic testing, and Slim Shots, priced under $99/month.
• Slim Shots (Medical Weight Management) Medically supervised weight loss injection program with four complimentary nutritional consultations included, led by Karen York (MSN, APRN, FNP-BC) for patients seeking sustainable medical weight management.
• IV Nutrient Therapy (IV Bar) IV hydration and nutrient injection services with named protocols including Myer's injection for overall wellness, Jet-setter injection for travel, and Flu-fighter injection for immune support, available as individual injections or discounted packaged bundles.
• Whole Body Cryotherapy Cold-temperature treatment using CryoSense technology for wellness, recovery, pain relief, enhanced energy, skin health, and metabolic boost.
• Spot Cryotherapy and Cryofacial Targeted cryotherapy treatment for specific inflamed areas using temperatures as low as -240°F for 5-10 minutes, plus Cryofacial stimulation of collagen production for anti-aging skin rejuvenation.
• Chiropractic BioPhysics Advanced chiropractic correction protocol; Sandy Haas, D.C. holds Advanced Certified Distinguished Fellow status in CBP, providing structural correction for chronic pain, posture, and musculoskeletal conditions.
• Massage Therapy Multiple therapeutic massage modalities including lymphatic drainage, neuromuscular, sports, prenatal, reflexology, Swedish, cranial sacral, and trigger-point therapy, with infrared massage bed options.
• Tri-Polar Radio Frequency Treatment Radio frequency therapy that simultaneously heats skin and subcutaneous layers to contract collagen fibers, tighten skin, and assist in metabolism of fat granules after cavitation treatment.
• Ultrasonic Cavitation Non-invasive spot-reducing treatment using sound frequency vibrations to break down fat cells in localized areas such as arms, stomach, hips, and thighs.
• LED Light Therapy Non-invasive light therapy using NASA-researched wavelengths to stimulate inter-cellular communication for skin rejuvenation, collagen production, and treatment of acne, hyperpigmentation, and aging skin.
• Microneedling (Collagen Induction Therapy) Aesthetic procedure using fine needles to create controlled micro-injuries stimulating natural collagen and elastin production for skin rejuvenation.
• Botox Treatment Non-surgical cosmetic injection using purified botulinum toxin to temporarily reduce appearance of facial wrinkles and fine lines; quick, virtually painless, with no downtime.
• Ozone Therapy Natural therapy using ozone particles containing three oxygen atoms to destroy bacteria and viruses, positioned as a proactive approach to chronic illness and mental health conditions.
• Rehabilitation Services (NormaTec, AlterG, G-NAT, TENS) Rehabilitation and recovery services including NormaTec dynamic compression recovery, AlterG anti-gravity treadmill (20-100% body weight unweighting), G-NAT multiforce neuromuscular activation, and electric stimulation/TENS therapy for muscle contraction, blood flow, and pain reduction.
• Sports Physicals Comprehensive athletic examinations assessing health status, physical condition, injury risk, and providing health advice for athletes needing physicals for school or league participation.

Quantifiable outcome

• 20,000+ patients helped over 21 years of operation
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Aligned Modern Health: Multi-disciplinary practice combining chiropractic, physical therapy, acupuncture, functional medicine, and massage under a single integrated model. Comparable to Benchmark's MD + DC + APRN integrated wellness positioning.
• Restore Hyper Wellness: Multi-location franchise offering cryotherapy, IV therapy, infrared sauna, and recovery services under an integrated wellness banner. Directly comparable to Benchmark's combined cryotherapy/IV/recovery and weight-management offering, though operating at greater scale via franchising.
• Ideal Image: Largest US medical aesthetics chain offering Botox, fillers, laser, and body sculpting under medical supervision. Comparable to the aesthetic component of Benchmark's practice (Botox, microneedling, RF, laser).
• Massage Heights: Membership-based massage and wellness franchise with multiple modalities including therapeutic, sports, and recovery massage. Comparable to Benchmark's massage therapy and membership-driven wellness service lines.
• Hydrate Medical: Medical spa and weight-loss clinic offering IV therapy, medical weight management, hormone therapy, and aesthetics in a physician-supervised setting. Highly comparable service mix to Benchmark's weight management + IV bar + aesthetic offering.
• Hand & Stone Massage and Facial Spa: National spa franchise offering massage, facial, and skincare memberships with recurring-revenue structure. Comparable membership economics and combination of massage + skincare service offerings.

Others

• European Wax Center: Membership-based personal care chain offering recurring aesthetic services at retail storefronts. Comparable membership-driven personal care economics rather than direct service overlap.

Emerging players

• QC Kinetix: Regenerative medicine franchise offering non-surgical pain relief and recovery treatments using advanced modalities. Overlaps with Benchmark's Class IV K-Laser and rehabilitation technology stack targeting pain management.
• The Remedy IV + Wellness: Independent wellness clinic delivering IV therapy, weight loss programs, and aesthetic services in a physician-supervised setting. Direct overlap with Benchmark's IV bar, medical weight management, and integrated clinic positioning.

Broad incumbents

• Thriveworks Counseling: Multi-state outpatient health services platform offering practitioner-led care across multiple modalities with appointment-based delivery. Comparable practitioner-led, insurance/cash-pay clinic operating model at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/benchmarkmedgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benchmark Medical