What Spitzmiller and Norris does

Spitzmiller and Norris is a private residential design firm founded in 1985 and headquartered at ADAC West in Atlanta, Georgia. The firm specializes in the custom design of personal residences, including new house construction, remodeling of existing homes, historic restoration, and — more recently — high-rise interior design. Projects are delivered in a green and eco-friendly manner and span the Southeastern United States, with a notable concentration in Georgia, Tennessee, Florida, South Carolina, and North Carolina. The firm's core differentiator is deep expertise in classical and vernacular architecture, evidenced by five Philip Trammell Shutze Awards from the Institute of Classical Architecture & Art and five Georgia Trust for Historic Preservation Excellence in Preservation Awards.

The practice is led by two principals, Rick Spitzmiller and Robert Norris, who collectively bring nearly four decades of residential design experience. Revenue is generated primarily through one-time, project-based custom design fees, with pricing determined per engagement based on scope, size, and complexity — no standard pricing tiers are publicly disclosed. A secondary, more scalable revenue line exists via the firm's e-commerce site (spitzmillerandnorrishouseplans.com), which sells pre-designed house plans. The firm operates a direct-to-consumer go-to-market model, acquiring affluent homeowner clients through editorial press coverage in publications such as Architectural Digest, House Beautiful, Southern Living, Veranda, and Atlanta Homes & Lifestyles, as well as HGTV features and an active social media presence.

The business is founder-owned with no disclosed institutional investment, no subsidiaries, no M&A activity, and no publicly disclosed financial metrics. The single longest-running commercial relationship is a 19+ year multi-building collaboration with Blackberry Farm in Walland, Tennessee, which has produced the Main House, signature Boat House, multiple cottages, and the proprietor's residence. The firm is a boutique practice — headcount is undisclosed — and functions more as a design studio than a scaling enterprise.

Name

Spitzmiller and Norris

Legal name

Spitzmiller & Norris, Inc.

Website

https://spitzmillerandnorris.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Spitzmiller and Norris is a private Atlanta-based residential design firm founded in 1985 that provides custom architectural services — new construction, renovations, and historic restorations — to affluent homeowners across the Southeastern United States, led by principals Rick Spitzmiller and Robert Norris.

Ownership category

akta.pro rank

Product category

Residential Architectural Design

NAICS

Architectural Services (541310)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential architecture
• Custom home design
• House plans
• Architectural services
• Home design studio

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Residential Design Fees: One-time design fees for custom residential projects including new home design, renovations, remodels, and historic restorations. Revenue is project-based and varies by scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Spitzmiller and Norris provides custom residential architectural design services for homeowners building or renovating private residences, complemented by a catalogue of pre-designed house plans available for direct purchase. The firm is based in Atlanta, Georgia and serves clients primarily in the Southeast United States through its founder-led practice.

Product overview

Spitzmiller & Norris is a residential design firm offering custom design services for personal residences. Their core offering consists of custom residential design for new house construction, remodeling of existing houses, and historic house restoration conducted in a green and eco-friendly manner. They also sell pre-designed house plans through their dedicated online store at spitzmillerandnorrishouseplans.com. The firm has expanded to include high-rise interior designs as a newer service offering. Their portfolio spans the Southern United States, including projects at Blackberry Farm in Tennessee, mountain homes in North Carolina, and Gulf Coast residences in Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Residential Design Services Bespoke architectural design services for individual homeowners building or renovating custom residences in the Southeast US, delivered through direct engagement with the firm's principals.
• House Plans for Sale Pre-designed residential house plans available for direct purchase by homeowners and builders, offering ready-made designs as an alternative to fully custom commissions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Historical Concepts: Atlanta-based residential architecture firm specializing in traditional, classical, and Southern vernacular homes. Most direct local peer given shared geography, style vocabulary, and affluent clientele in the Atlanta and Southeast market.
• Bobby McAlpine: Mountain Brook, Alabama-based luxury residential architect with a national footprint, known for classical Southern and vernacular design vocabulary. Comparable in clientele (high-net-worth homeowners), aesthetic, and direct-to-principal engagement model.
• Ken Fulk: San Francisco-based luxury design firm specializing in residential interiors and architecture for high-net-worth clients. Comparable in boutique luxury positioning, direct principal engagement, and editorial-driven brand.
• Ferguson & Shamamian Architects: New York-based classical residential architecture firm known for historically informed traditional homes. Comparable in classical design specialty, award-winning portfolio, and affluent client engagement.
• John Saladino Design: New York-based classical residential designer with a long-standing reputation for traditional interiors and architectural design. Comparable in classical design philosophy, affluent homeowner clientele, and principal-led boutique model.
• Mark Williams & Associates: Residential architecture firm with deep experience in classical and traditional home design. Comparable in custom residential focus, traditional design vocabulary, and project-based fee model serving affluent homeowners.
• Peter Pennoyer Architects: New York-based classical architecture firm specializing in traditional residential and historic restoration projects. Comparable in classical design specialty, preservation expertise, and high-net-worth homeowner clientele.
• Harrison Design: Multi-office residential architecture firm specializing in traditional and classical homes for affluent clients. Comparable in design philosophy, custom residential focus, and project scale.

Broad incumbents

• Wilson Associates: Large global luxury interior design and architecture firm with hospitality and residential practices. Comparable in luxury client base and high-end residential design, but operates at a much broader scale with international hospitality work as a core vertical.

Regional players

• A. Hays Town: Louisiana-based residential architect renowned for Southern vernacular and classical design. Comparable in classical Southern architectural vocabulary and historic restoration expertise, but operates primarily in Louisiana rather than the broader Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SpitzNor
• Facebookfacebook.com/SpitzmillerandNorris
• Instagraminstagram.com/robertdnorris
• Pinterestpinterest.com/spitznor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spitzmiller and Norris