La Capital

What La Capital does

Editorial Diario La Capital S.A. is a privately held Argentine regional media company headquartered in Rosario, Santa Fe, publishing the newspaper La Capital (founded 1867) and operating a portfolio of digital news and classifieds platforms. The company's core product is the lacapital.com.ar digital news portal, delivering local journalism across politics, police, city, sports, economy, and world coverage, alongside a continuing print edition. La Capital+ (Suscripciones) is a premium digital subscription tier priced at $149/month that gates exclusive subscriber-only content. The company operates a diversified set of vertical portals — Inmuebles (real estate classifieds), Motores (automotive), Trabajo (employment), Beneficios (subscriber discounts), Agroclave (agricultural news), infoComercial (B2B classifieds), and WinSAP (export-trade listings) — extending the core news audience into commerce-enabling verticals.

The business model combines subscription revenue (La Capital+ digital subscriptions) with display advertising and classified listings across its real estate, automotive, employment, and general commercial sections. The company also operates a regional radio network (La Ocho AM830, La Red Rosario FM 98.3, LT15 Concordia AM 560, Del Siglo FM 99.5) and sister newspapers Diario Uno Santa Fe and Diario Uno Entre Rios under unified ownership, enabling cross-platform advertising bundling. Distribution spans print, web, mobile app, social media (Facebook, Twitter, Instagram, YouTube), and Google News, with the company led by Director Gustavo Scaglione and a newsroom led by Gerente de Noticias Diego Veiga. The customer base consists of general readers in the Rosario–Santa Fe region and local SMB advertisers; no AI/ML capabilities, patents, or external funding are disclosed in the available data.

Name

La Capital

Legal name

EDITORIAL DIARIO LA CAPITAL S.A.

Website

https://lacapital.com.ar

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

101–250 employees

Short description

La Capital is a privately held Argentine regional media company in Rosario that publishes a daily newspaper and digital news platform, operates multiple classifieds verticals (real estate, auto, jobs, agribusiness), a radio network, and a premium digital subscription tier serving readers and local advertisers in the Santa Fe region.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Digital news portal
• Classified advertising
• Local journalism
• Subscription media

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital and print subscriptions: Subscription-based model offering exclusive content, with digital subscription tiers for premium news access. The subscription is offered at $149/month for digital access.
2. Advertising and classifieds: Display advertising and classified listings across the newspaper's various sections including real estate (Inmuebles), automotive (Motores), employment (Trabajo), and general classifieds (infoComercial)

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

La Capital is a regional newspaper and multi-platform media company based in Rosario, Argentina, publishing daily local news, sports, and regional coverage across print and digital channels. It operates a portfolio of specialized vertical portals covering real estate (Inmuebles), automotive (Motores), employment (Trabajo), agricultural business (Agroclave), and a commercial advertising platform (infoComercial). The company also offers premium digital subscriptions and a subscriber benefits program.

Product overview

La Capital is a regional newspaper publisher based in Rosario, Argentina operating as a multi-platform media company. The core offering is the lacapital.com.ar digital news portal delivering local journalism across multiple sections including news, police, city, sports, economy, and world news. The company operates a portfolio of specialized sub-brands: Inmuebles La Capital (real estate classifieds), Motores La Capital (automotive classifieds), Trabajo La Capital (job listings), Beneficios La Capital (subscriber discount program), and Agroclave (agricultural news). La Capital+ represents the premium subscription tier offering exclusive content. The company also maintains infoComercial for commercial advertising and WinSAP for export-related services. La Capital publishes both digital and print editions, with editorial offices located at Sarmiento 763, Rosario.

Differentiator

Problem solved

Functional benefit

Products and services

• La Capital Portal (lacapital.com.ar)
• Inmuebles La Capital
• Motores La Capital
• Trabajo La Capital
• Beneficios La Capital
• Agroclave
• La Capital+ (Suscripciones)
• infoComercial

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Diario Uno Santa FecoreOthersNewspaper under the same ownership group Editorial Diario La Capital S.A., serving Santa Fe province with local news coverage.
• Diario Uno Entre RioscoreOthersNewspaper serving Entre Rios province, part of the La Capital multimedia group with shared editorial standards and ownership.
• AgroclavecoreOthersAgricultural news and commodities portal operated by the La Capital group, covering agricultural business and commodities markets for the region.
• infoComercialminorOthersCommercial advertising platform under the La Capital group, focused on business-to-business classifieds and commercial listings.
• La Ocho AM830coreOthersAM radio station operating under the La Capital multimedia group, providing radio news and entertainment programming.
• La Red Rosario FM 98.3coreOthersFM radio station in Rosario operating as part of the La Capital media group, providing music and news content.
• LT15 Concordia AM 560minorOthersAM radio station in Concordia, Entre Rios, part of the La Capital regional radio network.
• Del Siglo FM 99.5minorOthersFM radio station operating under the La Capital media group, covering northwestern Santa Fe province.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• El Cronista: Digital-first Argentine business news outlet. Overlaps with La Capital's Economía/Negocios coverage and competes for similar advertiser segments, though focused mainly on business readers.
• Infobae: Digital-first Argentine news outlet with national reach. Competes with La Capital for reader attention and digital ad budgets via a leaner, pure-play model, but lacks La Capital's regional depth and classifieds verticals.
• Ámbito Financiero: Argentine business and financial news outlet operating primarily digitally. Comparable as a subscription-supported news property competing for premium advertising in the same Argentine market.

Direct peers

• Página/12: Argentine national newspaper with print, digital subscription, and vertical content. Comparable in product mix and operating model (subscription + advertising) to La Capital, though at national scale and a distinct editorial positioning.
• Diario Río Negro: Major Argentine regional newspaper group serving Patagonia with multi-platform digital and vertical classifieds. Comparable as a privately held Argentine regional multi-property media group.
• El Litoral: Regional newspaper based in Santa Fe, Argentina — the most direct geographic and product peer to La Capital, competing for the same readers, advertisers, and digital classifieds budgets in the Santa Fe region.
• La Gaceta: Argentine regional newspaper (Tucumán) with print, digital portal, and vertical classifieds. Comparable in scale, product mix, and target advertiser base to La Capital.
• La Voz del Interior: Long-established Argentine regional newspaper (Córdoba) operating across print, digital, and verticals. Directly comparable as a multi-platform regional daily with classifieds portals and subscription products.

Broad incumbents

• La Nación: Argentina's flagship national newspaper with a paid digital subscription model. Overlaps with La Capital in news, advertising, and reader competition, but serves a national audience.
• Clarín: Largest newspaper group in Argentina with national reach, print, and digital properties. Competes with La Capital for national-brand advertising and overlapping reader attention, but operates at much larger scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lacapital
• YouTubeyoutube.com/c/DiarioLaCapitalRos
• Facebookfacebook.com/DiarioLaCapital
• Instagraminstagram.com/diariolacapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Capital