Baked Potato

Name

Baked Potato

Legal name

Baked Potato

Website

https://bakedpotato.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baked Potato is a privately held Brazilian fast-casual restaurant chain founded in 1984 in São Paulo, serving customizable stuffed baked potatoes, baked pockets, pão de batata, and complementary dishes through 20+ owned mall locations and delivery via iFood and its own ordering portal.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurants

NAICS

Baked Goods Retailers (445291), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Cookie & Brownie Shops (THAFAGAF)

Keywords

• Stuffed baked potatoes
• Fast-casual restaurants
• Shopping mall dining
• Potato bread snacks
• Quick-service meals Brazil

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Direct sales of stuffed baked potatoes, potato breads (pão de batata), baked pockets, and dishes such as stroganoff and salads through company-owned retail locations in shopping malls. Revenue is generated through one-time transactions at physical locations and via delivery orders through iFood.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Baked Potato sells customizable stuffed baked potatoes (Batatas Recheadas) with Brazilian-style savory fillings (requeijão, bacon, shredded chicken, brocolis, stroganoff), complemented by full meal dishes (Pratos), Baked Pocket savory pastries, and Pão de Batata (potato bread) in sweet and savory varieties. Offerings are delivered through more than 20 company-owned shopping mall storefronts in Greater São Paulo and through on-demand delivery via the iFood marketplace and the Baked Potato ordering portal.

Product overview

Baked Potato is a Brazilian fast-casual restaurant chain founded in 1984, specializing in customizable stuffed baked potatoes as its core product. The offering spans four main product lines: (1) Batatas Recheadas — baked potatoes assembled by customers with savory fillings like requeijão, bacon, shredded chicken, and stroganoff; (2) Pratos — complete meal dishes pairing potato with stroganoff, salad, or gnocchi; (3) Baked Pocket — baked savory pastries with cheese and meat fillings; and (4) Pão de Batata — soft potato-based bread rolls in both savory and sweet varieties. All items are available via on-demand delivery through the company's ordering platform and the iFood marketplace, with orders placed at 22 physical store locations across the Greater São Paulo region.

Differentiator

Problem solved

Functional benefit

Products and services

• Batatas Recheadas (Stuffed Baked Potatoes) Customizable baked potatoes assembled by the customer at point of sale with savory fillings such as requeijão with shredded chicken and potato strips, requeijão with bacon and brocolis, shredded chicken with bacon, and requeijão with bacon; aimed at individual consumers seeking a quick meal.
• Pratos (Main Dishes) Complete-meal dishes anchored on baked potato, including Shrimp Stroganoff served with rice and baked potato, Salad served with baked potato, and Gnocchi à Bolonhesa; targeted at individual consumers ordering full meals.
• Baked Pocket A baked pocket pastry filled with savory combinations such as requeijão with mozzarella, bacon with mozzarella, requeijão with bacon, and brocolis with mozzarella; designed as a portable snack for individual consumers.
• Pão de Batata (Potato Bread) Soft Brazilian-style potato bread rolls (pão de batata) offered in sweet and savory varieties including Queijo (cheese), Pizza, Cheddar, Requeijão, and Doce de Leite; sold to individual consumers as a snack or accompaniment.
• Baked Potato Delivery Service On-demand delivery channel enabling individual consumers to order stuffed baked potatoes, Pratos, Baked Pockets and Pão de Batata directly for delivery through the Baked Potato ordering portal and participating iFood storefronts.

Quantifiable outcome

• 1.4 million potatoes sold annually

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• iFoodcoreChannel Partner/ Reseller/ DistributoriFood serves as the primary delivery marketplace partner for Baked Potato, enabling customers to order from multiple locations including Anália Franco and Iguatemi Campinas through the iFood platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Burger King Brasil: Brazilian operations of the global burger QSR brand with significant mall and high-street presence. Functions as a broad incumbent competitor for Brazilian fast-food occasions and as a potential mover into potato-centric LTOs.
• McDonald's Brasil: Brazilian arm of the global QSR leader with strong mall and street presence. Comparable as a broader incumbent in Brazilian quick-service dining that could trivially add a potato-based SKU competing with Baked Potato's signature.
• Subway Brasil: Brazilian operations of the global sandwich QSR franchise with strong mall food-court presence. Comparable as a broad-incumbent customizable-format QSR using similar assembly-line service flows inside the same mall locations.
• Pizza Hut Brasil: Brazilian operation of the global pizza casual-dining chain with mall and standalone restaurants. Comparable as a broad incumbent in casual dining present in the same shopping-mall properties and competing for similar family/group occasions.
• Starbucks Brasil: Brazilian coffee chain anchored in shopping malls and premium retail real estate. Comparable as a broad incumbent leveraging mall footfall for high-frequency, customizable beverage/food transactions in the same locations.

Direct peers

• Spoleto: Italian-Brazilian fast-casual chain with a strong shopping-mall footprint and customizable pasta bowls. Operates a similar mall-based, made-to-order customization model to Baked Potato and competes for the same mall lunch occasion.
• Ragazzo: Brazilian pasta-focused fast-casual chain with extensive mall presence across São Paulo state. Comparable as a heritage mall QSR concept using customizable, ingredient-driven meal assembly in the same real estate and demographics.
• Gendai: Brazilian fast-casual chain specializing in Japanese-inspired hot food and temaki, also heavily concentrated in shopping centers. Comparable as a Brazilian mall-based, made-to-order QSR competing for the same customer footfall and lunch occasion.
• Patroni Pizzaria: Established Brazilian pizza chain operating primarily inside shopping malls across São Paulo and other states. Comparable as a Brazilian fast-casual brand with deep mall-store distribution, long operating history, and similar target consumer.
• Habib's: Brazilian fast-casual chain founded in 1988 in São Paulo, specializing in affordable ethnic (Arab-Brazilian) food in shopping-mall formats. Most comparable to Baked Potato as another long-running Brazilian mall-anchored QSR concept with regional menu and high-traffic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BakedPotatoOficial
• Instagraminstagram.com/bakedpotatooficial
• Xx.com/baked_potato_br
• LinkedInlinkedin.com/company/baked-potato

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baked Potato